Jejualan

What Jejualan does

Jejualan (legal entity: PT JC Indonesia) is an Indonesia-focused SaaS platform that enables small and micro businesses (UMKM) to launch hosted online stores in approximately 20 seconds through a self-serve, four-field registration flow. Founded in 2012 and headquartered at Jl Perintis Kemerdekaan no 33, Yogyakarta, the platform bundles website hosting, a free .com/.net domain registration, customizable mobile-responsive themes, and built-in marketing tools (newsletter, promo campaigns, discount coupons) into a single subscription priced at 99,000 IDR per month, with a 15-day free trial.

The product is differentiated for the Indonesian market through deep local integration with six major last-mile logistics providers (JNE, Pos Indonesia, Wahana, SiCepat, J&T Express, and DHL, with sub-district or Kecamatan-level shipping rate calculation), domestic payment gateways (Midtrans, BCA KlikPay, Mandiri KlikPay, BRI e-Pay, plus PayPal and credit cards), and a WhatsApp-based transaction notification feature that automatically alerts both merchant and buyer. Additional capabilities include built-in SEO tooling marketed to position merchant storefronts on the first page of Google, optional design service connectivity via partner network, and a customer testimonial base spanning fashion, food & beverage, herbal/wellness, crafts, and services SMBs.

The business operates as a bootstrapped, private company with no disclosed external funding, parent company, or institutional investors in the source material. Go-to-market is product-led growth supplemented by an affiliate program paying 20-30% commission on referred package purchases, organic SEO and content marketing through a dedicated blog targeting Indonesian entrepreneurs, and earned media coverage in domestic outlets including CNN Indonesia, Kompas, SWA, CHIP, Info Komputer, Tech in Asia, and Yahoo Indonesia. The company reports a customer base of 'thousands of entrepreneurs' and operates as a single-product platform with no separate modules or add-ons.

Name

Jejualan

Legal name

PT JC Indonesia

Website

https://jejualan.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Jejualan (PT JC Indonesia) is an Indonesian SaaS platform founded in 2012 that enables UMKM entrepreneurs to launch hosted online stores in seconds via self-serve onboarding, bundled subscription (99,000 IDR/month) including free domain, integrated Indonesian logistics and payment gateways, and built-in SEO and WhatsApp marketing tools.

Ownership category

akta.pro rank

Product category

SaaS E-commerce Platform

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)

Keywords

• Hosted online stores
• SaaS e-commerce platform
• Indonesian UMKM solutions
• Payment gateway integration
• Logistics rate automation

Headquarters

HQ city

Yogyakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Monthly Subscription (SaaS): Monthly recurring subscription for online store platform access including hosting and domain. Merchants subscribe to packages based on features, with auto-renewal after the initial subscription period.
2. Affiliate Commission: Affiliate partners earn 20-30% commission on package renewals and upgrades for referred customers who complete purchase through their affiliate links.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Jejualan is a SaaS hosted online store creation platform that lets Indonesian entrepreneurs launch a complete e-commerce website in about 20 seconds through a 4-field registration process. The subscription bundles website hosting, a free .com/.net domain, customizable mobile-friendly themes, integrated Indonesian logistics rate calculation (JNE, Pos Indonesia, Wahana, SiCepat, J&T, DHL) down to sub-district level, multiple Indonesian payment gateways (Midtrans, BCA KlikPay, Mandiri KlikPay, BRI e-Pay, PayPal, bank transfer, credit card), built-in SEO, WhatsApp transaction notifications, and marketing tools. The service is sold on a monthly subscription starting at 99,000 IDR with a 15-day free trial.

Product overview

Jejualan is a single-product SaaS platform offering online store creation services primarily for Indonesian SMEs (UMKM). The core offering is the Jejualan online store platform, which is a unified solution that bundles website hosting, domain registration, design templates, payment processing, shipping integration, and marketing tools into one subscription-priced service. There are no separate modules, add-ons, or sub-products—the entire feature set is delivered through the single platform at a starting price of 99,000 IDR per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Jejualan Online Store Platform (Jasa Pembuatan Toko Online) SaaS-based hosted online store creation platform that enables Indonesian entrepreneurs and SMB/UMKM merchants to launch a complete e-commerce website in approximately 20 seconds. The subscription bundles hosting, a free .com/.net domain, customizable mobile-friendly themes, integrated Indonesian payment gateways (Midtrans, BCA KlikPay, Mandiri KlikPay, BRI e-Pay, PayPal, bank transfer, credit card), automated shipping rate calculation for JNE, Pos Indonesia, Wahana, SiCepat, J&T and DHL down to sub-district level, built-in SEO, WhatsApp transaction notifications, and marketing tools. Priced monthly from 99,000 IDR with a 15-day free trial.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core and minor.

