CONTRIK AG
Contrik AG is a Swiss B2B distributor and assembler of professional AV cables, connectors, and media technology, serving entertainment, installation, and broadcast professionals across Switzerland under exclusive distribution partnerships with 10+ premium brands.
- Company typePrivate
- Founded1985
- HeadquartersUrdorf, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What CONTRIK AG does
Contrik AG is a Swiss B2B distributor and assembler of professional audio, video, fiber optic, and data connectivity products, headquartered in Urdorf, Switzerland. Founded in 1985 as Neutrik Zürich AG and rebranded to Contrik AG in January 2010, the company operates as part of the Neutrik Group ecosystem and is SQS ISO 9001 certified for trade and assembly of AV/IT/data products. Contrik serves three primary customer segments: entertainment and event technology professionals (touring, staging, live productions), fixed installation integrators (commercial buildings, venues, infrastructure), and media technology specialists (audio measurement, broadcast).
The company's product portfolio spans five major categories: Meterware (coaxial, audio, speaker, DMX, data, multicore, and hybrid cables by the meter), Anschlusskabel (factory-terminated HDMI, BNC, fiber, power, USB, and DisplayPort cables), Steckverbinder (XLR, speakON, powerCON, BNC, etherCON, opticalCON, and industrial connectors), Medientechnik and Installationstechnik (Network Audio, Dante interfaces, connection panels, 19-inch rack solutions), and Stage equipment (cable drums, stageboxes, power distribution). Contrik holds exclusive or primary Swiss distribution rights for 10+ premium brands including Neutrik, REAN, Schill, NTi-Audio, Zigen, Theatrixx, RDL, Draka, Syntax, and INNEOS, and has begun expanding into proprietary branded SKUs such as the NX-HDMI-AA active HDMI cable series and Zigen HDMI extenders/splitters.
Commercially, Contrik operates a sales-led B2B model with a direct e-commerce webstore (account-based, personalized pricing, wishlist, order history) backed by free local pickup at the Urdorf warehouse. Pricing is unit-based with a CHF 100 minimum (CHF 15 surcharge below that), payment terms at 30 days net, and multiple delivery tiers. The company markets across Google Ads, LinkedIn Ads, MailChimp newsletters, and YouTube content, targeting professional AV buyers in the Swiss market only. Geographic expansion, M&A, external funding, and disclosed financials are not present in the available data.
CONTRIK AG firmographics
Firmographics- Name
- CONTRIK AG
- Legal name
- Contrik AG
- Website
- https://contrik.ch
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Contrik AG is a Swiss B2B distributor and assembler of professional AV cables, connectors, and media technology, serving entertainment, installation, and broadcast professionals across Switzerland under exclusive distribution partnerships with 10+ premium brands.
- Ownership category
- akta.pro rank
CONTRIK AG industry classification
Industry- Product category
- Professional Audio/Video Connectivity Products
- NAICS
- Communications Equipment Manufacturing (3342), Other Communications Equipment Manufacturing (33429)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Data, Communications & Fiber Optic Cable (IMADAMAD)
- akta.pro secondary industry
- Industrial Networking & Communication Electronics Manufacturing (Ethernet switches, Fieldbus, Wireless) (IMAGAGAE)
Keywords
Where CONTRIK AG is headquartered
LocationHeadquarters
- HQ city
- Urdorf
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
CONTRIK AG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales - Cables and Connectors: One-time product sales of professional AV cables, circular connectors, media technology equipment, and installation technology. Primary revenue stream through direct B2B sales and e-commerce transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with volume considerations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
CONTRIK AG product offering
Product offeringCore offering
CONTRIK AG is a Swiss B2B distributor and assembler that supplies professional audio, video, fiber optic, and data connectivity products to entertainment, installation, and media technology professionals. The company offers pre-made cables (Anschlusskabel), bulk cable by the meter (Meterware), an extensive connector portfolio (XLR, speakON, powerCON, BNC, etherCON, opticalCON), installation technology (Network Audio/Dante, 19-inch racks, connection panels), and stage/live event equipment (stageboxes, cable drums). Operating from Urdorf, Switzerland, the company serves as an exclusive Swiss distribution partner for multiple global AV brands and provides in-house cable assembly and configuration services.
