First Mover Group

What First Mover Group does

First Mover Group (FMG) is a Norway-headquartered (Karenslyst Allé 53, Oslo) private corporate relocation and commercial real estate advisory group, founded in 2006 and operating with 251–500 employees. It is structured as a holding company over two core operating subsidiaries — Relokator (physical moving, furniture and AV/IT assembly, storage and archive, and circular-economy reuse/repurposing) and Realia (tenant advisory covering property search, lease renegotiation, commercial property sale, workplace strategy, and building technical consulting) — supplemented by Danish operations under FMG Danmark and Adam. The group monetizes primarily through project-based professional services fees, with contracts structured individually by scope and an indicative benchmark of NOK 2,000–4,000 per employee for office relocations. A meaningful revenue stream also flows through Norwegian public procurement: FMG holds multiple anbud framework agreements (eight won in Q1 2024, up to NOK 60 million in combined potential 2024 value) with central government, county councils, and educational institutions.

Underlying technology is modest in scope. The proprietary Virtual FMG platform uploads packing instructions and project communications to relocating employees, reducing paper waste. FMG integrates Loopfront for systematic furniture and equipment inventory mapping to enable documented high-reuse outcomes (e.g., 100% reuse for Oslobygg, 84% reuse / 74 tonnes CO2 saved for Riksantikvaren). Supporting partnerships include 3stepIT for IT e-waste, ZeroBadge for website carbon offsetting, and Trefadder for reforestation. The go-to-market is direct enterprise and public-sector field sales with named regional account managers in Oslo, Drammen, Bergen, Stavanger, and Trondheim; procurement visibility and customer referrals are the primary demand-generation channels.

The customer base spans large enterprises (DNB, Orkla, Amedia, EY, Multiconsult), government (Norges Bank, Statens Vegvesen, Rogaland Fylkeskommune, UDI, Boligbygg Oslo KF, Vestfold Tingrett), healthcare (Sykehuset Nordmøre og Romsdal, Hammerfest Sykehus, Nye Stavanger Universitetssjukehus, Kvinneklinikken Bergen), education (Høgskulen på Vestlandet), and culture (Nasjonalmuseet — over 100,000 artworks). Own-employed (non-subcontracted) moving crews, ISO 9001/14001 certification, and UN Global Compact membership underpin quality and ESG credentials. The group is executing an active consolidation strategy, announcing the acquisition of B:Moved AS in September 2025 (closing planned 31 December 2025) and a 2025 reorganization that relaunched Relokator as a standalone Scandinavian brand and refocused First Mover Group as the parent holding entity.

Name

First Mover Group

Legal name

First Mover Group AS

Website

https://firstmovergroup.no

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

First Mover Group (FMG) is a Norwegian corporate relocation and commercial real estate advisory firm operating nationwide, with subsidiaries Relokator (moving, assembly, storage, reuse) and Realia (tenant advisory, lease renegotiation, building technical consulting), serving enterprises, public sector, healthcare, and cultural institutions.

Ownership category

akta.pro rank

Product category

Corporate Relocation Services

NAICS

Used Household and Office Goods Moving (484210), Management Consulting Services (54161)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Small Office Moves (SMB Suites & Shared Offices) (HSAKAKAA)

akta.pro secondary industries

Move Management (Office Relocations) (BPABAFAC), Move Scheduling, Time-Window Booking & Calendar Management (HSAKAOAF)

Keywords

• Corporate relocation services
• Tenant advisory services
• Commercial real estate advisory
• Office moving services
• Workspace relocation projects

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Relocation Services (Relokator): Fee-for-service professional moving and relocation services for businesses, including project management, physical moving, furniture assembly, storage, and sustainability services. Revenue earned on a per-project basis. Major contracts include public framework agreements (anbud) with government institutions.
2. Tenant Advisory Services (Realia): Advisory fees for commercial real estate tenant representation, lease renegotiation, property search, building technical consulting, and workplace strategy. Services billed as consulting/project fees to tenants and landlords.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

First Mover Group (FMG) is a Norwegian total provider of corporate relocation services, operating through two sub-brands: Realia, which provides tenant advisory, lease renegotiation, commercial property search, building technical consulting, and workplace strategy; and Relokator, which executes the physical office moves, operational project management, furniture assembly, storage/archive management, and circular reuse solutions. The group serves Norwegian businesses and public institutions with nationwide coverage across Oslo, Drammen, Bergen, Stavanger, and Trondheim.

Product overview

First Mover Group (FMG) operates as a unified total provider of corporate relocation services, organized under two main sub-brands: Realia and Relokator. Realia is the advisory arm providing tenant representation, property search, lease renegotiation, commercial property sales, building technical consulting, and strategic workplace development. Relokator is the operational arm providing the physical relocation services including corporate moving, operational project management, furniture and equipment assembly, storage and archive management, and circular reuse/repurposing solutions. Both sub-brands operate under the FMG parent company, which provides central support functions in finance, HR, procurement, IT, and marketing. The group serves clients across Norway with nationwide coverage and has expanded into Denmark under FMG Danmark.

