What Digiekraanid does

Digiekraanid OÜ is the digital outdoor media channel of Megameedia Grupp OÜ and is identified as Estonia's largest digital outdoor media operator. The company sells advertising space on a network of digital outdoor and indoor screens across Estonia, complemented by an extensive portfolio of classic outdoor advertising surfaces — 6×3 billboards, highway boards, city pillars, custom-sized panels, and viaduct advertising — as well as ambient media placements in shopping centers, sports venues, educational institutions, leisure venues, traffic areas, and cinemas managed through the Cream OÜ subsidiary. The core technology stack consists of LED screen hardware for digital billboard delivery, dynamic content scheduling across the screen network, and conventional print and audio-video production facilities supporting campaign execution.

The group operates as a one-stop outdoor advertising provider on the Estonian domestic market, reaching clients through direct sales outreach (phone +372 50 53 500, email [email protected]) and a corporate website (megameediagrupp.ee). Revenue is generated through negotiated recurring rentals of digital outdoor, classic outdoor, and ambient media advertising space, one-time sales of LED screen hardware and digital signage solutions (including facade lighting, interactive touchscreens, lightboxes, video walls, and room management systems), and professional services for print and audio-video content production. The customer base consists of brand advertisers and companies seeking outdoor and digital advertising coverage across Estonia.

Megameedia Grupp OÜ is a privately held Estonian company headquartered at Tartu mnt 80, 10112, Tallinn. It is described as one of the oldest and largest continuously operating outdoor media companies in Estonia, consolidating Digiekraanid OÜ and Cream OÜ under its brand since spring 2020. The company is founder-owned with no disclosed external investment, private equity, or venture capital participation.

Name

Digiekraanid

Legal name

Megameedia Grupp OÜ

Website

https://digiekraanid.ee

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Digiekraanid OÜ, operating under Megameedia Grupp OÜ, is Estonia's largest digital outdoor media operator, selling digital and classic outdoor advertising space, ambient media placements, LED hardware, and production services to brand advertisers across Estonia.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Media

NAICS

Advertising, Public Relations, and Related Services (5418), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

Keywords

• Digital outdoor advertising
• Outdoor media network
• LED screen solutions
• Billboard advertising
• Ambient media advertising

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Digital Outdoor Media Advertising: Rental of digital outdoor screen advertising space to brands and advertisers. Operators manage a network of digital screens across Estonia for campaign delivery.
2. Classic Outdoor Media: Rental of traditional outdoor advertising surfaces including 6×3 billboards, highway boards, city pillars, and viaduct advertising spots.
3. LED/Screen Hardware Sales: Sale of LED screens and digital display solutions including indoor screens, facade lighting, touchscreens, lightboxes, video walls, room management systems, and custom installations.
4. Professional Services: Printing production services and audio-video production services for advertising content.
5. Ambient Media:

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Digiekraanid OÜ, operating under parent Megameedia Grupp OÜ, is Estonia's largest digital outdoor media operator. It rents advertising space on a nationwide network of digital outdoor and indoor screens, complemented by classic billboards, highway boards, city pillars, and viaduct placements. The portfolio also covers LED screen hardware sales, ambient media placements (via Cream OÜ), and supporting print and audio-video production services.

Product overview

Digiekraanid (operating under Megameedia Grupp OÜ) is Estonia's largest digital outdoor media operator, offering a multi-product portfolio. The core offering includes Väliekraanid (outdoor digital screens) and Siseekraanid (indoor digital screens) for digital billboard advertising. This is complemented by traditional Välimeedia products including Reklaamtahvlid 6×3 (standard billboards), Maanteetahvlid (highway billboards), Linnasambad (city pillars), and custom-sized advertising spaces on viaducts. The Ekraanilahenduste müük division sells LED screen hardware including indoor screens, facade lighting, interactive touch screens, light boxes, video walls, room management systems, and custom solutions. Supporting services include print production and audio-video production. The AMBIENT sub-brand (via Cream OÜ) extends the offering into retail, sports, education, leisure, traffic, and cinema ambient media placements. Together, these products form an integrated outdoor and indoor media advertising ecosystem spanning traditional billboard formats and modern digital display solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Digimeedia: Digital outdoor media services including outdoor screens
• Välimeedia
• Ambient

Products and services

• Väliekraanid (Outdoor Digital Screens)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Digiekraanid OÜcoreStrategic or Co-development Partner · 1 January 2020Since spring 2020, Digiekraanid OÜ (Estonia's largest digital outdoor media operator) has been operating under the Megameedia Grupp OÜ brand. This consolidation brought the largest digital outdoor screen network under the parent company's umbrella, expanding Megameedia's portfolio to include comprehensive digital outdoor advertising capabilities.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Focus Media: China's largest operator of in-elevator and venue digital advertising screens. Comparable as a network-scale DOOH operator monetising owned digital screen inventory to brand advertisers.
• Clear Channel Outdoor Holdings: US-listed pure-play outdoor advertising company operating billboards, street furniture, and digital displays across the Americas, Europe and Asia-Pacific. Directly comparable operator of digital and classic outdoor advertising space sold to brand advertisers.
• Lamar Advertising Company: One of the largest outdoor advertising companies in the US, operating over 350,000 billboards and digital displays. Comparable network operator monetising owned OOH/DOOH inventory across geographies.
• Captivate: US operator of digital displays in office towers and elevators, monetising screen networks for advertisers. Comparable as a DOOH network operator selling on owned digital screens.
• Outfront Media: US-listed outdoor media company with large portfolios of billboards, transit advertising and digital displays. Directly comparable as a network operator selling advertising space across multiple OOH formats including DOOH.
• JCDecaux: World's largest outdoor advertising company operating street furniture, transit, and digital billboard networks globally. Closely comparable as a multi-format OOH/DOOH network operator with direct sales to brand advertisers, mirroring Digiekraanid's model of monetising owned physical inventory.
• Ströer SE & Co. KGaA: German DOOH leader operating digital billboards and street furniture screens, with strong vertical integration into content and digital out-of-home ad tech. Highly comparable business model and product mix to Digiekraanid's digital outdoor screens, classic billboards and ambient formats.

Regional players

• Ekspress Grupp: Largest Estonian media group operating news portals (Delfi), print, and digital services in the Baltics. A regional incumbent in Estonian media/advertising adjacent to Digiekraanid's outdoor media business and a potential cross-platform competitor for Estonian ad budgets.

Others

• Hivestack: Global programmatic DOOH supply-side platform. Adjacent enabling technology partner for any DOOH network operator looking to monetize digital screens via real-time bidding.
• Vistar Media: Leading programmatic DOOH ad-tech platform enabling automated buying of digital outdoor inventory. Thematically related as the enabling programmatic layer that DOOH operators like Digiekraanid could integrate to access new demand pools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digiekraanid