Baker Baynes Ltd
Baker Baynes is a South African Autodesk Gold Partner and sole CADLearning distributor in Africa, reselling Autodesk software and delivering digital transformation consulting, BIM implementation, and authorized training to AECO, Manufacturing, and government clients across Southern Africa.
- Company typePrivate
- Founded2015
- HeadquartersSunninghill, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Baker Baynes Ltd does
Baker Baynes (Pty) Ltd is a South African private technology consulting company founded in 2015 and headquartered in Sunninghill, Johannesburg, with a regional office in Cape Town. The firm operates as an Autodesk Gold Partner and the sole CADLearning distributor across the African continent, reselling Autodesk software subscriptions and providing associated implementation, consulting, and training services. Its customer base spans Architecture, Engineering, Construction and Operations (AECO), Manufacturing, and Process, Energy & Mining sectors, with named clients including Transnet National Ports Authority, AECI, Department of Water and Sanitation, City of Cape Town, Turner & Townsend, and AECI, alongside mid-market and SMB buyers reached through an e-commerce storefront.
The company's core offering is structured around three integrated pillars: (1) Autodesk software subscriptions resold with margin across the AEC Collection, Manufacturing Collection, and individual products (Revit, Civil 3D, Fusion, AutoCAD, Inventor, Vault, Navisworks, Forma, Plant 3D, Advance Steel, InfoDrainage, InfoWorks, InfraWorks, and 3DS Max); (2) Professional services delivered through the proprietary i-adopt® framework, a registered trademark that aligns people, process, technology, and data around a defined adoption purpose, including BIM implementation, CDE setup, Vault PDM/PLM consulting, and i-Connect integration services; and (3) Learning and development programs delivered through an Autodesk Authorised Training Centre with certified instructors, Pinnacle Series LMS, KnowledgeSmart assessments, and self-paced CADLearning content. The technology stack is entirely dependent on the upstream Autodesk ecosystem, with no proprietary software product beyond the i-adopt methodology and a content library of 93 digital resources and 176 blog articles.
Revenue is generated through three mechanics: subscription resale of Autodesk licenses (priced annually in ZAR, with seats ranging from approximately R7,400 for AutoCAD LT to R149,724 for the AEC Collection), professional services and consulting engagements structured as kickstarters, accelerators, and enterprise transformation projects, and training course fees (R5,350-R6,955 per course) plus self-paced eLearning subscriptions. The go-to-market combines direct enterprise field sales targeting AECO and Manufacturing decision-makers with an e-commerce channel for SMB transactions, supported by content marketing, webinars, an annual customer event, and an industry award program (the Extraordinary Woman in BIM Award). The company is BEE Level 2 certified and female-owned, providing procurement advantages in South African public-sector contracts. As of March 2026, Baker Baynes marked 11 years of operation with a brand refresh signaling expansion beyond traditional CAD training into comprehensive digital transformation services.
Baker Baynes Ltd firmographics
Firmographics- Name
- Baker Baynes Ltd
- Legal name
- Baker Baynes (Pty) Ltd
- Website
- https://bakerbaynes.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baker Baynes is a South African Autodesk Gold Partner and sole CADLearning distributor in Africa, reselling Autodesk software and delivering digital transformation consulting, BIM implementation, and authorized training to AECO, Manufacturing, and government clients across Southern Africa.
- Ownership category
- akta.pro rank
Baker Baynes Ltd industry classification
Industry- Product category
- CAD/BIM Software Reseller and Digital Transformation Services
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
- akta.pro secondary industries
- Vendor & Contract Management (Software/Cloud) (BPAEAOAD), Learning Technology & LMS/LXP Implementation (BPACANAH)
Keywords
Where Baker Baynes Ltd is headquartered
LocationHeadquarters
- HQ city
- Sunninghill
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
Baker Baynes Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Autodesk Software Subscriptions: Reselling Autodesk software subscriptions including AEC Collection, Manufacturing Collection, individual products like Revit, Civil 3D, Fusion, Vault, and specialized toolsets. Revenue generated through markup on vendor subscriptions priced in ZAR.
- Professional Services and Consulting: Digital transformation consulting, BIM implementation services, CDE setup and governance, training and enablement services structured under the i-adopt framework. Services range from kickstarters to enterprise transformation engagements.
- Training Services: Autodesk-authorized training including classroom courses, specialist series, and self-paced eLearning through Pinnacle Series LMS. Training offered at company venues in Johannesburg and Cape Town or virtually.
- Digital Resources: Sale of digital guides, eBooks, templates, and transformation tools. Most resources are free downloadable content; some premium templates and guides are priced (e.g., R826.09 for AutoCAD Getting Started Guide).
