Animal Adventure Park

What Animal Adventure Park does

Animal Adventure Park is a privately held, ZAA-accredited interactive zoological facility operating a destination cluster of three attractions in Harpursville, New York, approximately 15 minutes from Binghamton. The company's core product is a 20-acre walk-thru zoo housing 100+ species (with marketing materials referencing over 600 animals), complemented by The Preserve Safari — a 100+ acre self-drive safari across the road featuring 30+ species — and a seasonal Indoor Zoo Experience (November–April) with 24+ species at a second address. The underlying operational platform is a zoo management and animal husbandry system that supports the park's participation in the AZA Species Survival Plan and Animal Management Plans for African Penguin, African Lion, Cheetah, Southern White Rhino, and Lar Gibbon, alongside a virtual membership administration system, an e-commerce storefront with 180+ SKUs, and a dedicated encounter/event booking platform (aapevents.com).

The business model is a diversified direct-to-consumer and event-driven revenue stack: gate admissions ($19.03 children / $21.99 adults / $20.00 seniors), a $150 dual-park annual membership, premium animal encounters ($85+), animal adoptions ($49.99), birthday parties ($300–$350), school and group programs ($9–$16.02 per guest), concessions and feed-cup upsells, merchandise, gift cards, donations, and a $35/quarter Facebook Sponsors Group subscription. GTM is omnichannel — physical walk-up, advance online booking, community partnerships (Visions FCU, Binghamton University, regional school districts), and a strong social/YouTube live-cam presence built on the legacy international brand recognition from April the Giraffe. The customer base spans families with children, K–12 schools, private event hosts, safari enthusiasts, and dedicated enthusiasts/subscribers, with no single anchor enterprise customer identified.

Name

Animal Adventure Park

Legal name

Animal Adventure Park

Website

https://theanimaladventurepark.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Animal Adventure Park is a privately held, ZAA-accredited interactive zoological park in Harpursville, NY, operating a 20-acre walk-thru zoo, a 100+ acre drive-thru safari, and a seasonal indoor zoo serving families, school groups, and event hosts across the Southern Tier region.

Ownership category

akta.pro rank

Product category

Zoo and Wildlife Park Services

NAICS

Zoos and Botanical Gardens (712130), Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

akta.pro secondary industries

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD), Museum, Zoo & Attraction Gift Shops (CRALAJAG), Wildlife Safaris & Game Drives (THAJAIAB)

Keywords

• Interactive animal park
• Drive-thru safari
• Wildlife conservation
• Zoo admissions
• Animal encounters

