What Psytech International does

Psytech International Ltd., a UK private limited company founded in 1990 and now operationally headquartered in Valletta, Malta, develops proprietary psychometric tests and software for workplace selection, development, leadership, career guidance, and 360° feedback. Its portfolio spans personality, values, ability, aptitude, interest, judgement, and integrity assessments — including flagship products such as the 15FQ+ Personality Assessment, PVQ, OPPro, JTI, VMI, WAI, Adapt-g, GRT, CRTB, and the CMAP Career Motivation Analysis Profile — delivered alongside role-specific solutions (Sales, Service, Global Leadership, Health & Safety, Management Derailers) and survey solutions (Employee Wellbeing / EWQ). At the centre of the offering is the proprietary GeneSys2020 cloud platform, hosted on Microsoft Azure (North Europe / Dublin), which administers, scores, and reports on the full assessment suite, supports computer-adaptive testing, item banking, custom norms, ideal profiling, account hierarchies, and 360° project management, and is exposed via an API for third-party publishers through the GeneSys Publish white-label channel. All technical manuals are made freely available, and assessments are delivered in 25+ languages with locally adapted norms across five continents.

The commercial model is multi-stream. Revenue is generated from (i) per-respondent / credit-based consumption on GeneSys Online (free Professional accounts for EFPA-qualified test users; paid Solution accounts for non-EFPA users), (ii) licensing of the assessment portfolio through accredited distributors and direct sales, (iii) GeneSys Publish subscriptions for third-party test publishers, (iv) professional services including design & customisation, 360° setup, validation / implementation, bespoke individual assessment, and bureau processing, and (v) EFPA/BPS-verified training (Combined Occupational Test User, Test User Ability, Test User Personality, Assistant Test User, Psytech Testing Certificate) delivered face-to-face, in-house, and via distance learning. Distribution combines an international accredited partner network spanning 30+ countries (China Select, i-Select, HR Anexi, SEAC, Q2 HR Solutions, DISC Nordic, PsyJob.IT, Talent Formation, AADC, Success Arts, Competence HR, HRC, TC Global, Insync Consulting, Capacity Trust, HRT, Psychometrix, BT Latam, Flint, Transiciones, Hajar Excel, Phoenix Consulting, Elite Academy, Assessment Systems / Assessment Solutions / Foxhr, Talogy, Genesys Australia, Career-Fit) with Psytech-owned sales offices in the UK, Malta, South Africa, Australia, New Zealand, Poland, Spain, Italy, and India. Named enterprise customers include L'Oréal, KPMG, Deloitte, PwC, Toyota, Emirates, Pfizer, MetLife, Mars, Mercer, Randstad, DP World, Nando's, ADIA, Daikin, Aramex, Gulf News, BNP, St John, and JPMorgan. Cumulative reach is cited at over 15 million people assessed worldwide.

Name

Psytech International

Legal name

Psytech International Ltd.

Website

https://psytech.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Psytech International is a UK-registered developer of proprietary psychometric assessments and the cloud-based GeneSys2020 platform, selling workplace selection, development, leadership, career guidance, and 360° solutions to enterprises, practitioners, and test publishers across 30+ countries and 25+ languages via an accredited distributor network and direct offices.

Ownership category

akta.pro rank

Product category

Psychometric Assessment Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Psychometric Test Publishing & Norming / Validation Services (BPACAMAG)

Keywords

• Psychometric assessment software
• 360 degree appraisal
• Occupational test publishing
• Personality assessment platform
• Test user training

