Third Wheel Brewing

What Third Wheel Brewing does

Third Wheel Brewing is a single-location craft brewery and taproom operating at 4008 N. Service Road in St. Peters, Missouri, serving the St. Louis metropolitan area. The company brews and sells approximately 16 unique SKUs spanning Witbier, Blonde Ale, Czech Pilsner, American Amber Red Ale, Berliner Weisse, American Pale Ale, American IPA, American Porter, Mexican Lager, Dark Ale, Imperial Stout, Barleywine, Vienna Lager, Imperial IPA, and Fruited Sparkling Ale — organized into a core lineup of 8 year-round beers, 5 taproom-exclusive limited releases (including a bourbon-barrel-aged Imperial Stout sourced from Switchgrass Spirits barrels and a collaborative Mexican Lager with RAD Barbershop), and 3 seasonal/limited-run offerings. The Window Kitchen provides scratch-made food designed to pair with beer, and a 200+ capacity event space supports private rentals and recurring programming (Beer Bingo on Thursdays, Friday Happy Hour, and Sunday live Bluegrass).

The business operates a direct-to-consumer model with no wholesale distribution. Revenue is generated through per-pour beer sales ($6.00-$7.00 core full pours; $5.00-$16.00 for exclusives and specialty releases), half pours and flights, 4-pack off-site cans ($13-$15), food service, private event rental, and ticketed Beer Dinners. Pricing as of July 2024 includes a $2 Friday Happy Hour discount on core beers. Non-alcoholic offerings (Athletic Brewing Company lineup) and wine/soft drinks broaden the addressable patron base. The Untappd platform integration powers the digital beer menu.

Third Wheel Brewing is a privately held, independently operated for-profit company with 11-50 employees and no disclosed investors, parent company, or funding history. Ownership structure, leadership team, and incorporation details are not publicly disclosed. The company holds no patents or trademarks and has no identified regulatory actions, M&A activity, or corporate restructuring on record. Its competitive position rests on community programming, beer portfolio breadth, and taproom-exclusive scarcity rather than on data, AI, or proprietary technology assets.

Name

Third Wheel Brewing

Legal name

Third Wheel Brewing

Website

https://thirdwheelbrewing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Third Wheel Brewing is a single-location craft brewery and taproom in St. Peters, Missouri, serving local adults 21+ with a 16-SKU beer portfolio, scratch-made food, private event rentals, and recurring entertainment programming including Beer Bingo and live Bluegrass.

Ownership category

akta.pro rank

Product category

Craft Brewery & Taproom

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Taprooms & Brewpubs (CRANACAF), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Taproom operations
• Brewery food service
• Private event venue
• Craft beer styles

Headquarters

HQ city

Saint Peters

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. On-site Beer Sales: Direct taproom sales of brewed craft beers including core lineup, taproom exclusives, and seasonal releases. Sold by full pour, half pour, flights, and 4-packs for off-site consumption.
2. Food Service - The Window Kitchen: On-site food service featuring scratch-made items designed to pair with beer, including shareables and burgers. Revenue from food purchases accompanying beverage sales.
3. Private Event Rental: Customizable event hosting with food and beverage options for private parties and gatherings, generating additional venue rental and catering revenue.
4. Ticket Events: Special ticketed events including Beer Dinners with ghost hunts, offering limited-availability premium experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Third Wheel Brewing operates a single-location craft brewery and taproom in St. Peters, Missouri, producing and selling 16+ craft beer styles including core flagships, taproom-exclusive limited releases, and seasonal beers. The venue also offers scratch-made food through The Window Kitchen, wine and non-alcoholic beverage options, private event hosting for 200+ guests, and recurring community entertainment events such as Beer Bingo and live Bluegrass Sundays.

Product overview

Third Wheel Brewing is a craft brewery and entertainment venue in St. Peters, Missouri, operating a single-location taproom with a diversified product portfolio. The core offering centers on eight flagship craft beers (Ophelia, Broken Arm Blonde, Clutch It, Sandman, Going Once. Going Twice..., Trixie, Gotta Have It, and Saint Peters' Porter) available year-round, supplemented by taproom-exclusive releases, seasonal special beers, wine, and non-alcoholic options. Ancillary offerings include The Window Kitchen food service, private event rental space (200+ capacity), and recurring entertainment events (Beer Bingo Thursdays, Happy Hour Fridays). The company integrates with Untappd for its digital beer menu system.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Beers

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• RAD BarbershopminorStrategic or Co-development PartnerCollaborative brewing partnership resulting in RAD Especial, a Mexican-style lager. The beer represents 'easygoing refreshment and good-vibes craftsmanship' and is available as a taproom exclusive and 4-pack cans.
• Switchgrass SpiritsminorStrategic or Co-development PartnerLocal Missouri distiller providing bourbon barrels for aging the Loaded Barrel BOSS imperial stout. The beer is aged for over a year in these barrels, developing notes of charred oak, chocolate, and roasted coffee.
• Athletic Brewing CompanyminorOthersNon-alcoholic craft beer provider offering products including Upside Dawn, Atlética, Run Wild, Free Wave, and All Out Extra Dark for designated driver and non-drinking patrons.
• Excel BottlingminorOthersLocal soft drink supplier providing Lucky Club Cola, Diet Lucky Club, Ski, Frostie Rootbeer, R-Pep, and Lemon Lime options for non-alcoholic beverages.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Schlafly Beer: St. Louis-based established brewery with full-scale distribution, brewpub, and event spaces, representing the dominant regional competitor in the same metro.
• Urban Chestnut Brewing Company: Larger established St. Louis craft brewery with multiple locations, broader distribution, and traditional German-style offerings—a scaled incumbent competing for the same regional craft audience.
• 4 Hands Brewing Co. St. Louis craft brewery with taproom, wider distribution, and broad style portfolio—a larger mid-tier craft competitor targeting overlapping consumers.

Others

• Mix Tri-Rivers / Excel Bottling: Local beverage supplier providing non-alcoholic options at Third Wheel—relevant as an ecosystem participant and supplier relationship rather than direct competitor.
• Switchgrass Spirits: Local Missouri distillery partnering with Third Wheel for bourbon barrel aging—a supplier/partner enabling the taproom-exclusive barrel-aged program.

Emerging players

• Narrow Gauge Brewing Company: Smaller Missouri craft brewery with taproom focus on experimental and barrel-aged styles—comparable as an emerging local brewer with specialty beer emphasis.
• Athletic Brewing Company: Non-alcoholic craft beer provider whose products Third Wheel offers at its taproom—comparable as an emerging player addressing a related consumer occasion (NA beer) rather than direct competition.

Direct peers

• Perennial Artisan Ales: St. Louis craft brewery with taproom experience and specialty barrel-aged offerings, comparable to Third Wheel's bourbon barrel-aged imperial stout program.
• 2nd Shift Brewing: St. Louis-area craft brewery with taproom and diverse specialty styles, directly competing for the same local craft beer enthusiasts in the metro area.
• Side Project Brewing: Missouri-based craft brewery known for barrel-aged and small-batch specialty beers with taproom culture, sharing Third Wheel's craft beer enthusiasts and community gathering focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ThirdWheelBrew
• LinkedInlinkedin.com/company/third-wheel-brewing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Third Wheel Brewing