Differentiator

Problem solved

Functional benefit

Products and services

• Realia (Tenant Advisory) Independent commercial real estate tenant advisory firm specializing in lease negotiation, property search, lease renegotiation, strategic workplace development, and building technical consulting for tenants and property owners across Norway.
• Relokator (Corporate Moving) Norway's leading business relocation and office moving specialist, providing corporate moving services, operational project management, logistics, interim storage, office decommissioning, and furniture assembly for businesses relocating between 5 and 500+ employees.
• Søkemegling (Commercial Property Search) Systematic property search and needs analysis service that helps businesses identify and secure optimal commercial premises.
• Reforhandling av leiekontrakt (Lease Renegotiation) Advisory service assisting tenants in renegotiating lease terms and conditions to reduce costs and improve contractual flexibility.
• Kjøp og salg av næringseiendom (Commercial Property Sale) Advisory services for the sale and acquisition of commercial real estate, managing the process to maximize transaction value for clients.
• Byggrådgivning (Building Technical Advisory) Building technical assessments providing confidence when leasing or vacating premises, including condition evaluations, energy efficiency reviews, and requirements specification for landlords and contractors.
• Operativ Prosjektledelse (Operational Project Management) Operational project management service ensuring progress, quality, and control during the execution phase of corporate relocation projects.
• Bedriftsflytting (Corporate Moving) Professional business relocation services for corporate clients, including office moves without operational downtime, spanning 5 to 500+ employees.
• Montasje (Furniture and Equipment Assembly) Assembly of office furniture, fixtures, AV/IT solutions, and shelving systems, delivered by own employed assemblers as part of relocation projects or as a standalone service.
• Lager og arkiv (Storage and Archive) Secure storage and efficient archive management services for furniture and documents, designed for corporate clients during and between relocations.
• Gjenbruk og ombruk (Reuse and Repurposing) Circular economy solutions giving old office furniture and equipment new life, reducing waste and cutting costs, including sales and donations of surplus furniture.

Quantifiable outcome

• More than 45,000 workspaces relocated per year
• +8 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• B:Moved AScoreStrategic or Co-development Partner · 3 September 2025FMG signed an agreement to acquire B:Moved AS (closing planned 31 December 2025). B:Moved brings an average of 15 years of experience leading large and advanced projects, strengthening Realia's advisory capacity and Relokator's project management capability. The acquisition represents a strategic step to consolidate top project management and relocation talent in the Nordic region.
• 3stepITsupportingOthers3stepIT handles sustainable disposal of IT equipment for FMG's clients. When companies relocate, outdated IT equipment is processed through 3stepIT for resale, reuse or donation to charitable organizations, ensuring responsible e-waste management.
• ZeroBadgesupportingOthersZeroBadge calculates the climate impact of FMG's website operations (data storage, energy consumption, user behavior) and compensates through certified climate projects, making the FMG website climate positive.
• TrefaddersupportingOthersTrefadder (Tree Foster) handles reforestation and forest preservation projects on behalf of FMG, contributing to carbon capture and storage through certified forestry initiatives. Part of FMG's sustainability offset program.
• LoopfrontcoreTechnology or IntegrationLoopfront provides inventory mapping software used by FMG/Relokator to catalogue all furniture and equipment before relocations, enabling systematic reuse planning and circular economy outcomes. Used in projects such as Sparebanken Møre and Sykehuspartner to achieve high reuse rates.

Scale indicators4 records

Recent moves5 records

Expansion highlights7 records

Broad incumbents

• Colliers International: Global commercial real estate services and investment management firm with strong Nordic operations. Colliers' tenant representation and workplace advisory practices compete with Realia, while its project management capability overlaps Relokator's services.
• Sodexo: International facility services and food services provider with significant Scandinavian operations. Sodexo's workplace services and facilities management capabilities compete broadly with FMG's integrated relocation and workplace support offerings, particularly for multinational clients.
• JLL (Jones Lang LaSalle): Global real estate services firm offering tenant representation, project and development services, and workplace strategy. JLL competes with both FMG's Realia (tenant advisory) and Relokator (project management for occupiers) sub-brands, particularly on multinational occupier mandates.
• ISS A/S: Global facility services giant headquartered in Denmark with deep Nordic presence. ISS offers integrated facility management that can encompass workplace relocations and support services, making it a broad incumbent whose service portfolio overlaps FMG's Relokator workplace support capabilities.
• CBRE Group: World's largest commercial real estate services firm with tenant representation, workplace, and project management services. CBRE's global scale and workplace strategy practice make it a comparable Realia competitor, while its project management capability overlaps Relokator's operational scope.

Direct peers

• Graebel Companies: US-headquartered global relocation and moving services company. Graebel's corporate relocation, move management, and global mobility services are directly comparable to FMG's Relokator offering, particularly for enterprise clients with complex multi-site relocations.
• Cushman & Wakefield: Global commercial real estate services firm offering tenant representation, lease advisory, and workplace strategy. Cushman & Wakefield's tenant advisory practice directly competes with FMG's Realia sub-brand, particularly on large cross-border mandates where FMG aspires to compete.
• Crown Worldwide Group: Global mobility and relocation services company offering corporate relocation, moving, and logistics services. Crown's corporate relocation business most directly compares with FMG's Relokator, particularly for multinational clients with cross-border assignment needs.
• Cartus (Realogy relocation arm): Major corporate relocation and global mobility services provider serving enterprises and government clients. Cartus's end-to-end relocation management and move management services are directly comparable to FMG's Relokator offering, particularly on multi-site enterprise accounts.

Regional players

• Team Relocations: European corporate relocation specialist with operations across multiple European countries. Team Relocations offers moving and relocation services comparable to FMG's Relokator, though primarily serving other European geographies rather than Scandinavia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/first-mover-group-as

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Mover Group