O.K. Farms

What O.K. Farms does

O.K. Farms is a family-run, diversified tropical agricultural operation headquartered in Hilo, Hawaii, founded in 2002 by Ed Olson and Troy Keolanui. The company cultivates close to 1,000 acres along the Wailuku River, producing coffee, macadamia nuts, tropical fruits, and a range of spices (cinnamon, vanilla, cardamom, turmeric, and others), with sister-company ties to Hamakua Macadamia Nut Company and Ka'u Coffee Mill that extend the branded product line into processing and coffee.

The company's product portfolio spans raw and roasted coffee (including peaberry and ground variants), shelled and flavored macadamia nuts, dried spices and spice blends, hydrosols, lip balms, teas, honey, and branded merchandise, sold through a proprietary e-commerce storefront, physical pickup locations, a paid Rainbow Falls Farm Tour, and a CSA Farm Box subscription operated in partnership with Hawaii Eco. Pricing is consumer-tier, with coffee at roughly $10 per 7-ounce bag, macadamia products in the $10-$30 range, and spices generally in the $5-$15 range.

O.K. Farms serves three primary customer segments: direct-to-consumer online shoppers purchasing Hawaiian-grown products for off-island shipment, Hawaii Island visitors participating in agritourism and on-site retail, and local subscribers to the CSA Farm Box program. Revenue mechanics are a mix of transactional e-commerce sales, recurring CSA subscription revenue, per-head tour fees, and retail markup on branded merchandise, with no disclosed enterprise or wholesale accounts. The business carries no visible technology or AI differentiation beyond standard e-commerce tooling.

Name

O.K. Farms

Legal name

O.K. Farms

Website

https://okfarmshawaii.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

O.K. Farms is a Hilo, Hawaii-based family-run tropical farm cultivating nearly 1,000 acres of coffee, macadamia nuts, and spices, selling direct-to-consumer via e-commerce, farm tours, pickup locations, and a Hawaii Eco CSA partnership.

Ownership category

akta.pro rank

Product category

Tropical Agriculture

NAICS

Fruit and Tree Nut Farming (1113), Other Crop Farming (1119)

SIC

Agricultural Production-Crops (100), Food And Kindred Products (2000)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Farmstay B&Bs & Agritourism Inns (THAGAHAG)

Keywords

• Tropical fruit farming
• Macadamia nut production
• Hawaiian coffee growing
• Agritourism farm tours
• Community supported agriculture

Headquarters

HQ city

Hilo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: The company sells a wide range of locally grown and produced goods directly to consumers via its e-commerce storefront. Product categories include coffee (ground and whole bean), macadamia nuts (multiple flavors), spices (cinnamon, cloves, nutmeg, allspice, pumpkin spice blend), hydrosols (lemon, clove), honey, body products (lip balm), and merchandise (mugs, hats, tote bags, hydro flasks, shot glasses, containers). Revenue is one-time per transaction.
2. Farm Tours: O.K. Farms offers guided farm tours of its ~1000-acre property along the Wailuku river, including visits to Rainbow Falls. Tours provide revenue through booking fees and create downstream product sales by exposing visitors to the farm's offerings.
3. CSA / Farm Box Program: Through a partnership with Hawaii Eco, O.K. Farms supports community supported agriculture boxes distributed weekly to Hilo residents. These boxes contain a diversity of fruits and vegetables sourced from farms across the Big Island. This is a recurring weekly distribution model serving local consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

O.K. Farms is a family-run tropical farm in Hilo, Hawaii that grows, processes, and sells a diverse portfolio of locally grown products including Hawaiian coffee, macadamia nuts, spices, honey, hydrosols, and body products through its e-commerce storefront, on-farm pickup, and a CSA Farm Box program. It also operates paid agritourism experiences via its Rainbow Falls Farm Tours.