- CADLearning Subscriptions: As the sole CADLearning distributor in Africa, the company provides self-paced learning subscriptions for Autodesk software skills development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Autodesk 3DS Max subscription pricing |
| Subscription | Annual | Autodesk Architecture Engineering & Construction Collection |
| Subscription | Annual | Autodesk AutoCAD Civil 3D |
| Subscription | Annual | Autodesk AutoCAD Including Specialised Toolsets |
| Subscription | Annual | Autodesk AutoCAD LT |
| Subscription | Annual | Autodesk Fusion for Design |
| Subscription | Annual | Autodesk Fusion for Manufacturing |
| Subscription | Annual | Autodesk Revit |
| Subscription | Annual | Autodesk Vault Professional |
| Subscription | Annual | Autodesk Inventor Professional |
| One time/ perpetual license | Pay-as-you-go | Autodesk Fusion Design Training - Johannesburg |
| One time/ perpetual license | Pay-as-you-go | Civil 3D Fundamentals Training - Cape Town |
| One time/ perpetual license | Pay-as-you-go | AutoCAD Fundamentals Training - Cape Town |
| One time/ perpetual license | Pay-as-you-go | AutoCAD Getting Started Guide |
| One time/ perpetual license | Pay-as-you-go | Civil 3D Fundamentals Getting Started Guide |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Baker Baynes Ltd product offering
Product offeringCore offering
Baker Baynes resells Autodesk software subscriptions as an Autodesk Gold Partner across the AEC and Manufacturing Collections, individual products (AutoCAD, Revit, Civil 3D, Fusion, Inventor, Vault, Navisworks, InfraWorks, Advance Steel, Plant 3D, InfoDrainage, InfoWorks, 3ds Max), and is the sole CADLearning distributor in Africa. Layered on top of these subscriptions, the company delivers professional services under the proprietary i-adopt® framework (consulting, BIM implementation, CDE/governance setup, i-Connect integration), and operates an Autodesk Authorised Training Centre delivering classroom, virtual, and self-paced LMS-based learning across Johannesburg and Cape Town.
Product overview
Baker Baynes Ltd is an Autodesk Gold Partner and the sole CADLearning distributor in Africa, providing a comprehensive portfolio of Autodesk software subscriptions, digital transformation services, and learning solutions across Architecture, Engineering, Construction, Operations (AECO), Manufacturing, and Process, Energy & Mining (PEM) sectors. The core offering comprises three integrated pillars: (1) Autodesk software subscriptions including AutoCAD, Civil 3D, Revit, Fusion, Inventor, Vault, Navisworks, InfraWorks, Advance Steel, Plant 3D, InfoDrainage, InfoWorks, Maya, 3ds Max, and the AEC and Manufacturing collections; (2) Professional services built around the proprietary i-adopt® framework for digital transformation consulting, technology deployment, and adoption enablement across four pillars (people, process, data, technology); and (3) Learning and development programs through an Authorised Training Centre delivering classroom training, specialist series, self-paced eLearning via Pinnacle Series LMS, and KnowledgeSmart assessments. The product portfolio spans AECO services (Kickstarters, Accelerators, Transform engagements for CDE implementation, BIM, and model coordination) and Manufacturing services (Vault data management, Fusion CAM training, Fusion Operations shop-floor visibility, and i-Connect integration services). Baker Baynes also produces a library of free and paid digital resources including eBooks, guides, webinar recordings, scripts, and transformation tools.
Differentiator
Problem solved
Functional benefit
Brands
- i-adopt: Baker Baynes' structured framework for digital transformation, aligning people, process, technology and data around a defined purpose to ensure lasting adoption of new technologies.
- Woman in BIM Award
Products and services
- Autodesk Architecture Engineering & Construction Collection
Quantifiable outcome
- Reduced rework through Autodesk Construction Cloud implementation
- +2 more outcomes
Companies that use Baker Baynes Ltd
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Baker Baynes Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature2 records
Baker Baynes Ltd partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AutodeskcoreBaker Baynes operates as an Autodesk Gold Partner, the highest tier in Autodesk's partner network. The partnership involves reselling Autodesk software subscriptions including AEC Collection, Manufacturing Collection, and individual products. As a Gold Partner, Baker Baynes receives technical enablement, sales support, and marketing resources from Autodesk to serve Southern African customers.
- CADLearningcoreBaker Baynes holds exclusive rights as the sole CADLearning distributor across the African continent. CADLearning provides self-paced learning content for Autodesk software skills development, which Baker Baynes integrates into its training and enablement offerings.
