Hopkins Communications

What Hopkins Communications does

Hopkins Communications is an independent, fully integrated marketing communications agency headquartered in Cork, Ireland, founded in 1989 by Mary Hopkins. Following her passing in 2024, the firm continues under family ownership led by her children Judy Hopkins (Partner) and Mark Hopkins. The company delivers eight integrated service lines — Advertising, Public Relations, Digital Marketing, Copywriting, Promotions, Event Management, Graphic Design, and Web Design/Development — under a single roof, with each department operated by its own specialist team. It self-identifies as the largest full-service integrated PR and marketing communications agency in Munster, Ireland, and operates from three offices (Cork HQ, Limerick, Dublin) supplemented by staff distributed nationwide.

The agency's technology stack is standard for an integrated creative services firm: digital and social media management platforms, web design and development tooling (brochure sites, e-commerce, back-end development with SEO integration), and event management technology. There is no proprietary platform, API, or software product; services are delivered through human creative teams. A 60+ strong part-time promotions workforce distributed across Ireland provides on-the-ground activation capacity for national campaigns, complementing the 16-person core creative team.

The business model is professional services revenue generated through project-based fees, retainer agreements, and service contracts, with quote-based, project-specific pricing. The customer base spans SMEs, entrepreneurs, large national and multinational organisations across verticals including sports (Munster Rugby, European Rugby Champions Cup, Guinness Pro14), retail (Skechers, Co-Op Superstores, Kilkenny), hospitality (Radisson Blu, The K Club, Castlemartyr Resort), healthcare (Bon Secours), technology (Trend Micro, Blackbee), pharma (Lilly), travel (Shannon Airport, Shannon Ferries), education (UCC, CETB), and government (Cork City and County Councils). The firm is privately held with no disclosed institutional investment or public listing, and does not disclose financial metrics.

Name

Hopkins Communications

Legal name

Hopkins Communications

Website

https://h-c.ie

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Hopkins Communications is an independent, integrated marketing communications agency headquartered in Cork, Ireland. Founded in 1989 and family-owned, it delivers advertising, PR, digital, web, event, and promotional services to SMEs, enterprises, and public-sector clients across Ireland from offices in Cork, Limerick, and Dublin.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Reputation Management & Online PR (BPAFADAN), Sports Public Relations, Communications & Reputation Management (MPAKAKAE)

Keywords

• Marketing communications services
• Public relations agency
• Digital marketing services
• Advertising services
• Event management services

Headquarters

HQ city

Cork

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Marketing & Communications: Full-service integrated marketing communications agency providing advertising, PR, digital marketing, copywriting, promotions, event management, graphic design, and web design services. Revenue generated through project-based fees, retainer agreements, and service contracts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Hopkins Communications is an independent, fully integrated marketing communications agency that delivers marketing, advertising, public relations, graphic design, digital and social media, web design and development, and promotions and events services to organizational clients in Ireland. The firm sells multi-disciplinary campaigns and ongoing agency retainers rather than discrete media products or technology platforms.

Product overview

Hopkins Communications is an independent, fully integrated marketing communications agency offering a comprehensive suite of professional services. The company's offering comprises eight core service areas: Advertising, Public Relations, Digital Marketing, Copywriting, Promotions, Event Management, Graphic Design, and Web Design/Development. These services work together as an integrated communications offering rather than as standalone software products. The agency serves a diverse client base ranging from SMEs to large national and multinational organizations across sectors including education, healthcare, technology, tourism, retail, FMCG, corporate, and government. With a 16-strong professional team and over 60 part-time promotional staff, the agency delivers comprehensive marketing solutions on a regional, national, and international level.

Differentiator

Problem solved

Functional benefit

Brands

• HC Sparks: Monthly social media roundup blog series published by Hopkins Communications covering digital marketing updates and platform news.
• TEA Talks

Products and services

• Marketing Services

Named customers28 records

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Expansion highlights4 records

Direct peers

• Drury: Irish PR and communications agency headquartered in Dublin. Directly comparable in offering (PR, public affairs, content) and target market (Irish enterprise and government clients), and a clear competitor for integrated communications briefs.
• FleishmanHillard Ireland: Global PR and integrated communications network with Irish presence. Comparable in offering (PR, digital, social, integrated campaigns) and competing for the same enterprise and multinational briefs Hopkins serves.
• DDFH+B (Javelin): One of Ireland's longest-established full-service advertising and integrated communications agencies. Comparable as an integrated creative, digital and PR agency competing for enterprise brand work in the Irish market.
• Rothco (Accenture Song): Award-winning Irish creative and integrated advertising agency now part of Accenture Song. Comparable as an integrated creative/PR/digital agency competing for brand-led campaigns for major Irish and international clients.
• Edelman Ireland: Global PR firm with significant Irish operations. Directly comparable as a full-service PR and integrated communications agency competing for the same multinational and enterprise clients (e.g., Lilly, Trend Micro) across Ireland.
• Wilson Hartnell: Leading Irish PR and communications agency (part of Publicis) headquartered in Dublin. Directly comparable as a full-service PR and integrated communications firm serving enterprise and public-sector clients across Ireland, competing for the same briefs.
• In the Company of Huskies: Dublin-based independent creative and integrated communications agency. Comparable in scale and integrated offering (advertising, PR, digital, content), targeting similar enterprise and consumer brand clients in Ireland.

Broad incumbents

• Publicis Dublin: Irish operation of global network Publicis, offering advertising, PR (via Publicis-affiliated agencies like MSL), digital and media services. Comparable as a broader incumbent with multinational client reach.
• BBDO Dublin: Irish office of global network BBDO offering advertising and integrated communications. Comparable as a broader full-service incumbent competing for the same enterprise brand campaigns but with deeper network resources.
• Ogilvy Ireland: Irish operations of global network Ogilvy (WPP), offering advertising, PR, digital and consulting. Comparable as a broader incumbent for integrated marketing communications briefs, especially for multinational clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hopkinscomms
• YouTubeyoutube.com/user/HopComm
• Facebookfacebook.com/HopkinsCommunications
• LinkedInlinkedin.com/company/hopkins-communications?trk=tyah&trkInfo=clickedVertical%3Acompany%2Cidx%3A2-1-2%2CtarId%3A1436458511095%2Ctas%3Ahopkins+communications
• Instagraminstagram.com/hopkinscommunications

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hopkins Communications