Headquarters

HQ city

Harpursville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. General Admission Fees: The primary revenue stream is walk-thru zoo admission at $21.99 for adults (12+), $19.03 for children (3-11), and $20.00 for seniors (65+). The Preserve Safari charges $16.99/guest without same-day AAP admission or $8.98/guest with paid AAP admission. Indoor Zoo Experience charges $13.01 for ages 3 and up.
2. Annual Memberships: Dual Park Annual Memberships (Animal Adventure Park & Preserve Safari) are sold at $150, valid for one year from date of purchase. Members receive 10% off gift shop purchases. The Indoor Zoo Experience is not included in standard memberships.
3. Animal Encounters & Experiences: Premium interactive experiences including Capybara, Sloth, Rhino, and Giraffe encounters, plus Keeper for a Day programs, priced from $85 and up. Includes admission to the Indoor Zoo Experience.
4. Animal Adoptions: Animal adoption program priced at $49.99, providing an official adoption certificate, exclusive adoptive parent magnet, and a 12-inch plush of the adopted species (retail value $24.99). Supports the animal care budget.
5. Birthday Party Packages: Walk-thru zoo birthday parties: Base Package at $300 + tax including Party Barn use, 15 zoo admission passes, birthday button and safari hat. Indoor Zoo Experience parties: $350 including 25 guests, Kid's Corral rental, paper goods, and feed pail. Additional add-ons available.
6. Food & Concessions: On-site concessions at Base Camp Concessions offer full meal options and snacks. Dippin' Dots frozen treats also available. The Preserve has cold drinks and small snacks available in the gift shop.
7. Animal Feed & Souvenir Items: Souvenir animal feed cups at $5 with $3.01 refills, giraffe treats at $6.02, camel treats at $5, giraffe acacia browse at $12.04, souvenir tin lunch pail at $35, Aussie aviary lorikeet nectar cup at $6.02 (2 for $10), and animal feed buckets at $13.01.
8. Online Store & Merchandise: E-commerce store selling apparel, jewelry, drinkware, toys & plush, holiday items, and park logo merchandise. The online store supports the full product catalog with 180+ items including apparel, mugs, ornaments, and branded merchandise.
9. School & Group Visits: School group rates at $14.00/student (ages 3-18, Fall 2026 Sept-Oct) including souvenir feed cup. Private groups and summer programs at $16.02/guest with minimum 25 paid admissions. Box lunch option at $8.01.
10. Facebook Sponsors Group: Exclusive Facebook Group subscription at $35 for the period 7/1/26-9/30/26, offering 15% off select online store merchandise, weekly LIVE video sessions, behind-the-scenes content, and early access to new animal additions and merchandise.
11. Facebook Sponsorship: Quarterly Facebook Sponsors Group subscriptions ($35/quarter) with exclusive content, online store discounts, and behind-the-scenes access.
12. Gem Mining & Activity Fees: Discovery Station Gem Mining: 3 lb Pay Dirt $6.99, 5 lb Emerald Strike $12.04, 10 lb Mother Lode $24.07, 20 lb MEGA Strike $50. Indoor Zoo Hurricane Simulator at $3.
13. Donations & Giraffe Tower Support: Donation program supporting giraffe care including enrichment, improvements, repairs, and veterinary care. Donation amounts range from $5 to $1,000.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Animal Adventure Park operates three physical zoological attractions: a 20-acre walk-thru zoo hosting 100+ species, a 100+ acre drive-thru safari, and a seasonal indoor zoo experience open January–April. The company sells general admissions, premium animal encounters (sloth, capybara, rhino, giraffe, Keeper for a Day), animal adoptions, birthday party packages, school and group visits, annual dual-park memberships, and an online merchandise store to families, school groups, and individual visitors.

Product overview

Animal Adventure Park operates a multi-facility zoological park system consisting of three distinct attractions: (1) Animal Adventure Park - a 20-acre walk-thru interactive zoo with 100+ species; (2) The Preserve Safari - a 100+ acre drive-thru safari; and (3) Indoor Zoo Experience - a seasonal winter indoor facility. The company offers ancillary experiences including Animal Encounters (behind-the-scenes keeper programs), Animal Adoptions (species sponsorship with plush rewards), and Birthday Party hosting. Revenue streams include general admission, annual memberships ($150 dual park), Animal Encounters ($85+), Animal Adoptions ($49.99), Birthday Parties ($300+), School Group programs, and a full e-commerce Online Store featuring apparel, drinkware, toys, plush, and holiday merchandise. Additional programs include Facebook Sponsors Group subscription, Giraffe Tower Support donations, Memorial Wall Nameplates, and Gift Cards.

Differentiator

Problem solved

Functional benefit

Brands

• Keeper for a Day: Interactive behind-the-scenes experience with animal keepers
• Park After Dark
• Giraffe Yoga
• Wine for Wolves
• Nocturnal Night
• Jungle Bells

