Bike Party

What Bike Party does

Party Onbici Pty Ltd, operating as Party Onbici (formerly Bike Party), is an Australian active transport startup headquartered in Sydney (ABN 77 684 853 594) that has built a mobile-first social cycling platform. The product connects commuters traveling the same route into group rides called 'parties' and provides turn-by-turn voice navigation that prioritizes bike paths and quiet streets. Supporting features include a proprietary Cycling Conditions Score (a 0-10 index blending temperature, wind, rain probability, UV, and air quality), real-time group location sharing, offline maps, an Incident Map for reporting hazards to city authorities, a Bike Facilities Map, GPX/KML route tools, and an Impact Dashboard that tracks distance, CO2 saved, calories, and money saved. The platform is delivered across iOS and Android apps with companion Apple Watch and Wear OS applications, plus a browser-based web app at partyonbici.com with multi-language support.

The business operates a freemium model targeting individual urban cyclists as the primary segment, with the free tier offering unlimited party creation, joining, and search. Revenue is intended to come from two paid tiers: a Corporate subscription (employee-only parties, advanced emissions analytics, priority support) and a Government tier (dedicated account manager, custom integrations, custom reporting, priority feature development), both priced via direct sales quote. Distribution for individuals runs through app stores and community-led growth, while corporate and government contracts are pursued via enterprise field sales. Strategic partnerships with NSW Government DPIE, Transport for NSW, and Toyota Mobility Foundation support credibility and government-channel access. As of the most recent disclosure the platform had 140 active cyclists across 110 parties, the company has 1-10 employees, and no institutional venture funding has been disclosed.

Name

Bike Party

Legal name

Party Onbici Pty Ltd

Website

https://bikeparty.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cycling Navigation & Social Platform

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Transportation Services (4700), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

akta.pro secondary industry

Bikeshare (Station-Based/Docked) (TLAFAMAE)

Keywords

• Cycling navigation app
• Group ride platform
• Cycling weather forecasts
• Incident reporting tools
• Commuter cycling services

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium - Core Platform: Free tier providing unlimited party creation, joining, and search functionality for individual cyclists. Generates revenue through premium upsells and serves as acquisition funnel for corporate/government tiers.
2. Corporate Subscription: Paid tier for companies offering employee-only party visibility, advanced analytics for emissions reporting, and priority support. Companies use this to organize commuter cycling programs for employees.
3. Government Partnership: Tailored solutions for city governments including dedicated account managers, custom integrations with existing transportation systems, custom reporting, and priority feature development. Revenue model based on custom contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Party Onbici (formerly Bike Party) operates a mobile-first cycling social and navigation platform that connects urban commuters traveling the same route into scheduled group rides called "parties." The unified product spans iOS and Android apps, Apple Watch and Wear OS companions, and a web platform, offering bike-path-prioritized turn-by-turn navigation, real-time group location sharing, a proprietary cycling-specific weather score, offline maps, incident/hazard reporting, and an Impact Dashboard tracking CO2, calories and money saved. It is monetized via a freemium consumer experience plus separately priced Corporate and Government subscription tiers.

Product overview

Party Onbici is a cycling social and navigation platform consisting of a unified mobile ecosystem (iOS and Android apps, Apple Watch and Wear OS companions), a web platform for route planning and discovery, and specialized mapping tools. The core product connects cyclists to group rides (called 'parties') with turn-by-turn navigation optimized for cycling infrastructure, cycling-specific weather forecasting via the Cycling Conditions Score, real-time group location sharing, and offline map capabilities. Supporting features include an Incident Map for reporting hazards, a Bike Facilities Map showing cycling infrastructure, GPX/KML management tools, and an Impact Dashboard tracking ride statistics and environmental savings. The company offers tiered access through Free, Corporate (for companies), and Government (for cities) plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Party Onbici Mobile App (iOS & Android)

Quantifiable outcome

• 140 cyclists in 110 parties

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NSW Government DPIEcoreStrategic or Co-development PartnerCollaboration with NSW Department of Planning, Industry and Environment on Safer Public Spaces initiative. Party Onbici contributes to urban safety through cycling community engagement and incident reporting systems.
• Toyota Mobility FoundationcoreStrategic or Co-development PartnerCollaboration with Toyota Mobility Foundation supporting sustainable urban mobility solutions. Foundation press release dated 12/09/2024 acknowledges partnership for mobility innovation.
• Transport for NSWcoreTechnology or IntegrationIntegration with Transport for NSW's journey planning tools and open data. Party Onbici uses TfNSW cycling infrastructure data for route planning and contributes to their bike riding data stories.
• Leading CitiescoreGTM or Marketing PartnerMembership and directory listing in the Leading Cities Accelicity program. Provides credibility and recognition as a city technology innovator.
• Smart Cities CouncilminorGTM or Marketing PartnerMembership in Smart Cities Council providing industry recognition and network access for smart city technology companies.
• ASTN Pre-AcceleratorminorGTM or Marketing PartnerParticipation in ASTN (Australian Sports Tech Network) Pre-Accelerator Cohort 9. Provides startup support and sports tech ecosystem access.
• Climate SaladminorGTM or Marketing PartnerMembership in Climate Salad community for climate tech companies. Provides networking and visibility within the climate technology ecosystem.
• ICCI AustraliaminorGTM or Marketing PartnerMembership in ICCI Australia (International Cleantech Conference). Provides access to cleantech networks and climate innovation communities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Citymapper: Urban mobility app covering multiple transport modes including cycling — comparable in the broader urban-mobility category even though not cycling-specialized.
• Lime: Shared micromobility operator (e-bikes, e-scooters) — operates in the broader urban cycling/mobility space and competes for the same commuter audience, though in hardware rather than software.
• Google Maps: General-purpose navigation platform with cycling directions and broad install base — competing incumbent that Party Onbici must differentiate against on cycling-specific depth and social features.

Direct peers

• Strava: Global cycling and running social platform with very large active user base, ride tracking, and community features — directly comparable to Party Onbici's social-cycling positioning though at much greater scale and breadth.
• Bikemap: Cycling navigation app with route discovery, GPX planning, and community features — closely comparable on cycling route planning and community content.
• MapMyRide (Under Armour): GPS-based ride-tracking app with route discovery and social features — competes with Party Onbici on ride tracking and community, though broader across fitness activities.
• Komoot: Routing and navigation app specialized for outdoor activities including cycling, with route planning and community tour sharing — comparable to Party Onbici's cycling-route planning and discovery features.
• Ride with GPS: Cycling-specific navigation, route planning, and ride-tracking platform with offline maps and turn-by-turn voice navigation — directly overlaps with Party Onbici's core cycling navigation product.
• Cyclemeter: Cycling-specific tracking app with detailed stats, voice prompts, and route capabilities — comparable to Party Onbici's tracking and navigation functionality.

Emerging players

• Zwift: Indoor cycling platform with social and training features — partial overlap with Party Onbici's social-cycling thesis but virtual/in-home rather than outdoor commuting focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bikepartyau
• Facebookfacebook.com/bikepartyau
• LinkedInlinkedin.com/company/bikepartyau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike Party