Flair Project
Flair Project is a Southern California-based mobile cocktail catering and bartending company serving weddings, corporate events, private parties, and brand activations across Los Angeles, Santa Barbara, and Orange County with internally trained, academy-certified mixologists.
- Company typePrivate
- Founded2015
- HeadquartersWestlake Village, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Flair Project does
Flair Project is an experience-driven cocktail catering and mobile bartending company founded in 2014-2015 by Ivo Peshev, headquartered in Southern California. It delivers premium bar service for weddings, corporate events, private parties, brand activations, and interactive mixology workshops across Los Angeles, Santa Barbara, and Orange County, with extended network reach into Las Vegas and Europe. The company employs between 11 and 50 people and operates a distributed model, dispatching trained mixologists to client venues with mobile bars, premium spirits, ingredients, and glassware.
The core technology is not digital but culinary: modern mixology techniques including clarified cocktails, spherification, foam techniques, infusions, and artisanal presentation, supported by the internally run Flair Project Academy that certifies all bartenders to a consistent standard. The company's signature "Rosalita" trademark garnish and a collaborative methodology with event planners, venues, and caterers (notably 24 Carrots Catering) form its operational differentiators. Marketing relies on Instagram, vendor marketplace listings (The Knot, Style Me Pretty), a blog, and earned media features in regional lifestyle publications.
Revenue is generated on a professional-services, per-event basis with a $3,000 minimum charge. The go-to-market combines direct website booking inquiries for SMBs and consumers with channel partnerships to wedding planners and corporate event coordinators. Revenue is not publicly disclosed, and the company is founder-owned with no external institutional funding identified.
Flair Project firmographics
Firmographics- Name
- Flair Project
- Website
- https://flairprojectsb.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flair Project is a Southern California-based mobile cocktail catering and bartending company serving weddings, corporate events, private parties, and brand activations across Los Angeles, Santa Barbara, and Orange County with internally trained, academy-certified mixologists.
- Ownership category
- akta.pro rank
Flair Project industry classification
Industry- Product category
- Mobile Bartending and Cocktail Catering
- NAICS
- Caterers (722320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)
- akta.pro secondary industries
- Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF), Cocktail Experiences (Mixology Classes, Cocktail Tours) (THAJAGAG)
Keywords
Where Flair Project is headquartered
LocationHeadquarters
- HQ city
- Westlake Village
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Flair Project business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Cocktail Catering & Bartending Services: Mobile bartending and cocktail catering services for events including weddings, corporate events, private parties, and brand activations. Revenue generated through service fees per event with minimum charge of $3000.
- Mixology Workshops: Interactive cocktail making classes and team building experiences for corporate events and private groups
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard event minimum |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Flair Project product offering
Product offeringCore offering
Flair Project provides mobile bartending and cocktail catering services for weddings, corporate events, private parties, and brand activations across Southern California. The company dispatches trained mixologists, premium spirits, fresh ingredients, and professional glassware directly to event venues, designing custom cocktail menus and experiential bar experiences. They also offer interactive mixology workshops for team building and private groups.
Product overview
Flair Project is an experience-driven beverage company offering a unified cocktail catering and bartending service portfolio. The core offerings consist of three integrated service lines: Events (cocktail catering for weddings, corporate events, and private parties), Activations (strategic brand experience and experiential cocktail catering), and Workshop (interactive mixology classes for team building and group events). These services are delivered through mobile bartending teams across Los Angeles, Santa Barbara, and Orange County, supported by internally certified mixologists trained at their proprietary academy. The company provides custom cocktail menus, premium spirits, professional glassware, and expert bartenders as part of their mobile bar experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Events
Quantifiable outcome
- 5-star rated service across LA, Santa Barbara, and Orange County markets
- +1 more outcomes
Companies that use Flair Project
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Flair Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Flair Project partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 24 Carrots CateringcoreStrategic partnership for luxury events, notably working together at the California Wedding Day Best of 2026 event at Linden Club. Flair Project provided cocktail catering alongside 24 Carrots' catering services, demonstrating a collaborative approach to high-end wedding events.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Flair Project competitors and assessment
Company assessmentOthers
- The Knot Worldwide: Wedding vendor marketplace where Flair Project maintains a verified vendor listing. Ecosystem partner that channels qualified wedding and corporate bookings into Flair Project without direct service competition.
Broad incumbents
- Pernod Ricard: Global spirits group running brand experience and cocktail activations across events and hospitality. Comparable in the brand activation service layer, though from an alcohol-producer perspective rather than a mobile bar operator.
- Beam Suntory: Major global spirits company whose brands (Jim Beam, Maker's Mark, etc.) invest heavily in on-premise cocktail activations and event sponsorship. Provides indirect competition for premium cocktail activation budgets.
- Diageo: Global premium spirits conglomerate that runs large-scale brand activations, hospitality experiences, and cocktail event programs. Operates at much greater scale in the activation and experiential cocktail category where Flair Project competes.
- Live Nation Entertainment: Live entertainment giant whose Hospitality segment delivers beverage and experiential services at concerts, festivals, and private events. Adjacent through large-scale event beverage operations and premium hospitality experiences.
- Moët Hennessy (LVMH): LVMH's wines and spirits division routinely delivers premium cocktail and champagne experiences at high-end events. Overlaps with Flair Project in luxury event beverage service and brand activations.
Direct peers
- Sweet & Saucy: Southern California-based luxury dessert and catering brand serving high-end weddings and private events. Competes for the same premium event client spend with an experience-forward offering in the same geographic footprint.
- 24 Carrots Catering: Luxury SoCal event catering firm explicitly named as Flair Project's strategic partner at the Linden Club wedding venue. Operates in the same premium wedding and corporate event market with overlapping client base and complementary service offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Flair Project social profiles
Digital presenceFlair Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flair Project leadership team
Management profileNumber of profiles
Profiles1 record
Flair Project subsidiaries and ownership
Company hierarchySubsidiaries1 record
Flair Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flair Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flair Project
What does Flair Project do?
Flair Project provides mobile bartending and cocktail catering services for weddings, corporate events, private parties, and brand activations across Southern California. The company dispatches trained mixologists, premium spirits, fresh ingredients, and professional glassware directly to event venues, designing custom cocktail menus and experiential bar experiences. They also offer interactive mixology workshops for team building and private groups.
Is Flair Project a public or private company?
Flair Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flair Project founded?
Flair Project was founded in 2015. It employs 11 to 50 people.
Where is Flair Project based?
Flair Project is headquartered in Westlake Village, United States, in the North America region.
How does Flair Project make money?
Two revenue lines are on record. Cocktail Catering & Bartending Services are the primary driver. The others are mixology Workshops.
Who are Flair Project's main competitors?
The Knot Worldwide is listed as an others. Broad incumbents are Pernod Ricard, Beam Suntory, Diageo, Live Nation Entertainment and Moët Hennessy (LVMH). Direct peers are Sweet & Saucy and 24 Carrots Catering.
Does Flair Project have an API?
No public API is recorded for Flair Project.
What industry is Flair Project in?
Flair Project's product category is Mobile Bartending and Cocktail Catering. Its primary akta.pro industry code is THAHAKAJ, Beverage Services (Bar Catering, Mixology, Beverage Programs), with a secondary code of HSACAGAF, Bar & Beverage Catering (Mobile Bar, Bartending). Its NAICS code is 722320 and its SIC code is 7900.