Fitness Business Profits

What Fitness Business Profits does

Fitness Business Profits (legal entity: Fitness Business Profits Ltd) is a UK-based, founder-led business mentorship and consulting firm serving independent gym owners, personal trainers, and fitness studio operators. Founded by Dan Aguilera (a fitness entrepreneur active in the industry since 1999), the company delivers a structured 3-step growth framework — Assess & Align, Systemise & Scale, Lead & Leverage — through one-on-one coaching, team sessions, and an in-house mentor bench that includes multi-site fitness operators such as Abbi Hutchinson (Studio6), Sean Cole (Elevation Training Club, Balance Wellness Club), and Fionn MacCullagh (six-site Irish operator).

The core product is the FBP Mentorship Program, delivered via direct consultative sales with a free strategy call as the conversion mechanism. Supporting products include the FBP Sales & CRM mobile application (iOS and Android) for client and billing management, a portfolio of free lead-magnet resources (The Extra Workday Method mini-course, Staffing Ascension Matrix, Business IQ Diagnostic, Success Blueprint), and the FBP 2-Day Summit, a client-only event. Revenue is generated through subscription coaching engagements, CRM app subscriptions, event fees, and freemium content, with pricing quote-based and not publicly disclosed. The company claims to have served 250+ fitness businesses across the UK, Ireland, and Australia, and operates as a bootstrapped, privately held entity headquartered in Worthing, England.

Technology is a supporting rather than central asset: FBP operates primarily as a services business with a lightweight mobile CRM as its only disclosed proprietary software product. There are no public statements of AI/ML capabilities, API offerings, or third-party integrations. Distribution is direct and community-led, relying on strategy-call bookings, video testimonials, social media, and the in-person summit rather than third-party resellers or partnerships.

Name

Fitness Business Profits

Legal name

Fitness Business Profits Ltd

Website

https://myfitnessbusinessprofits.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitness Business Profits is a UK-based, founder-led mentorship and consulting firm that helps independent gym owners and fitness studio operators systemize operations, grow revenue, and step out of day-to-day operations through coaching, a proprietary 3-step framework, and a mobile CRM application.

Ownership category

akta.pro rank

Product category

Fitness Business Consulting

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Fitness business coaching
• Gym owner consulting
• Fitness industry mentorship
• Business systems training
• Fitness studio advisory

Headquarters

HQ city

Worthing

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Mentorship & Coaching Services: Core revenue stream from providing expert business mentorship and coaching to fitness business owners. Services include one-on-one mentoring, team coaching sessions, and ongoing strategic guidance. The program follows a structured 3-step framework: Assess & Align, Systemise & Scale, and Lead & Leverage.
2. FBP Sales & CRM Application: A subscription-based SaaS product providing CRM and business management tools for fitness businesses. Users can access features for managing clients, processing transactions, and running their fitness operations through the mobile application.
3. Events & Summits: Revenue generation from exclusive client events including the FBP 2-DAY Summit, which provides intensive business coaching, strategic planning workshops, and networking opportunities for fitness business owners.
4. Free Content & Lead Magnet: Free mini-course 'The Extra Workday Method' serves as a lead generation tool to attract potential clients into the sales funnel before converting to paid mentorship programs.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Fitness Business Profits provides business mentorship and coaching services to gym owners, fitness studio operators, and personal trainers seeking to systemize and scale their fitness businesses. The program is built on a proprietary 3-step growth framework covering assessment, systemization, and leadership, and is reinforced by the FBP Sales & CRM mobile application and the client-only FBP 2-Day Summit. The offering is delivered through one-on-one mentoring, team coaching, and community-based peer learning for SMB and mid-market fitness operators.

Product overview

Fitness Business Profits is a mentorship and business consulting company for fitness industry professionals. The core offering is a coaching and mentorship program using a 3-step growth framework (Assess & Align, Systemise & Scale, Lead & Leverage), supplemented by the FBP Sales & CRM application for managing customer relationships and billing. Free educational resources include The Extra Workday Method mini-course, Staffing Ascension Matrix, Business IQ Diagnostic, and Success Blueprint. The company also offers complimentary strategy calls and hosts the FBP 2-Day Summit event for client community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• FBP Sales and CRM: Mobile application software for sales and CRM functionality, available on Apple and Android stores.

Products and services

• Fitness Business Profits Mentorship Program A business mentorship and coaching program that helps gym owners and fitness professionals scale their businesses through expert guidance, proven systems, and strategic frameworks. Built on a 3-step growth framework (Assess & Align, Systemise & Scale, Lead & Leverage) and delivered via one-on-one mentoring and team coaching. Targeted at SMB and mid-market fitness business operators globally.
• FBP Sales & CRM A subscription-based mobile CRM application for fitness businesses providing sales pipeline management, client relationship management, and billing operations. Available on Apple App Store and Google Play Store. Designed for fitness business owners managing sales, customer relationships, and operational workflows.
• FBP 2-Day Summit A client-only 2-day event featuring hands-on coaching, strategic planning workshops, and growth sessions for fitness business owners. The Summit serves as both a customer retention mechanism and a community engagement touchpoint, bringing together existing FBP clients for intensive business development.

Quantifiable outcome

• Revenue increased 4x within 14 months for The Fit House through systematic implementation
• +7 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wodify: CrossFit-box and functional-fitness gym management platform with member tracking, payments, and performance software. Targets a niche gym-owner segment similar to FBP's community of independent gym operators.
• Keepme.ai: AI-driven retention and revenue platform for fitness operators, helping gyms predict churn and optimize member lifetime value. Adjacent to FBP's value proposition (helping gym owners grow revenue and retention) but technology-led rather than mentorship-led.
• PushPress: Gym management SaaS (member management, billing, branded apps) popular with independent fitness studios and CrossFit boxes. Overlaps with FBP's CRM product and increasingly offers business-education content for gym owners.
• PT Distinction: Personal training software platform offering programming, client management, and coaching tools for independent PTs and small studios. Comparable to FBP in serving fitness SMBs seeking operational and growth systems.
• ABC Trainerize: Personal trainer platform providing client management, programming, and nutrition tools, with a growing gym-owner customer base. Comparable fitness-specific vertical SaaS play but anchored in trainer workflow rather than business mentorship.

Broad incumbents

• Mindbody: Largest software platform in the fitness/wellness vertical (acquired by Vista Equity), offering scheduling, payments, and marketing tools for gyms, studios, and spas. Broad incumbent that overlaps with FBP CRM functionality but operates at vastly larger scale across multiple wellness verticals.

Direct peers

• ClubReady: Cloud-based gym management platform serving fitness clubs with member management, billing, and CRM features. Competes directly with FBP's CRM offering for the same gym-owner customer base, though without the mentorship/community layer.
• Gym Launch: Alex Hormozi's Gym Launch (now part of Acquisition.com) offers business coaching, marketing systems, and launch playbooks specifically for gym and fitness studio owners. Highly comparable audience (independent gym operators) and outcome-driven mentorship approach.
• Glofox: Dublin-based vertical SaaS platform serving boutique fitness studios with member management, billing, and booking — increasingly expanding into content and business education for studio owners. Direct overlap with FBP's FBP Sales & CRM mobile app and gym-owner customer base.
• Two-Brain Business: Founded by Chris Cooper, Two-Brain Business is the most direct competitor to FBP, providing mentorship, masterminds, and operational systems to independent gym owners globally. Closely aligned business model (coaching + community + growth frameworks) targeting the same gym-owner persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FitnessBusinessProfits
• LinkedInlinkedin.com/company/fitness-business-profits
• Instagraminstagram.com/fitnessbusinessprofits

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Business Profits