Product overview

O.K. Farms is a Hawaii-based agricultural operation spanning nearly 1000 acres along the Wailuku river near Rainbow Falls in Hilo. The farm offers a diverse portfolio of locally grown tropical products organized into several categories: Coffee (Rainbow Falls Hilo Coffee in ground and whole bean varieties, Peaberry Medium Dark Whole Bean); Macadamia Nuts (Butter Rum Glaze, Coconut Glaze, Island Onion, Kona Coffee Glazed, Lightly Salted, and Unsalted varieties); Spices (Pumpkin Spice blend, Ground Ceylon Cinnamon, Ground Cloves, Ground Nutmeg, Ground Allspice, Whole Cloves, Whole Allspice); Hydrosols (Clove Hydrosol, Variegated Lemon Hydrosol); Body Products (Kahanuola Lip Balm in various scents); Tea (Citrus Spice Tea); Honey (Macadamia Nut Honey); and Merchandise (Coffee Mugs, Shot Glasses, Hydro Flasks, Tote Bags, Farm Hats, and Stainless Steel Containers). Beyond direct product sales, O.K. Farms operates a Farm Box Community Supported Agriculture (CSA) program in partnership with Hawaii Eco, and offers one-hour Rainbow Falls Farm Tours showcasing tropical crops. The farm also sells Gift Certificates for its products.

Differentiator

Problem solved

Functional benefit

Products and services

• Rainbow Falls Hilo Coffee - Whole Bean Award-winning whole bean coffee grown on the banks of the Wailuku river, with smooth, warm taste and lower bitterness; sold to online shoppers and visitors via the O.K. Farms online store.
• Rainbow Falls Hilo Coffee - Ground Ground version of the award-winning Rainbow Falls Hilo coffee, grown on the banks of the Wailuku river.
• Peaberry Medium Dark Whole Bean Premium Peaberry coffee beans that are smaller and rounder than regular beans, roasted more evenly with higher caffeine content and sought after by coffee connoisseurs.
• Butter Rum Glazed Macadamia Nuts Hawaiian macadamia nuts glazed in a Butter Rum sauce, offering a sweet yet savory flavor; sold to consumers via the online store and farm gift shop.
• Coconut Glaze Macadamia Nuts Hawaiian macadamia nuts finished with a coconut glaze.
• Island Onion Macadamia Nuts Macadamia nuts with bold garlic and onion flavors, versatile for topping salads or gourmet dishes.
• Kona Coffee Glazed Macadamia Nuts Macadamia nuts glazed with Kona Coffee, sold as a premium Hawaiian snack item.
• Lightly Salted Macadamia Nuts The most popular macadamia nut SKU: 100% Hawaiian macadamia nuts enhanced with a hint of sea salt.
• Unsalted Macadamia Nuts Plain 100% Hawaiian macadamia nuts with no sodium added.
• Pumpkin Spice Blend Warm spice blend of Ground Ceylon Cinnamon, Cloves, Allspice, Nutmeg and Ginger, grown and blended on the farm.
• Ground Ceylon Cinnamon Ground Ceylon cinnamon grown and harvested locally on the banks of the Wailuku river.
• Ground Cloves Ground cloves grown and harvested locally with ALOHA on the lush banks of the Wailuku river.
• Ground Nutmeg Ground nutmeg grown and harvested locally on the farm.
• Ground Allspice Ground allspice grown and harvested locally on the farm.
• Whole Cloves Whole cloves grown and harvested locally with ALOHA on the lush banks of the Wailuku river.
• Whole Allspice Whole allspice grown and harvested locally on the farm.
• Clove Hydrosol Clove hydrosol with anti-inflammatory, antibacterial, antifungal, antiviral, and antimicrobial properties; natural pain reliever useful for cuts, burns, and insect bites; can be used topically and internally.
• Variegated Lemon Hydrosol Lemon hydrosol with anti-inflammatory and antibacterial properties; stimulates the body, aids digestion, and relieves bloating and colic pains.
• Kahanuola Lip Balm Lip balm made with ALOHA, featuring a smooth and moist touch with a single drop of essential oil; available in Citrus for Breakfast, Ku Morning Breeze, Hibiscus Bloom, Rainbow Falls, and La'au Lapa'au scents.
• Citrus Spice Tea Tea blend of farm-grown citrus and spices in compostable packaging; provides immune-boosting Vitamin C and anti-inflammatory, antibacterial, antifungal, and antiviral properties.
• Macadamia Nut Honey Honey made from macadamia nuts, available in 3 oz and 7.5 oz sizes.
• Rainbow Falls Farm Tour One-hour guided farm tour of Rainbow Falls and other waterfalls, showcasing tropical crops including Lychee, Longan, Rambutan, Cinnamon, Nutmeg, Heart of Palm, Cacao, and Coffee; booked via FareHarbor.
• Farm Box (CSA Program) Weekly Community Supported Agriculture boxes distributed every Tuesday in Hilo containing a diversity of fruits and vegetables from farms across the Big Island, distributed in partnership with Hawaii Eco.
• Gift Certificate Digital gift certificate available in $25, $50, $75, or $100 denominations; valid for one year and redeemable for any items from the farm store.
• O.K. Farms Coffee Mug Farm-themed branded coffee mug, marketed as ideal for serving Rainbow Falls Hilo coffee.
• O.K. Farms Shot Glass Shot glass featuring The Farm at Rainbow Falls Hilo branding.
• O.K. Farms Hydro Flask 21 oz branded hydro flask available in Pacific Blue, Black, and White colors.
• Stainless Steel 1lb Container BPA-free stainless steel container for storing coffee beans, rice, granola, popcorn kernels; keeps contents fresh and ships with a sustainable bag.
• O.K. Farms Green Tote Bag Branded tote bag for carrying fruits, snacks, books, and other items.
• O.K. Farms Brown Farm Hat Brown branded farm hat sold as part of O.K. Farms apparel merchandise.
• O.K. Farms Black Farm Hat Black branded farm hat sold as part of O.K. Farms apparel merchandise.
• O.K. Farms Camo Farm Hat Trucker-style camouflage branded farm hat sold as part of O.K. Farms apparel merchandise.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Hawaii EcocoreChannel Partner/ Reseller/ DistributorO.K. Farms partners with Hawaii Eco to distribute its CSA (Community Supported Agriculture) Farm Box program. Hawaii Eco handles the online ordering platform and weekly box distribution to Hilo residents. O.K. Farms supplies produce and supports other island farmers through this initiative. The partnership is displayed through co-branding on the O.K. Farms website.
• Hamakua Macadamia Nut CompanycoreStrategic or Co-development PartnerHamakua Macadamia Nut Company is a sister company to O.K. Farms, collectively managing over 1000 acres of agricultural land. The companies share resources, distribution channels, and co-brand on the O.K. Farms website. Hamakua Macadamia Nut Company is the source of O.K. Farms' macadamia nut products.
• Ka'u Coffee MillcoreStrategic or Co-development PartnerKa'u Coffee Mill is a sister company to O.K. Farms under the same agricultural management umbrella, collectively managing over 1000 acres. Ka'u Coffee Mill is featured on the O.K. Farms website as a partner, and their products are sold through the O.K. Farms storefront. The partnership enables O.K. Farms to offer premium coffee products.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Laulima Food Hub: Hawai'i Island aggregation and distribution cooperative linking small farms to local CSA and wholesale channels; overlaps with O.K. Farms' CSA mission and partner ecosystem (Hawaii Eco).

