Theatrixx Technologies
Theatrixx Technologies is a Montreal-based manufacturer and distributor of technical equipment for the performing arts, events, and entertainment sectors, serving rental companies, production houses, and venues across 25+ countries with proprietary LED, media player, and converter products plus regional distribution for Claypaky, Cameo, AV Stumpfl, and others.
- Company typePrivate
- Founded1999
- HeadquartersMontreal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Theatrixx Technologies does
Theatrixx Technologies is a Montreal-based manufacturer and distributor of technical equipment serving the performing arts, events, and entertainment sectors. Founded in 1999 by Jacques Tessier and operating from Saint-Bruno-de-Montarville, Quebec, with a sales office in Shenzhen, China, the company addresses video, lighting, power, and cabling challenges for rental companies, production houses, venues, and integrators across more than 25 countries. Its product portfolio spans five categories: cabling (Hannay Reels, Checkers cable protectors), electrical distribution (custom stageboxes, motor distros, video distros), lighting (Cameo, Claypaky, Portman Lights, and the proprietary xFocus line), rigging (Theatrixx trusses, ChainMaster motors, The Light Source hardware), and video (xVision LED display panels, signal converters, xPressCue media players, AV Stumpfl projection screens, NovaStar controllers).
The company's proprietary hardware includes the xPressCue media player (4K playback, Linux-based, DMX/ArtNet/sACN control, HTTP REST API, FCC/cULus/CE/HDMI certified), the xVision LED display family (Nomad for rental/touring, Vero for fixed installations, Totem self-standing, VideoDeck floor), reversible 8-bay signal converter modules covering SDI/HDMI/Fiber/HDBaseT, and the xVision Channel Truss with built-in rigging points. Alongside its own manufacturing, Theatrixx operates as an exclusive regional distributor for premium third-party brands including Claypaky, Cameo, AV Stumpfl, NovaStar, ChainMaster, Visual Productions, Portman Lights, Minuit Une, Hannay Reels, Checkers, Nanuk, and The Light Source.
Theatrixx monetizes through direct hardware sales and distribution, employing a hybrid go-to-market of dedicated regional sales representatives (USA, Quebec, Western Canada, EMEA, Latin America) and a network of 25+ international distributors. The company is privately held and founder-led, with no external funding or acquisition activity disclosed. Recognition includes the 2019 NAB Show Product of the Year Award and a No. 417 ranking on the 2019 Growth 500 list of Canada's fastest-growing companies; the firm maintains memberships in the SDVoE Alliance and the AV Alliance.
Theatrixx Technologies firmographics
Firmographics- Name
- Theatrixx Technologies
- Legal name
- Theatrixx Technologies
- Website
- https://theatrixx.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Theatrixx Technologies is a Montreal-based manufacturer and distributor of technical equipment for the performing arts, events, and entertainment sectors, serving rental companies, production houses, and venues across 25+ countries with proprietary LED, media player, and converter products plus regional distribution for Claypaky, Cameo, AV Stumpfl, and others.
- Ownership category
- akta.pro rank
Theatrixx Technologies industry classification
Industry- Product category
- Professional Audio-Visual Equipment
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Audio and Video Equipment Manufacturing (33431)
- SIC
- Electric Lighting & Wiring Equipment (3640), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)
Keywords
Where Theatrixx Technologies is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Theatrixx Technologies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Sale of proprietary manufactured equipment including video converters, LED display panels, electrical distribution systems, trusses, rigging hardware, and cabling solutions
- Distribution of Third-Party Brands: Distribution of branded professional AV equipment including AV Stumpfl, Cameo, Claypaky, NovaStar, Portman Lights, Visual Productions, and others
Go-to-market motion3 records
Distribution channels2 records
Marketing channels3 records
Theatrixx Technologies product offering
Product offeringCore offering
Theatrixx Technologies manufactures and distributes professional technical equipment for the performing arts, events, and entertainment sectors. Its own-manufactured products include the xPressCue hardware media player, xVision LED display panels, signal converters, structural trusses, electrical distribution systems, and xFocus fixed lighting fixtures. The company also acts as an exclusive or non-exclusive distributor for leading third-party brands such as Cameo, Claypaky, NovaStar, AV Stumpfl, ChainMaster, Hannay Reels, Checkers, Minuit Une, Nanuk, Portman Lights, The Light Source, and Visual Productions.
