Bourseau Flour Mill

What Bourseau Flour Mill does

Minoterie Bourseau is a family-owned French flour mill headquartered in Nozay, Loire-Atlantique, with a milling heritage tracing back to 1825 and the current company established in 1973 by Bernard Bourseau. The company produces a comprehensive range of premium flours for artisan bakers, led by the certified Bagatelle Label Rouge line (T45, T65, T80) — claimed to be the only Label Rouge baguette in France — and extending to organic, stone-ground, traditional French, specialty (rye, spelt, buckwheat, ancient wheat), and creative Secrets de Mon Père flour blends. Production leverages two roller mills (Nozay and St Omer de Blain, the latter dedicated to organic) and a heritage stone grinder mill operating since 1999 that uses natural Ferré Sous Jouarre quartz stones and wooden bucket elevators to preserve grain aromas, minerals, and vitamins.

The business operates a sales-led, direct-to-baker model: a field force of business development managers provides personalized delivery, training, and certification support to artisan bakers across France, supplemented by an on-site test bakery for product development. International distribution is handled through named partners in Spain, Taiwan, and China, plus direct export to international bakers. The company is also a recognized industry player in competitive baking events, having initiated and sponsored the French teams that won the Coupe de France de la Boulangerie 2025 and the European Cup of Artisan Baking 2025.

Minoterie Bourseau is structured as a SAS (Société par Actions Simplifiée) with €384,400 in share capital, remains entirely family-controlled (Bernard Bourseau and sons Franck and Christophe as co-directors), and has no external funding, parent company, or M&A activity on record. The company is privately held, employs 51–100 people, and holds multiple certifications (Label Rouge, ECOCERT organic, halal, GMP+).

Name

Bourseau Flour Mill

Legal name

MINOTERIE BOURSEAU SAS

Website

https://minoterie-bourseau.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Minoterie Bourseau is a family-owned French flour mill producing premium artisan flours — including Label Rouge, organic, and stone-ground lines — for professional bakers across France and selected international markets via direct sales and distributors.

Ownership category

akta.pro rank

Product category

Flour Milling

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Grain Mill Products (2040)

akta.pro primary industry

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)

Keywords

• Artisan flour milling
• Label Rouge flour
• Organic bakery flour
• Stone-ground flour
• French traditional flour

Headquarters

HQ city

Nozay

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Flour Sales: Sale of high-end flours to artisan bakers. Products include Label Rouge flours (Bagatelle), organic flours, stone-ground flours, and specialty flours (rye, spelt, buckwheat). Revenue generated through direct sales to bakery customers and international distributors.
2. Certification and Support Services: Certification support services for Label Rouge and organic certification for artisan bakers. Includes project consulting for buying/selling bakery businesses, training, audits, and marketing/communication support.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Minoterie Bourseau is a family-owned French flour mill producing premium wheat and specialty flours for artisan bakers. The portfolio spans Label Rouge certified flours (Bagatelle T45, T65, T80), traditional French bread flour, organic flours (ECOCERT certified), stone-ground flours produced at an authentic stone grinder mill, ancient grain flours (spelt, rye, buckwheat), and creative specialty blends. Production occurs at two facilities using modern cylinder mills in Nozay and St Omer de Blain alongside a heritage stone grinder mill operational since 1999.

Product overview

Minoterie Bourseau is a family flour mill offering a comprehensive range of premium artisan flours. The portfolio centers on the Bagatelle Label Rouge line (T45, T65, T80) as the flagship certified product, complemented by the Farine de Mon Père collection, traditional French bread flour, and specialty offerings including organic flours, stone-ground flours (meules), creative Secrets de Mon Père specialty flours, Villa daily bread range, ancient wheat Josette flour, and terroir-specific blends. The company also offers specialty grains including spelt, rye, and buckwheat flours. Products are manufactured using both modern cylinder mills and a heritage stone grinder mill, with production facilities in Nozay and St Omer de Blain serving artisan bakers in France and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Bagatelle: Label Rouge certified flour brand including T45, T65, and T80 flours for traditional French bread and Viennoiserie
• Farine de mon Père
• Au Cœur du Bon

Products and services

• Bagatelle Label Rouge Flour

Quantifiable outcome

• Winners of Coupe de France de la Boulangerie 2025 (team initiated by Minoterie Bourseau)
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, major, strategic and minor.

