National Management Association

What National Management Association does

National Management Association (NMA) is a U.S.-based, member-supported nonprofit professional association headquartered in Dayton, Ohio. It traces its roots to the Dayton Foreman's Club founded in 1919 and was formally incorporated as NMA in 1925, with a stated mission of advancing leadership and management competence among practicing managers and supervisors. The organization serves roughly 9,000 active members across more than 30 chapters spanning 23 U.S. states and the Bahamas, organizing its programming through a decentralized chapter structure rather than a centralized digital platform.

NMA's core offering is professional leadership development delivered via local chapter meetings, conventions, and accredited courses. Its curriculum and continuing-education operations earned IACET accreditation in 2024, allowing the association to issue CEUs and continuing education credentials for participants — a credentialing layer on top of its existing leadership-development curriculum. Programming is built and delivered largely by volunteer chapter leaders and member-facilitators, with a small central staff (1-10 employees) providing administrative and accreditation support.

NMA's business model is a classic professional-association dues model: individuals join at $48/year, with additional revenue drawn from corporate/organizational chapter memberships (typically larger annual contributions), conference and convention fees, course and certification revenue (now enabled by IACET accreditation), and sponsorship. No publicly traded instruments, outside capital, or material M&A activity are associated with the organization, consistent with its nonprofit professional-society status.

Name

National Management Association

Legal name

National Management Association

Website

https://nma1.org

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

1–10 employees

Short description

National Management Association is a Dayton, Ohio-based nonprofit professional association serving roughly 9,000 managers across 30+ chapters in 23 U.S. states and the Bahamas, delivering accredited leadership development, continuing education, and peer networking through a volunteer-led chapter model and member-paid annual dues.

Ownership category

akta.pro rank

Product category

Professional Leadership Development Association Services

NAICS

Business Associations (813910), Professional Organizations (81392), Professional Organizations (813920), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600), Services-Management Services (8741), Services-Educational Services (8200)

akta.pro primary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

akta.pro secondary industries

People Management & Supervisory Skills (EDABAAAB), Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN), Training, Enablement & Talent Development Summits (THAHAMAH), Coaching, Feedback & Mentoring Skills (EDABAMAM)

Keywords

• Leadership development programs
• Professional membership association
• Continuing education training
• Professional development courses
• Corporate chapter networking

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Membership Dues: Individual membership dues of $48 per year for professionals who do not work for organizations with company chapters or live near community chapters.
2. Chapter Membership Dues: Company and community chapter-based membership with dues managed at the chapter level, with chapters spanning major employers including Lockheed Martin, Boeing, Blue Cross Blue Shield, Collins Aerospace, Nokia, and government organizations.
3. Annual Conference and Chapter Leadership Training: Revenue generated from annual conferences (September/October timeframe) and annual Chapter Leadership Training events, including registration fees and event-related activities.
4. Professional Development Courses and Materials: Sale of professional development courses including the 'Building Virtual Teams' program ($99 Leader Guide, $50 Participant Manual) and other training materials through the NMA Learning Center and online course library.
5. CEU and Certification Fees: Continuing Education Unit fees and certification program fees, including ICPM certification and partnership programs with MindEdge Learning and Adeogun & Associates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

National Management Association provides chapter-based leadership development through corporate, community, and individual memberships. It delivers IACET-accredited continuing education, an annual conference, monthly webinars (NMA LiveOnline), Chapter Leadership Training events, and an online course library covering leadership, change management, emotional intelligence, and meeting facilitation (FACILISKILLS). Members access these offerings through the Member Clicks portal and earn recognition through programs such as Gold Knight, Silver Knight, and Servant Leader awards.

Product overview

National Management Association offers a portfolio of leadership development products and services centered around its core mission of developing leaders since 1925. The primary offerings include the NMA Breaktime newsletter (quarterly publication), professional development courses through the NMA Learning Center and Online Course Library, FACILISKILLS meeting management training, and the Building Virtual Teams course. Members access the organization through Member Clicks portal and participate in annual events including the NMA Annual Conference, Chapter Leadership Training (CLT), and NMA LiveOnline Webinars. Additional offerings include the Leadership Speech Contest for high school students and partnerships with learning providers such as MindEdge, Adeogun & Associates/Peregrine, and IQ Share courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Annual individual membership for professionals outside company-sponsored or community chapters, priced at $48 per year, providing access to the Member Clicks portal, webinars, learning library, conferences, recognition programs, and affinity discounts.
• Corporate/Company Chapter Membership Chapter-based corporate membership program for major employers (including Lockheed Martin, Boeing, Collins Aerospace, Blue Cross Blue Shield, Nokia, Port of Seattle, City of Columbus, NCDOT, Energy Northwest, KBRwyle, Harbor-UCLA Medical Center), with chapter dues managed at the chapter level and more than 30 active chapters nationwide.
• NMA Annual Conference Flagship annual event held in late September bringing together NMA members for keynote speakers, educational sessions, awards presentations, networking, community service activities (e.g., 2023 Tucson conference benefiting Make Way for Books), and the national Leadership Speech Contest.
• Chapter Leadership Training (CLT) Annual leadership development event for chapter officers covering chapter administration, professional development, speech contests, recognition programs, community service, and committee work, with virtual and in-person recordings made available.
• NMA LiveOnline Webinars Monthly webinar series branded NMA LiveOnline delivering professional development content on leadership, emotional intelligence, and career advancement, with recordings available to members.
• NMA Learning Center Online course library of six self-paced, approximately one-hour courses (45-50 screens each) covering Leadership and Influence, Change Management, Emotional Intelligence, Goal Setting, Assertiveness, and Generation Gaps, available for individual or group study through NMA's learning portal.
• FACILISKILLS Comprehensive NMA program focused on the 'Art and Science of Meeting Management,' equipping members with structured facilitation skills for leading effective professional meetings.
• Building Virtual Teams Short leadership training course priced at $99 for Leader Guide and $50 for Participant Manual, designed to equip leaders and distributed team members with effective virtual collaboration skills.
• ICPM Certification Programs Institute of Certified Professional Managers certification accessed through partnership with James Madison University, providing recognized professional management credentialing with exclusive pricing for NMA members.
• Adeogun & Associates / Peregrine Courses On-demand leadership and professional development courses distributed through NMA's partnership with Adeogun & Associates (Peregrine Global), ranging from 2 to 62+ learner hours, with readings, videos, quizzes, certificates, digital badges, and SHRM/HRCI PDCs (code NMA15 for 15% discount).

