BroadGroup
BroadGroup operates Datacloud, a global B2B conference and awards portfolio serving senior leadership across the data centre, cloud, AI, and digital infrastructure investment sectors through flagship and regional events.
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What BroadGroup does
BroadGroup, operating under the Datacloud brand, is an information media and professional services company that produces a global portfolio of B2B conferences, awards, and thought-leadership content for the data centre, cloud, AI, and digital infrastructure investment sectors. Its product set spans the flagship Datacloud Global Congress (held in Cannes, attracting 4000+ senior leaders), the Datacloud Awards, and a roster of regional events covering the Middle East, Europe, USA, Africa, and Asia — several of which are co-located with sister-brand events including ITW, Capacity Media, Metro Connect Fall, and TowerXchange under the techoraco corporate umbrella.
The company's underlying technology stack combines the ASP Events platform (event registration, exhibition, and content management) with SmartSurvey for digital feedback, supplemented by remote contact modals and video content integration. It monetises primarily through three streams: attendee registration and ticket sales, exhibition booth rentals and sponsorship packages, and revenue-share arrangements from co-located events. Pricing is quote-based rather than published, reflecting an enterprise sales motion. Customers include data centre operators, hyperscalers, investment firms, vendors and suppliers, and energy/utility providers, with engagement driven by in-person networking, tailored VIP hyperscale experiences, and editorial content.
BroadGroup operates from its London headquarters (4 Bouverie Street) and is owned by techoraco Limited, registered in England & Wales (Company No. 15236387). With 501-1000 employees, the company is celebrating its 20th year in 2025 and serves a community of 6000+ decision-makers across 80+ countries. No revenue, funding, or M&A figures are publicly disclosed.
BroadGroup firmographics
Firmographics- Name
- BroadGroup
- Legal name
- techoraco Limited
- Website
- https://broad-group.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- BroadGroup operates Datacloud, a global B2B conference and awards portfolio serving senior leadership across the data centre, cloud, AI, and digital infrastructure investment sectors through flagship and regional events.
- Ownership category
- akta.pro rank
BroadGroup industry classification
Industry- Product category
- Industry Conferences and Events
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Business Associations (813910)
- SIC
- Services-Facilities Support Management Services (8744), Services-Membership Organizations (8600)
- akta.pro primary industry
- Conference & Trade Show Registration Platforms (THAHAFAB)
- akta.pro secondary industries
- Corporate Event Staffing & Registration Services (HSACADAE), Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), Group Sales & Corporate Ticketing (HSACALAM)
Keywords
Where BroadGroup is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BroadGroup business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Conference Registration & Tickets: Revenue generated from attendee registration fees for Datacloud events including Global Congress, regional events (Middle East, USA, Africa, Asia, Energy Europe).
- Exhibition & Sponsorship: Revenue from exhibition booth rentals and event sponsorships across Datacloud portfolio, allowing vendors to showcase products and services to senior data centre industry professionals.
- Co-located Event Partnerships: Revenue share and partnerships from co-located events such as Capacity Middle East, Metro Connect Fall, ITW Africa, and ITW Asia.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
BroadGroup product offering
Product offeringCore offering
BroadGroup operates the Datacloud event platform, hosting flagship and regional conferences for the data centre, cloud, AI, and investment sectors worldwide. The company sells attendee registrations, exhibition booth rentals, event sponsorships, and VIP programs to enterprise clients including data centre operators, hyperscalers, investors, vendors, and energy providers. Events are often co-located with sister brands ITW, Capacity Media, and TowerXchange to expand networking reach across 80+ countries.
Product overview
BroadGroup operates Datacloud, a unified global events platform for the data centre, cloud, AI, and investment sectors. The portfolio consists of a flagship annual congress (Datacloud Global Congress) complemented by regional events across Middle East, Europe, USA, Africa, and Asia, plus the Datacloud Awards ceremony. The platform serves as a networking and thought-leadership platform connecting senior leadership, with events designed for data centre operators, hyperscalers, investors, vendors, and energy providers. Regional events are often co-located with sister brands (ITW, Capacity Media, TowerXchange) to expand networking opportunities.
Differentiator
Problem solved
Functional benefit
Brands
- Datacloud Global Congress: Flagship annual global event for data centre, cloud, AI, and investment professionals.
- Datacloud Middle East
- Datacloud Energy Europe
- Datacloud USA
- Datacloud Africa
- Datacloud Asia
- Datacloud Awards
Products and services
- Datacloud Global Congress The flagship annual gathering for data centre, cloud, AI, and investment professionals, held in Cannes, France, with 4000 leaders expected in 2025, serving enterprise operators, hyperscalers, investors, and vendors.
- Datacloud Middle East Regional event co-located with Capacity Middle East serving the data centre and digital infrastructure community in the Middle East region.
- Datacloud Energy Europe Specialised regional event focused on energy challenges and solutions for data centres, addressing power demand and sustainability strategies in Europe.
- Datacloud USA x Metro Connect Fall x Datacloud Energy USA Combined North American event integrating data centre, fiber networks, and energy themes, addressing hyperscale power demands and connectivity challenges in the AI era.
- Datacloud Africa Regional African event co-located with ITW Africa, connecting data centre professionals across the African continent.
- Datacloud Asia Regional Asian event co-located with ITW Asia, serving the data centre and digital infrastructure market in Asia.
- Datacloud Awards Annual global award ceremony celebrating successes in the data centre and digital infrastructure industry, held in Cannes alongside the Global Congress.
