What Westmark Labels and Marking does

Westmark Labels and Marking is a Pacific Northwest-based provider of integrated labeling and marking solutions serving manufacturers across eight primary verticals: food processing, wine and spirits, beer and cider, health and pharmaceuticals, industrial and automotive, building materials, aerospace and chemical, and consumer and home products. Founded in 1982 and headquartered in Lake Oswego, Oregon, the company is privately held and family-owned. It operates from a 50,000 square foot manufacturing facility supplemented by seven branch locations that serve customers as far as Alaska and Hawaii, with a workforce in the 101-250 range.

Name

Westmark Labels and Marking

Legal name

Westmark Labels & Marking

Website

https://westmarklm.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Westmark Labels and Marking is a family-owned Pacific Northwest provider of custom label manufacturing, industrial printing and marking equipment distribution, and proprietary traceability software serving manufacturers across food, beverage, pharmaceutical, industrial, and consumer verticals since 1982.

Ownership category

akta.pro rank

Product category

Industrial Labeling and Marking Equipment

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311), Packaging and Labeling Services (56191), Support Activities for Printing (32312)

SIC

Commercial Printing (2750), Printing Trades Machinery & Equipment (3555), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

akta.pro secondary industries

Label Application Systems & Print-and-Apply (Equipment) (IMALAKAO), Pressure-Sensitive Labels (PSL) (IMALAKAA), Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ), Labeling, Coding & Marking Systems (IMAHAOAE)

Keywords

• Industrial label printing
• Flexographic printing services
• Marking equipment distribution
• Label applicator systems
• Industrial traceability software

Headquarters

HQ city

Lake Oswego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Label Manufacturing: Design, print, and manufacture custom labels including flexographic and digital printing. Serves industries with specialized label requirements such as FDA-compliant labels for food processors, pharmaceutical labels, and decorative beverage labels.
2. Industrial Equipment Distribution: Distribution of industrial printers, label printers, scanners, scales, and applicators from major brands including Honeywell, SATO, Zebra, Hitachi, Matthews Marking Systems, Afinia, and Evolabel.
3. Label Supplies: Sale of blank labels, ribbons (wax, wax/resin, resin formulations), and other consumables. Large inventory available for immediate delivery.
4. Equipment Service and Repair: Service shop capable of servicing industrial printers, inkjet printers, thermal label printers, color label printers and label applicators. Also provides calibration services for scales.
5. MARKSTREAM Optimization Consulting: Consulting services for designing and implementing integrated marking and labeling solutions including process optimization from receiving through production and shipping.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Westmark designs, prints, and manufactures custom labels using flexographic and digital technologies, and distributes industrial marking equipment (printers, applicators, scanners, scales) from major brands. The company provides integrated solutions including label design, production, equipment installation, training, ongoing service, and the MARKSnMORE industrial traceability software for supply chain tracking.

Product overview

Westmark Labels and Marking is a labeling and marking solutions provider offering a comprehensive portfolio of products and services. The core offering includes custom label design and printing (flexographic and digital), along with industrial printing equipment (inkjet, thermal, laser) for product marking and coding. The company distributes and supports label printers and applicators from multiple vendor brands (Honeywell, SATO, Zebra, Evolabel, Matthews, Hitachi, Afinia, FlexPackPRO). Supporting software includes MARKSnMORE™ for industrial traceability, SmartCount™ for production tracking, and BarTender/NiceLabel for label design. The portfolio is complemented by barcode scanners, industrial scales, thermal transfer ribbons, and MARKSTREAM™ optimization consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• MARKSnMORE™: A powerful industrial traceability software solution for companies seeking to master their marking, labeling, and data tracking requirements. Highly configurable and scalable system for food or product manufacturing.
• MARKSTREAM™

Products and services

• Industrial Printers Industrial inkjet, thermal, and laser printing systems for product marking and coding, including small character continuous inkjet, large character inkjet, thermal transfer overprint, and laser coders for manufacturing clients.
• Label Printers Thermal transfer, direct thermal, and color label printers distributed from brands including Honeywell, SATO, Zebra, and cab, with associated blank labels and ribbons, for manufacturing and packaging operations.
• Label Applicators Automated print-and-apply systems and label dispensers from vendors including Evolabel, Label-Aire, CVC, and CDA USA for applying labels to packages, boxes, bottles, and pallets.
• Custom Label Design and Printing Services Custom label design, pre-press, and printing services using flexographic and digital technologies, including pressure sensitive, thermal transfer, direct thermal, foil stamping, and embossing, with no minimum order quantities.
• MARKSnMORE Software Proprietary industrial traceability software for managing marking, labeling, and data tracking requirements, communicating with multiple label printers, inkjet coders, and marking devices while collecting production data for manufacturers.
• MARKSTREAM Optimization Consulting Methodology-based consulting service for analyzing company operations to design, recommend, and implement effective marking and labeling solutions, integrating thermal printers, automated labeling equipment, scanners, and inkjet coders across the supply chain.
• Barcode Scanners and Verifiers Handheld, 1D/2D, and 3D barcode scanners and verifiers distributed from Zebra, Honeywell, and Microscan/Omron for inventory tracking, quality control, and FDA UDI compliance verification.
• Industrial Scales and Calibration Services Industrial weighing scales and calibration services from Rice Lake Weighing Systems, Cardinal Scale, Weigh South, DIGIWEIGH, and A&D Weighing for manufacturing and packaging operations.
• Thermal Transfer Ribbons Wax, wax/resin, and resin thermal transfer ribbons in flathead/traditional and near edge formulations, from brands including Zebra, Honeywell, and Sato, featuring SmoothCoat backcoat technology to prolong printhead life.
• Equipment Service and Repair Service shop capable of servicing industrial printers, inkjet printers, thermal label printers, color label printers, and label applicators, including calibration services for scales, available through trained service technicians throughout the Northwest.

