Hago.me

What Hago.me does

Hago.me (operating under the legal name 009BET and trading aliases 009, 009 Bet, and Nhà Cái 009) is an online gambling and betting platform established in 2012 at a high-tech zone in Manila, Philippines. The platform was built under a PAGCOR operating license and later secured additional certifications from the Cagayan Economic Zone Authority and the Isle of Man Gambling Supervision Commission by end of 2014. It serves primarily Vietnamese-speaking players across Southeast Asia and global markets (excluding the United States, where IPs are blocked), operating through a website (hago.me) and a mobile application.

The platform runs a multi-category gaming portfolio spanning seven verticals: Live Casino (baccarat, blackjack, roulette, dragon tiger, sicbo, fantan) powered by strategic partners Han Casino and Evolution Gaming; Slot Games (50+ titles across 10+ halls); Fish Shooting arcade games (20+ halls); Sports Betting (4 halls with global broadcasting rights); 3D Vietnamese card games; online Lottery; and Mini Games including Tài Xỉu with MD5 cryptographic result verification. Security architecture includes SSL 128-bit encryption, multi-layer firewalls, and MD5 fairness verification. The platform collectively hosts over 1,000 games and integrates over 10 slot game suppliers.

Revenue is generated through a house-edge model on player wagers, complemented by an aggressive affiliate program paying up to 60% commission to a network of 30+ partner gambling sites that drive user acquisition via referral links. Customer acquisition combines direct-to-consumer marketing (50k VND registration bonus, up to 50% first deposit match, 100% first-bet cashback, weekly and monthly promotional campaigns totaling 500+ since founding) with content marketing through a blog of game strategy guides. A mobile app extends access, and the entire operation is supported by a lean team of 11–50 employees, suggesting a heavily outsourced and partner-dependent operating model.

Name

Hago.me

Legal name

009BET

Website

https://hago.me

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Hago.me (009BET) is a PAGCOR-licensed online gambling platform founded in 2012 in Manila, serving Vietnamese-speaking players across Southeast Asia with 1,000+ games spanning live casino, slots, sports betting, lottery, and fish shooting, distributed via a 30+ affiliate partner network.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC)

Keywords

• Online casino games
• Sports betting platform
• Slot games
• Live dealer casino
• Online lottery betting

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Gambling Transaction Fees / House Edge: The platform generates revenue through the house edge built into all betting games. Players wager on various games (casino, slots, sports, lottery), and the platform retains a percentage of each bet placed.
2. Affiliate Commission Program: The platform recruits affiliate partners who earn up to 60% commission on revenue generated from players they refer. This creates a network marketing-style distribution revenue stream.
3. Promotional Bonuses and Deposit Match: Players receive registration bonuses and first deposit matches (up to 50%), creating customer acquisition costs that are offset by player lifetime value from ongoing gambling activity.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Hago.me (legally 009BET / Nhà cái 009) is an online gambling platform offering more than 1,000 wagering products across live casino, slot games, sports betting, 3D card games, fish-shooting (bắn cá), lottery (lô đề), and mini-games such as tài xỉu. The platform serves individual players via web and mobile, provides deposit bonuses and cashback promotions, and is operated under a PAGCOR license from Manila, Philippines.

Product overview

009BET (Hago.me) is an online gambling and gaming platform operated under a PAGCOR license from the Philippines. Established in 2012, it offers a multi-category portfolio of casino gaming products built on a platform-plus-modules architecture. The core offering spans seven product categories: Live Casino (real-time dealer games powered by Han Casino and Evolution Gaming), Nổ Hũ/Slot Games (over 50 slot titles across 10+ halls), Bắn Cá (fish-shooting games across 20+ halls), Thể Thao (sports betting with 4 halls), Game Bài 3D (Vietnamese card games in 3D), Lô Đề (online lottery), and Mini Game/Tài Xỉu (sicbo and mini games). The platform collectively hosts over 1,000 games and serves players across Southeast Asia and globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Casino (Casino Trực Tuyến) Online live-dealer casino games streamed in real time for individual players placing real-money wagers on classic table games via web and mobile.
• Slot Games (Nổ Hũ) Digital slot-machine games with jackpots (nổ hũ) targeted at individual online players, playable on web and mobile.
• Sports Betting (Thể Thao) Online sports betting product covering football and other sports for individual players, accessible through web and mobile.
• 3D Card Games (Game Bài 3D) 3D-rendered online card games such as Tiến lên, Phỏm, Bài cào, Xì dách, Mậu binh, Liêng, Poker, and Sâm lốc, targeted at individual Vietnamese-speaking players on web and mobile.
• Fish Shooting (Bắn Cá) Online fish-shooting arcade-style game in which individual players wager and exchange ammunition for fish targets and redeemable rewards, available on web and mobile.
• Lottery (Lô Đề / Xổ Số) Online lottery / number-betting product (lô đề, xổ số) for individual players placing wagers on lottery outcomes via web and mobile.
• Mini Games / Tài Xỉu Quick-play mini-games such as Tài Xỉu (sì-cả) targeting individual players seeking short-session wagering experiences on web and mobile.

