MS-RT

Commercial Vehicle Modificationms-rt.com

MS-RT is a UK-based Ford Qualified Vehicle Modifier that converts Ford commercial vehicles (Transit Custom, Tourneo Custom, Ranger, Ranger PHEV) into motorsport-styled premium variants, distributed through Ford's European dealer network and Thailand, with designs co-created with M-Sport Rally Team founder Malcolm Wilson.

Company typePrivate
Founded1985
HeadquartersPontypool, United Kingdom
Headcount51–100
GTM typeB2B and B2C
OfferingHardware or Manufacturing

What MS-RT does

MS-RT (legal entity Edward Davies Commercials Limited, registered in England and Wales, company number 03880838) is a privately held UK vehicle conversion company specializing in transforming Ford commercial vehicles into motorsport-styled performance variants. Operating as a Qualified Vehicle Modifier (QVM) for Ford Motor Company, MS-RT applies rally-inspired design and engineering to four base platforms: the Ford Transit Custom, Tourneo Custom, Ranger, and the newly introduced Ranger PHEV. The company adds aerodynamic body modifications, widened wheel arches, sports suspension, exclusive 21-inch alloy wheels, and premium interior appointments including eco-leather/suede upholstery, illuminated branding, and heated sport steering wheels. All designs are created in collaboration with Malcolm Wilson and the M-Sport Rally Team, anchoring the brand in approximately 40 years of WRC motorsport heritage.

Revenue is generated through two primary streams: (1) the conversion and sale of Ford commercial vehicles into MS-RT variants via Ford's authorized dealer network across the UK, at least eight EU markets (Spain, Poland, Germany, Italy, France, Netherlands, Hungary, Denmark), and Thailand, supported by separate B2B dealer portals for the EU and UK; and (2) post-registration parts and accessories sold through a direct-to-consumer e-commerce shop. The customer base comprises tradespeople, client-facing businesses seeking premium fleet presentation, lifestyle and adventure users, and lifestyle-focused families — segments that value distinctive design differentiation over standard commercial vehicle appearance. Headcount sits at 51-100 employees, with operational headquarters at Langstone and customer operations at Pontypool, South Wales. The company is privately held with no disclosed external funding rounds, ownership changes, or parent company.

MS-RT firmographics

Firmographics

Name: MS-RT
Legal name: Edward Davies Commercials Limited
Website: https://ms-rt.com
Company type: Private
Founded year: 1985
Operating status: Operating
Headcount range: 51–100 employees
Short description: MS-RT is a UK-based Ford Qualified Vehicle Modifier that converts Ford commercial vehicles (Transit Custom, Tourneo Custom, Ranger, Ranger PHEV) into motorsport-styled premium variants, distributed through Ford's European dealer network and Thailand, with designs co-created with M-Sport Rally Team founder Malcolm Wilson.
Ownership category
akta.pro rank

MS-RT industry classification

Industry

Product category: Commercial Vehicle Modification
NAICS: Automobile and Light Duty Motor Vehicle Manufacturing (33611), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), Motor Vehicle Seating and Interior Trim Manufacturing (336360)
SIC: Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicles & Passenger Car Bodies (3711)
akta.pro primary industry: Chassis Modules & Corner Assemblies (Complete Corner/Chassis Module Integration) (IMACAIAH)
akta.pro secondary industry: Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)

Keywords

Vehicle modification services
Commercial vehicle conversions
Performance pickup trucks
Motorsport-inspired vehicles
Ford commercial vehicles

Where MS-RT is headquartered

Location

Headquarters

HQ city: Pontypool
HQ country: United Kingdom
HQ region: Europe

Offices2 records

Markets served

MS-RT business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing
Cost components: Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Vehicle Conversions and Modifications: MS-RT modifies Ford commercial vehicles to create sport-inspired variants. Revenue is generated through the sale of converted vehicles and post-registration parts and accessories. The company operates as a Qualified Vehicle Modifier for Ford, adding premium design elements and performance styling to base Ford models.
Parts and Accessories Sales: Online shop selling post-registration parts and accessories. Standard 3-5 working day delivery service with Monday-Friday delivery window. Returns accepted within 14 days of notification, with items required to be returned within 14 days of acceptance.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

MS-RT product offering

Product offering

Core offering

MS-RT customizes Ford commercial vehicles (Transit Custom, Tourneo Custom, Ranger, and Ranger PHEV) into rally sports-inspired performance variants with motorsport-derived aerodynamic body modifications, premium interior packages, lowered sport suspension, and exclusive 21-inch alloy wheels. Operating as a Qualified Vehicle Modifier (QVM) for Ford Motor Company, the company also sells post-registration parts and accessories through its own e-commerce shop, with all designs developed in collaboration with Malcolm Wilson and the M-Sport Rally Team.

