What BusinessTech does

BusinessTech Co., Ltd. (株式会社BusinessTech) is a Japan-based IT firm founded in March 2019 that combines business consulting methodology with technology to deliver the Busikul (ビジクル) cloud-based problem-solving platform. The platform matches enterprise business challenges with curated DX, ESG, and regional revitalization solutions from a network of approximately 400-500+ solution providers, using diagnostic tools, case study databases, a subsidy search function, and electronic consent workflows. BusinessTech serves three primary customer groups: Japanese regional and mega-banks (50+ deployments including MUFG, which acquired a 51% equity stake in November 2021 making BusinessTech a consolidated subsidiary), insurance companies (notably Tokio Marine with approximately 44,761 insurance agents), and small and medium enterprises. The platform is available in three deployment variants — standalone, portal-integrated, and white-label platform package (e.g., 'Busikul by Tokio Marine', 'MUFG Biz-Busikul'). Beyond Busikul, BusinessTech operates two additional service lines: Business Consulting & Patent (知財ビジネスコンサルティング), providing IP strategy and patent services to tech ventures, and Business Media, a content marketing service built around the Keiei no Chikara magazine (880,000+ copies distributed) in collaboration with President Inc. The company maintains its headquarters in Minato-ku, Tokyo (relocated July 2025 from Saitama) and serves exclusively the Japanese domestic market.

Name

BusinessTech

Legal name

株式会社BusinessTech

Website

https://busitech.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Ownership category

akta.pro rank

Product category

Cloud-based Business Problem-Solving Platform / SaaS

NAICS

Computer Systems Design and Related Services (5415), Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industries

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO)

Keywords

• Cloud problem-solving platform
• DX solution matching
• SME digital transformation
• Financial institution SaaS
• Business consulting platform

Headquarters

HQ city

Urawa

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Busikul Platform Subscription: SaaS subscription model providing access to the Busikul problem-solving platform, including solution matching, diagnostics, case studies, and subsidy search. Financial institutions and enterprise customers pay subscription fees for platform access with varying tiers based on deployment scope (full deployment vs. portal integration). The platform hosts 400-500+ DX/ESG/business solutions that can be matched to customer needs.
2. Intellectual Property Business Consulting: Professional consulting services for tech ventures including IP strategy formulation, patent planning, IP due diligence, M&A and licensing negotiations. Provided by a network of Japanese patent attorneys combined with BusinessTech's consulting expertise.
3. Business Media & Content Marketing: Marketing support services including establishment of owned media, content marketing operations, article production, and promotional material creation. Collaboration with President Inc. for the '経営のチカラ' business media platform targeting SMBs.
4. Platform Package Licensing: White-label platform licensing to partners such as Tokyo Marine (Busikul by Tokio Marine), where the platform is customized and branded for the partner's network of insurance agents and corporate clients.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

BusinessTech operates the Busikul (ビジクル) cloud-based problem-solving platform that matches enterprise business challenges with optimal DX, ESG, and regional revitalization solutions from a curated network of 400-500+ solution providers. The platform is sold to financial institutions, insurance companies, and large corporations via subscription, portal integration, and white-label deployment, enabling their staff and clients to identify, match, and implement business solutions through diagnostic tools, case studies, and subsidy search.

Product overview

BusinessTech operates a unified platform-plus-services model centered on ビジクル (Busikuru), a problem-solving cloud platform that connects enterprises to optimal DX, ESG, and regional revitalization solutions. The core ビジクル platform is available in three deployment variants: the standard standalone version, the 法人ポータル版 (portal-integrated version) embedded in financial institution portals, and a platform-package white-label version (exemplified by「ビジクル by 東京海上日動」). Co-branded deployments include MUFG Biz-ビジクル. Complementing the platform, BusinessTech offers two additional service lines: Business Consulting & Patent (知財ビジネスコンサルティング) providing IP strategy for tech ventures, and Business Media (ビジネスメディア) delivering marketing and content services built around the award-winning「経営のチカラ」magazine.

