HOMI
HOMI is a Greek digital real estate platform serving individual property sellers, landlords, and tenants in Athens with free valuation tools, professional marketing (LIDAR, virtual tours), tenant verification, and commission-based brokerage services.
- Company typePrivate
- Founded2019
- HeadquartersAthens, Greece
- Headcount1–10
- GTM typeB2C
- OfferingServices
What HOMI does
HOMI (legal entity HOMI I.K.E.) is a Greek digital real estate platform founded in 2019 and headquartered in Athens (Dafni district). The company operates a marketplace and brokerage platform serving individual property sellers, landlords, tenants, and buyers in the Greek market, primarily in the Attica region. HOMI monetizes through transactional commissions rather than subscriptions: it charges landlords approximately half a month's rent for tenant placement and verification, and charges sellers a commission on property sales while collecting no fees from tenants. The platform also operates as a content-driven lead generation engine, with a Greek-language blog claimed to be the most-read real estate blog in Greece.
The core product stack centers on two free valuation tools (market valuation and rent valuation, claimed as the first in Greece) that serve as top-of-funnel acquisition, funneling property owners into a managed service workflow. Once onboarded, HOMI produces professional marketing assets (LIDAR-scanned floor plans, virtual tours, professional photography), lists properties across its own platform and major Greek property portals (Spitogatos and XE.gr), manages viewings, performs tenant income verification, and supports digital lease signing. The end-to-end service covers valuation, marketing, buyer/renter sourcing, negotiation support, and contract preparation.
The business is small (1-10 employees), privately held, bootstrapped (no disclosed funding rounds), and operates as an independent entity without a parent company or subsidiaries. HOMI is GDPR-compliant and is registered as a Greek private limited company (I.K.E.). Its value proposition is built on transparent pricing, professional marketing assets that exceed typical Greek agency standards, disintermediation of broker fees for tenants, and tenant verification to reduce landlord risk.
HOMI firmographics
Firmographics- Name
- HOMI
- Legal name
- HOMI I.K.E.
- Website
- https://homi.com.gr
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HOMI is a Greek digital real estate platform serving individual property sellers, landlords, and tenants in Athens with free valuation tools, professional marketing (LIDAR, virtual tours), tenant verification, and commission-based brokerage services.
- Ownership category
- akta.pro rank
Where HOMI is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
HOMI business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Landlord Commission - Rentals: HOMI charges landlords half a month's rent (0.5 months) for finding and verifying tenants. No fees charged to tenants.
- Sale Commission: For property sales, the company appears to charge a commission. Property listing 75806 shows 'Real Estate Fee 7.440 € 0 €' suggesting zero fee for buyers with commission paid by sellers.
- Premium Marketing Services: Professional photography, virtual tours, and LIDAR floor plans included in service, possibly as bundled offering with commission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Tenant Services - Free |
| Transaction based/ take rate | Pay-as-you-go | Landlord Rental Services - Commission Based |
| Transaction based/ take rate | Pay-as-you-go | Landlord Sale Services - Commission Based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
HOMI product offering
Product offeringCore offering
HOMI operates a digital real estate platform in Greece that provides instant free property and rent valuations, full-service property sale and rental brokerage, professional marketing (LIDAR floor plans, virtual tours, professional photography), tenant income verification, and digital lease agreements. The company intermediates end-to-end real estate transactions by aggregating listings on its own site and on major Greek property portals (Spitogatos, XE.gr), charging property owners a half-month rent commission for rentals and a sales commission for property sales.
Product overview
HOMI is a digital real estate platform operating in Greece since 2019, offering a unified suite of property transaction services. The core offering combines a Market Valuation Tool and Rent Valuation Tool for property estimation, paired with full-service Property Sale and Property Rent services. The platform differentiates through professional marketing add-ons including LIDAR Floor Plans, Virtual Tours, and Professional Photography. For rentals, it provides Tenant Verification and Digital Lease Agreement capabilities. The platform connects property owners directly with verified tenants, eliminating traditional brokerage fees for renters while charging property owners half a month's rent.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Valuation Tool Free online tool that provides instant property market valuation estimates for homeowners considering selling, followed by expert follow-up contact from a HOMI representative.