Headquarters

HQ city

Rugby

HQ country

United Kingdom

HQ region

Europe

Offices39 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. GeneSys Online credit-based subscriptions: Cloud platform monetised via Professional and Solution accounts; Professional accounts are free for qualified EFPA test users with minimum credit top-ups required, and Solution accounts give non-EFPA users access to pre-defined solutions and dedicated reports. Billing is per-respondent/credit consumption.
2. Assessment product licensing: Licensing of Psytech's portfolio of psychometric assessments (15FQ+, PVQ, OPPro, JTI, VMI, WAI, Adapt-g, GRT, GRT2, IRT4, CRTB2, ART, TTB2, OIP+, LSI, PQ10, SJT, H&S, EWQ) to qualified test users, often accessed via distributor channels.
3. Distributor / channel partner licensing: International network of accredited distributors resells the full range of assessment products, supported by Psytech through customisation, language adaptation, and train-the-trainer programs.
4. Design & customisation services: Tailored customisation of assessment batteries, bespoke reports aligned to a customer's own competence framework, and bespoke individual/group assessment and development centre design.
5. Bureau processing & validation services: Outsourced processing of assessment results from one-off to thousands of respondents, plus validation/implementation consulting for organisations deploying assessment programmes.
6. 360° customisation & setup services: Setup of bespoke 360° projects on GeneSys, configuration of organisation-specific competency models, narrative/free-text fields, and ongoing project management of 360° deployments.
7. Training courses & certifications: Revenue from EFPA/BPS-verified training (Combined Occupational Test User, Test User Ability, Test User Personality, Assistant Test User, and the Psytech Testing Certificate at £350 GeneSys tier), offered face-to-face, modular distance learning, in-house, and via block bookings.
8. GeneSys Publish platform fees: Subscription/fees for third-party test publishers to use GeneSys Publish to host, distribute, and monetise their own standardised assessments through Psytech's network.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Psytech International develops and sells proprietary psychometric assessments (personality, ability, aptitude, values, interests) and an accompanying cloud-based administration platform (GeneSys Online) for use in workplace selection, development, and 360° feedback. The firm licenses its portfolio of standardised tests to qualified test users, delivers them through a multilingual cloud platform hosted on Microsoft Azure, and supports customers with design/customisation, validation, bureau processing, and EFPA/BPS-verified test user training.

Differentiator

Problem solved

Functional benefit

Brands

• Psytech GeneSys Online: Cloud-based assessment administration platform for administering, scoring, and reporting on Psytech's occupational assessments and solutions.
• Psytech GeneSys 360°
• GeneSys Publish

Products and services

• 15FQ+ Personality Assessment A flagship personality assessment measuring 15 trait scales based on the Five-Factor Model, used by HR professionals, line managers, and psychologists for workplace selection, development, and occupational evaluation.
• Personality & Values Questionnaire (PVQ) An integrated assessment combining personality trait measurement with values profiling for workplace selection and development decisions.
• Occupational Personality Profile (OPPro) An occupational personality questionnaire profiling key personality dimensions relevant to job performance for workplace use.
• Jung Type Indicator (JTI) A Jungian type-based indicator providing insights into personality type preferences for team building, development, and self-awareness.
• Values & Motives Inventory (VMI) An inventory measuring personal values and motivational drivers relevant to occupational fit and engagement.
• Work Attitude Inventory (WAI) An inventory assessing attitudes toward work, supporting selection and employee engagement decisions.
• PQ10 A brief personality questionnaire providing a concise measure of key personality dimensions for time-pressured selection contexts.
• Situational Judgement Test (SJT) A scenario-based assessment measuring judgement and decision-making in workplace situations.
• Adapt-g A verbal ability test measuring general mental ability through language-based items, leveraging computer-adaptive testing for higher accuracy in roughly half the time of standard reasoning tests.
• Graduate Reasoning Test (GRT) A general mental ability test designed for graduate-level selection contexts.
• General Reasoning Test (GRT2) A general mental ability assessment for occupational selection.
• Intermediate Reasoning Test (IRT4) A reasoning assessment for use in occupational selection and development.
• Critical Reasoning Test Battery (CRTB2) A critical reasoning assessment battery measuring deductive and analytical reasoning ability.
• Abstract Reasoning Test (ART) A non-verbal reasoning assessment measuring fluid intelligence through abstract patterns.
• Clerical Test Battery (CTB) A clerical ability test battery measuring speed and accuracy in checking, numerical, and verbal clerical tasks.
• Technical Test Battery (TTB2) A technical ability test battery for roles requiring technical comprehension and mechanical reasoning.
• Occupational Interests Profile+ (OIP+) An occupational interests assessment measuring career interest patterns against occupational groupings.
• Learning Style Inventory (LSI) An inventory measuring preferred learning styles to support personal development and training design.
• Health & Safety Assessment (H&S) A combined ability and personality assessment used to identify candidates' risk factors and adherence to safety rules in safety-critical roles.
• Employee Wellbeing Questionnaire (EWQ) A group-level survey instrument auditing occupational stress, identifying problem departments, and measuring change programme impact against norms.
• Psytech GeneSys Online Cloud-based assessment administration platform (GeneSys2020) that administers, scores, and reports on Psytech's full range of assessments, supporting supervised, remote unsupervised, group-managed, and answer-sheet administration, custom norms, ideal profiling, and account hierarchies. Hosted on Microsoft Azure (North Europe).
• Psytech GeneSys 360° End-to-end 360° degree appraisal management module integrated within GeneSys Online, featuring a customisable 9-competency framework, rater assignment, instant reports, and the ability to add custom competencies.
• GeneSys Publish White-label test publishing and hosting platform on GeneSys2020 that lets third parties publish, brand, and distribute their own standardised assessments across 25+ languages, with item banking, computer-adaptive testing, usage reports, client account management, and API integration.
• Design & Customisation Services Tailored customisation of assessment batteries and bespoke reports aligned to a customer's own competence framework, plus bespoke individual/group assessment and development centre design.
• Bureau Processing Service Outsourced processing of psychometric results at scale, from one-off assessments through to thousands of respondents, delivered using the GeneSys platform.
• Validation / Implementation Services Consulting support for organisations deploying assessment programmes, including validation studies and implementation guidance.
• 360° Customisation Services Setup of bespoke 360° projects on GeneSys, configuration of organisation-specific competency models, narrative/free-text fields, and ongoing project management of 360° deployments.
• Bespoke Individual Assessment Services Bespoke individual or group assessment design and delivery for executive selection, development centres, and tailored candidate evaluations.
• Combined Occupational Test User Course EFPA-verified (formerly BPS Level A and B) training course qualifying delegates to use both Occupational Ability Tests and Personality Assessments; available face-to-face, in-house, modular distance learning, or block bookings.
• Test User Occupational Ability Course EFPA-verified training course qualifying delegates to use occupational ability tests.
• Test User Occupational Personality Course EFPA-verified training course qualifying delegates to use occupational personality assessments.
• Assistant Test User Course EFPA-verified (formerly BPS Level A) introductory training course for assistant test users.
• Psytech Testing Certificate (PTC GeneSys) Three-day course priced at £350 GeneSys tier conferring EFPA Level 1 Assistant Test User certificate and full access to all Psytech assessments supported by GeneSys Online.