Product overview
Theatrixx Technologies operates as both a manufacturer and distributor of technical equipment for the performing arts, events, and entertainment sectors. The company's product portfolio spans five core categories: Cabling (Hannay Reels cable reels, Checkers cable protectors), Electrical (custom distribution systems, stageboxes, motor distros), Lighting (Cameo and Claypaky fixtures, Portman Lights, Theatrixx xFocus), Rigging (trusses, ChainMaster motors, The Light Source hardware), and Video (LED displays, converters, media servers, projection screens). Theatrixx's own manufactured products include the xPressCue hardware media player, xVision LED display panels and Nomad rental series, signal converters in various form factors, structural trusses (G34P, G44P, 1616 series), electrical distribution units, and xFocus fixed lighting. Distributed brands include AV Stumpfl (projection screens), NovaStar (LED controllers), Visual Productions (lighting control), Minuit Une (IVL lighting), Nanuk (cases), and The Light Source (rigging accessories). The company serves international markets with headquarters in Montreal, Canada and a sales office in Shenzhen, China.
Differentiator
Problem solved
Functional benefit
Brands
- xVision: LED display panels and video solutions product line including Nomad series for rental applications and Vero series
- xPressCue
- xFocus
- xVision Converter Series
- 8-Bay Reversible Converter Series
Products and services
- xVision LED Display Panels LED display panels manufactured by Theatrixx including Nomad series for rental/touring applications, Totem self-standing displays, VideoDeck floor panels, and xVision Vero series for fixed installations. Designed for performing arts, live events, and entertainment sectors.
- xPressCue Media Player Hardware media player designed and manufactured by Theatrixx for video, lighting, and audio professionals. Features seamless 4K playback, instant copy button, web-based control interface, DMX-512/ArtNet/sACN control inputs, built-in Linux OS, 1TB SSD storage, HTTP REST API for external control, and certifications including FCC, cULus, CE, HDMI, and H.264 licensing.
- xVision Signal Converters Signal conversion product line manufactured by Theatrixx including HDMI to SDI, SDI to HDMI, fiber optic converters, HDBaseT extenders, and an 8-bay reversible rackmount converter frame with hot-swappable modules for professional AV applications.
- xVision Trusses Structural trusses manufactured by Theatrixx including G44P and G34P series, 1616 series, and xVision Channel Truss (16x16 inch) with built-in adjustable rigging points for seamless LED display support.
- Custom Electrical Distribution Systems Custom electrical distribution systems manufactured by Theatrixx including video distros, stageboxes, motor distros, hard case distros, and portable Smallpack units in various RU configurations.
- xFocus Fixed Lighting Fixed lighting solutions manufactured by Theatrixx including Wall Washer 36 RGB and PAR 36 series fixtures for architectural and entertainment applications.
- Cameo Lighting (Distributed Brand) Professional entertainment lighting distributed by Theatrixx including moving lights (Evos, Azor, Opus series), fixed lights (Zenit, Flat Pro, F Series), and LED PAR fixtures for rental and install companies, theater and broadcast, and professional DJs.
- Claypaky Lighting (Distributed Brand) High-end professional entertainment lighting distributed by Theatrixx including Xtylos, Sharpy, Arolla, Volero, Tambora, and B-Eye series of moving lights and fixtures.
- AV Stumpfl Projection Screens (Distributed Brand) Austrian-manufactured mobile and fixed projection screens distributed by Theatrixx including Vario, Monoblox, Curve, and Fullwhite series, alongside Pixera multimedia server software for professional and corporate applications.
- ChainMaster Rigging Motors (Distributed Brand) Compact and lightweight chain motors distributed by Theatrixx including Liftket and Stageket series for rigging applications in entertainment venues.
