BigGym
BigGym is a Dutch fitness chain operating 16 gym locations across the Netherlands, offering tiered subscription memberships (UNLIMITED, TOGETHER, DAYTIME), day passes, and branded merchandise to individual fitness consumers, with multi-location QR-code access via its mobile app.
- Company typePrivate
- Founded2010
- HeadquartersHeemskerk, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What BigGym does
BigGym is a privately-held Dutch fitness chain operating 16 gym locations across the Netherlands, with a 17th site in Apeldoorn set to open in Q4. The company sells tiered subscription memberships (UNLIMITED at €35/4 weeks for 24/7 single access, TOGETHER at €45–55/4 weeks for dual access, and DAYTIME at €25/4 weeks for off-peak hours), supplemented by €10 day passes, official BigGym-branded merchandise, and multi-year upfront contracts. Its core technology stack centers on a proprietary mobile application (iOS/Android) integrated with the Sportivity account management system, which together enable QR-code-based access control and uniform sign-in across every location.
The business is primarily a direct-to-consumer operation: members self-register online via inschrijven.biggym.com or sign up at any gym reception desk and can train at any BigGym location nationwide. The company is actively extending into a secondary corporate wellness channel through a dedicated B2B page, and it operates a structured influencer and referral program (Bring a Friend) to drive top-of-funnel acquisition. A Membership Takeover service absorbs contracts from competing gyms, reducing switching friction for inbound members.
Commercially, BigGym monetizes via recurring 4-week subscription billing, multi-year prepaid contracts (e.g., €3,250 for a 3-year UNLIMITED plan), day-pass unit sales, and low-ticket merchandise (locks, towels, shaker bottles, straps, sport bags). The company self-positions as 'The Biggest Gym of the Netherlands' and emphasizes partnerships with Red Bull, HYROX, and equipment suppliers Life Fitness, Matrix Fitness, and Hammer Strength to reinforce a value-plus-energy brand. Headcount is reported at 101–250 employees, no parent company or external investor is disclosed, and the company operates exclusively in the Dutch market.
BigGym firmographics
Firmographics- Name
- BigGym
- Legal name
- BigGym
- Website
- https://biggym.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BigGym is a Dutch fitness chain operating 16 gym locations across the Netherlands, offering tiered subscription memberships (UNLIMITED, TOGETHER, DAYTIME), day passes, and branded merchandise to individual fitness consumers, with multi-location QR-code access via its mobile app.
- Ownership category
- akta.pro rank
Where BigGym is headquartered
LocationHeadquarters
- HQ city
- Heemskerk
- HQ country
- Netherlands
- HQ region
- Europe
Offices16 records
Markets served
BigGym business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Gym Membership Subscriptions: Recurring subscription revenue from individual memberships (UNLIMITED, TOGETHER, DAYTIME plans). Billing occurs per 4-week cycle. Multi-year contract options (up to 3 years) are available with discounted rates. Activation fees of €10 per person are charged as a one-time cost. The TOGETHER plan covers two people at a single joint price.
- Day Passes: One-time day pass sales (DAGPAS) offering single-day unlimited access to all gym facilities and group classes for €10.
- Merchandise Sales: Sale of BigGym-branded products including sport bags, combination locks, towels, shaker bottles, and grip straps. Products are available for purchase during gym sign-up, at gym reception, and via the website product page.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | TOGETHER — Unlimited access for 2 people at the same address |
| Subscription | Monthly | UNLIMITED — Unlimited access for 1 person (24/7) |
| Subscription | Monthly | DAYTIME — Weekday daytime access for 1 person |
| Unit Pricing | Pay-as-you-go | DAGPAS — Single-day unlimited pass |
| Subscription | Multi-year contract | Multi-year contract (3-year, 2-year, 1-year UNLIMITED) |
| Unit Pricing | Pay-as-you-go | BigGym Merchandise — accessories sold at gym reception and online |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
BigGym product offering
Product offeringCore offering
BigGym operates a multi-location gym chain across the Netherlands selling tiered subscription memberships (UNLIMITED, TOGETHER, DAYTIME), single-day passes (DAGPAS), group fitness classes (including HYROX training and Ladies Boxing Night), and branded fitness merchandise. Members access any of the 16 Dutch locations using a mobile app integrated with the Sportivity account system and QR-code access control.
Product overview
BigGym is a Dutch fitness chain operating as a multi-location gym network across the Netherlands. The product portfolio centers on physical fitness services with tiered membership plans: TOGETHER (dual unlimited access), UNLIMITED (single unlimited access), and DAYTIME (off-peak hours), supplemented by day passes and membership takeover services. The ecosystem includes a BigGym mobile app integrated with Sportivity account system for digital access control, plus a merchandise line of accessories (sports bags, padlocks, towels, shaker cups, wrist straps) available for purchase at gym locations.
Differentiator
Problem solved
Functional benefit
Products and services
- UNLIMITED Membership Individual subscription tier providing unlimited access to all BigGym locations, fitness equipment, and group fitness classes, available as a standard plan at €35 per 4 weeks or a Flex plan (4-week cancellation) at €30 per 4 weeks, with a €10 activation fee.
- TOGETHER Membership Dual subscription tier covering two people living at the same address with unlimited access to all BigGym locations, group classes, and a free tanning bed, priced at €45/€50/€55 per 4 weeks depending on 3-year/2-year/1-year contract length with corresponding free bonus weeks.
- DAYTIME Membership Restricted-hours subscription tier offering access to all BigGym facilities and group classes between 07:00 and 17:00 on weekdays plus weekends, priced at €25 per 4 weeks.
- DAGPAS (Day Pass) Single-day pass providing one person unlimited access to all BigGym fitness facilities and group classes for one day, priced at €10, available via the BigGym website or at any gym reception.