Quantifiable outcome

• Over 15 million people assessed worldwide
• +4 more outcomes

Named customers20 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

27 partnerships are on record, tiered core.

• China SelectcoreChannel Partner/ Reseller/ DistributorDistributor of Psytech's full assessment range in China. Office in Shanghai (China Overseas International Center Tower, Huangpu District). Contact: [email protected]. Provides local sales, customisation, and language support for Chinese customers.
• i-SelectcoreChannel Partner/ Reseller/ DistributorDistributor of Psytech assessments in China and Hong Kong. Beijing office at Oriental Ginza, DongCheng District. Contact: [email protected].
• HR AnexicoreChannel Partner/ Reseller/ DistributorIndia distributor of Psytech's full assessment portfolio. Mumbai office. Contact: [email protected].
• SEAC (Southeast Asia Center)coreChannel Partner/ Reseller/ DistributorThailand distributor. Bangkok office at FYI Center, Rama 4 Road. Contact: [email protected].
• Q2 HR SolutionscoreChannel Partner/ Reseller/ DistributorPhilippines distributor. Makati City office. Contact: [email protected].
• DISC NordiccoreChannel Partner/ Reseller/ DistributorDenmark distributor. Taastrup office. Contact: [email protected].
• PsyJob.ITcoreChannel Partner/ Reseller/ DistributorItaly distributor. Sesto Fiorentino (Florence) office. Contact: [email protected].
• Talent FormationcoreChannel Partner/ Reseller/ DistributorKuwait distributor. Kuwait City (NDR Tower) office. Contact: [email protected].
• Elite Academy (Montenegro, Serbia, Bosnia and Herzegovina)coreChannel Partner/ Reseller/ DistributorDistributor covering Montenegro (Podgorica), Serbia (New Belgrade), and Bosnia and Herzegovina (Tuzla) under the Elite Academy brand.
• Capacity TrustcoreChannel Partner/ Reseller/ DistributorNamibia distributor. Windhoek office. Contact: [email protected].
• Psytech Polska (Magdalena Budna-Ptaszek)coreChannel Partner/ Reseller/ DistributorPoland distributor. Warsaw office. Contact: [email protected].
• Assessment Systems / Assessment Solutions / FoxhrcoreChannel Partner/ Reseller/ DistributorThree Turkey distributors all based in Istanbul, providing coverage for the Turkish market.
• Insync ConsultingcoreChannel Partner/ Reseller/ DistributorBotswana distributor. Gaborone office at the Gaborone International Finance Park. Contact: [email protected].
• HRT (Danilchenko Viktor Vitaliyovych)coreChannel Partner/ Reseller/ DistributorUkraine distributor. Kyiv office. Contact: [email protected]. Also partnered with Skill & Will & Partners and Business Psychologists Ukraine in Ukraine.
• PsychometrixcoreChannel Partner/ Reseller/ DistributorIreland distributor. Dublin office. Contact: [email protected].
• BT LatamcoreChannel Partner/ Reseller/ DistributorBrazil distributor. São Paulo office. Contact: [email protected].
• FlintcoreChannel Partner/ Reseller/ DistributorChile distributor. Santiago (Las Condes) office. Contact: [email protected].
• Success ArtscoreChannel Partner/ Reseller/ DistributorSaudi Arabia distributor. Riyadh (Qurtuba Dist.) office. Contact: [email protected]. Also partnered with Tharwah and Phoenix Human Capital Limited in KSA.
• Phoenix Consulting / Phoenix Consulting International / Phoenix Consulting Egypt / Phoenix Human Capital ConsultingcoreChannel Partner/ Reseller/ DistributorDistributor group covering Lebanon, Egypt, UAE, and Saudi Arabia under the Phoenix Consulting brand.
• Competence HRcoreChannel Partner/ Reseller/ DistributorOman distributor. Muscat office. Contact: [email protected].
• AADC (Arabian Assessment Development Center)coreChannel Partner/ Reseller/ DistributorUAE distributor. Dubai office at Dubai Digital Park. Contact: [email protected].
• Hajar Excel - Human Resource ConsultancycoreChannel Partner/ Reseller/ DistributorYemen distributor. Sana'a office at Libyan Trade Center. Contact: [email protected].
