Invidis
Invidis is a Munich-based B2B media and consulting firm serving the Digital Signage and Digital-out-of-Home industry since 2006 through the invidis.de news portal, annual yearbooks, custom research, and the DSS conference series.
- Company typePrivate
- Founded2006
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Invidis does
Invidis (legally invidis consulting GmbH) is a privately held German boutique B2B media and consulting company founded in 2006 in Munich by Florian Rotberg, focused exclusively on the Digital Signage and Digital-out-of-Home (DooH) industry. Its core technology stack is a content publishing and event-management platform built around the invidis.de news portal — a daily German-language B2B outlet operating since January 2008 with more than 12,000 articles and 25,000+ photos — supplemented by a supplier directory, weekday newsletter, custom research capability, and the annual invidis Yearbook published since 2012 in DACH, International, and Latin America editions with exclusive Futuresource market data. The Digital Signage Summits (DSS) conference series, run since 2015 as a joint venture with Integrated Systems Events (ISE, majority owner), adds a global events layer spanning 33 conferences across Europe, Russia, MENA, North America, Latin America, China, and India.
The company monetizes through four intertwined streams: (1) advertising and sponsorship on invidis.de, in newsletters, and in yearbooks; (2) subscription/recurring revenue from yearbook distribution (3,000 print copies per edition, digital free for newsletter subscribers); (3) custom market research engagements under the invidis intelligence brand (100+ reports since 2006); and (4) event management and licensing fees from DSS, including license partnerships for DSS Russia (Midexpo, since 2017) and DSS Latin America (Latin Press, since 2017). Its customer base spans Digital Signage manufacturers, distributors and resellers, DooH agencies and network operators, marketing/advertising agencies, and corporate end customers across retail, transportation, and commercial segments.
Invidis is registered in Munich (HRB 165816, VAT DE253622672), operates with a team in the 11–50 range split between Munich and Dubai, and serves as the responsible editorial entity under German media law (§18 Abs. 2 MStV). No venture capital or private equity backing is disclosed, and the company has not pursued an IPO or external funding, retaining founder-led private ownership while sharing majority economic control of DSS with ISE.
Invidis firmographics
Firmographics- Name
- Invidis
- Legal name
- invidis consulting GmbH
- Website
- https://invidis.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Invidis is a Munich-based B2B media and consulting firm serving the Digital Signage and Digital-out-of-Home industry since 2006 through the invidis.de news portal, annual yearbooks, custom research, and the DSS conference series.
- Ownership category
- akta.pro rank
Invidis industry classification
Industry- Product category
- Digital Signage and DooH Industry Media & Consulting
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where Invidis is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Invidis business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising & Sponsorship: Advertising opportunities on invidis.de website, in newsletters, and yearbooks. Premium entries in the provider directory. Job market listings. Revenue from media products reaching the Digital Signage and DooH market without wastage.
- Publications & Content: Sale/distribution of yearbooks (DACH, International, Latin America editions). Free digital versions for newsletter subscribers. Annual print circulation of 3,000 copies per edition.
- Custom Research Reports: Custom market research and analysis reports created exclusively for clients. 'Made in Germany' research from experts with exclusive market insight.
- Event Management & Sponsorship: Joint venture with ISE for Digital Signage Summits. License partnerships for regional events in Russia and Latin America. Revenue from event management, partnerships, and sponsorship.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Newsletter subscription - Free digital access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Invidis product offering
Product offeringCore offering
Invidis is a German B2B media and consulting firm serving the Digital Signage and Digital-out-of-Home industry through a daily news portal, annual reference yearbooks, custom market research, and the Digital Signage Summits (DSS) global conference series. Its core value is independent journalism, market intelligence, and partner-search tools that connect manufacturers, distributors, agencies, and enterprise buyers in DACH and international markets.
Product overview
invidis is a German media and consulting company that operates a portfolio of interconnected products and services for the Digital Signage and Digital-out-of-Home (DooH) industry. The core offerings include the invidis.de news portal (publishing daily industry news), invidis consulting (boutique consulting for digital transformation), invidis intelligence (custom market research and yearbooks), and the Digital Signage Summits (DSS) conference series co-organized with ISE. Supporting services include a daily newsletter, a supplier directory (Anbieterverzeichnis), keynote speaking services, and a specialized job market. The products serve the entire industry value chain including manufacturers, distributors, agencies, and end customers in DACH and international markets.
Differentiator
Problem solved
Functional benefit
Brands
- Digital Signage Summits (DSS): Weltweit führende Konferenzserie zu Digital Signage und Digital out of Home, veranstaltet im Joint Venture mit Integrated Systems Events (ISE) seit 2015.
- invidis Yearbooks
- invidis.de
- invidis intelligence - Custom Research
- invidis Newsletter
Products and services
- invidis.de News Portal Daily B2B news portal for the Digital Signage and DooH industry, publishing independent journalism, background reports, and expert analysis. Targeted at industry professionals in DACH and international markets.
- invidis consulting Boutique consulting firm providing digital transformation advisory for clients in Digital Signage, Digital-out-of-Home, Digital Retail, and Smart Cities projects worldwide.
- Digital Signage Summits (DSS) The world's leading conference series for Digital Signage and DooH, run as a joint venture with Integrated Systems Events (ISE) with events across Europe, Russia, Middle East, North America, Latin America, and Asia.
- invidis Yearbooks (Jahrbücher) Annual industry reference publications in three regional editions containing exclusive market data, vendor rankings, and trend analyses for the Digital Signage and DooH sector.
