Linum
Linum is a privately held Swedish home textile design firm founded in 1966, selling coordinated cushions, bedspreads, table linens, and napkins through its own multi-language e-commerce site and prestige European retailers such as Le Bon Marché and Pfister.
- Company typePrivate
- Founded1966
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Linum does
Linum is a privately held Swedish home textile design company founded in 1966 by Sven Kempe after he established production partnerships during a trip to India. The company designs and sources cushions, cushion covers, bedspreads, table linens, napkins, aprons, and kitchen towels under collections such as PEPPER (cotton canvas cushions in 20+ shades), PAOLO (organic cotton velvet with hand-sewn details), PICCOLO (quilted velvet bedspreads), UNI (ribbed cotton placemats and runners), ROBERT (cotton napkins in 20+ shades), and SILK/SETA (dupioni and raw silk cushion covers). Production is sourced through long-standing partners in India, Lithuania, and Denmark, and the brand differentiates through a proprietary color palette system engineered so that products manufactured across different decades remain tonally compatible.
The business operates a hybrid go-to-market combining a multi-language direct-to-consumer e-commerce site (linumdesign.com) shipping from a Gothenburg warehouse with distribution through prestige European retailers including Le Bon Marché in Paris and Pfister in Switzerland. Unit pricing is premium, with seat cushions from 30 EUR, silk cushion covers from 41 EUR, and PAOLO velvet bedspreads up to 480 EUR. The company is pursuing a B2B key account channel for hospitality and interior design projects, supported by a separate key account contact and stack of supplier certifications (GOTS, ISO 14001, BSCI, SA8000, Oeko-Tex, OCS, RDS) that anchor its sustainability and quality positioning.
Linum employs 11-50 people, has no disclosed funding rounds or external institutional investment, and has no app or API platform. Technology integrations are limited to standard e-commerce tooling (payment processors, web analytics, email automation, and cookie consent management). The competitive position rests on six decades of brand heritage, a coordinated cross-collection color system, and durable supplier relationships rather than on technology differentiation, AI, or scale economics.
Linum firmographics
Firmographics- Name
- Linum
- Legal name
- LINUM AB
- Website
- https://linumdesign.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Linum is a privately held Swedish home textile design firm founded in 1966, selling coordinated cushions, bedspreads, table linens, and napkins through its own multi-language e-commerce site and prestige European retailers such as Le Bon Marché and Pfister.
- Ownership category
- akta.pro rank
Linum industry classification
Industry- Product category
- Home Textiles
- NAICS
- Textile Furnishings Mills (3141), Curtain and Linen Mills (31412)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)
- akta.pro secondary industries
- Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE), Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB), Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)
Keywords
Where Linum is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Linum business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Seat cushions starting at 30 EUR |
| Unit Pricing | Pay-as-you-go | Premium products in silk and organic cotton velvet |
Distribution channels3 records
Marketing channels5 records
Linum product offering
Product offeringCore offering
Linum designs, manufactures, and sells premium home textile products — including seat cushions, cushion covers, napkins, bedspreads, curtains, placemats, runners, aprons, and kitchen towels — made from natural materials such as cotton, organic cotton velvet, linen, raw silk, and dupioni silk. Products are coordinated through a proprietary color palette that enables customers to mix and match items across collections and across decades. The company sells primarily through its own multi-language e-commerce site and through European retail partners, with production sourced from long-term partners in India, Lithuania, and Denmark.
Product overview
Linum is a Swedish home textiles company founded in 1966, offering a unified portfolio of textile products for the home. The core product lines include the PEPPER seat cushion collection (100% Cotton with recycled filling), cushion covers across multiple collections (PAOLO in organic cotton velvet, SILK in dupioni silk, SETA in raw silk, ANNABELL in cotton, AMALFI and CALCIO in cotton/linen blends, and others), cushion inserts (FEATHER and SYNTHETIC), bedspreads (PAOLO and PICCOLO), table settings (UNI placemats/runners and ROBERT napkins in cotton), and accessories like aprons and kitchen towels. Products are designed to coordinate through a unified color palette across collections, enabling customers to style their homes tone-on-tone. The company operates primarily through direct-to-consumer e-commerce with suppliers in India, Lithuania, and Denmark.
Differentiator
Problem solved
Functional benefit
Brands
- PEPPER: Signature collection of seat cushions and cushion covers in tactile cotton canvas with over 20 colors, suitable for indoor and outdoor use.