• TransicionescoreChannel Partner/ Reseller/ DistributorPanama distributor. Panama City office. Contact: [email protected].
• Career-FitcoreChannel Partner/ Reseller/ DistributorUK partner providing career guidance and assessment solutions. Rugby, Warwickshire office. Contact: [email protected].
• TalogycoreChannel Partner/ Reseller/ DistributorAustralia partner. North Sydney office. Contact: [email protected]. Listed alongside Psytech Australia and Genesys Australia as part of the Australian partner ecosystem.
• Genesys AustraliacoreChannel Partner/ Reseller/ DistributorAustralia partner. Adelaide office. Contact: [email protected].
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure provides the cloud infrastructure for Psytech's GeneSys Online platform, with data hosted in the Azure 'North Europe' data centre in Dublin. All access is encrypted and IP restricted; European client data does not leave this location.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SHL: SHL is one of the world's largest occupational psychometric assessment publishers (formerly CEB/SHL, owned by Exponent Private Equity). It directly competes with Psytech's portfolio across ability, personality, and situational judgement assessments used in selection and development.
• Hogan Assessments: Hogan is a global leader in personality assessment for workplace selection and leadership development (HPI, HDS, MVPI). It competes head-on with Psytech's 15FQ+, OPPro, PVQ, and JTI for the same HR and line-manager buyers.
• Thomas International: Thomas International sells personality (PPA), aptitude, and behaviour assessments globally with multilingual delivery. It overlaps with Psytech's mid-market selection, development, and career-guidance use cases.
• Saville Assessment (WTW): Saville Assessment (now part of Willis Towers Watson) provides personality, ability, and situational judgement assessments (Wave, Aptitude) and competes with Psytech across the same enterprise selection and development segment.
• cut-e (Aon): cut-e, acquired by Aon, delivers online ability, personality, and gamified psychometric assessments globally. It competes directly with Psytech's Adapt-g, GRT, and PQ10/SJT portfolio in enterprise selection workflows.
• Cubiks (now part of pdg): Cubiks (now part of People Development Group) provides personality, ability, and situational judgement assessments for selection and development across EMEA. It competes directly with Psytech's mid-market assessment portfolio and Pymetrics-style digital offerings.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organisational consulting firm with a substantial assessment and talent analytics practice (KF4D, Voices). It competes with Psytech on enterprise leadership assessment and 360° programmes but as part of a much broader consulting portfolio.
• Mercer: Mercer offers psychometric assessment and workforce consulting at enterprise scale, including Mercer Mettl. It overlaps with Psytech's competency, 360°, and selection solutions but as part of a broader HR consulting business.
• Aon: Aon's Assessment Solutions practice (incorporating cut-e and CoCubes) is one of the largest global psychometric providers. It competes with Psytech across selection and development and bundles assessments with broader talent and rewards advisory services.

Emerging players

• Pymetrics: Pymetrics uses neuroscience-based AI games and behavioural data for talent matching, increasingly integrated into Workday. It represents the AI-native alternative to traditional psychometric questionnaires and competes with Psytech in enterprise selection.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/psytech-international-ltd
• Xx.com/psytechint

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Psytech International