Product overview
CONTRIK AG is a Swiss B2B distributor and assembler of professional audio, video, fiber optic, and data connectivity products. The company operates as a multi-brand portfolio distributor offering pre-assembled cables (Anschlusskabel), bulk cable by the meter (Meterware), and an extensive connector catalog (Steckverbinder) including XLR, speakON, powerCON, BNC, etherCON, and opticalCON. Their portfolio extends to installation technology (19-inch racks, connection panels, Dante network audio), stage/live event equipment (stageboxes, power distribution, cable drums), and media technology solutions. The company represents multiple brands including Neutrik, REAN, Zigen, NTi Audio, Theatrixx, RDL, Schill, and Syntax. They offer their own branded HDMI active cables (NX-HDMI-AA series) and Zigen HDMI extenders (POC series, PHASED). All products are distributed through their ISO 9001 certified operations based in Urdorf, Switzerland.
Differentiator
Problem solved
Functional benefit
Products and services
- Meterware (Bulk Cable by the Meter) Bulk cable offerings sold by the meter including coaxial, audio cables, speaker cables, DMX/control cables, data cables, multicore, and hybrid cables for custom professional AV installations. Targeted at integrators and installers needing customizable cable lengths.
- Anschlusskabel (Pre-made Connection Cables) Factory-terminated connection cables including HDMI, coaxial/BNC, Stage/Studio, AES/EBU-DMX, power cables, adapter cables, data cables, USB, DisplayPort, speaker cables, and fiber optic cables for immediate deployment.
- Steckverbinder (Circular Connectors) Extensive connector portfolio including XLR, jack/plug, RCA/Cinch, speakON, powerCON, BNC, USB, etherCON, industrial connectors, and opticalCON fiber connectors with accessories and assembly tools for professional AV applications.
- Adapter & Couplers Adapters and couplers for audio, video, attenuation pads, DI-adapters (Pro and Semi series), adapter blocks/port savers, DIY modules, and gooseneck connectors for signal routing and interface conversion.
- Medientechnik (Media Technology) Media technology products including INNEOS branded extenders and signal distribution equipment for professional AV installations.
- Installationstechnik (Installation Technology) Installation technology including Network Audio systems, Dante Interfaces, underfloor/abovefloor (UP/AP) solutions, FLF systems, connection panels, 19-inch rack solutions, and accessories for fixed AV installations.
- Kabelmanagement (Cable Management) Cable management solutions including velcro straps and adapter blocks/port savers for organizing and securing cables in professional installations.
- NX-HDMI-AA Active HDMI Cables Active HDMI 2.0 cables with integrated IC chips for 4K/UHD transmission (up to 18Gbit) from 7.5m to 20m. Features triple shielding, C-Grip locking system, and supports resolutions up to 4096x2160p @60Hz with HDR.
- NX-HDMI-AA Superslim Armored HDMI Cables Ultra-slim armored active hybrid HDMI cable with only 3.8mm outer diameter. Supports 6Gbps per channel (18Gbps total) for installation in narrow cable runs and baseboards.
- ZIG-PHASED HDMI Splitter/Pattern Generator HDMI 2.0 (18G) 1x2 splitter with integrated scaler, EDID emulator, test pattern generator, clock generator, and audio de-embedder/extractor. Supports Dolby Vision, HDR10+, 4K60P UHD 4:4:4, ARC, and CEC passthrough.
- ZIG-POC-70 HDMI Extender HDMI 2.0 extender for 4K/60Hz 4:4:4 via HDBaseT over Cat.6A up to 70m (40m for 4K). Features bidirectional PoC, IR, RS-232, HDR-10, Dolby Vision support, HDCP 2.2, and 4:4:4 chroma sampling.