- UNI
- PAOLO
- ROBERT
- PICCOLO
- SILK
- ANNABELL
- AMALFI
- SHEPARD
- SETA
- CALCIO
- PIRLO
- LUCCA
Products and services
- PEPPER Collection
- UNI Collection
- ROBERT Collection
- PAOLO Collection
- PICCOLO Collection
- SILK Collection
- SETA Collection
- ANNABELL Collection
- AMALFI Collection
- SHEPARD Collection
- CALCIO Collection
- PIRLO Collection
- LUCCA Collection
- FEATHER Cushion Insert
- SYNTHETIC Cushion Insert
- Aprons
- Kitchen Towels
Companies that use Linum
Customer profileSegments3 records
Ideal customer profiles3 records
Linum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Linum partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Linum competitors and assessment
Company assessmentBroad incumbents
- Zara Home: Inditex's home textiles and decor brand selling bedding, table linens, cushions, and bath products globally via retail and e-commerce. Comparable to Linum as a broad home-textile incumbent competing for similar European consumers.
- H&M Home: Mass-market home textiles and decor arm of H&M, offering cushions, bedding, and table linens at accessible prices across global retail and e-commerce. Comparable as a competing home-textile retailer in overlapping European markets, though operating at the mass-market tier.
Direct peers
- Libeco: Belgian linen manufacturer and brand producing home textiles (bedding, table linen, curtains) with a strong sustainability/traceability story. Directly comparable to Linum on European linen heritage, sustainability certifications, and design-led premium positioning.
- Sferra: US-based luxury linen maker founded in 1891, supplying bed linens, table linens, and bath textiles through department stores and DTC. Comparable to Linum on heritage-driven premium home-textile positioning and multi-channel distribution.
- Hem: Swedish design brand offering furniture and home textiles with a Scandinavian design ethos and DTC e-commerce. Comparable to Linum on Swedish design heritage, premium positioning, and DTC-led growth model.
- Hawkins New York: US-based design brand producing home textiles (throws, bedding, table linens, bath) with a premium DTC model. Similar to Linum in product breadth across the home and in coordinated color-led collections.
- Matouk: US luxury home textiles brand producing bed linens, table linens, and bath towels through own manufacturing and partner mills. Comparable to Linum on premium home-textile portfolio, mix of DTC and department-store distribution, and emphasis on craftsmanship.
- Frette: Italian heritage luxury linen and home textile brand offering premium bed linens, towels, and table linens to hotels and consumers worldwide. Highly comparable to Linum on premium positioning, hospitality channel, and emphasis on coordinated color collections.
- Rough Linen: Online-first premium linen home-textile brand selling bedding, table linens, and curtains made from European flax. Comparable to Linum on direct-to-consumer e-commerce model, linen/cotton focus, and design-led positioning.
Emerging players
- LinenMe: Online linen home-textile retailer specializing in bedding, table linens, and curtains sold direct-to-consumer. Comparable to Linum on linen-led home textile focus and e-commerce go-to-market, though operating at a smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Linum social profiles
Digital presenceLinum compliance and trust
Trust signalCompliance7 records
Linum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linum leadership team
Management profileNumber of profiles
Profiles1 record
Linum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linum
What does Linum do?
Linum designs, manufactures, and sells premium home textile products — including seat cushions, cushion covers, napkins, bedspreads, curtains, placemats, runners, aprons, and kitchen towels — made from natural materials such as cotton, organic cotton velvet, linen, raw silk, and dupioni silk. Products are coordinated through a proprietary color palette that enables customers to mix and match items across collections and across decades. The company sells primarily through its own multi-language e-commerce site and through European retail partners, with production sourced from long-term partners in India, Lithuania, and Denmark.
Is Linum a public or private company?
Linum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Linum founded?
Linum was founded in 1966. It employs 11 to 50 people.
Where is Linum based?
Linum is headquartered in Stockholm, Sweden, in the Europe region.
Who are Linum's main competitors?
Broad incumbents on record are Zara Home and H&M Home. Direct peers are Libeco, Sferra, Hem, Hawkins New York, Matouk, Frette and Rough Linen. LinenMe is listed as an emerging player.
Does Linum have an API?
No public API is recorded for Linum.
What industry is Linum in?
Linum's product category is Home Textiles. Its primary akta.pro industry code is IMAOAKAA, Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets), with a secondary code of CRAIALAA, Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers). Its NAICS code is 3141 and its SIC code is 2300.