Cider House Tech
Cider House Tech is an Australian educational technology distributor based in Rowville, Victoria, reselling PASCO Scientific science lab equipment, wireless sensors, and educational software — alongside Sanako language teaching solutions and other international ed-tech brands — to Australian schools, high schools, and universities via quote-based direct sales.
- Company typePrivate
- Founded1996
- HeadquartersRowville, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cider House Tech does
Cider House Tech is an Australian educational technology distributor headquartered in Rowville, Victoria, operating since 1996 with 11–50 employees. The company functions primarily as a value-added reseller, supplying science laboratory equipment, wireless sensors, data acquisition systems, and educational software platforms to schools, high schools, and universities across Australia. Its portfolio is anchored by PASCO Scientific as the core brand — including the SPARKvue, PASCO Capstone, SPARKLabs, and PASCO STEM Sense software platforms paired with wireless sensors for physics, chemistry, biology, earth science, and engineering labs — and complemented by Sanako language teaching technology (Connect, Reactored, Pronounce) plus secondary lines from Frederiksen, Lascells, Ward's Science, Accuris Instruments, Artec, Heart Zones, VRLab Academy, and Roqed.
The company sells through direct channels (phone, email, postal purchase orders) and an online storefront that uses a quote-based ordering system rather than direct purchase. Pricing is quote-driven with no public price list; quotations are valid for seven days, with 14-day payment terms for approved education accounts. Revenue is generated from one-time hardware sales (sensors, lab apparatus, rock collections) and one-time software licenses, with no disclosed recurring or subscription component. Cider House Tech supports its installed base with curriculum-aligned resources for NSW HSC and QLD QCE, product demonstrations, webinars, and participation in industry conferences (e.g., Australian Institute of Physics 2024).
The company's strategic posture is that of a stable, long-tenured distribution business rather than a high-growth technology venture. There is no disclosed external funding, no acquisitions or divestitures, no leadership transitions in the source data, and operations are concentrated exclusively within Australia. Supplier concentration on PASCO Scientific and Sanako is the defining business model risk: any change in those principal partnerships would materially affect the revenue base, while expansion into adjacent verticals (VR, robotics, AR) is modest and additive rather than transformational.
Cider House Tech firmographics
Firmographics- Name
- Cider House Tech
- Legal name
- Cider House Tech
- Website
- https://ciderhousetech.com.au
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cider House Tech is an Australian educational technology distributor based in Rowville, Victoria, reselling PASCO Scientific science lab equipment, wireless sensors, and educational software — alongside Sanako language teaching solutions and other international ed-tech brands — to Australian schools, high schools, and universities via quote-based direct sales.
- Ownership category
- akta.pro rank
Where Cider House Tech is headquartered
LocationHeadquarters
- HQ city
- Rowville
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Cider House Tech business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Educational Equipment Sales: Physical science laboratory equipment including sensors, apparatus, rock collections, and physics/chemistry/biology teaching materials sold as one-time purchases to educational institutions
- Software Licenses: Educational software products including SPARKvue, PASCO Capstone, Spectrometry software, and Sanako Connect language teaching platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing system |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Cider House Tech product offering
Product offeringCore offering
Cider House Tech is an Australian educational technology distributor that supplies science laboratory equipment, wireless sensors, and educational software to schools, high schools, and universities. Its portfolio centres on PASCO Scientific products (sensors, SPARKvue and PASCO Capstone software) alongside distributed brands including Sanako language teaching platforms, Frederiksen geology collections, Lascells physics apparatus, VRLab Academy VR content, Artec STEM robotics, and Heart Zones physical-education technology. Products are sold primarily through quote-based direct sales and an online store with 7-day quotation validity.
Product overview
Cider House Tech is an Australian educational technology distributor supplying comprehensive science education products to schools and institutions. The portfolio centers on PASCO Scientific data collection platforms (SPARKvue, PASCO Capstone, SPARKLabs, PASCO STEM Sense) combined with wireless sensors for physics, chemistry, and biology labs, complemented by distributed brands including Sanako language teaching solutions (Connect, Reactored, Pronounce), Frederiksen geology equipment, Lascells science apparatus, VRLab Academy VR content, Artec STEM tools, and Heart Zones physical education technology. The company also offers subject-specific products like rock collections, spectrometers, and the Sawyer water filtration kit for environmental and earth science education.
Differentiator
Problem solved
Functional benefit
Products and services
- PASCO Scientific Products
- SPARKvue
- PASCO Capstone
- SPARKLabs
- PASCO STEM Sense
- Sanako Connect
- Sanako Reactored
- Sanako Pronounce
- Frederiksen Science and Geology Equipment
- Lascells Science Education Equipment
- VRLab Academy VR Educational Content
- Artec STEM Learning Tools
- Heart Zones Physical Education Technology
- Accuris Instruments
- MindLabs AR STEM Learning Tool
- PASCO Python Library
- PS-2600A Spectrometer
Quantifiable outcome
- Three PASCO products won 2023 Educators Pick Best of STEM Awards across Video-Based Learning, Physics, and Cross-Curricular Coding categories
- +1 more outcomes
Companies that use Cider House Tech
Customer profileSegments2 records
Ideal customer profiles2 records
Cider House Tech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Cider House Tech partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- SanakocoreCider House Tech is the Australian reseller for Sanako language teaching technology. Sanako is a Finnish educational technology company specializing in language education tools since the 1960s, offering Connect (virtual classroom), Reactored (multi-language learning materials), and Pronounce (speaking/pronunciation solution used by 2.5 million users worldwide).