Direct peers

• Hamakua Springs Country Farms: Big Island Hawai'i farm producing bananas, hydroponic vegetables, and other tropical produce with direct-to-consumer sales; shares Hilo-adjacent tropical-produce farming and local distribution.
• Kauai Coffee Company: Largest coffee grower in the U.S. and Hawai'i, operating estate-grown Hawaiian coffee with direct e-commerce and farm tours — a closely analogous vertically integrated Hawaiian coffee operation.
• Hawaiian Host: Hawai'i-based macadamia nut chocolate and confectionery brand sourcing from Hawaiian growers; comparable product category (macadamia nuts) and similar premium Hawaiian-origin positioning.
• Big Island Coffee Roasters: Hilo-based Hawaiian coffee farm and roaster operating in the same Big Island specialty-coffee market as O.K. Farms, with overlapping direct-to-consumer e-commerce and farm-visit experiences.
• Maui Gold Pineapple Company: Hawai'i-based tropical fruit grower and direct-to-consumer pineapple brand with estate tours and online storefront; closely comparable tropical-fruit DTC model.
• Mauna Loa Macadamia Nuts: Hawai'i-grown macadamia nut brand and the largest single macadamia processor in the world; overlaps with O.K. Farms' macadamia nut product line via sister company Hamakua Macadamia Nut Company.

Regional players

• Kohala Coffee Mill: Big Island Hawai'i coffee estate and mill on the Kohala coast; comparable Hawaiian estate coffee operation with farm tours and direct-to-consumer sales serving a related regional market.

Broad incumbents

• Dole Food Company: Global packaged produce incumbent with longstanding Hawaiian tropical fruit operations; broader portfolio at much greater scale but overlaps in tropical fruit production and consumer branding.
• Blue Diamond Growers: Largest U.S. tree nut cooperative and branded nut products company; relevant comparable for O.K. Farms' macadamia nut line as a scaled nut-processing and consumer brand operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ok-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O.K. Farms