Quantifiable outcome

• ~180 labels per minute application speed with Evolabel technology
• +1 more outcomes

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and major.

• HitachicoreTechnology or IntegrationAuthorized distributor of Hitachi continuous inkjet printers including UX-Dynamic, UX-Basic, UX-Twin Nozzle, and UX-High Speed models. Hitachi provides quality non-contact marking inkjet printers for food, electronics, and medical industries.
• Matthews Marking SystemscoreTechnology or IntegrationAuthorized distributor of Matthews Marking Systems including MPERIA platform, Drop on Demand printers, high resolution inkjet, laser marking, and VIAjet thermal inkjet printers.
• AfiniacoreTechnology or IntegrationAuthorized distributor of Afinia color label printers including small desktop, mid-volume desktop, and industrial models. Also offers digital label finishing equipment including rotary press, lamination, and tabletop cutters.
• EvolabelcoreTechnology or IntegrationAuthorized distributor of Evolabel print and apply systems featuring 300dpi resolution for direct and thermal transfer models. Offers variety of applicators including Blow, Tamp, Wipe, and FlexWipe pallet labeling systems.
• FactraccoreTechnology or IntegrationDistribution partner for Factrac's SmartCount production feedback system that tracks production data, displays metrics on scoreboards, and collects data for KPI reporting.
• FlexPackPROcoreTechnology or IntegrationAuthorized distributor of FlexPackPRO thermal transfer overprinting (TTO) equipment for inline variable printing and coding on flexible packaging. Includes stand-alone printers and ProCode Professional software.
• HoneywellmajorTechnology or IntegrationDistributor of Honeywell industrial barcode printers and scanners including 1D/2D scanners, healthcare scanners, wireless handheld scanners, and disinfectant-ready models.
• ZebramajorTechnology or IntegrationDistributor of Zebra barcode scanners including general purpose, ultra-rugged, and healthcare barcode scanners for various warehouse and clinical environments.
• Omron MicroscanmajorTechnology or IntegrationDistributor of Microscan 1D/2D handheld barcode readers, 3D scanners and imagers using Visionscape machine vision software, and barcode verifiers for FDA UDI compliance.
• SATOmajorTechnology or IntegrationDistributor of SATO bar code thermal printers recognized for rugged dependability and reliable performance in automatic identification applications.
• cabmajorTechnology or IntegrationDistributor of cab label printers for commercial and industrial applications requiring continuous operation.
• EpsonmajorTechnology or IntegrationDistributor of Epson color label printing solutions for improved productivity across various industries.
• BarTendermajorTechnology or IntegrationOffers BarTender label making software for creating and automating printing of labels, barcodes, RFID tags, and plastic cards.
• NiceLabelmajorTechnology or IntegrationOffers NiceLabel design and print software for quickly designing labels and creating efficient printing processes.
• Rice Lake Weighing SystemsmajorTechnology or IntegrationDistributor of Rice Lake industrial scales including floor scales, bench scales, weighing indicators, load cells, and calibration weights. ISO 9001 certified manufacturer.
• Cardinal Scale Manufacturing Co.majorTechnology or IntegrationDistributor of Cardinal scales and weighing systems including truck scales, bench scales, and calibration weights. ISO-9001 certified with warehouses in Canada and England.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Resource Label Group: PE-backed multi-site label converter offering custom pressure-sensitive, shrink sleeve, and specialty labels across North America. Most directly comparable as a roll-up of regional custom label manufacturers serving regulated CPG and industrial end markets.
• ID Technology: National integrator of labeling, coding, and marking systems distributing similar vendor brands (Zebra, Honeywell, Sato) alongside application equipment. Closest peer to Westmark's equipment distribution and integration business model.
• Consolidated Label: Online-enabled custom label printer offering short-run digital labels with no minimum order quantities — directly mirroring Westmark's no-minimum custom label offering for food, beverage, and consumer product customers.
• Fortis Solutions Group: Vertically integrated label converter producing pressure-sensitive labels, shrink sleeves, and flexible packaging with multiple U.S. plants. Comparable custom label manufacturing focus with similar FDA-compliance capabilities for food and pharmaceutical customers.
• Hammer Packaging: Privately-held multi-plant label and packaging printer serving food, beverage, and consumer goods. Comparable flexographic and digital printing capabilities with no-minimum short-run offerings similar to Westmark's FDA-approved digital printing.
• Lofton Label: Regional custom label converter serving food, beverage, and industrial customers with flexographic and digital printing. Comparable mid-sized custom label manufacturer serving similar regulated end markets.

Broad incumbents

• CCL Industries: World's largest label manufacturer serving healthcare, consumer, and industrial markets globally with extensive pressure-sensitive and specialty label operations. Represents the upper bound of scale in the custom label manufacturing category.
• ProMach: PE-backed packaging machinery integrator with multiple labeling, coding, and marking brands. Comparable systems integrator business model with broader packaging equipment exposure than Westmark's label-and-marking focus.
• Multi-Color Corporation: Large global label converter acquired by Platinum Equity providing premium labels for wine, spirits, beverage, food, and consumer products. Represents the scaled national/global version of Westmark's wine, spirits, and food label manufacturing.

Others

• Matthews Marking Systems: Industrial marking systems OEM (MPERIA platform, drop-on-demand, laser marking) for which Westmark is an authorized distributor. Functions as both partner and partial upstream supplier; relevant for understanding competitive dynamics in equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/westmarklm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westmark Labels and Marking