Quantifiable outcome

• Fast transaction processing within 5–10 minutes with no additional fees
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Han CasinocoreStrategic or Co-development PartnerHan Casino is the primary strategic partner of 009, with their partnership beginning at the platform's founding in 2012. Han Casino was instrumental in 009's rapid establishment in the Southeast Asian online gambling market. The live casino section prominently features Han Casino alongside Evolution as the primary casino game providers.
• Evolution (Evolution Gaming)coreTechnology or IntegrationEvolution provides live casino gaming technology and real-time dealer streaming for the Live Casino section of the 009 platform. Evolution is one of the world's leading live casino providers, supplying high-quality live casino experiences.
• Zo88minorChannel Partner/ Reseller/ DistributorOne of 30+ affiliate partner gambling sites that redirect users to the 009 platform via referral links with affiliate IDs.
• Vic88minorChannel Partner/ Reseller/ DistributorAffiliate partner gambling site with referral link to 009 platform.
• SunwinminorChannel Partner/ Reseller/ DistributorAffiliate partner gambling site with referral link to 009 platform.
• Five88minorChannel Partner/ Reseller/ DistributorAffiliate partner gambling site with referral link to 009 platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• FB88: FB88 is an Asian-focused online sportsbook and casino operator with Vietnamese-language marketing and content aggregation from tier-1 providers. It competes with Hago.me for the same Vietnamese-speaking affiliate-distributed player base.
• 188Bet: 188Bet is an Asia-Pacific online sportsbook and casino operator with multi-jurisdiction licensing. Its sportsbook-led, casino-bundled product set and offshore licensing architecture closely mirror Hago.me's positioning.
• M88: M88 (Mansion88) is a multi-vertical online gambling operator with deep Southeast Asian distribution. Its casino, slots and sportsbook offering and PAGCOR-equivalent offshore licensing position it as a close functional comparable to Hago.me.
• Dafabet: Dafabet is a large pan-Asia online gambling operator (sportsbook + casino + slots) with established Vietnam/SEA traffic. It uses similar affiliate-driven acquisition and content aggregation, comparable in scope to Hago.me's offering.
• W88: W88 is a long-established Asian online sportsbook and casino operator with a strong Vietnam/SEA focus. It directly competes with Hago.me across casino, slots and sports betting, targeting the same Vietnamese-speaking player segment via affiliate networks.
• Fun88: Fun88 is a pan-Asian online betting operator covering casino, slots and sportsbook for SEA players. Its multilingual approach and Vietnamese-targeted marketing make it a direct functional peer to Hago.me.
• 12BET: 12BET is a long-running Asian online betting brand focused on sportsbook and live casino. Its mixed-product offering, affiliate-heavy acquisition and SEA market emphasis overlap directly with Hago.me's profile.
• BK8: BK8 is one of the most visible SEA-facing iGaming brands, known for Vietnamese-market sponsorships and high affiliate commissions. Its product mix (live casino, slots, sports) and 60%-class agent payouts mirror Hago.me's commercial model.

Broad incumbents

• SBOBet: SBOBet is one of the largest established Asia-Pacific online sportsbooks, with casino and slots as adjacent verticals. It is broader and more sports-centric than Hago.me, but competes for the same SEA player pool via similar affiliate channels.

Others

• Evolution Gaming: Evolution is the global B2B leader in live-casino content and a named core partner of Hago.me. It is not a customer-facing competitor but is the upstream technology supplier whose product breadth enables operators like Hago.me to compete in live casino.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hago.me