Verner

Digital Out-of-Home (DOOH) Advertisingverner-friends.de

Company typePrivate
Founded2009
HeadquartersBerlin, Germany
Headcount11–50
GTM typeB2B
OfferingServices

Verner firmographics

Firmographics

Name: Verner
Legal name: Verner & Friends Marketing- und Vertriebsgesellschaft GmbH
Website: https://verner-friends.de
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Verner industry classification

Industry

Product category: Digital Out-of-Home (DOOH) Advertising
NAICS: Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830)
SIC: Services-Advertising (7310), Services-Advertising Agencies (7311)
akta.pro primary industry: Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
akta.pro secondary industries: Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE)

Keywords

Digital out-of-home advertising
DOOH media sales
Airport advertising networks
Retail digital signage
Mega LED displays

Where Verner is headquartered

Location

Headquarters

HQ city: Berlin
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

Verner business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

DOOH Advertising Space Rental: Revenue generated from renting out digital advertising screens at premium locations including airports, shopping malls, retail stores (Saturn, EDEKA), and mega LED installations. Clients book campaigns based on location, duration, and screen specifications.
Campaign Management Services: Additional services including ad placement, maintenance, repair, and replacement of damaged displays during agreed display periods. Photo documentation provided for each order.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Verner product offering

Product offering

Core offering

Verner & Friends sells digital out-of-home (DOOH) advertising space and associated campaign management services across a network of digital screens in Germany, including mega-format LED installations in Berlin, digital signage networks at 8 major German airports, shopping malls, Saturn electronics stores, and EDEKA supermarkets. The company offers direct consultation-led booking of premium DOOH inventory for enterprise brand advertisers and their media agencies.

Product overview

Verner & Friends operates a portfolio of digital out-of-home (DOOH) advertising networks across Germany. The core offering is DOOH advertising, which is supplemented by five distinct channel products: MEGA-LEDS (premium large-format LED screens in Berlin with 40m and 120m options), AIRPORT TV (advertising at 8 major German airports with 700+ screens), MALL TV (synchronized displays in shopping malls), SATURN TV (digital advertising in Saturn/MediaMarkt stores across 155 locations), and EDEKA TV (point-of-sale advertising in EDEKA supermarkets). The company also offers a DOOH Quality Check tool for campaign optimization.

Differentiator

Problem solved

Functional benefit

Products and services

DOOH (Digital Out of Home) Advertising Core digital out-of-home advertising network enabling brands to reach audiences through electronic displays in public spaces; the underlying advertising medium sold by the company across all its channel-specific products.
MEGA-LEDS Large-format LED advertising screens located in Berlin at Beusselstraße (40m) and Charlottenburg/Messedamm (120m), using 4K resolution with a 4mm pixel pitch for high-impact brand campaigns targeting urban commuter audiences.
AIRPORT TV Digital advertising network spanning 8 major German airports (Hamburg, Munich, Düsseldorf, Hannover, Nürnberg, Dortmund, Dresden, Münster/Osnabrück), with 700+ screens reaching 225+ million passengers annually and up to 148,000 ad contacts per airport per day.
MALL TV Digital advertising network in shopping malls featuring synchronized screens and steles, targeting younger demographics with an average dwell time of 90 minutes per visitor.
SATURN TV Digital advertising at Saturn/MediaMarkt stores across 155 locations in Germany using 29,870 monitors, targeting digital natives and tech-interested consumers with guaranteed 119 million contacts per month and a 30-minute average dwell time in the TV department.
EDEKA TV Digital advertising network in EDEKA supermarkets targeting affluent, educated female consumers aged 30+, with point-of-sale placement including cashier zones delivering 3-6 minute average dwell times and minute-by-minute sales tracking.

Quantifiable outcome

Up to 20% revenue increase for customers using digital signage
+6 more outcomes

Companies that use Verner

Customer profile

Named customers14 records

Segments5 records

Ideal customer profiles1 record

Verner technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Verner partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

German Airports (Hamburg, Munich, Düsseldorf, Hannover, Nürnberg, Dortmund, Dresden, Münster/Osnabrück)coreChannel Partner/ Reseller/ DistributorPartnership with 8 largest German airports providing DOOH advertising inventory. Over 700 screens broadcasting to 225+ million annual passengers. Airport locations include Dortmund, Dresden, Hannover, Nürnberg, Hamburg, Munich, Düsseldorf, and Münster/Osnabrück with varying passenger volumes.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Verner competitors and assessment

Company assessment

Broad incumbents

Lamar Advertising Company: Large US-headquartered OOH operator with growing DOOH footprint. Comparable as a scaled traditional OOH/DOOH media owner competing for the same global advertiser budgets.
Clear Channel Outdoor: Major global OOH/DOOH operator with significant airport and roadside digital inventory in Europe. Competes for the same enterprise advertiser budgets and increasingly for programmatic DOOH spend.
Outfront Media: US-based outdoor advertising company with significant digital transit and roadside inventory. Comparable scaled DOOH operator with similar advertiser relationships and venue-dependency dynamics.
JCDecaux: Global leader in outdoor advertising including airport and street furniture DOOH. Competes with Verner for premium airport advertising budgets across Europe and operates scale platforms (e.g., programmatic DOOH) that Verner's smaller offering lacks.

Direct peers

Wall GmbH: German DOOH specialist (now part of Ströer group) operating premium digital out-of-home networks including transit and urban environments. Direct peer in German DOOH sales with overlapping customer base.
Ströer SE & Co. KGaA: Germany's dominant OOH and DOOH media house, operating large-format digital screens in airports, transit, and retail. Direct competitor to Verner for premium German DOOH inventory and agency-of-record relationships with the same enterprise advertisers.

Emerging players

Vistar Media: Programmatic DOOH demand-side platform and SSP. Represents the technological direction Verner lacks; agencies increasingly route DOOH spend through Vistar, potentially disintermediating sales-led agencies like Verner.
Hygh AG: Berlin-based peer-to-peer DOOH platform that lets owners of digital screens monetize inventory directly via programmatic booking. Direct emerging competitor to Verner in the German market with a tech-first, programmatic model.

Others

Broadsign: DOOH content management and programmatic platform provider used by venue operators and media owners. Enabling technology peer rather than direct competitor; relevant as the ecosystem partner Verner may need to integrate with to stay competitive.
Hivestack: Programmatic DOOH supply-side platform connecting media owners with programmatic demand. Indirect peer relevant to Verner as the industry moves toward automated buying that traditional sales-driven agencies must adapt to.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Verner financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Verner leadership team

Management profile

Number of profiles

Profiles1 record

Verner funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Verner M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verner

What does Verner do?

Is Verner a public or private company?

Verner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Verner founded?

Verner was founded in 2009. It employs 11 to 50 people.

Where is Verner based?

Verner is headquartered in Berlin, Germany, in the Europe region.

How does Verner make money?

Two revenue lines are on record. DOOH Advertising Space Rental is the primary driver. The others are campaign Management Services.

Who are Verner's main competitors?

Broad incumbents on record are Lamar Advertising Company, Clear Channel Outdoor, Outfront Media and JCDecaux. Direct peers are Wall GmbH and Ströer SE & Co. KGaA. Emerging players are Vistar Media and Hygh AG. Others are Broadsign and Hivestack.

Does Verner have an API?

No public API is recorded for Verner.

What industry is Verner in?

Verner's product category is Digital Out-of-Home (DOOH) Advertising. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks. Its NAICS code is 54185 and its SIC code is 7310.