Enterprise Technology Management Association

What Enterprise Technology Management Association does

ETMA is an independent non-profit trade association headquartered in New York, NY, founded in 2015 (originally as TEMIA) and rebranded to ETMA in 2018 to reflect its members' expanded scope beyond telecom expense management. It serves approximately 70+ technology management solution providers across verticals including Telecom Expense Management (TEM), Wireless Expense Management (WEM), Managed Mobility Services (MMS), IoT, AI, Security, UCaaS, UEM/MDM, Cloud Expense Management, Payment Technologies, and ITAD. The organization is governed by an executive board composed of member-company representatives and does not develop or sell technology products itself; instead it facilitates industry collaboration, standards development, an ethics code, and peer networking among its members.

ETMA's core offerings include annual and regional conferences (a 20th anniversary event was held in Clearwater in October 2025, with the next annual conference scheduled for San Diego on October 28-30, 2026), the ETMA Tech Talk podcast distributed on YouTube, Spotify, Apple Podcasts, and iHeart, the ETMA Marketplace platform for partner discovery, a job board, member awards programs (Innovation of the Year, Partnership Achievement, Best Practices, Giving Back), and a content library spanning case studies, RFP templates, and standards papers. Its primary revenue streams are annual membership dues from solution-provider members and conference revenue from registrations and sponsorships; dues pricing is not publicly disclosed and prospective members are directed to contact the association. The organization employs a small staff led by Managing Director Joe Basili, with operational decisions driven by the elected board.

At one recorded conference, attendees from 37 companies participated, and members reported forming an average of 2.9 new partnerships per conference with firms they were not previously doing business with. ETMA maintains a social presence including a 12,000+ LinkedIn group and an active Twitter account (@JoinETMA). The technology platform footprint is modest — primarily a WordPress-based website, the Marketplace member portal, and podcast distribution — reflecting an association whose value proposition is community, content, and event-driven networking rather than proprietary technology.

Name

Enterprise Technology Management Association

Legal name

Enterprise Technology Management Association

Website

https://etma.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ETMA is a New York-based non-profit trade association serving 70+ technology management solution providers across TEM, WEM, MMS, IoT, AI, security, and cloud expense management. It generates revenue through annual membership dues and conferences, offering networking, standards, and thought leadership.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: ETMA generates revenue through membership dues from technology expense management, wireless expense management, and managed mobility services solution providers. The association is structured as an independent non-profit established by solutions providers for solutions providers.
2. Conference Revenue: Revenue generated from conference registrations and sponsorships for ETMA's annual conferences (October in San Diego) and regional events. Conferences feature thought leadership panels, networking sessions, and business development opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ETMA is an independent non-profit industry association that brings together solution providers in technology expense management, wireless expense management, and managed mobility services. It sells membership access and runs conferences, a podcast series, a partner marketplace platform, a job board, and an awards program to facilitate networking, partnership formation, and industry standards development among its members.

Product overview

ETMA is an industry association (non-profit) established by Solutions Providers for Solutions Providers, not a product company. The organization offers a portfolio of member services including conferences (annual and regional), the ETMA Tech Talk Podcast, ETMA Marketplace for partnerships, ETMA Job Board, Awards Program recognizing Innovation of the Year and Partnership Achievement, and knowledge resources including case studies and industry papers. Member companies collaborate across multiple technology domains: TEM (Telecom Expense Management), WEM (Wireless Expense Management), MMS (Managed Mobility Services), IoT, AI, Security, UCaaS, UEM/MDM, Cloud Expense Management, Payment Technologies, and ITAD (IT Asset Disposition).

