Axia Public Relations

What Axia Public Relations does

Axia Public Relations (legally Jason Mudd & Associates Inc.) is a privately held, Jacksonville, Florida-based public relations firm founded in 2002 by CEO Jason Mudd. The firm provides earned media coverage, thought leadership positioning, crisis communications, online reputation management, and AI visibility services primarily to enterprise and national multi-market brands. Its client base spans franchisors, insurance carriers, cybersecurity companies, construction firms, family entertainment operators, dental service organizations, and home services companies, with named logos including Adecco Group North America, FIS, Brightway Insurance, Carnival Cruise Line, Rayonier, Ring Power, Dave & Buster's, and Foundation Financial Group.

The firm operates a service portfolio organized around Growth PR, AI Visibility (Generative Engine Optimization), Crisis PR, Earned Media Coverage, Reputation Management, Thought Leadership, Search Box Optimization (Autocomplete SEO), and Content Creation, supported by modular programs such as MediaMaster executive media training, SpeakersBureau, CrisisPoint, Monthly PR Reporting & KPI Dashboards, and the Client Success Roadmap (150+ documented processes). Underlying technology integrates generative AI tools for research acceleration, content drafting, pitch intelligence, monitoring/risk sensing, and measurement automation, layered with newsroom-trained human editorial control. Axia also maintains a 14M pitch analysis dataset cited as the basis for its GEO methodology and claims that 95% of AI citations originate from PR content.

Revenue is generated through professional PR retainers, tiered crisis communications packages ($10,000 one-day, $25,000 one-week, $80,000 one-month embedded team, $18,000 custom plan development), CEO-led consulting and coaching ($225 for 30 minutes, $350 for 60 minutes), a $89/month marketing mentors mastermind subscription, and one-time educational product sales (ebooks, guides). Distribution is direct and sales-led, with free 15-minute strategy calls, custom proposals, keynote speaking, podcast appearances, and a content marketing engine (blog, podcast, newsletter) acting as the primary demand generation channels. Headcount is reported at 11-50 employees, and the firm offers a 4-month trial period for its PR programs.

Name

Axia Public Relations

Legal name

Jason Mudd & Associates Inc.

Website

https://axiapr.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Axia Public Relations is a Jacksonville-based, privately held PR firm founded in 2002 that provides earned media, crisis communications, thought leadership, AI visibility, and reputation management services primarily to enterprise and national multi-market brands across sectors such as franchising, insurance, cybersecurity, and construction.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Executive Thought Leadership (MPAAADAK)

akta.pro secondary industries

PR, Corporate Communications & Crisis Management (BPAFAAAL), Reputation Management & Online PR (BPAFADAN), PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Public relations services
• Media relations
• Crisis communications
• Reputation management
• Earned media coverage

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Professional PR Services: Ongoing public relations retainer services including earned media coverage, thought leadership, reputation management, crisis communications, and media relations for national brands.
2. Crisis Communications Packages: Rapid response crisis communications packages at various investment levels: 1-day ($10,000), 1-week ($25,000), 1-month ($80,000), and custom crisis plan development ($18,000).
3. Consulting and Coaching: One-on-one consulting sessions with CEO Jason Mudd: 30-minute sessions at $225, 60-minute sessions at $350, and pay-what-it's-worth model based on session lifetime value.
4. Mastermind Program: Monthly marketing mentors mastermind program at $89/month, providing peer networking and mentorship.
5. Educational Products: Sale of educational guides and ebooks including 'Maximizing Your Public Relations Investment' e-book.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Axia Public Relations is a national PR agency that sells ongoing earned media, thought leadership, crisis communications, reputation management, and AI visibility services to enterprise and mid-market brands. Its portfolio is organized around earned, shared, and owned media and includes core service lines (Growth PR, AI Visibility, Crisis PR, Earned Media Coverage, Reputation Management, Thought Leadership, Autocomplete SEO, Content Creation) and specialized programs such as CrisisPoint rapid-response packages, MediaMaster media training, SpeakersBureau, and 1:1 consulting. The firm combines an AI Operating Model with newsroom-trained human editors and a 150+ process Client Success Roadmap to deliver measurable PR outcomes for clients such as Adecco, Brightway Insurance, FIS, and Rayonier.