• Local CooperativescoreStrategic or Co-development Partner · 1 May 2023More than 15 years of collaboration with local cooperatives engaged in controlled or organic farming. Cooperatives guarantee French origin, quality, traceability, and commit to good eating practices. They supply cereals for Label Rouge and organic flours.
• CORAB (Coopérative Agricole)coreStrategic or Co-development PartnerAgricultural cooperative producing ancient wheat varieties (pre-1950) grown organically. Partnership to produce Harina Josette (Josette flour) from ancient wheat grains.
• International DistributorsmajorChannel Partner/ Reseller/ DistributorNetwork of international distributors serving artisan bakers in their markets. Includes Miaolin Foods Co. (Taiwan), Marubishi Co. Ltd. (China), and distributors in Spain (warehouse operational since May 2023).
• Brian Boclet / Elite BakersstrategicImplementation/ SI/ Consulting PartnerInternational trainer and founder of Elite Bakers agency, served as coach for French team at European Cup of Artisan Baking 2025.
• Landeau Création GraphiqueminorOthersWebsite design and creation agency based in Cesson-Sévigné, responsible for company website design.
• Club Le BoulangerstrategicStrategic or Co-development PartnerOrganization managing Label Rouge Bagatelle certification for artisan bakers. Provides information on certification process, training, and bakery excellence programs.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Moulins Soufflet (InVivo): One of France's largest industrial flour millers (formerly Soufflet Group, now part of InVivo). It operates a broad portfolio across conventional and specialty flours, supplying bakeries, industry, and export — a much larger, broadly positioned incumbent competing for the same French artisan and industrial bakery customers as Minoterie Bourseau.
• Grands Moulins de Paris: Historic French flour miller based in the Paris region, part of the Vivescia group, producing a wide range of flours for bakeries, food service, and retail. It is a broader incumbent with scale advantages that competes for the same French artisan bakery demand as Bourseau, though across a much wider portfolio.
• Warburtons: UK bakery business with its own flour milling and branded bakery products. While primarily a baker, its integrated flour milling and emphasis on traditional baking make it a broader incumbent comparable in terms of heritage positioning and flour/bakery integration.

Direct peers

• King Arthur Baking Company: US-based premium flour brand serving artisan and home bakers with specialty flours including organic and stone-ground varieties. It is a direct peer to Minoterie Bourseau in premium/artisan positioning, though operating at much larger scale and primarily through retail rather than B2B artisan bakeries.
• Minoterie du Courbet: French regional flour mill producing traditional and organic flours for artisan bakers. Comparable to Minoterie Bourseau as a similarly-sized family/regional mill focused on quality and certified flours for the artisan channel.
• Antimo Caputo: Italian premium flour mill specializing in high-quality '00' flours for pizza and pasta, with strong international distribution. It is comparable to Bourseau as a family-owned premium mill exporting certified specialty flours to artisan/professional bakers worldwide.
• Bob's Red Mill: US specialty mill producing organic, stone-ground, and ancient grain flours for retail and foodservice. Comparable to Bourseau's organic and ancient grain portfolio (spelt, rye, buckwheat) and stone-ground production method, though focused primarily on retail rather than French artisan bakeries.
• Stadhouders Molen: Dutch artisan flour mill producing stone-ground and specialty flours for artisan bakers. It is comparable to Minoterie Bourseau in operating a heritage stone mill, supplying artisan bakeries, and emphasizing traditional stone-grinding techniques.
• Minoterie Viron: Independent French family flour mill also serving artisan bakers with traditional and specialty flours. It is a direct peer to Minoterie Bourseau in terms of scale, customer base (French artisan bakers), and premium/niche positioning, making it one of the closest like-for-like comparables.
• Molini Spadaro: Italian specialty mill focused on high-end and ancient-grain flours for artisan bakeries. It mirrors Bourseau's positioning around heritage grains, traceability, and premium certified flours for professional artisan customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/minoteriebourseau
• LinkedInlinkedin.com/company/minoterie-bourseau

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bourseau Flour Mill