Facet5
- Company typePrivate
- Founded1990
- HeadquartersDry Drayton, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Facet5 does
Facet5 is a UK-based personality assessment platform founded in 1990, headquartered in Dry Drayton, Cambridgeshire. Its core product is a proprietary personality profiling instrument built on the Big Five model of personality, measuring five dimensions — Will, Energy, Affection, Control, and Emotionality — via a continuum-based scoring approach designed for workplace application. The platform extends beyond the core profile into a connected suite of products: TeamScape for team development, SpotLight for personal development, SuperSkills for conversation skills, Audition for recruitment selection, ToRQ for cognitive/resilience traits, SLR for 360-degree leadership feedback, Key Qualities for strengths-based development, and the myFacet5 mobile app for on-the-go access.
The company serves four primary customer types: large enterprises using Facet5 for talent selection, leadership development, and team effectiveness; consulting and HR practitioners who integrate it into organizational development engagements; teams and leadership groups using TeamScape for collaboration; and individuals seeking self-awareness and coaching. Named enterprise clients include Samsung, HSBC, PwC, IKEA, Mercedes-Benz, ANZ, AIG, Coca-Cola HBC Poland, and Toyota Motors Poland, spanning banking, insurance, automotive, retail, FMCG, and professional services.
Facet5 monetizes through a subscription/recurring licensing model: organizations and accredited practitioners pay for access to the questionnaire, profile reports, and assessment tools, with pricing handled on a custom quote basis tied to user count, report types, and accreditation scope. Distribution is hybrid — enterprise direct sales combined with a global network of accredited practitioners and consulting partners across 40+ countries, supported by a multilingual website (14+ languages) and a self-serve digital platform via the myFacet5 app. The company operates as a privately held independent entity (Facet5 Ltd) with no disclosed external investment or parent ownership.
Facet5 firmographics
Firmographics- Name
- Facet5
- Legal name
- Facet5 Ltd
- Website
- https://facet5global.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Facet5 industry classification
Industry- Product category
- Psychometric Assessment Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Personality & Behavioral Assessments (BPACAMAC)
- akta.pro secondary industries
- Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI)
Keywords
Where Facet5 is headquartered
LocationHeadquarters
- HQ city
- Dry Drayton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Facet5 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Personality Assessment Licensing: Facet5 generates revenue through licensing its personality assessment tools to organisations and accredited practitioners. Organisations and individuals pay for access to the Facet5 questionnaire, profile reports, and associated tools. The company also accredits practitioners who pay for training and certification to deliver Facet5-based services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing tailored to organisational size and scope |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Facet5 product offering
Product offeringCore offering
Facet5 develops and licenses a personality assessment platform built on the Big Five model, measuring five core dimensions (Will, Energy, Affection, Control, and Emotionality). The company sells a suite of standalone assessment products (Personality Profile, TeamScape, Audition, SuperSkills, SpotLight, ToRQ, SLR, Key Qualities) to organisations and accredited practitioners worldwide for use in talent selection, team development, leadership development, and individual coaching. Revenue is generated through annual subscription licensing of assessment tools, paid accreditation training, and delivery via a global channel of certified consulting partners.
Product overview
Facet5 is a comprehensive personality profiling platform built on the Big Five model of personality, measuring five core dimensions: Will (drive and determination), Energy (sociability), Affection (trust and relationships), Control (structure and organization), and Emotionality (response to the world). The platform operates as a unified ecosystem with multiple interconnected products including the core Facet5 Personality Profile, team-focused TeamScape, personal development tools (SpotLight, Key Qualities), recruitment solutions (Audition), leadership assessments (SLR, ToRQ), conversation skills (SuperSkills), and mobile access (myFacet5 App). The suite is designed to support the complete employee lifecycle from talent selection and onboarding through team development, leadership growth, and career coaching, with accreditation programmes for practitioners.