- Autodesk (Event Partnership)coreAutodesk partners with Baker Baynes for the annual 'What's New. What's Next.' customer event in South Africa. Autodesk provides keynote speakers, product updates, and technical content while Baker Baynes hosts and coordinates the regional event.
Scale indicators7 records
Recent moves2 records
Expansion highlights5 records
Baker Baynes Ltd competitors and assessment
Company assessmentDirect peers
- KETIV Technologies: US-based Autodesk partner offering manufacturing and AEC software subscriptions alongside professional services and training — operates the same resale-plus-services-plus-training model as Baker Baynes.
- Applied Software: US Autodesk partner providing design, engineering and construction software with implementation and training services — a structurally identical Autodesk channel-partner business to Baker Baynes.
- Symetri: Addnode Group-owned Autodesk Platinum (top-tier) partner serving AEC and manufacturing customers across Northern Europe with software, consulting and training — the closest international analogue to Baker Baynes' Autodesk Gold Partner model.
- Graitec: European Autodesk partner and structural BIM specialist offering CAD/CAE software resale, consulting and training — directly comparable in its combination of Autodesk channel partnership and engineering services.
- Hagerman & Company: US Autodesk Gold partner focused on AEC and manufacturing software, services and training — directly analogous mid-sized Autodesk channel partner with the same go-to-market motion.
- Cadac Group: Autodesk partner across the Middle East and Europe with manufacturing and AEC software resale plus engineering services — comparable in its niche Autodesk channel focus and services bundling.
- Microsource: South African Autodesk partner and IT services firm serving AEC and manufacturing customers with CAD/CAM/CAE software and consulting — directly competes for the same regional Autodesk wallet as Baker Baynes.
- IMAGINiT Technologies: Autodesk Platinum partner in North America providing software resale, implementation, BIM services and training to AEC and manufacturing clients — same Autodesk channel-partner business model as Baker Baynes, only at larger scale.
Broad incumbents
- Tata Technologies: Global engineering services and digital transformation firm serving automotive, aerospace and manufacturing — a much larger player operating in adjacent digital manufacturing and product engineering services that compete for some of the same Transform engagements.
Regional players
- Redstack: Autodesk Platinum partner in Australia and New Zealand providing software subscriptions, consulting and training — comparable business model, but serves a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Baker Baynes Ltd social profiles
Digital presenceBaker Baynes Ltd compliance and trust
Trust signalCompliance3 records
Baker Baynes Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baker Baynes Ltd leadership team
Management profileNumber of profiles
Profiles5 records
Baker Baynes Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baker Baynes Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baker Baynes Ltd
What does Baker Baynes Ltd do?
Baker Baynes resells Autodesk software subscriptions as an Autodesk Gold Partner across the AEC and Manufacturing Collections, individual products (AutoCAD, Revit, Civil 3D, Fusion, Inventor, Vault, Navisworks, InfraWorks, Advance Steel, Plant 3D, InfoDrainage, InfoWorks, 3ds Max), and is the sole CADLearning distributor in Africa. Layered on top of these subscriptions, the company delivers professional services under the proprietary i-adopt® framework (consulting, BIM implementation, CDE/governance setup, i-Connect integration), and operates an Autodesk Authorised Training Centre delivering classroom, virtual, and self-paced LMS-based learning across Johannesburg and Cape Town.
Is Baker Baynes Ltd a public or private company?
Baker Baynes Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baker Baynes Ltd founded?
Baker Baynes Ltd was founded in 2015. It employs 11 to 50 people.
Where is Baker Baynes Ltd based?
Baker Baynes Ltd is headquartered in Sunninghill, South Africa, in the Africa region.
How does Baker Baynes Ltd make money?
Five revenue lines are on record. Autodesk Software Subscriptions are the primary driver. The others are professional Services and Consulting, training Services, digital Resources and CADLearning Subscriptions.
Who are Baker Baynes Ltd's main competitors?
Direct peers on record are KETIV Technologies, Applied Software, Symetri, Graitec, Hagerman & Company, Cadac Group, Microsource and IMAGINiT Technologies. Tata Technologies is listed as a broad incumbent. Redstack is listed as a regional player.
Does Baker Baynes Ltd have an API?
No public API is recorded for Baker Baynes Ltd.
What industry is Baker Baynes Ltd in?
Baker Baynes Ltd's product category is CAD/BIM Software Reseller and Digital Transformation Services. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of BPAEAOAD, Vendor & Contract Management (Software/Cloud). Its NAICS code is 42343 and its SIC code is 5045.