Product overview

Axia Public Relations is a PR agency offering a comprehensive suite of services organized around earned, shared, and owned media (ESO model). The core service portfolio includes Growth PR, AI Visibility, Crisis PR, Earned Media Coverage, Reputation Management, Thought Leadership, Search Box Optimization, and Content Creation. These are supplemented by specialized modules including MediaMaster (executive media training), SpeakersBureau (speaking and podcast placement), Monthly PR Reporting & KPI Dashboards, Client Success Roadmap (150+ documented processes), and CrisisPoint (crisis communications with rapid response packages). Consulting and coaching services are also offered through personal consultation programs. The agency integrates AI tools ethically for research acceleration, content drafting, pitch intelligence, and monitoring while maintaining human editorial control.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth PR Strategic public relations retainer focused on accelerating business growth through earned media, thought leadership, and reputation building for national and multi-market brands.
• AI Visibility (Generative Engine Optimization) Service that combines Generative Engine Optimization (GEO), Autocomplete SEO, knowledge graph readiness, and structured data alignment to help brands get cited by ChatGPT and other AI applications.
• CrisisPoint Standalone crisis communications program offering documented playbooks, risk assessments, spokesperson training, and tiered rapid-response packages at $10,000 (1-day), $25,000 (1-week), $80,000 (1-month), plus $18,000 custom plan development and $1,000 executive consultation.
• Crisis PR Crisis communications management service including risk assessment, crisis playbooks, spokesperson training, rapid response, and post-crisis reputation recovery for clients facing or preparing for reputation threats.
• Earned Media Coverage Media relations service that earns client appearances in news stories through strategic pitching, news releases, journalist relationship building, and AI-assisted pitch intelligence.
• Reputation Management

Quantifiable outcome

• 95% of AI citations come from PR content (Axia research)
• +3 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• accessiBeminorOthersAxia uses accessiBe accessibility add-on on their websites to ensure compliance for users with disabilities, including tools for font size, color changes, and disabling animations.
• UserWayminorOthersAxia uses UserWay accessibility widget alongside accessiBe to help readers with disabilities view content on their websites.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ketchum: Established global PR agency providing earned media, brand marketing, and corporate communications. Direct incumbent comparable on the same enterprise PR services Axia sells.
• Weber Shandwick: Global communications agency offering media relations, reputation management, crisis and social media services. Competes with Axia for enterprise PR engagements and integrated communications mandates.
• Edelman: World's largest PR firm with global offices and a full earned-media, crisis, thought leadership, and corporate communications practice. Direct competitor for national-brand PR retainers that Axia targets.
• FleishmanHillard: Major global PR network with strong reputation management, public affairs, and crisis capabilities. Comparable to Axia on enterprise reputation and crisis work, but at much larger scale.
• Golin: Global PR and communications agency with expertise in earned media, brand marketing and integrated campaigns. Larger incumbent competitor for Axia's national-brand accounts.

Direct peers

• Padilla: Mid-size US PR agency with strong earned media, crisis, and brand-building capabilities serving national brands. Closest scale match to Axia with overlapping service mix and customer types.
• FINN Partners: Independent global PR and integrated marketing firm with strong B2B, technology, education, and health practices. Closely comparable independent alternative with similar vertical breadth to Axia.
• 5W Public Relations: US PR agency offering media relations, crisis communications and digital PR services to consumer and B2B brands. Closely comparable boutique alternative serving national brand clients.
• Newsroom (formerly Newsroom Studio): Boutique communications agency specializing in media relations, thought leadership and PR for B2B and consumer brands. Similar service mix and target customer profile to Axia.
• RH Strategic: Boutique DC-based PR and public affairs firm with deep tech, healthcare and cybersecurity specializations. Comparable in size and vertical expertise to Axia's cybersecurity and B2B focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/axiapr
• Xx.com/axiapr
• LinkedInlinkedin.com/company/axia-public-relations

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axia Public Relations