Differentiator
Problem solved
Functional benefit
Brands
- TeamScape: Team development profile for team analysis and improvement
- SuperSkills
- SpotLight
- Audition
- ToRQ
- SLR
- Key Qualities
- myFacet5
Products and services
- Facet5 Personality Profile The foundational personality profiling instrument measuring five core factors (Will, Energy, Affection, Control, Emotionality), producing individual feedback reports for self-awareness and personal development. Used by organisations and accredited practitioners as the entry point to the Facet5 suite.
- TeamScape Team development profile that visualises collective personality strengths, gaps, and dynamics across team members, helping teams understand collaboration patterns, communication preferences, and predict team strengths and challenges.
- SpotLight Personal development suite designed for talent development and self-awareness, integrating into leadership programmes and supporting coaching engagements with large groups.
- SuperSkills Conversation skills profile focused on developing interpersonal communication abilities, part of the Great Conversation framework for professional development.
- Audition Selection and comparison profile tool used in recruitment to compare candidate profiles against role templates and assess cultural fit and job alignment.
- ToRQ (Traits of Resilience Questionnaire) Cognitive assessment tool measuring resilience traits and mental agility for development and selection purposes.
- Strategic Leadership Review (SLR) 360-degree leadership profile providing comprehensive multi-rater feedback on leadership behaviours and impact from multiple stakeholders.
- Key Qualities Strength-based approach module identifying and developing individual key qualities and natural talents as part of a strength-based development culture.
- myFacet5 App Mobile application providing access to Facet5 profiles, reports, and development resources on the go for individual self-serve usage.
- myCoachingStyle Coaching-focused solution helping leaders develop their personal coaching approach using personality insights.
- Shine – The Brilliance of your Personality Personality-based personal development book and accompanying programme focused on individual self-discovery and realising personal brilliance.
Quantifiable outcome
- 11.3% increase in profitability for a Canadian logistics organisation's executive team
- +3 more outcomes
Companies that use Facet5
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles3 records
Facet5 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Facet5 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Perrault Consulting GroupcorePerrault Consulting Group, founded in the 1990s by Mike Perrault, has been actively using Facet5 with its clients since inception. The firm uses Facet5 as its preferred personality-profiling tool for organisational development, team building, and leadership programmes. Perrault delivers Facet5 accreditation training and integrates the tool into consulting engagements across various industries.
- Samsung EuropecoreSamsung Electronics has been using Facet5 in Europe for over 2 years to develop its people and identify talent. Samsung uses the full Facet5 personal profile report and Audition for senior hiring, and has accredited over 50 employees across Europe to deliver Facet5 feedback. Facet5 is integrated into Samsung's formal talent programmes.
- Toyota Motors PolandcoreToyota Motors Poland engaged Facet5 for graduate recruitment, general hiring, and team manager development. Two HR employees were accredited in Facet5, and the company uses Audition for candidate comparison against role templates. Following positive results, Toyota expanded use to team manager development programmes from October 2013.
- John Langford (Danish Facet5 Practitioner)minorDanish Facet5 practitioner John Langford uses Facet5 for coaching, team-building, recruitment, and mindfulness-based personal development with both business and private clients. He organised a ten-day retreat in Dharamsala, India, using Facet5 and SpotLight for personal development.
- Coca-Cola HBC PolandcoreCoca-Cola HBC Poland uses Facet5 for strategic people development and personal development initiatives, integrating personality insights into broader talent management programmes.
- Global Accredited PractitionerscoreFacet5 maintains a global community of accredited practitioners who are certified to deliver Facet5 feedback, conduct debrief sessions, and integrate Facet5 into coaching, development, and consulting engagements. New practitioners undergo accreditation training to join the network.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Facet5 competitors and assessment
Company assessmentDirect peers
- Hogan Assessments: Hogan Assessments is the most direct competitor to Facet5 in personality assessment for workplace use, offering the Hogan Personality Inventory, HDS, and MVPI based on socioanalytic theory. Both firms serve enterprise HR and consulting channels selling validated personality questionnaires globally.