Differentiator

Problem solved

Functional benefit

Brands

• ビジクル (Busikuru): Problem-solving proposal cloud platform that matches corporate management challenges with optimal solution providers. Features business matching, diagnosis functions, case studies, and subsidy search capabilities for financial institutions and enterprises.

Quantifiable outcome

• Joyo Bank achieved 460+ DX referrals in 4 months (4.6x increase YoY) and increased IT tool deals from 8 to 60 per half-year after Busikul deployment.
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core, major and supporting.

• Tokio Marine & Nichido Fire Insurance (東京海上日動火災保険)coreOEM/ Whitelabel/ Licensing Partner · 16 February 2024Tokio Marine licenses Busikul as a white-label platform ('Busikul by Tokio Marine') to enable ~44,761 insurance agents nationwide to offer non-insurance DX solutions (Mobility, Resilience, GX, HR, Cyber, Healthcare) to corporate policyholders. This is the first insurance industry deployment of Busikul, expanding BusinessTech's reach beyond financial institutions.
• Fukuoka Financial Group (ふくおかフィナンシャルグループ)majorChannel Partner/ Reseller/ Distributor · 13 February 2024FFG integrates Busikul content via API into its BIZSHIP portal for corporate customers, combining Busikul's non-financial diagnostics with FFG's existing financial diagnostics. Collaboration with NTT Data and IBM Japan. First API-linked Busikul deployment, enabling seamless user experience within FFG's existing portal.
• Yayoi (弥生)majorStrategic or Co-development Partner · 29 June 2023Partnership with Yayoi (leading SMB accounting software: 52.8% cloud market share, 24 consecutive years desktop #1) to provide DX support to SMEs through Busikul-using financial institutions. Yayoi contributes accounting and business management expertise to help SMBs with DX initiatives promoted by regional financial institutions.
• Sustainable Lab (サステナブル・ラボ)supportingTechnology or Integration · 20 June 2022Partnership with Sustainable Lab to integrate TERRAST for Enterprise β (non-financial data bank) into Busikul, enabling ESG and sustainability data services for corporate clients.
• Bridge Consulting Group (ブリッジコンサルティンググループ)supportingImplementation/ SI/ Consulting Partner · 9 June 2022Partnership with Bridge Consulting Group to provide additional consulting resources and expertise for financial institution DX support activities through Busikul.
• OAG Group (OAGグループ)majorImplementation/ SI/ Consulting Partner · 26 May 2022Partnership with OAG Group, a leading DX consulting firm for mid-market enterprises in Japan, to expand DX support services available through Busikul. OAG provides back-office DX solutions (automated bookkeeping, system selection, implementation, operations support) to be offered via Busikul to financial institution clients.
• NTT Data (NTTデータ)coreTechnology or Integration · 28 December 2021NTT Data partners on the corporate business platform initiative alongside MUFG, BusinessTech, and Salesforce. NTT Data provides its BizSOL_Square portal platform with ~1,000 enterprise clients, integrating Busikul's non-financial diagnostics and solution matching. First API-linked content delivery from Busikul to partner portal.
• SalesforcecoreTechnology or Integration · 28 December 2021Salesforce partners on the corporate business platform with MUFG, BusinessTech, and NTT Data. Salesforce provides its Financial Services Cloud CRM system for customer management, integrating with Busikul's solution matching capabilities to enable comprehensive financial and non-financial service delivery to corporate clients.
• IBM Japan (日本アイ・ビー・エム)supportingTechnology or Integration · 28 December 2021IBM Japan collaborates with Fukuoka Financial Group on the BIZSHIP portal project, integrating Busikul's non-financial content. IBM provides technical infrastructure and platform expertise for this digital banking initiative.
• Light Up (ライトアップ)supportingTechnology or Integration · 27 October 2021Partnership with Light Up to integrate the J-System (subsidy/grant auto-diagnosis system) into Busikul. Enables financial institutions to efficiently provide government subsidy information and application support to SMBs, linking eligible subsidies to appropriate Busikul solutions.
• Kahonavi (カオナビ)supportingTechnology or Integration · 16 October 2020Partnership with Kahonavi (cloud human capital management system, ~1,800 client companies) to provide HR management DX solutions via Busikul. Kahonavi's people management platform complements Busikul's solution portfolio for financial institution clients seeking HR digitization.
• Site Visit (サイトビジット)supportingTechnology or Integration · 3 August 2020Partnership with Site Visit to integrate NINJA SIGN electronic contract service into Busikul, enabling financial institutions to offer paperless contract solutions to SMB clients. NINJA SIGN provides online contract workflow from drafting to signing and storage.
• freeecoreStrategic or Co-development Partner · 5 March 2020Strategic partnership with cloud accounting/HR software leader freee (cloud accounting software market leader, 52.8% share). Freee provides cloud and AI-powered DX case studies and expertise to Busikul's financial institution network, enabling SMB clients to access integrated DX solutions combining financial management and business consulting.
• Lib Consulting (リブ・コンサルティング)coreStrategic or Co-development Partner · 5 March 2020Partnership with Lib Consulting, a management consulting firm specializing in marketing/sales optimization for growth-stage ventures and regional mid-market companies. Lib Consulting contributes DX expertise and methodologies to Busikul's consulting approach, supporting financial institution DX advisory activities.
• President Inc. (プレジデント社)majorGTM or Marketing Partner · 1 January 2019Collaboration with President Inc. (Japan's leading business magazine publisher) for the '経営のチカラ' business media platform. President Inc. contributes editorial and publishing expertise, while BusinessTech provides business consulting methodology. 経営のチカラ is Japan's #1 SME business media magazine with 880,000+ copies distributed.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Salesforce: Global CRM and workflow automation leader and BusinessTech's technology partner on the MUFG corporate business platform initiative. Salesforce Financial Services Cloud competes with adjacent platform functionality (case management, customer engagement) deployed at the same financial institution clients.
• ServiceNow: Global workflow automation and digital process platform widely adopted by financial institutions. Comparable in adjacent ITSM/BPM capabilities and similar in target buyer (enterprise IT and business operations teams), though Busikul specializes in DX matching for SMBs via FI intermediaries.
• KPMG Consulting Japan: Major global management and IT consulting firm with a Japanese DX advisory practice serving financial institutions and large enterprises. Comparable as a business consulting + technology integration provider, though operating at the enterprise tier above BusinessTech's SMB focus.
• Recruit Holdings: Japanese conglomerate operating HR tech, marketing, and SMB matching platforms (Indeed, Airレジ, Hot Pepper). A much broader incumbent that overlaps with BusinessTech in SMB digital enablement and matchmaking, though across multiple verticals beyond DX/ESG.