Product overview

MS-RT is a Ford vehicle modifier and sub-brand offering sport-inspired commercial vehicles based on Ford models. The portfolio consists of four distinct vehicle lines: Ford Transit Custom MS-RT (sporty van), New Ford Tourneo Custom MS-RT (sports-influenced people carrier), Ford Ranger MS-RT (performance pickup), and New Ford Ranger MS-RT PHEV (plug-in hybrid pickup). All models feature motorsport-inspired design modifications including aggressive body styling, sports suspension, exclusive alloy wheels, premium interiors with leather/suede upholstery, and distinctive MS-RT branding. The company was founded in collaboration with Malcolm Wilson and M-Sport Rally Team, bringing 40 years of motorsport experience to commercial vehicles. MS-RT operates as a Qualified Vehicle Modifier (QVM) for Ford Motor Company.

Differentiator

Problem solved

Functional benefit

Companies that use MS-RT

Customer profile

Segments2 records

Ideal customer profiles2 records

MS-RT technology and API

Technology

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

MS-RT partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered flagship.

Ford Motor CompanyflagshipStrategic or Co-development PartnerMS-RT operates as a Qualified Vehicle Modifier for Ford Motor Company, transforming Ford commercial vehicles (Transit Custom, Tourneo Custom, Ranger) into sport-inspired variants. This is the core business relationship enabling MS-RT's product line.
M-Sport Rally Team / Malcolm WilsonflagshipStrategic or Co-development PartnerMS-RT vehicles are designed in collaboration with Malcolm Wilson, founder of the successful M-Sport Rally Team. This partnership brings authentic motorsport heritage and racing-inspired design to commercial vehicles.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

MS-RT competitors and assessment

Company assessment

Broad incumbents

Mansory: German/Swiss luxury vehicle modifier producing exclusive styling and performance variants of premium OEM vehicles. Comparable niche-premium positioning, motorsport-influenced design language, and limited-edition conversion model.
Brabus: Germany-based specialist that modifies Mercedes-Benz vehicles into high-performance and luxury variants. Closely comparable business model to MS-RT: take OEM vehicles, apply motorsport-derived styling and performance upgrades, sell through authorized dealer networks and own channels.
ABT Sportsline: Long-established tuning house modifying Volkswagen Group (Audi, VW, Cupra) vehicles with sport styling and performance upgrades. Analogous to MS-RT in operating as an OEM-aligned modifier with motorsport heritage and an authorized dealer/service footprint.
Alpina: BMW's long-standing official modifier producing exclusive sport-luxury variants of BMW vehicles. Comparable in being an officially recognized manufacturer/QVM-tier partner delivering premium-styled variants of a major OEM's models.

Emerging players

Techart: Porsche-exclusive modifier producing sport-styled and performance-enhanced variants. Comparable in operating as a recognized OEM-affiliated modifier with motorsport credentials targeting premium buyers willing to pay for exclusive styling.
Carlex Design: European vehicle modifier specializing in bespoke interior and exterior styling upgrades for premium and commercial vehicles. Comparable in offering premium aftermarket styling packages and limited-edition conversions.
RUF: German manufacturer/modifier building exclusive Porsche-based sports vehicles with motorsport heritage. Comparable niche-premium model of taking a base OEM platform and producing exclusive, motorsport-credentialed variants for enthusiasts.

Direct peers

Wellhouse Leisure: UK-based Ford commercial vehicle converter specializing in campervan, leisure, and people-carrier conversions on Transit and Tourneo platforms. Closely comparable in geographic market, base vehicle (Ford commercial), and conversion-based value proposition.
Bott: UK and European commercial vehicle converter specializing in fleet van fit-outs and modular conversions. Directly comparable as a Ford and multi-OEM commercial vehicle modifier serving trades and fleet operators with value-added vehicle conversions.
Sortimo: Germany-based commercial vehicle converter providing racking, storage, and modular interior solutions for vans and commercial fleets. Comparable business model of converting OEM commercial vehicles with value-added upgrades for trades and fleet customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

MS-RT financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MS-RT leadership team

Management profile

Number of profiles

Profiles3 records

MS-RT funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MS-RT M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MS-RT

What does MS-RT do?

Is MS-RT a public or private company?

MS-RT is a private company. It is currently operating.

When was MS-RT founded?

MS-RT was founded in 1985. It employs 51 to 100 people.

Where is MS-RT based?

MS-RT is headquartered in Pontypool, United Kingdom, in the Europe region.

How does MS-RT make money?

Two revenue lines are on record. Vehicle Conversions and Modifications are the primary driver. The others are parts and Accessories Sales.

Who are MS-RT's main competitors?

Broad incumbents on record are Mansory, Brabus, ABT Sportsline and Alpina. Emerging players are Techart, Carlex Design and RUF. Direct peers are Wellhouse Leisure, Bott and Sortimo.

Does MS-RT have an API?

No public API is recorded for MS-RT.

What industry is MS-RT in?

MS-RT's product category is Commercial Vehicle Modification. Its primary akta.pro industry code is IMACAIAH, Chassis Modules & Corner Assemblies (Complete Corner/Chassis Module Integration), with a secondary code of IMACAHAJ, Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules). Its NAICS code is 33611 and its SIC code is 3714.