- Capp & Co (formerly Cubiks / Saville Assessment): Capp & Co (formerly Cubiks and Saville Assessment) sells personality questionnaires such as Wave and PFP for selection and development globally, with strong presence in EMEA. Comparable to Facet5 in product (Big-Five-style personality), channel (accredited practitioners), and target market (enterprise HR).
- Thomas International: Thomas International provides personality (DISC-based PPA), emotional intelligence, and aptitude assessments to enterprises worldwide, sold via a practitioner network — directly overlapping Facet5's psychometric product offering and channel-led GTM motion.
- Development Dimensions International (DDI): DDI is a global leadership and talent assessment provider offering psychometric tools, 360 feedback, and leadership development programmes — directly comparable to Facet5's SLR 360 leadership profile and broader leadership/coaching solutions.
- The Myers-Briggs Company: The Myers-Briggs Company sells the MBTI assessment globally to enterprises, coaches, and practitioners for team development, leadership, and selection — directly comparable to Facet5's personality, team, and leadership product suite and distribution model.
- SHL (USG People/Exponent): SHL provides occupational personality questionnaires (OPQ) and a broad talent assessment suite for selection and development at large multinationals — a direct enterprise competitor to Facet5, particularly in selection (Audition) and leadership (SLR) use cases.
- Psytech International: Psytech International provides psychometric assessments including 16PF and other personality questionnaires for occupational selection and development, sold through accredited psychologists — a closely comparable niche competitor to Facet5 in workplace psychometrics.
Broad incumbents
- Aon (Assessment Solutions): Aon's Assessment Solutions (including the acquired Cut-e and SHL assets) provides enterprise-scale psychometric and talent assessment platforms globally. Aon competes with Facet5 across selection, leadership, and development at the largest multinational clients, but as part of a much broader HR consulting portfolio.
- Korn Ferry: Korn Ferry offers a portfolio of talent management assessments, leadership development, and consulting services globally, including psychometric tools. While much broader than Facet5, Korn Ferry is a frequent enterprise alternative for personality and leadership assessment procurement.
- Gallup (CliftonStrengths): Gallup sells CliftonStrengths (formerly StrengthsFinder) for individual development and team coaching globally, serving enterprise HR through a large consultant network. While strengths-based rather than Big Five, Gallup overlaps Facet5 in talent/leadership development and self-serve access, and operates at substantially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Facet5 social profiles
Digital presenceFacet5 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Facet5 leadership team
Management profileNumber of profiles
Facet5 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Facet5 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Facet5
What does Facet5 do?
Facet5 develops and licenses a personality assessment platform built on the Big Five model, measuring five core dimensions (Will, Energy, Affection, Control, and Emotionality). The company sells a suite of standalone assessment products (Personality Profile, TeamScape, Audition, SuperSkills, SpotLight, ToRQ, SLR, Key Qualities) to organisations and accredited practitioners worldwide for use in talent selection, team development, leadership development, and individual coaching. Revenue is generated through annual subscription licensing of assessment tools, paid accreditation training, and delivery via a global channel of certified consulting partners.
Is Facet5 a public or private company?
Facet5 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Facet5 founded?
Facet5 was founded in 1990. It employs 51 to 100 people.
Where is Facet5 based?
Facet5 is headquartered in Dry Drayton, United Kingdom, in the Europe region.
How does Facet5 make money?
One revenue line is on record: personality Assessment Licensing.
Who are Facet5's main competitors?
Direct peers on record are Hogan Assessments, Capp & Co (formerly Cubiks / Saville Assessment), Thomas International, Development Dimensions International (DDI), The Myers-Briggs Company, SHL (USG People/Exponent) and Psytech International. Broad incumbents are Aon (Assessment Solutions), Korn Ferry and Gallup (CliftonStrengths).
Does Facet5 have an API?
No public API is recorded for Facet5.
What industry is Facet5 in?
Facet5's product category is Psychometric Assessment Software. Its primary akta.pro industry code is BPACAMAC, Personality & Behavioral Assessments, with a secondary code of EDABAAAK, Leadership Assessment, 360 Feedback & Development Planning. Its NAICS code is 5132 and its SIC code is 7372.