Insightus
Insightus is an Australian private company that builds digital twin and automation software (HOP, EBP, Digitize and Automation Cloud) plus telecom engineering services, primarily for telecommunications operators and infrastructure companies across Australia, with Optus as its named anchor customer.
- Company typePrivate
- Founded2019
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Insightus does
Insightus is an Australian private technology company that builds digital twin infrastructure for telecommunications networks, headquartered in Murarrie, Queensland with operations across Brisbane, Melbourne, and Sydney. The company sells a three-product platform — Handover Pack and Site Auditing (HOP), the BTS Design Application / Engineering Build Pack (EBP), and the Digitize and Automation Cloud — supplemented by Line of Sight Survey Cloud, Eyeview, and Live View Cloud modules. The platform combines mobile and web field-data collection, OCR and computer-vision-based object and character recognition, real-time ingestion of terabytes of network data per day, and automated workflow orchestration that integrates with existing OSS and line-of-business systems. Adjacent services include UAV/drone surveys, fibre network design, wideband/MTx design, RAN integration and operations, and RF design and operations.
The business model blends recurring software subscriptions (HOP, EBP, Digitize and Automation Cloud) with usage-based cloud analytics and traditional professional services engagements. The company runs a hybrid go-to-market: direct enterprise sales targeting telecommunications operators (with Optus as the named anchor customer) plus a self-serve product-led growth signup for the HOP module. Customer segments are primarily telecommunications operators and infrastructure companies, with stated intent to expand into energy, mining, industrial, real estate, and utilities. Headcount is 11-50 employees; no external funding rounds, ownership structure, or revenue figures are publicly disclosed.
Insightus firmographics
Firmographics- Name
- Insightus
- Legal name
- Insightus
- Website
- https://insightus.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Insightus is an Australian private company that builds digital twin and automation software (HOP, EBP, Digitize and Automation Cloud) plus telecom engineering services, primarily for telecommunications operators and infrastructure companies across Australia, with Optus as its named anchor customer.
- Ownership category
- akta.pro rank
Insightus industry classification
Industry- Product category
- Telecommunications Infrastructure Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- iPaaS (Cloud Integration Platforms) (HDAEAIAB)
- akta.pro secondary industries
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), IT Operations Management (ITOM) Platforms (HDAEALAC)
Keywords
Where Insightus is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Insightus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Platform Subscriptions: SaaS-style software platforms delivered as cloud solutions with on-premises data connectors. HOP and EBP are described as 'complete, ready to deploy' tools, likely sold via subscription or license.
- Cloud Analytics and Automation Services: Digitize and Automation Cloud provides real-time analysis of complex big-data and automated workflows, likely monetised as a cloud service subscription with usage-based components for data processing volumes.
- Professional Services (Telecom Engineering): Services including UAV drone services, fibre network design, wideband design, RAN integration, RAN operations, RF design, and RF operations are offered as service engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | HOP Module - Contact for pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Insightus product offering
Product offeringCore offering
Insightus provides a digital twin software platform and telecom engineering services for telecommunications operators and infrastructure companies. The platform automates site handover, RF design, inventory management, and real-time big-data processing, and is complemented by professional services including UAV drone surveys, fibre network design, wideband design, and RAN integration and operations.
Product overview
Insightus offers a unified platform architecture for telecommunications infrastructure management comprising three core products: Handover Pack and Site Auditing (automates site handover and inspection data collection), BTS Design Application (digitised RF design and inventory visualisation), and Digitize and Automation Cloud (real-time big data processing and workflow automation). Additional modules include Line of Sight Survey Cloud, Eyeview, and Live View Cloud. The platform maintains digital twin data by streamlining data gathering, managing site assets, and providing automated reporting solutions. Services include UAV drone services, fibre network design, RAN integration and operations, and RF design and operations. All products are designed for telecommunications operators including enterprise customers like Optus.
Differentiator
Problem solved
Functional benefit
Brands
- Hand-over Pack (HOP): Complete end-to-end tool that automates the collection of digitised structured data for site handover pack and inspection reports across industry sectors including Telecommunications, Energy, Mining, Industrial, Real Estate and Utilities.
- Engineering Build Pack (EBP)
- Digitize and Automation Cloud
Products and services
- Handover Pack and Site Auditing (HOP) Complete end-to-end tool that automates collection of digitised structured data for site handover packs and inspection reports, maintaining digital twin asset integrity across the site lifecycle. Includes mobile and web field interfaces, interactive inspection checklists, OCR/AI object and character recognition, and UAV/drone data integration. Targeted at telecommunications operators and infrastructure companies and extendable to energy, mining, industrial, real estate, and utilities.
- BTS Design Application (Engineering Build Pack, EBP) RF design and inventory visualisation platform that creates a digitised digital twin representation of radio sites via data feeds from OSS, automatically draws site connection diagrams for active and passive equipment, and generates comprehensive network and site inventory reports as a single source of truth. Targeted at telecommunications operators including Optus.
- Digitize and Automation Cloud Cloud solution that ingests many terabytes of data per day and processes it in real time, enabling real-time analysis of network performance KPIs, call data records, and alarm events with formula-based, spatial, and time aggregation for metric rollups. Drives efficiencies through automated workflows that integrate into existing line-of-business platforms.