- PASCO ScientificcorePrimary brand partnership; PASCO Scientific is the main product line featuring wireless sensors, data acquisition systems, SPARKvue software, and PASCO Capstone. Cider House Tech serves as Australian distributor for PASCO products including sensors, laboratory apparatus, and software solutions.
- FrederiksenminorDanish educational equipment manufacturer providing rock collections, laboratory apparatus and science teaching materials distributed through Cider House Tech in Australia.
- LascellsminorUK-based manufacturer of physics and science equipment distributed through Cider House Tech in Australia.
- Accuris InstrumentsminorScientific instruments manufacturer whose products are distributed through Cider House Tech in Australia.
- ArtecminorEducational robotics and STEM learning tool manufacturer distributed through Cider House Tech.
- Heart ZonesminorHealth and physical education technology provider whose products are distributed through Cider House Tech in Australia.
- VRLab AcademyminorVirtual reality education platform distributed through Cider House Tech in Australia.
- Ward's ScienceminorUS-based science education supplies manufacturer distributed through Cider House Tech in Australia.
- RoqedminorEducational equipment manufacturer distributed through Cider House Tech in Australia.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Cider House Tech competitors and assessment
Company assessmentDirect peers
- Ward's Science: US-based supplier of science education specimens, apparatus, and kits — listed as one of Cider House Tech's distributed brands and the most directly comparable science-supply distributor in the same product categories (biology, chemistry, earth science).
- Phywe Systeme: German physics and science education equipment manufacturer. Identified in the TU Darmstadt comparison alongside PASCO, Leybold, and Vernier — directly comparable product portfolio in physics lab apparatus.
- Vernier Software & Technology: US-based maker of educational data-collection sensors and software (Logger Pro). Direct competitor to PASCO and to Cider House Tech's core wireless-sensor line; referenced in the TU Darmstadt comparison that ranked PASCO #1.
- Sanako: Finnish language-teaching technology company (Connect, Reactored, Pronounce). Cider House Tech is Sanako's Australian reseller, putting the two in the same go-to-market through schools' language departments.
- PASCO Scientific: Manufacturer of science education sensors, software (SPARKvue, Capstone), and lab apparatus. Cider House Tech is PASCO's Australian distributor, so the two share the same end customers (science teachers and labs) and product line — PASCO is both principal and closest functional peer.
Broad incumbents
- VWR International (Avantor): Global distributor of laboratory products, chemicals, and equipment to education and research customers. Featured on Cider House Tech's brand wall; competes at the broader lab-supply level rather than the science-classroom niche.
- Bio-Rad Laboratories: Life science research and education supplier with a substantial K-12 and university classroom-products line (e.g., Biotechnology Explorer). Comparable to Cider House Tech in serving school and university science labs.
- Fisher Scientific: Global laboratory supplies and equipment distributor serving education, research, and industry. A much larger incumbent distributing overlapping categories (lab apparatus, instruments, consumables) into Australian institutions.
Emerging players
- Edvotek: US-based supplier of biotechnology and life-science education kits for schools. Overlaps with Cider House Tech's biology and chemistry categories at the classroom-experiment level, though narrower in subject focus.
Regional players
- Watson Victor: New Zealand-based distributor of laboratory and scientific equipment. Closest geographic peer — a small regional distributor serving Australasian educational and research institutions, similar business model to Cider House Tech.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cider House Tech social profiles
Digital presenceCider House Tech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cider House Tech leadership team
Management profileNumber of profiles
Cider House Tech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cider House Tech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cider House Tech
What does Cider House Tech do?
Cider House Tech is an Australian educational technology distributor that supplies science laboratory equipment, wireless sensors, and educational software to schools, high schools, and universities. Its portfolio centres on PASCO Scientific products (sensors, SPARKvue and PASCO Capstone software) alongside distributed brands including Sanako language teaching platforms, Frederiksen geology collections, Lascells physics apparatus, VRLab Academy VR content, Artec STEM robotics, and Heart Zones physical-education technology. Products are sold primarily through quote-based direct sales and an online store with 7-day quotation validity.
Is Cider House Tech a public or private company?
Cider House Tech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cider House Tech founded?
Cider House Tech was founded in 1996. It employs 11 to 50 people.
Where is Cider House Tech based?
Cider House Tech is headquartered in Rowville, Australia, in the Oceania region.
How does Cider House Tech make money?
Two revenue lines are on record. Educational Equipment Sales are the primary driver. The others are software Licenses.
Who are Cider House Tech's main competitors?
Direct peers on record are Ward's Science, Phywe Systeme, Vernier Software & Technology, Sanako and PASCO Scientific. Broad incumbents are VWR International (Avantor), Bio-Rad Laboratories and Fisher Scientific. Edvotek is listed as an emerging player. Watson Victor is listed as a regional player.
Does Cider House Tech have an API?
No public API is recorded for Cider House Tech.