Apata Group
- Company typePrivate
- Founded1983
- HeadquartersPaengaroa, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingServices
Apata Group firmographics
Firmographics- Name
- Apata Group
- Legal name
- Apata Group Limited
- Website
- https://apata.co.nz
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Apata Group industry classification
Industry- Product category
- Post-Harvest Agricultural Services
- NAICS
- Fruit and Tree Nut Farming (1113)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA)
- akta.pro secondary industries
- Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation) (AFAGACAL), Orchard Establishment & Replanting (New Plantings, Rootstock Selection, Trellising Systems) (AFAGACAK)
Keywords
Where Apata Group is headquartered
LocationHeadquarters
- HQ city
- Paengaroa
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Apata Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Post-harvest processing fees: Apata packs fruit on behalf of Zespri for a fee. Growers pay for packing services including fruit handling, storage, and shipping through coolstore facilities.
- Orchard management services: Apata GROW provides on-orchard and technical services to kiwifruit growers. Services range from manual labor hire to complete hands-free orchard operation management.
- Avocado processing: As New Zealand's largest avocado harvester and packer, Apata processes avocados for export through AVOCO partnership with Team Avocado and Primor.
- Shareholding investments: Apata Group Limited holds shareholding in Primor Produce (AVOCO for avocados) and Team Kiwi (Australian kiwifruit marketing), generating returns through these partnerships.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Apata Group product offering
Product offeringCore offering
Apata Group provides post-harvest fruit handling, packing, coolstore storage, and shipping services for kiwifruit and avocado growers in New Zealand, operating three packhouse/coolstore facilities in the Bay of Plenty. The company also offers on-orchard management (Apata GROW), orchard development, laboratory maturity testing, and technical advisory services to maximize Orchard Gate Returns (OGR) for its grower customers.
Product overview
Apata Group is a post-harvest services provider for kiwifruit and avocado growers in New Zealand, operating three packhouse/coolstore facilities in the Bay of Plenty (Katikati, Te Puke, and Paengaroa). The core product portfolio centers on packing services for both kiwifruit (conventional and organic) and avocados, with complementary offerings including Apata GROW (orchard management), Laboratory Services (maturity testing and post-harvest analysis), Orchard Development, and Grower Support. Apata Group is the largest avocado processor in New Zealand and works with Zespri for kiwifruit marketing. The company also has shareholdings in Primor Produce (forming AVOCO for avocado exports) and Team Kiwi (marketing class 2 kiwifruit to Australia).
Differentiator
Problem solved
Functional benefit
Brands
- Apata GROW: Orchard management team providing on-orchard and technical services to maximize crop performance for kiwifruit growers.
Products and services
- Packing Services
Quantifiable outcome
- Multiple Apata staff have won New Zealand's Young Grower of the Year award in recent years
- +1 more outcomes
Companies that use Apata Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Apata Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Apata Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ZespricoreZespri is the legislatively-protected marketer of New Zealand Kiwifruit with a 'single-desk' export model. Apata packs fruit on behalf of Zespri and pays a fee for this service. The partnership ensures market access and maximizes financial returns for growers.
- AVOCO (Team Avocado and Primor)coreApata has shareholding in Primor Produce who, with Team Avocado, form AVOCO - the largest exporter of avocados in New Zealand. This partnership markets avocados to domestic and international retail markets.
- Team KiwicoreApata has shareholding in Team Kiwi who, along with three other post harvest facilities, markets class 2 kiwifruit into Australia.
- Paengaroa North K TrustcoreLong-term partnership between Apata and Paengaroa North K Trust for kiwifruit orchard operations. Apata's board chairman Mark Mayston helped steer the trust in a new direction, and Apata provides ongoing post-harvest services for the trust's 60ha kiwifruit block.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Apata Group competitors and assessment
Company assessmentBroad incumbents
- Zespri Group Limited: Legislatively-protected single-desk exporter of New Zealand kiwifruit and Apata's primary channel partner. Comparable in industry context as the dominant node above post-harvest in the NZ kiwifruit value chain.
- AVOCO (Team Avocado / Primor Produce): Largest New Zealand avocado export marketing company, formed by Primor Produce and Team Avocado. Apata is both a shareholder in Primor and AVOCO's main packer; comparable as a downstream avocado market counterpart.
Direct peers
- Punchbowl Packcool: Bay of Plenty kiwifruit packhouse and coolstore operator. Direct competitor for grower post-harvest contracts in the same regional cluster as Apata.
- Satara Co-operative Group: New Zealand kiwifruit and avocado post-harvest cooperative providing packing, coolstorage and orchard services. Direct peer in both core product categories.
- EastPack Limited: Large kiwifruit grower-owned post-harvest cooperative operating packhouse and coolstore facilities in the Bay of Plenty. Directly competes with Apata for grower volumes in the same region.
- DMS Progrowers: New Zealand kiwifruit grower and post-harvest service provider offering packing, storage and marketing support to grower-shareholders. Directly comparable in service mix and target customer.
- Trevelyan's Pack and Cool: Bay of Plenty-based kiwifruit post-harvest packhouse and coolstore operator. Competes directly with Apata for kiwifruit packing volume in the Te Puke / Bay of Plenty corridor.
- Seeka Limited: NZX-listed New Zealand post-harvest operator providing kiwifruit and avocado packing, coolstorage and orchard management services. Closest direct competitor to Apata across both core crops.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Apata Group social profiles
Digital presenceApata Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apata Group leadership team
Management profileNumber of profiles
Profiles7 records
Apata Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apata Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apata Group
What does Apata Group do?
Apata Group provides post-harvest fruit handling, packing, coolstore storage, and shipping services for kiwifruit and avocado growers in New Zealand, operating three packhouse/coolstore facilities in the Bay of Plenty. The company also offers on-orchard management (Apata GROW), orchard development, laboratory maturity testing, and technical advisory services to maximize Orchard Gate Returns (OGR) for its grower customers.
Is Apata Group a public or private company?
Apata Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apata Group founded?
Apata Group was founded in 1983. It employs 51 to 100 people.
Where is Apata Group based?
Apata Group is headquartered in Paengaroa, New Zealand, in the Oceania region.
How does Apata Group make money?
Four revenue lines are on record. Post-harvest processing fees are the primary driver. The others are orchard management services, avocado processing and shareholding investments.
Who are Apata Group's main competitors?
Broad incumbents on record are Zespri Group Limited and AVOCO (Team Avocado / Primor Produce). Direct peers are Punchbowl Packcool, Satara Co-operative Group, EastPack Limited, DMS Progrowers, Trevelyan's Pack and Cool and Seeka Limited.
Does Apata Group have an API?
No public API is recorded for Apata Group.
What industry is Apata Group in?
Apata Group's product category is Post-Harvest Agricultural Services. Its primary akta.pro industry code is AFAOAGAA, Fresh Produce Packhouses (Fruits & Vegetables), with a secondary code of AFAGACAL, Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation). Its NAICS code is 1113 and its SIC code is 700.