- Checkers Cable Protectors (Distributed Brand) Safety products distributed by Theatrixx including Linebacker 5-channel cable protectors and Fastlane single-channel protectors for cable and hose management on event sites.
- Hannay Reels (Distributed Brand) Durable cable and hose reels distributed by Theatrixx including AV, AVD, AVF, and AVC series for broadcast, pro-audio, and communication applications.
- Minuit Une IVL Lighting (Distributed Brand) French-manufactured IVL Lighting fixtures distributed by Theatrixx, designed for wide-coverage, immersive, multi-directional lighting in mid-size venues.
- Nanuk Protective Cases (Distributed Brand) Professional protective cases distributed by Theatrixx for equipment protection during transport and storage.
- NovaStar LED Controllers (Distributed Brand) Global LED display control solutions distributed by Theatrixx including MCTRL4K, MCTRL660 PRO, MX40PRO, and VX series screen controllers for entertainment, digital signage, and rental applications.
- Portman Lights Stage Lighting (Distributed Brand) Polish-manufactured professional stage lighting fixtures distributed by Theatrixx including P1, P2, P3 Evo series, Mantis, and retro lamp designs.
- The Light Source Rigging Accessories (Distributed Brand) Rigging accessories distributed by Theatrixx including Mega-Truss Picks, Mega-Triggers, Mega-Couplers, Mega-Clamps, beam clamps, airwall hangers, and related hardware in matte black or brushed aluminium finishes.
- Visual Productions Lighting Control (Distributed Brand) Dutch-manufactured software and hardware for entertainment and architectural lighting control distributed by Theatrixx including CueCore2, IoCore2, QuadCore, Cuety, Cuelux, DMX Processor 8000, and show control devices.
Companies that use Theatrixx Technologies
Customer profileSegments2 records
Ideal customer profiles2 records
Theatrixx Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Theatrixx Technologies partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- SDVoE AlliancecoreThe SDVoE Alliance is a nonprofit consortium of technology providers collaborating to standardize the adoption of Ethernet to transport AV signals in professional AV environments. Theatrixx is a member supporting the SDVoE ecosystem.
- AV AlliancecoreSwitzerland-based AV Alliance is the network of 78 of the most respected premium audio visual and event production companies around the world. Theatrixx is an official sponsor as a Technology Partner.
- AV StumpflmajorAustrian award-winning company designing, manufacturing and marketing high-performance mobile and fixed projection screens as well as multimedia server software for professional and corporate applications.
- CameomajorProfessional lighting solutions brand for rental and install companies, theater & broadcast business, and professional DJs and bands.
- ClaypakymajorGlobally recognized leader in high-end professional entertainment lighting.
- NovaStarmajorGlobal leading LED display solution provider designing and manufacturing LED display control solutions for entertainment, digital signage and rental applications.
- ChainMasterminorKnown for compact design and light weight, ChainMaster products are among the safest, smartest and most reliable motors on the market.
- Hannay ReelsminorManufacturer of the most durable and well-engineered reels in the industry, crafting high-quality products that perform safely, efficiently, and economically.
- CheckersminorDynamic and growing organization dedicated to saving lives and protecting assets by delivering innovative safety products including cable and hose protection systems.
- Visual ProductionsminorNetherlands-based provider of software and hardware technology for the entertainment and architectural lighting industries, combining creative thinking with engineering expertise.
- Portman LightsminorPolish manufacturer designing and producing professional stage lighting fixtures with ergonomic, light effect, original look and precise details.
- Minuit UneminorFrench manufacturer based in Paris, founded in 2013, developing IVL Lighting and expanding internationally.
- NanukminorProfessional protective cases manufacturer.
- The Light SourceminorOffers accessories and rigging solutions designed to solve the most common issues in the industry, offered with matte black or brushed aluminium finish.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Theatrixx Technologies competitors and assessment
Company assessmentDirect peers
- A.C. Entertainment Technologies: UK-based distributor and manufacturer of professional lighting, rigging, and audio equipment for entertainment and events. Closely mirrors Theatrixx's dual manufacturer/distributor model with exclusive brand partnerships serving the same rental, touring, and installation customer base.