Quantifiable outcome
- 60%+ director level or above attendance rate
- +2 more outcomes
Companies that use BroadGroup
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
BroadGroup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BroadGroup partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- techoracocoretechoraco is the parent company and brand owner of Datacloud. Datacloud is explicitly branded as 'a techoraco brand.' Techoraco Limited, registered in England & Wales (Company number 15236387), owns and operates the Datacloud event platform.
- ITW (International Telecom Week)majorITW Africa and ITW Asia are co-located with Datacloud Africa and Datacloud Asia respectively. This partnership combines world-class attendees from both events, creating expanded networking and business partnership opportunities for participants.
- Capacity MediamajorCapacity Media's events including Capacity Middle East are co-located with Datacloud regional events. Contact emails reference capacitymedia.com for hyperscale and VIP inquiries. Combined attendee base creates enhanced networking opportunities.
- Metro Connect FallmajorMetro Connect Fall is co-located with Datacloud USA, unlocking new opportunities at the intersection of data centre and fiber networks. This partnership addresses the surging hyperscale power demands and the need for connectivity, scalability, and efficiency.
- TowerXchangeminorTowerXchange is a sister brand within the techoraco portfolio. Datacloud hosts specialist content and networking alongside TowerXchange at regional events, combining world-class attendees.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
BroadGroup competitors and assessment
Company assessmentDirect peers
- Datacenter Dynamics (DCD): Operates one of the largest global portfolios of data centre conferences, awards, and editorial content, directly overlapping with Datacloud in audience (operators, hyperscalers, vendors) and product (flagship + regional events).
- Capacity Media: Runs co-located events (Capacity Middle East, etc.) and editorial for the wholesale telecom and data centre ecosystem; already a strategic partner to Datacloud and operates the same hyperscale/vendor audience.
- Pacific Telecommunications Council (PTC): Long-established annual telecommunications and digital infrastructure conference; comparable in mission (senior networking across carriers, hyperscalers, and infrastructure providers) though broader in scope.
- Metro Connect (Capacity Media / Fierce Networks): US fibre-network and data centre investment event co-located with Datacloud USA; overlaps on investor and operator attendance and on the data-centre/fibre convergence theme.
- International Telecom Week (ITW): Flagship wholesale telecom conference with regional Africa and Asia editions co-located with Datacloud; serves the same carrier, hyperscale, and infrastructure investor audience.
Broad incumbents
- TowerXchange: Sister brand within techoraco focused on the telecom tower industry; operates a comparable global conference + research model serving digital infrastructure operators and investors.
- Informa Tech (Data Center World / 7x24 Exchange): Large incumbent events group running Data Center World and 7x24 Exchange, serving the same operator, vendor, and end-user audience across the data centre industry.
- Gartner IT Infrastructure & Operations Conferences: Large-scale enterprise IT and infrastructure conferences that pull a portion of the same enterprise infrastructure buyer audience that Datacloud targets, albeit with a broader enterprise-IT remit.
Emerging players
- Structure Research: Specialist research and events firm focused on data centres, cloud, and wholesale data centre services; competes for the same hyperscale and operator audience via research-led events and reports.
- Data Centre Solutions (DCS) Awards / industry trade media: Awards and events brand operating within the UK data centre sector with overlapping vendor and operator audiences; a smaller-format complement to the global Datacloud portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
BroadGroup social profiles
Digital presenceBroadGroup financial estimates
Financial estimateRevenue estimate
Valuation estimate
BroadGroup leadership team
Management profileNumber of profiles
Profiles1 record
BroadGroup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BroadGroup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BroadGroup
What does BroadGroup do?
BroadGroup operates the Datacloud event platform, hosting flagship and regional conferences for the data centre, cloud, AI, and investment sectors worldwide. The company sells attendee registrations, exhibition booth rentals, event sponsorships, and VIP programs to enterprise clients including data centre operators, hyperscalers, investors, vendors, and energy providers. Events are often co-located with sister brands ITW, Capacity Media, and TowerXchange to expand networking reach across 80+ countries.
Is BroadGroup a public or private company?
BroadGroup is a private company. It is classified as corporate owned and is currently operating.
When was BroadGroup founded?
BroadGroup was founded in 2005. It employs 501 to 1,000 people.
Where is BroadGroup based?
BroadGroup is headquartered in London, United Kingdom, in the Europe region.
How does BroadGroup make money?
Three revenue lines are on record. Conference Registration & Tickets are the primary driver. The others are exhibition & Sponsorship and co-located Event Partnerships.
Who are BroadGroup's main competitors?
Direct peers on record are Datacenter Dynamics (DCD), Capacity Media, Pacific Telecommunications Council (PTC), Metro Connect (Capacity Media / Fierce Networks) and International Telecom Week (ITW). Broad incumbents are TowerXchange, Informa Tech (Data Center World / 7x24 Exchange) and Gartner IT Infrastructure & Operations Conferences. Emerging players are Structure Research and Data Centre Solutions (DCS) Awards / industry trade media.
Does BroadGroup have an API?
No public API is recorded for BroadGroup.
What industry is BroadGroup in?
BroadGroup's product category is Industry Conferences and Events. Its primary akta.pro industry code is THAHAFAB, Conference & Trade Show Registration Platforms, with a secondary code of HSACADAE, Corporate Event Staffing & Registration Services. Its NAICS code is 56192 and its SIC code is 8744.