- ZIG-POC-70L HDMI Extender Ultra-slim HDMI 1.4 extender set for 1080p/4K signals over single CAT-5/6A cable up to 70m using PoC. Supports bidirectional IR and RS-232, HDR, and audio formats including Dolby Atmos and DTS HD-Master.
- ZIG-POC-70U HDMI/USB Extender Ultra-slim HDMI 2.0 and USB 2.0 extender set with DSC compression for 4K@60Hz/4:4:4 over Cat.6a up to 70m/40m. Includes 3-port USB hub for KVM applications, bidirectional IR, RS-232, and PoC. Supports Dolby Vision, HDR-10, HDR-10+ and HLG.
- NA-4I4O-AES72 Stagebox 4-channel analog-AES72 stagebox for audio, AES3, DMX and Intercom transmission over shielded CAT cable per AES72 Type 4E standard. Features combo XLR/Jack inputs, XLR outputs, RJ45/etherCON feedthrough, and per-channel ground lift and phase invert switches for live event and stage applications.
- Schill GT Series Cable Drums Professional cable drums from Schill made of halogen-free special rubber. GT 235 (235mm), GT 310 (310mm), GT 380 (380mm), and GT 450 (450mm) models available. Features impact-resistant glass fiber reinforced plastic frame, integrated locking brake, and temperature range of -25°C to +70°C for stage and touring applications.
- Schill HT Series Cable Drums Professional metal cable drums from Schill with open construction for flexible configurations. HT 300K, HT 380, HT 480, HT 481, and HT 582 models. Compatible with modular attachments and cover plates from the Schill range.
- Schill SK Series Cable Drums Stackable and open cable drums for professional stage use. SK 450 and SK 4730 models with reel options for various configurations.
Companies that use CONTRIK AG
Customer profileSegments3 records
Ideal customer profiles3 records
CONTRIK AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CONTRIK AG partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Neutrik AGcoreParent company relationship - CONTRIK AG was originally founded as the Swiss subsidiary of Neutrik AG in 1985 under the name Neutrik Zürich AG. Remains part of the Neutrik Group with shared ownership and strategic alignment.
- REANcoreExclusive or primary distribution partnership for REAN brand connector products in Switzerland. REAN is a Neutrik Group brand specializing in audio connectors.
- SchillcoreDistribution partnership for Schill brand cable reels and cable management products in Swiss market. Products include professional cable drums for stage and industrial applications.
- NTi-AudiocoreDistribution partnership for NTi-Audio brand audio and acoustic measurement instruments in Switzerland, including handheld analyzers and calibration equipment.
- ZigenminorDistribution partnership for Zigen brand HDMI extenders, switchers, splitters, and video processing solutions in Switzerland.
- TheatrixxminorDistribution partnership for Theatrixx brand professional video converters, extenders, and AV accessories in Swiss market.
- Radio Design Labs (RDL)minorDistribution partnership for RDL brand audio, digital, network, and control module solutions in Switzerland.
- DrakaminorDistribution partnership for Draka brand professional cables in Swiss market.
- Syntax Multipin ConnectorsminorDistribution partnership for Syntax brand multipin connectors used in professional audio and lighting applications.
- INNEOSminorDistribution partnership for INNEOS brand media technology products including extenders in Swiss market.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
CONTRIK AG competitors and assessment
Company assessmentBroad incumbents
- Shure Incorporated: US global manufacturer of professional microphones, wireless systems, and audio electronics serving live sound, broadcast, and installation markets. Adjacent peer because Contrik's XLR, DMX, and stage connectivity portfolio directly interfaces with Shure's pro audio ecosystem.
- Canare Corporation: Japanese global manufacturer of professional audio, video, and broadcast cables, connectors, and fiber optic systems. Comparable in product scope (BNC, HDMI, fiber, broadcast-grade cable) though operating at a much larger international scale than Contrik.
- Sennheiser electronic SE: German global manufacturer of professional microphones, wireless systems, and audio technology. Comparable as a high-end pro audio brand whose products depend on the same XLR, DMX, and stage connectivity distribution channels that Contrik serves in Switzerland.