- Solotech: Canadian-headquartered provider of professional AV, lighting, and rigging solutions for live events. Targets the same rental companies, venues, and production clients as Theatrixx and is one of the most direct geographic and segment competitors in the North American market.
- Chauvet Professional: Manufacturer of professional entertainment lighting, LED fixtures, and video panels. Competes with Theatrixx's own-brand xVision LED panels and xFocus lighting in the same rental and install channels.
- ADJ Products: Manufacturer and distributor of professional lighting, atmospheric effects, and AV equipment for events, clubs, and installations. Overlaps with Theatrixx on professional LED lighting and AV distribution.
- Elation Professional: Manufacturer of professional entertainment lighting fixtures, LED video panels, and control products. Direct competitor to Theatrixx in LED video panels and entertainment lighting for rental and installation markets.
- Christie Lites: North American lighting and rigging rental company that also distributes entertainment equipment. Competes with Theatrixx for the same rental company and production house customers across the US and Canada.
- NovaStar: Global LED display control solution provider whose products Theatrixx distributes. Also a peer/competitor because Theatrixx's own xVision LED panels rely on or compete with NovaStar controllers in the same LED video stack.
Broad incumbents
- PRG (Production Resource Group): Global provider of entertainment and event production services with in-house lighting, video, and rigging capabilities. Much larger and vertically integrated into rental/services; competes for the same end customers as Theatrixx.
- Robe Lighting: Czech-based global manufacturer of professional entertainment lighting and LED products. Competes with Theatrixx's xFocus and distributed Cameo/Claypaky fixtures at the high end of rental and touring applications.
- Harman Professional (Martin): Division of Harman that owns Martin Professional, AMX, and other AV brands. A broad incumbent offering lighting consoles, fixtures, and AV control systems that overlap with Theatrixx's converter and lighting product lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Theatrixx Technologies social profiles
Digital presenceTheatrixx Technologies compliance and trust
Trust signalCompliance7 records
Theatrixx Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Theatrixx Technologies leadership team
Management profileNumber of profiles
Profiles14 records
Theatrixx Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Theatrixx Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Theatrixx Technologies
What does Theatrixx Technologies do?
Theatrixx Technologies manufactures and distributes professional technical equipment for the performing arts, events, and entertainment sectors. Its own-manufactured products include the xPressCue hardware media player, xVision LED display panels, signal converters, structural trusses, electrical distribution systems, and xFocus fixed lighting fixtures. The company also acts as an exclusive or non-exclusive distributor for leading third-party brands such as Cameo, Claypaky, NovaStar, AV Stumpfl, ChainMaster, Hannay Reels, Checkers, Minuit Une, Nanuk, Portman Lights, The Light Source, and Visual Productions.
Is Theatrixx Technologies a public or private company?
Theatrixx Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Theatrixx Technologies founded?
Theatrixx Technologies was founded in 1999. It employs 11 to 50 people.
Where is Theatrixx Technologies based?
Theatrixx Technologies is headquartered in Montreal, Canada, in the North America region.
How does Theatrixx Technologies make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are distribution of Third-Party Brands.
Who are Theatrixx Technologies's main competitors?
Direct peers on record are A.C. Entertainment Technologies, Solotech, Chauvet Professional, ADJ Products, Elation Professional, Christie Lites and NovaStar. Broad incumbents are PRG (Production Resource Group), Robe Lighting and Harman Professional (Martin).
Does Theatrixx Technologies have an API?
Yes. Theatrixx xPressCue media player includes a self-documented HTTP REST API for external control integration, enabling developers to build custom control interfaces and automation workflows. The API supports multi-device synchronization via UDP-based protocols.
What industry is Theatrixx Technologies in?
Theatrixx Technologies's product category is Professional Audio-Visual Equipment. Its primary akta.pro industry code is IMAGAJAF, Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors). Its NAICS code is 3351 and its SIC code is 3640.