Direct peers

• freee: Japan's leading cloud accounting and HR software provider with 52.8% cloud accounting market share. Both a BusinessTech partner (contributing DX case studies to Busikul) and a comparable player in serving Japanese SMBs via cloud-native business platforms distributed through financial institutions.
• Yayoi: Japan's leading SMB accounting software vendor (24 years #1 desktop, 52.8% cloud share) and a BusinessTech strategic partner. Both serve the Japanese SMB back-office DX market through financial institution channels, with overlapping customer segments and complementary offerings.
• Sansan: Japanese B2B SaaS company offering business card capture, contact management, and contract management solutions widely deployed at Japanese enterprises and financial institutions. Comparable platform distribution model and Japanese SMB focus.
• Money Forward: Japanese cloud fintech/SaaS platform serving SMBs and financial institutions with back-office, accounting, HR, and DX solutions. Direct competitor in the Japanese SMB DX enablement space, with comparable go-to-market through bank partnerships and overlapping customer base.

Emerging players

• Lightblue Technology: Japanese AI/data analytics startup providing deep learning-based analysis and prediction solutions to SMBs and regional financial institutions. Comparable as a Japan-focused DX enablement vendor selling through bank and shinkin channels into the same SMB base.
• OAG Group: Japanese mid-market DX consulting firm and BusinessTech partner, providing back-office DX solutions (automated bookkeeping, system selection, implementation) through Busikul. Comparable as a Japanese SMB DX delivery specialist with overlapping go-to-market via financial institutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BusinessTech