- Line of Sight Survey Cloud Cloud-based module for conducting line of sight surveys for telecom site planning, supported by a v1.0 user manual.
- Eyeview Product supported by the Insightus support team; specific functionality details not documented in source data.
- Live View Cloud Product supported by the Insightus support team that enables live alarm and performance data display when integrated into other platforms.
- UAV Drone Services Professional engineering service that uses UAV/drone technology to capture site data for telecom infrastructure projects, feeding into the HOP digital twin and inspection workflows.
- Fibre Network Design (FTTN/FTTP) Professional engineering service for fibre-to-the-node and fibre-to-the-premises network design for telecommunications operators.
- Wideband and MTx Design Professional engineering service for wideband and MTx (multiplexer) design in telecommunications networks.
- RAN Integration Professional engineering service for Radio Access Network (RAN) integration, deploying and integrating RAN equipment for telecommunications operators.
- RAN Operations Professional engineering service for ongoing Radio Access Network (RAN) operations, including performance and alarm management support for telecommunications operators.
- RF Design Professional engineering service for RF (radio frequency) network and site design for telecommunications operators.
- RF Operations Professional engineering service for ongoing RF (radio frequency) network operations, including tuning, performance monitoring, and optimisation for telecommunications operators.
Quantifiable outcome
- Data collection time at site improved by 30%
- +7 more outcomes
Companies that use Insightus
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Insightus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Insightus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OptuscoreOptus is referenced as the primary telecommunications operator target for the Engineering Build Pack (EBP) digital twin platform. Insightus states it 'believes strongly that this is a critical element of data capture automation in any digital twin ambition for Optus.' The EBP is fully integrated with the Insightus HOP management system providing a verified accurate representation of equipment installed at site, enabling true automation of inspections for Optus infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Insightus competitors and assessment
Company assessmentBroad incumbents
- Salesforce: Enterprise CRM and platform company with Field Service Lightning and AI-powered automation capabilities. Adjacent competitor for enterprise telecom field operations and asset management workflows, particularly at large carrier accounts.
- Ericsson: Global RAN vendor that sells bundled network management, digital twin, and site audit capabilities to the same telco buyers Insightus targets (including Optus). Competes via integrated equipment-plus-software contracts rather than standalone point solutions.
- Hexagon AB: Provides geospatial and asset management solutions including HxGN SDx for digital twins across telecom, utilities, and industrial sectors. Competes in the digital asset inventory and site documentation space relevant to RF design and handover workflows.
- ServiceNow: Enterprise workflow automation and IT operations platform increasingly expanding into telecom and field service management. Competes in the workflow orchestration and OSS integration layer with much broader enterprise reach.
- GE Digital: Offers Asset Performance Management and Predix-based digital twin solutions for industrial and energy assets. Comparable in combining real-time data ingestion, AI-driven analytics, and asset lifecycle management for infrastructure-heavy industries.
- Nokia: Major telecom infrastructure vendor offering NetGuard, AVA, and network management software to MNOs worldwide. Provides overlapping RF design and inventory capabilities as part of broader portfolio contracts.
Direct peers
- Bentley Systems: Provides iTwin Platform for infrastructure digital twins across telecom, utilities, and industrial sectors. Most directly comparable in the digital twin + asset lifecycle management category, serving infrastructure operators with similar data integration challenges.
Emerging players
- Pega: Enterprise low-code workflow automation platform with AI-driven document processing and case management. Comparable in providing automation, OCR, and integration capabilities that telcos could adopt for site handover and audit workflows.
- Matterport: Digital twin platform for physical spaces with computer vision and spatial data capture. Comparable in the 3D/site visualization and drone-integrated capture capabilities that Insightus combines with telecom-specific workflows.
- UiPath: Process automation platform with computer vision and document understanding (OCR) capabilities overlapping with Insightus's automated workflow and OCR/AI features. Competes on the automation layer that Insightus builds on top of its domain-specific platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Insightus social profiles
Digital presenceInsightus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insightus leadership team
Management profileNumber of profiles
Insightus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insightus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insightus
What does Insightus do?
Insightus provides a digital twin software platform and telecom engineering services for telecommunications operators and infrastructure companies. The platform automates site handover, RF design, inventory management, and real-time big-data processing, and is complemented by professional services including UAV drone surveys, fibre network design, wideband design, and RAN integration and operations.
Is Insightus a public or private company?
Insightus is a private company. It is classified as unknown and is currently operating.
When was Insightus founded?
Insightus was founded in 2019. It employs 11 to 50 people.
Where is Insightus based?
Insightus is headquartered in Brisbane, Australia, in the Oceania region.
How does Insightus make money?
Three revenue lines are on record. Software Platform Subscriptions are the primary driver. The others are cloud Analytics and Automation Services and professional Services (Telecom Engineering).
Who are Insightus's main competitors?
Broad incumbents on record are Salesforce, Ericsson, Hexagon AB, ServiceNow, GE Digital and Nokia. Bentley Systems is listed as a direct peer. Emerging players are Pega, Matterport and UiPath.
Does Insightus have an API?
No public API is recorded for Insightus.
What industry is Insightus in?
Insightus's product category is Telecommunications Infrastructure Software. Its primary akta.pro industry code is HDAEAIAB, iPaaS (Cloud Integration Platforms), with a secondary code of HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 54151 and its SIC code is 7370.