Differentiator

Problem solved

Functional benefit

Products and services

• ETMA Membership Annual membership for technology management solution providers, including access to the ETMA Marketplace platform, conferences, industry resources, ethics code, peer networking, and thought leadership opportunities. Members are technology management solution providers in TEM, WEM, MMS, IoT, AI, Security, UCaaS, UEM/MDM, Cloud Expense Management, Payment Technologies, and ITAD.
• ETMA Conferences In-person annual and regional conferences featuring networking, thought leadership panels, and business development opportunities for members and their guests. Upcoming annual conference: San Diego, October 28-30, 2026. Previous events include the 20th anniversary celebration in Clearwater and the October 2025 conference in Cleveland.
• ETMA Marketplace Digital platform enabling ETMA members to discover new strategic partners that complement their core business and access alliance partnership opportunities for growth.
• ETMA Tech Talk Podcast Podcast series featuring industry leaders discussing enterprise mobility, AI, technology expense management, security, and business transformation topics. Distributed across YouTube, Spotify, Apple Podcasts, and iHeart.
• ETMA Job Board Employment platform for ETMA member companies to post job openings and connect with industry professionals in the technology management space.
• ETMA Awards Program Recognition program honoring ETMA member achievements through Innovation of the Year Award, Partnership Achievement Award, Giving Back Award, and Best Practices Award.
• ETMA Resources (Case Studies, Papers, Benchmarking) Knowledge resources for member companies including case studies, industry papers (SLAs, RFP templates, inventory standards), expert blogs, and benchmarking tools.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Check Point SoftwareminorStrategic or Co-development PartnerCheck Point Software participated as a guest speaker at the ETMA Regional Conference in Colorado (August 2023). Pete Nicoletti, Global CISO of the Americas, addressed AI security topics including AI tools benefits and risks, strategies for safe AI use, and proactive measures against AI attacks.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• TM Forum: TM Forum is a larger global industry association for telecom and digital services operators and suppliers, comparable in that it convenes telecom ecosystem vendors, runs conferences, and develops industry standards — but operating at much broader telecom scope than ETMA's TEM/mobility focus.
• Consumer Technology Association (CTA): CTA is a large U.S. technology industry trade association best known for CES, serving member companies across the consumer technology ecosystem — comparable to ETMA in association operating model (membership, conferences, standards) but at vastly greater scale and broader technology scope.
• CTIA: CTIA is the wireless industry trade association representing carriers, manufacturers, and suppliers across the U.S. wireless ecosystem — comparable to ETMA as an association convening mobile/wireless vendors, but focused on carrier policy and wireless infrastructure rather than enterprise mobility/TEM.
• COMPTIA: CompTIA is a large, established IT industry trade association providing member services, certifications, and community programs across the broader IT channel — comparable to ETMA in operating model (dues-funded member services, events, community) but covering a much wider IT scope than mobility/TEM.
• GSMA: GSMA is the global mobile operator industry association, hosting Mobile World Congress and convening carriers, OEMs, and vendors across mobility — overlapping with ETMA on the managed mobility services and enterprise mobility domains from a much larger scale and global footprint.
• BICSI: BICSI is an ICT infrastructure industry association serving cabling, networks, and IT systems professionals through credentials, events, and standards — analogous to ETMA in delivering membership-based education and standards to a defined IT infrastructure vendor and practitioner audience.

Direct peers

• AOTMP: AOTMP (Association of Telecom and Mobility Management Professionals) is a direct peer — an industry association serving telecom expense management and mobility management professionals with similar conference, certification, and community programs targeting much the same vendor and practitioner audience as ETMA.
• AFCOM: AFCOM is a data center and IT infrastructure management industry association that runs member programs, chapters, and conferences for technology management professionals — directly comparable in operating model and audience (IT management practitioners and vendors) to ETMA.
• U.S. TeleCom (USTelecom): USTelecom is a broadband and telecom industry association in the U.S. representing service providers and suppliers — a comparable association model serving telecom ecosystem members with advocacy, events, and standards work overlapping with ETMA's telecom expense and mobility focus.
• MEF (Mobile Ecosystem Forum): MEF is an industry association focused on the mobile ecosystem (messaging, mobile commerce, identity, IoT) — directly comparable to ETMA as a membership-driven industry body hosting events, awards, and thought-leadership programs for mobile and adjacent-tech vendors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JoinETMA
• YouTubeyoutube.com/@ETMATechTalk
• LinkedInlinkedin.com/company/etma-enterprise-technology-management-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enterprise Technology Management Association