Direct peers
- Thomann GmbH: Europe's largest music and pro audio retailer/distributor, headquartered in Germany with broad cable, connector, and AV connectivity offerings. Comparable to Contrik as a B2B/B2C multi-channel distributor of professional AV cabling and connectivity products with strong own-brand lines.
- Hosa Technology: US-based designer and supplier of professional audio, video, and computer cables and connectors. Comparable as a cable and connectivity specialist serving recording, broadcast, live sound, and installation markets with a similar catalog breadth.
- Adam Hall Group: German manufacturer and distributor of professional event technology, audio, and AV installation equipment with brands including LD Systems, Cameo, and Palmer. Directly comparable as a multi-brand European pro AV distributor and integrator serving installation and live event customers.
- Sommer Cable: German manufacturer of professional audio, video, broadcast, and fiber optic cables plus connection systems and stage equipment. Comparable as a European specialty cable and connectivity supplier targeting pro audio, broadcast, and installation markets similar to Contrik's.
- Whirlwind Music Distributors: US manufacturer and distributor of professional audio cables, connectors, splitters, and stage equipment. Comparable to Contrik's mix of cable assemblies, connectors, and stage/event technology distributed to professional AV integrators and live event customers.
- Neutrik AG: Liechtenstein-headquartered manufacturer of professional audio, video, and data connectors that is the parent/sister brand of Contrik AG. Both share Neutrik Group DNA, distribute the same XLR, speakON, powerCON, etherCON, and opticalCON product families, and serve identical pro AV, broadcast, and stage customers globally.
- Klotz AIS GmbH: German manufacturer of professional audio, video, and broadcast cables, connectors, and custom cable assemblies for live events, broadcast, and installation. Highly comparable to Contrik's in-house Konfektion and bulk cable by-the-meter product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CONTRIK AG social profiles
Digital presenceCONTRIK AG compliance and trust
Trust signalCompliance1 record
CONTRIK AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
CONTRIK AG leadership team
Management profileNumber of profiles
CONTRIK AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CONTRIK AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CONTRIK AG
What does CONTRIK AG do?
CONTRIK AG is a Swiss B2B distributor and assembler that supplies professional audio, video, fiber optic, and data connectivity products to entertainment, installation, and media technology professionals. The company offers pre-made cables (Anschlusskabel), bulk cable by the meter (Meterware), an extensive connector portfolio (XLR, speakON, powerCON, BNC, etherCON, opticalCON), installation technology (Network Audio/Dante, 19-inch racks, connection panels), and stage/live event equipment (stageboxes, cable drums). Operating from Urdorf, Switzerland, the company serves as an exclusive Swiss distribution partner for multiple global AV brands and provides in-house cable assembly and configuration services.
Is CONTRIK AG a public or private company?
CONTRIK AG is a private company. It is classified as corporate owned and is currently operating.
When was CONTRIK AG founded?
CONTRIK AG was founded in 1985. It employs 11 to 50 people.
Where is CONTRIK AG based?
CONTRIK AG is headquartered in Urdorf, Switzerland, in the Europe region.
How does CONTRIK AG make money?
One revenue line is on record: product Sales - Cables and Connectors.
Who are CONTRIK AG's main competitors?
Broad incumbents on record are Shure Incorporated, Canare Corporation and Sennheiser electronic SE. Direct peers are Thomann GmbH, Hosa Technology, Adam Hall Group, Sommer Cable, Whirlwind Music Distributors, Neutrik AG and Klotz AIS GmbH.
Does CONTRIK AG have an API?
No public API is recorded for CONTRIK AG.
What industry is CONTRIK AG in?
CONTRIK AG's product category is Professional Audio/Video Connectivity Products. Its primary akta.pro industry code is IMADAMAD, Data, Communications & Fiber Optic Cable, with a secondary code of IMAGAGAE, Industrial Networking & Communication Electronics Manufacturing (Ethernet switches, Fieldbus, Wireless). Its NAICS code is 3342 and its SIC code is 5065.