- invidis intelligence (Custom Research) Bespoke market research and analysis reports produced exclusively for clients, leveraging invidis consulting's global market expertise and exclusive Futuresource data.
- invidis Newsletter Daily weekday email newsletter covering Digital Signage and DooH industry news and trends; subscribers receive free digital access to invidis magazines.
- invidis Supplier Directory (Anbieterverzeichnis) Online directory of Digital Signage and DooH suppliers enabling enterprise buyers and project planners to discover and shortlist vendor partners.
- invidis Job Market (Stellenmarkt) Specialized job board for the Digital Signage and DooH vertical, enabling employers to post listings and recruiters to source qualified industry professionals.
- invidis Keynote & Guestspeaker Keynote speaking and guest speaker engagements featuring Florian Rotberg available for corporate events in German and English.
Quantifiable outcome
- 30,000+ personal yearbook copies distributed since 2012
- +3 more outcomes
Companies that use Invidis
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Invidis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Invidis partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Midexpo (DSS Russia)coreLicense partnership for DSS Russia. Annual event held in late October as part of Integrated Systems Russia. Has established itself as a fixed component in Russia's Digital Signage market and CIS states since 2012.
- Latin Press (DSS Latin America)coreLicense partnership for DSS Brazil, DSS Colombia, and DSS Mexico since 2017. Events held as part of Tecnomultimidia Infocomm Brasil (São Paulo), Tecnomultimedia Infocomm Mexico (Mexico City), and Tecnomultimedia Infocomm Colombia (Bogotá).
- Integrated Systems Events (ISE)flagshipISE and invidis consulting established joint venture in autumn 2015 for DSS conference series. ISE handles Operations, Sales and Marketing. invidis is responsible for Content (program, moderation, and keynotes). Conference management at joint location in Munich, Operations from Amsterdam, Finance from Malta. ISE holds majority stake.
- FuturesourcecoreExclusive market data partnership for invidis yearbooks. Futuresource provides market research data and rankings included in annual industry publications.
Scale indicators8 records
Recent moves7 records
Expansion highlights4 records
Invidis competitors and assessment
Company assessmentBroad incumbents
- AVIXA (InfoComm): Industry association and operator of InfoComm trade shows serving the broader pro-AV and digital signage ecosystem. Comparable as a global event organizer and standards body in the overlapping pro-AV / digital signage space.
- Commercial Integrator: B2B media brand covering commercial AV integration including digital signage. Comparable as a B2B trade media outlet serving overlapping integrator and end-customer audiences in the digital signage value chain.
- OAAA (Out of Home Advertising Association of America): Industry trade association for out-of-home advertising including DooH, providing research, events, and advocacy. Comparable as an industry-body, research, and event player in the DooH ecosystem invidis covers.
Direct peers
- Sixteen:Nine: B2B digital signage and DooH media outlet covering industry news, analysis, and podcasts. Directly comparable to invidis as a vertical-focused B2B trade media brand serving the same digital signage audience in English.
- DailyDOOH: B2B media outlet focused on Digital-out-of-Home advertising, publishing daily news and analysis. Directly comparable to invidis as a dedicated DooH/Digital Signage trade publication with similar editorial and advertising model.
- rAVe Publications: B2B media company covering pro-AV, digital signage, and related technologies with news, video, and event coverage. Comparable as a B2B trade media business serving overlapping audiences in digital signage and adjacent AV verticals.
- Digital Signage Today: Long-running B2B media brand covering the digital signage industry with news, research, and newsletters. Closest English-language analog to invidis.de as a daily B2B news platform in the same vertical.
- The 13th Floor: B2B media outlet focused on digital signage, DooH, and immersive digital experiences. Comparable as a vertical B2B media brand covering the same end markets and competing for similar advertising and audience mindshare.
- Integrated Systems Events (ISE): Operator of the ISE trade show for AV and digital signage, and majority JV partner in invidis' DSS series. Closely comparable as a major digital signage/pro-AV conference business and invidis' most important strategic counterpart.
Emerging players
- Futuresource Consulting: Market research firm providing data and forecasts across pro-AV, digital signage, and related technology markets. Comparable as a research/data counterpart that invidis partners with for yearbook content; partial overlap in custom research offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Invidis social profiles
Digital presenceInvidis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invidis leadership team
Management profileNumber of profiles
Profiles3 records
Invidis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invidis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invidis
What does Invidis do?
Invidis is a German B2B media and consulting firm serving the Digital Signage and Digital-out-of-Home industry through a daily news portal, annual reference yearbooks, custom market research, and the Digital Signage Summits (DSS) global conference series. Its core value is independent journalism, market intelligence, and partner-search tools that connect manufacturers, distributors, agencies, and enterprise buyers in DACH and international markets.
Is Invidis a public or private company?
Invidis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Invidis founded?
Invidis was founded in 2006. It employs 11 to 50 people.
Where is Invidis based?
Invidis is headquartered in München, Germany, in the Europe region.
How does Invidis make money?
Four revenue lines are on record. Advertising & Sponsorship is the primary driver. The others are publications & Content, custom Research Reports and event Management & Sponsorship.
Who are Invidis's main competitors?
Broad incumbents on record are AVIXA (InfoComm), Commercial Integrator and OAAA (Out of Home Advertising Association of America). Direct peers are Sixteen:Nine, DailyDOOH, rAVe Publications, Digital Signage Today, The 13th Floor and Integrated Systems Events (ISE). Futuresource Consulting is listed as an emerging player.
Does Invidis have an API?
No public API is recorded for Invidis.
What industry is Invidis in?
Invidis's product category is Digital Signage and DooH Industry Media & Consulting. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 5416 and its SIC code is 8700.