• MidtranscoreTechnology or IntegrationMidtrans is an online payment gateway dedicated to serving Indonesian e-commerce merchants. Founded in 2012, Midtrans enables merchants to accept diverse payment methods including credit cards, internet banking, and mobile banking through a single integration point. Customers include Tokopedia, Garuda Indonesia, Berrybenka, Groupon, and others alongside Jejualan.
• JNEcoreTechnology or IntegrationJNE is a shipping and logistics company that began with 8 people and 100 million IDR capital. As a member of ACCA (Asian Courier Association), JNE has expanded its international network to deliver worldwide.
• Pos IndonesiacoreTechnology or IntegrationPT Pos Indonesia is a public service company with approximately 24,000 service points across cities, districts, villages, and transmigration areas throughout Indonesia, with 3,700 online post offices integrated electronically.
• WahanacoreTechnology or IntegrationPT Wahana Prestasi Logistik is a leading Indonesian logistics company covering every province with a reputation for timeliness, flexibility, speed, security, and reliability. Uses internet-based tracking technology.
• SiCepatcoreTechnology or IntegrationSiCepat is an expedition company since 2004 covering air and ground transportation with motto 'Your Delivery is Our Priority.' Committed to being a trusted partner for online businesses and e-commerce throughout Indonesia.
• J&T ExpresscoreTechnology or IntegrationJ&T Express is an express delivery company applying technology as the foundation of its system. Its extensive network facilitates express services for customers across Indonesia with high-speed pickup and delivery supporting e-commerce growth.
• DHLcoreTechnology or IntegrationDHL is part of Deutsche Post DHL Group, a world-leading postal and logistics company. DHL covers express, parcel, e-commerce, global forwarding, freight, and supply chain units across more than 220 countries with 340,000+ employees.
• IDwebhostcoreTechnology or IntegrationIDwebhost is a web hosting provider with more than 60 servers in Indonesia and the USA, using Cloud Linux OS with Litespeed for server stability and Softaculous/Fantastico Installer. Also provides TLD and .id domains.
• JogjaCampminorStrategic or Co-development PartnerJogjaCamp is an IT development unit providing web development, desktop applications, multimedia, information systems, and IT consulting. Offers instant website packages, website creation services, and website design.
• PromotionCampminorGTM or Marketing PartnerPromotionCamp provides online promotion services including traffic generation, submission to Indonesian ad services, Google indexing, social bookmarking submission, and registration to 265 search engines worldwide.
• Diskon.comminorGTM or Marketing PartnerDiskon.com is a daily deals website offering fantastic discounts on culinary, spa, hotel, travel, and unique products. Believes in being a profitable medium for both customers and merchants.
• PriceAreaminorGTM or Marketing PartnerPriceArea is Indonesia's first price comparison search engine, helping product seekers find or compare prices, specifications, locations, and online sellers easily with comprehensive data and optimized content through an attractive interface.
• SribuminorStrategic or Co-development PartnerSribu connects clients needing design with a designer community. Has served over 1,000 SME and corporate clients across Southeast Asia with a community of 45,000+ designers offering 20 design categories including logo, book cover, stationery, packaging, website, and banner design.
• IndokatalogminorGTM or Marketing PartnerIndokatalog is a product search service from trusted online stores that facilitates safe online shopping. Acts as a bridge between local online stores, e-commerce providers, and buyers with approximately 500,000 products and growing.
• Polisi OnlineminorOthersPolisi Online cares about the safety and comfort of online shoppers, providing information about cybercrime including fraud schemes and fictional online stores with the vision and mission to combat online fraud.
• idEA (Indonesia E-Commerce Association)minorOthersidEA is a communication forum for Indonesian e-commerce. Rapid e-commerce growth in Indonesia created the need for a healthy industry climate and integrated communication between industry players, partners, and government.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Squarespace: Design-led website builder with e-commerce capabilities. Similar to Jejualan in serving style-conscious SMB merchants, though positioned at higher price points and primarily in Western markets.
• Shopify: Global SaaS e-commerce platform enabling merchants to build online stores. Competes directly with Jejualan in Indonesia, targeting a similar SMB base with a broader feature set and higher price points.
• WooCommerce: Open-source e-commerce plugin for WordPress. Competes with Jejualan as an alternative for Indonesian SMBs seeking store creation, though requiring more technical setup and self-hosting.
• BigCommerce: SaaS e-commerce platform serving SMB through enterprise merchants. Competes with Jejualan in the hosted store creation category, with more advanced multi-channel features.
• Ecwid: SaaS e-commerce platform for SMBs that can be added to existing websites. Comparable to Jejualan in enabling small merchants to quickly add online selling with minimal technical effort.
• Wix: Website builder with integrated e-commerce functionality. Overlaps with Jejualan for SMB merchants wanting easy, design-led store creation with bundled hosting.

Others

• OngkosKirim.id: Indonesian shipping cost comparison service integrated with Jejualan. Adjacent ecosystem player supporting Indonesian e-commerce merchants, not a direct competitor but operationally coupled.

Regional players

• Idwebhost: Indonesian web hosting provider and Jejualan's technology partner. Targets the same Indonesian SMB base with hosting and domain services that overlap with Jejualan's bundled offerings.
• Sribu: Indonesian design marketplace connecting SMBs with freelance designers. Partners with Jejualan for merchant design services and serves the same Indonesian UMKM customer base.

Broad incumbents

• Tokopedia: Indonesia's largest e-commerce marketplace. Indirectly competes with Jejualan because merchants may choose marketplace presence over a standalone store, though the underlying business model (marketplace vs. SaaS) is fundamentally different.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jejualan
• YouTubeyoutube.com/user/jejualan
• Facebookfacebook.com/jejualan
• Instagraminstagram.com/jejualan
• Pinterestpinterest.com/jejualan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jejualan