- BigGym Group Fitness Classes Group exercise catalogue including HYROX training sessions, Ladies Boxing Night, and other cardio and strength formats, offered to members and day-pass holders across all BigGym locations and booked through the BigGym app.
- BigGym Branded Merchandise Official BigGym-branded fitness accessories including sport bags (€20), 4-digit combination locks (€10), 100% cotton towels, 600 ml shaker bottles (€5), and reinforced cotton BigGym Straps (€5), sold at gym reception desks and through the BigGym product page.
Companies that use BigGym
Customer profileSegments2 records
Ideal customer profiles2 records
BigGym technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BigGym partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- Life FitnesscoreLife Fitness is listed as a fitness equipment supplier for BigGym locations. The Life Fitness logo appears in the partners section of the website footer. Life Fitness provides cardio and strength training equipment used across BigGym's gym network.
- Matrix FitnesscoreMatrix Fitness is a cardio and strength equipment supplier for BigGym. The company provides cardio and strength equipment integrated into BigGym's gym facilities.
- Hammer StrengthcoreHammer Strength provides strength training equipment to BigGym. Listed alongside other major fitness equipment brands in the partners section.
- HYROXcoreHYROX is an official training partner of BigGym. BigGym hosts HYROX training events and classes, with HYROX-specific sessions prominently promoted on the website and social media. The HYROX logo is featured in the partners section and BigGym has a dedicated HYROX events page (biggym.com/biggym-hyrox-event).
- Red BullflagshipRed Bull is an official partner of BigGym. The Red Bull logo appears prominently in the partners section of the website. This partnership likely involves co-marketing, energy赞助, and joint event activations aligned with BigGym's high-intensity fitness positioning.
- IllyminorIlly is listed as BigGym's coffee partner. The partnership provides Illy coffee products at BigGym gym locations, enhancing the member experience with quality coffee offerings.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
BigGym competitors and assessment
Company assessmentDirect peers
- Basic-Fit: Europe's largest low-cost fitness chain headquartered in the Netherlands with 200+ clubs across the country. Directly competes with BigGym in the same target segment, same value-price positioning (€24.99/4 weeks baseline), and unlimited multi-club access model.
- TrainMore: Dutch premium-boutique gym chain with a multi-city presence, differentiated by design-led studios and a higher-touch member experience. Competes with BigGym for the same Dutch urban fitness consumer but at a higher price band and with a more boutique positioning.
- Fit For Free: Dutch low-cost fitness chain offering unlimited gym access at budget pricing. Operates in the same geographic markets as BigGym with the same direct-to-consumer, multi-location membership model and is the closest price-band rival for cost-sensitive Dutch fitness consumers.
- SportCity: Established Dutch mid-market gym chain with a broad network of clubs and group-class programming. Competes for BigGym's primary individual consumer segment, particularly in Amsterdam, Rotterdam, and Utrecht where both brands have a footprint.
Broad incumbents
- Anytime Fitness: Global 24/7 fitness franchise with clubs across Europe. Mirrors BigGym's UNLIMITED 24/7 access model and competes for convenience-driven Dutch consumers, though operates as a franchise rather than company-owned network.
- David Lloyd Leisure: Pan-European premium health, fitness, and racquets club group. Operates a broader leisure-club model (family, racquets, spa) that overlaps with BigGym's group-class and lifestyle offering but at a substantially higher price tier.
- Fitness First: Internationally established premium gym brand with a presence in the Netherlands. Wider portfolio of services (group classes, personal training, spa) appeals to a more affluent segment than BigGym but overlaps on the urban Dutch fitness market.
Regional players
- McFIT: Germany's largest low-cost gym chain and a sister-brand to Basic-Fit under the RSG Group. Operates under the same low-cost unlimited-access model that BigGym uses but in German-speaking markets rather than the Netherlands — illustrative of the scaled competitor BigGym could face if it expands internationally.
Others
- Gymshark: Global fitness apparel and accessories brand. Analogous in the branded-merchandise, lifestyle-extension play that BigGym is replicating at smaller scale via its own bag, lock, towel, shaker, and strap line — relevant for benchmarking merchandise LTV economics.
- HYROX: Global fitness race/event organizer and BigGym's strategic training partner. Comparable as a content-and-events ecosystem extending BigGym's group-class offering, with HYROX training already driving programming differentiation and member acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BigGym social profiles
Digital presenceBigGym financial estimates
Financial estimateRevenue estimate
Valuation estimate
BigGym leadership team
Management profileNumber of profiles
BigGym funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BigGym M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BigGym
What does BigGym do?
BigGym operates a multi-location gym chain across the Netherlands selling tiered subscription memberships (UNLIMITED, TOGETHER, DAYTIME), single-day passes (DAGPAS), group fitness classes (including HYROX training and Ladies Boxing Night), and branded fitness merchandise. Members access any of the 16 Dutch locations using a mobile app integrated with the Sportivity account system and QR-code access control.
Is BigGym a public or private company?
BigGym is a private company. It is classified as unknown and is currently operating.
When was BigGym founded?
BigGym was founded in 2010. It employs 101 to 250 people.
Where is BigGym based?
BigGym is headquartered in Heemskerk, Netherlands, in the Europe region.
How does BigGym make money?
Three revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are day Passes and merchandise Sales.
Who are BigGym's main competitors?
Direct peers on record are Basic-Fit, TrainMore, Fit For Free and SportCity. Broad incumbents are Anytime Fitness, David Lloyd Leisure and Fitness First. McFIT is listed as a regional player. Others are Gymshark and HYROX.
Does BigGym have an API?
No public API is recorded for BigGym.