Maginnis Howard

What Maginnis Howard does

Maginnis Howard is a privately held North Carolina law firm founded in 2009 by Ed Maginnis as Maginnis Law and rebranded to its current name in 2020 following a 2019 merger with Britton Law and the 2012 expansion of a personal injury division led by T. Shawn Howard. The firm operates from three offices — Raleigh (headquarters), Charlotte, and Fayetteville — and maintains a roster of 14 attorneys plus administrative, paralegal, intake, marketing, and office management staff. It is governed by an equity-partner ownership structure with no institutional or private equity investment, and is led by principals Ed Maginnis, Shawn Howard, and Charles G. Monnett III (the latter having merged his practice into the firm in 2022).

The firm delivers legal services across five practice areas: personal injury (car, truck, motorcycle, bicycle, pedestrian, drunk driving, medical malpractice, premises liability, product liability, sexual abuse, daycare negligence, wrongful death, and workplace accidents); consumer law (debt collection harassment, credit reporting errors, background check errors, identity theft, data breach, and unauthorized charges); class action litigation (bankruptcy discharge violations, construction, insurance fraud, mortgage fraud, and whistleblower/qui tam actions); business litigation (B2B disputes, contract, construction, M&A, and shareholder matters); and unpaid wages (FLSA and NC Wage and Hour Act claims). The underlying technology consists of standard legal practice management and case management systems with no disclosed proprietary or AI-driven tooling; the consumer-facing digital presence is built around an SEO-optimized website with location- and practice-specific landing pages for each of the three NC markets, a "Protect Your Rights" content blog, and active profiles across Facebook, X/Twitter, YouTube, Instagram, and LinkedIn.

Maginnis Howard operates on a contingency fee model for personal injury and consumer protection matters, meaning clients pay no fees unless the firm recovers compensation; specific percentage rates are quote-based and not publicly disclosed. Its go-to-market is direct-to-consumer legal services, with client acquisition driven by organic search, content marketing, attorney referrals, and community presence across its three NC markets, supplemented by third-party legal directory listings (Super Lawyers, Best Lawyers). Cumulative client recoveries exceed $100 million, including headline verdicts of $10 million (TBI case) and $13 million (medical malpractice), positioning the firm as a mid-sized regional plaintiff-side practice competing in the NC personal injury and consumer protection markets.

Name

Maginnis Howard

Legal name

Maginnis Howard

Website

https://carolinalaw.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Maginnis Howard is a privately held North Carolina plaintiff-side law firm with offices in Raleigh, Charlotte, and Fayetteville, serving individual consumers across personal injury, consumer protection, class action, unpaid wages, and business litigation matters on a contingency fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Consumer protection law
• Class action litigation
• Medical malpractice
• Business litigation services

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Contingency Fee: The firm operates primarily on a contingency fee basis for personal injury and consumer protection cases, meaning clients pay no fees unless the firm recovers compensation. Fee percentages vary by case type and outcome.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Maginnis Howard is a North Carolina trial law firm that represents individuals and businesses in personal injury, consumer protection, class action, business litigation, and unpaid wages matters. The firm operates on a contingency-fee basis for most plaintiff-side work, meaning clients pay no attorney fees unless the firm recovers compensation. Services are delivered through three physical offices (Raleigh, Charlotte, Fayetteville) and through state and federal courts across North Carolina, with class actions handled nationwide.

Product overview

Maginnis Howard is a North Carolina personal injury and consumer law firm offering legal services across five main practice areas. The firm provides Personal Injury legal representation (automobile accidents, medical malpractice, premises liability, wrongful death), Consumer Law services (debt collection, credit reporting, identity theft), Class Action litigation, Business Litigation, and Unpaid Wages advocacy. The firm operates from offices in Raleigh, Charlotte, and Fayetteville, serving clients throughout North Carolina and class actions nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Legal representation for individuals injured due to another party's negligence, covering automobile accidents, medical malpractice, premises liability, wrongful death, product liability, workplace accidents, sexual abuse, bicycle, boat, motorcycle, pedestrian, tractor-trailer, drunk driving, daycare negligence, and serious/permanent injury matters; serves North Carolina individuals and families.
• Consumer Law Services Legal protection for consumers including debt collection harassment, credit reporting errors, identity theft, data breach representation, background check errors, harassing phone calls, Military Lending Act matters, and unauthorized charges; serves individual North Carolina consumers.
• Class Action Lawsuits Group litigation representing multiple plaintiffs with similar claims against corporations, including bankruptcy discharge violations, construction class actions, insurance fraud, mortgage fraud, and whistleblower (qui tam) cases; serves consumer classes and whistleblowers nationwide.
• Business Litigation Civil litigation services for business disputes including B2B services matters, SaaS disputes, M&A disputes, shareholder disputes, and construction litigation; serves small to mid-sized North Carolina businesses.
• Unpaid Wages Legal representation for employees denied wages, commissions, or overtime pay, including claims under the Fair Labor Standards Act and the North Carolina Wage and Hour Act; serves North Carolina employees and groups of employees.

Quantifiable outcome

• $100 million+ recovered for clients
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hardee & Hardee LLP: Eastern North Carolina personal injury firm with a multi-attorney plaintiff practice in car accidents and injury cases, overlapping directly with Maginnis Howard's contingency PI work.
• Brown Moore & Associates: Charlotte-based North Carolina personal injury and workers' compensation firm of comparable size, sharing Maginnis Howard's Charlotte metro presence and contingency fee PI focus.
• Fisher Stark, P.A. Asheville-based North Carolina personal injury firm practicing across car accidents, medical malpractice, and wrongful death under contingency fee structures, comparable to Maginnis Howard's PI book.
• Riddle & Brantley: North Carolina personal injury firm with offices across the state and a contingency fee model closely mirroring Maginnis Howard's core practice, plaintiff-side motor vehicle and injury focus.
• DeMayo Law Offices: Multi-office North Carolina personal injury firm handling auto, tractor-trailer, and wrongful death cases on contingency, directly comparable in geography and practice mix.
• Nye Law Group: Raleigh-based North Carolina personal injury and workers' compensation firm competing in the same Raleigh metro market with a similar contingency fee structure.
• Hagens Berman Sobol Shapiro: National class action firm with an active consumer protection and whistleblower Qui Tam docket that directly overlaps Maginnis Howard's class action practice areas.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury marketing machine operating across dozens of states including North Carolina; competes for the same organic search terms and PI leads as Maginnis Howard.
• Lieff Cabraser Heimann & Bernstein: Established national plaintiffs' firm with class action, consumer protection, and mass tort practices that compete for the same nationwide class action matters Maginnis Howard targets.

Regional players

• Allen & Allen: Virginia-based plaintiff personal injury firm with a comparable multi-office, multi-attorney contingency model and similar mix of auto, med-mal, and wrongful death cases, regionally adjacent to NC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MaginnisHoward
• YouTubeyoutube.com/channel/UCNWK513HLpv-vO-FeoNl4yQ
• Facebookfacebook.com/MaginnisHoward
• LinkedInlinkedin.com/company/maginnis-howard
• Instagraminstagram.com/maginnishoward

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maginnis Howard