Quantifiable outcome

• Since the scholarship program's inception in 1988, the SWFLANT LMLA has awarded more than $158,000 in scholarships to 114 recipients
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• IACET (International Accreditors for Continuing Education and Training)coreTechnology or Integration · 9 December 2024Accreditation body providing gold-standard recognition for NMA's continuing education programs. Enables NMA to offer IACET Continuing Education Units (CEUs) accepted by employers, licensing agencies, and professional associations worldwide.
• Adeogun & Associates, LLCcoreStrategic or Co-development Partner · 4 March 2024Partnership with Peregrine Global Services providing high-quality, on-demand leadership and professional development courses worldwide. Courses range from 2 to 62+ learner hours with readings, videos, quizzes, and certificates. Digital badges available upon completion. NMA15 code offers 15% discount through March 31.
• Make Way for BooksminorOthers · 27 September 2023Conference charity partner for the 2023 NMA Annual Conference in Tucson, AZ. Make Way for Books is a Southern Arizona charity providing books to build literacy-rich environments.
• University of Dayton (MBA Program)coreStrategic or Co-development Partner · 22 July 2023Partnership establishing NMA's first collegiate chapter - the University of Dayton MBA Student Chapter. NMA staff presented strategic proposals to MBA summer class considering NMA's past, present, and future challenges. Three student teams presented proposals to be assessed at the NMA Annual Conference.
• LocalhospitalityminorGTM or Marketing Partner · 1 January 2021Partnership bringing significant savings on hotels, car rentals, and vacation/entertainment to NMA members through an NMA-branded private program with below-market rates. Access provided through the Member Benefits/Affinity Programs page.
• MindEdge LearningcoreChannel Partner/ Reseller/ DistributorLearning catalog partner providing online professional development courses accessible through NMA's Learning Library. Offers courses in leadership, management, and professional skills development.
• Institute of Certified Professional Managers (ICPM)coreStrategic or Co-development PartnerLocated on the campus of James Madison University, ICPM was created in 1974 through partnership between NMA and the International Management Council, providing certification programs for professional managers.
• National MS SocietyminorOthersCommunity partner for Lockheed Martin Leadership Association in Greenville's local MS Walk event, supporting community service and engagement activities.
• Serenity Village / Transformation CelebrationminorOthersRecovery center organization partnering with LMLA Executive Advisor Rachel Cavin to recognize women and children from Serenity Village, working with Jasmine Kitchen, The Family Effect, and The Phoenix Recovery Center.
• Mission of MaryminorOthersCommunity partner for University of Dayton MBA Student Chapter's servant leadership activities, supporting energy sustainability and urban agriculture in local neighborhoods.

Scale indicators6 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Toastmasters International: Toastmasters operates a global, club-based membership model focused on communication and leadership skill-building. While more self-directed, the chapter-based peer-learning structure and educational mission closely parallel NMA's approach.
• American Management Association: AMA is a longstanding direct peer offering management training, conferences, publications, and certification programs for working professionals, with a very similar membership-and-courses business model and overlapping customer base of mid-career managers.
• Association for Talent Development: ATD is the leading professional association for talent development practitioners, offering memberships, conferences (ATD International Conference), certifications (CPLP), and resource libraries — directly comparable to NMA's leadership development focus and chapter/event model.
• Center for Creative Leadership: CCL is a research-driven leadership development organization offering assessments, programs, and publications for mid-to-senior leaders. It overlaps with NMA's leadership focus but at higher price points and longer-form programs.

Broad incumbents

• FranklinCovey: FranklinCovey is a larger, established leadership and execution training provider offering enterprise programs (The 7 Habits, Leading at the Speed of Trust). It competes with NMA for corporate L&D budgets but is a for-profit enterprise vendor rather than a member association.
• Dale Carnegie & Associates: Dale Carnegie has been a globally recognized leadership, communication, and sales training provider for over a century, with courses, corporate programs, and a long brand history — overlapping NMA's leadership training positioning in the same Fortune 1000 customer base.
• Society for Human Resource Management: SHRM is the largest HR professional association globally, with comparable membership, certification (SHRM-CP/SCP), and conference offerings. It serves a broader audience but competes with NMA for HR and people-leader training spend.

Emerging players

• Coursera for Business: Coursera for Business provides enterprise-scale leadership, management, and professional development content from top universities via subscription. It represents the digital-native competitive frontier against which NMA's chapter-led model must increasingly compete for L&D budgets.
• Institute of Corporate Directors (NACD): NACD is a membership association for corporate board directors offering education, certification, and director resources. It is comparable in structure (membership, certification, conferences) but targets a more senior governance audience than NMA's supervisory/management base.

Regional players

• National Black MBA Association: NBMBAA is a membership-based professional association focused on business education, career advancement, and leadership development for Black professionals. It shares NMA's chapter-led, conference-driven, scholarship-supported model but serves a different demographic community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nma-the-leadership-organization

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Management Association