- Rent Valuation Tool Free online tool that estimates current rental values for property owners based on market data, paired with expert follow-up.
- Property Sale Service Full-service brokerage for individual property sellers in Greece, marketing properties with virtual tours, professional photos, and LIDAR floor plans, and supporting negotiations, contract preparation, and key handover.
- Property Rent Service Full-service rental brokerage for landlords that lists properties, sources and verifies tenants (including income verification), manages viewings, and supports digital lease signing, with tenants paying no fees.
Companies that use HOMI
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
HOMI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
HOMI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SpitogatoscoreSpitogatos is Greece's largest property portal. HOMI lists rental and sale properties on Spitogatos to reach the portal's large user base of property seekers. This extends HOMI's distribution beyond their own platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
HOMI competitors and assessment
Company assessmentDirect peers
- Spitogatos: Greece's largest property portal with 3,400+ agency listings. HOMI's primary channel partner and most directly comparable platform serving the Greek property market with listing aggregation and lead generation.
- Casafari: European real estate data and analytics platform for transactions. Provides valuation and market intelligence comparable to HOMI's market and rent valuation tools across European markets.
Regional players
- Blueground: Founded in Greece as a proptech, now a global furnished rental operator. Greek-origin proptech with similar digital-first approach to residential property rentals, operating at much larger scale and global footprint.
- Hemnet: Sweden's dominant property listing platform. Northern European portal comparable in business model to HOMI's Greece-focused property marketplace with valuation tools and agent services.
Emerging players
- Properly: Portuguese proptech offering digital property transaction and management tools. Comparable digital real estate platform serving a Southern European market with similar agency-dominated structure.
Broad incumbents
- Redfin: US digital-first real estate brokerage offering reduced-commission selling services. Most direct global analog to HOMI's commission-based brokerage model with tech-enabled end-to-end transaction support.
- Zoopla: Major UK property portal with valuation tools and listings. Comparable European property marketplace offering consumer-facing valuation and transaction lead generation in a fragmented agency market.
- Zillow: US-based leading proptech platform offering property valuations, listings, and transaction services. Global comparable for HOMI's valuation-led, transaction-facilitated real estate model.
- Idealista: Leading Iberian property portal serving Spain, Portugal, and Italy. Comparable digital property marketplace model serving Southern European residential markets with similar fragmented agency structures to Greece.
- Property Finder: Leading property portal in the MENA region offering listings, valuations, and agent services. Comparable marketplace and lead-generation platform for property seekers in fragmented, agency-driven markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
HOMI social profiles
Digital presenceHOMI compliance and trust
Trust signalCompliance1 record
HOMI financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOMI leadership team
Management profileNumber of profiles
HOMI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOMI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOMI
What does HOMI do?
HOMI operates a digital real estate platform in Greece that provides instant free property and rent valuations, full-service property sale and rental brokerage, professional marketing (LIDAR floor plans, virtual tours, professional photography), tenant income verification, and digital lease agreements. The company intermediates end-to-end real estate transactions by aggregating listings on its own site and on major Greek property portals (Spitogatos, XE.gr), charging property owners a half-month rent commission for rentals and a sales commission for property sales.
Is HOMI a public or private company?
HOMI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HOMI founded?
HOMI was founded in 2019. It employs 1 to 10 people.
Where is HOMI based?
HOMI is headquartered in Athens, Greece, in the Europe region.
How does HOMI make money?
Three revenue lines are on record. Landlord Commission - Rentals are the primary driver. The others are sale Commission and premium Marketing Services.
Who are HOMI's main competitors?
Direct peers on record are Spitogatos and Casafari. Regional players are Blueground and Hemnet. Properly is listed as an emerging player. Broad incumbents are Redfin, Zoopla, Zillow, Idealista and Property Finder.
Does HOMI have an API?
No public API is recorded for HOMI.