Products and services

• Animal Adventure Park: Walk-thru Zoo A 20-acre interactive walk-thru zoo where guests can get up-close and hands-on with over 100 species, including animal feedings and encounters. Targets families and individual visitors in the greater Binghamton, NY region.
• The Preserve Safari: Drive-Thru Zoo A 100+ acre self-driven safari experience with giraffe, rhino, bison, elk, and 25+ additional species across themed paddocks (Aussie Eurasia, The Americas, Africa, Giants of Africa). Sold as a separate admission with discount when combined with same-day walk-thru admission.
• Indoor Zoo Experience A seasonal indoor educational zoo (January–April) with interactive and viewing exhibits for over 24 species. Reservations required; admission $13.01 ages 3 and up. Sloth, Capybara, Rhino, and Giraffe encounters available on-site.
• Animal Encounters Behind-the-scenes, reservation-based interactive experiences allowing guests to meet ambassador animals (Sloth, Capybara, Penguin, Rhino, Giraffe) and participate in VIP Keeper for a Day programs. Includes admission to the Indoor Zoo Experience. Priced $85 and up per guest.
• Animal Adoptions A sponsorship program allowing supporters to symbolically adopt one of the park's animals (African Penguin, Alligator, Giraffe, Lion, Tiger, Sloth, and 40+ other species). For $49.99, adopters receive a certificate, magnet, and species plush toy.
• Birthday Parties Hosted birthday party packages for families at both the walk-thru zoo (Base Package from $300 + tax) and the Indoor Zoo Experience ($350). Includes dedicated venue, zoo admission passes for guests, party supplies, and souvenir add-ons.
• Annual Dual Park Membership An annual membership ($150) granting admission to both Animal Adventure Park and The Preserve Safari for one year, plus 10% off gift shop merchandise. Delivered via virtual membership cards. Indoor Zoo Experience not included.
• School & Group Visits Reserved group tour experiences for K-12 schools, summer camps, and educational organizations. Includes Keeper Talks and group-rate admission. School groups at $14/student; private summer programs at $16.02/guest with a 25-guest minimum.
• Special Ticketed Events A portfolio of themed, separately ticketed experiences (Park After Dark, Giraffe Yoga, Wine for Wolves, Hero Appreciation Days, Nocturnal Night Trick or Treat, Kids Day, Jungle Bells and others) designed to drive attendance outside core zoo operating hours and seasons.
• Online Store / Merchandise A full e-commerce storefront at theanimaladventurepark.com/Shop selling apparel, drinkware, toys, plush, holiday items, jewelry, magnets, and branded park merchandise to individuals and gift-givers nationwide.
• Facebook Sponsors Group Subscription A recurring paid subscription ($35/quarter) to an exclusive Facebook Sponsors Group offering weekly LIVE videos, behind-the-scenes content, animal addition announcements, and 15% off select online store merchandise.
• Gift Cards & eGift Cards Physical gift cards (shipped via USPS) and electronic gift cards (via Square) sold in flexible amounts and redeemable at both park locations and the online store.

Quantifiable outcome

• Season 14 in operation as of 2026, indicating sustained business performance and visitor demand.
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Beer Tree Brew Co.minorGTM or Marketing PartnerBeer Tree Brew Co. provides alcoholic beverages (adult beverages) at Park After Dark family fun nights events. The park partners with Beer Tree for these evening events, creating a family-friendly food, music, and entertainment experience.
• Bing Visit BinghamtonminorGTM or Marketing PartnerLocal tourism partner supporting the park. Displayed as a sponsor on the park's website, indicating a marketing support relationship.
• Weis MarketsminorGTM or Marketing PartnerRegional grocery chain listed as a sponsor. Supports park marketing efforts as a community partner.
• Visions FCUcoreGTM or Marketing PartnerVisions FCU Member & Staff Appreciation Day (September 13, 2026) offering Visions members $8 admission and staff FREE admission with up to 3 guests. Deep co-marketing partnership driving attendance from credit union's member base.
• BJ's Wholesale ClubminorGTM or Marketing PartnerWholesale club listed as a sponsor, providing potential product donations or marketing support for the park.
• Heavy Duty Promos LLCcoreGTM or Marketing PartnerOfficial merchandise and logo/personalized product supplier for the park. Designs and delivers shirts, mugs, magnets, and more. Sponsors Kids Day event ($7 kids admissions, first 200 kids receive gifts). Located locally in the Binghamton area.
• Association of Zoos and Aquariums (AZA)coreOthersOversees the Species Survival Plan (SSP). AAP participates in SSP to maintain genetically diverse and demographically stable captive populations of selected species.
• Zoological Association of America (ZAA)coreOthersZAA is the non-profit, membership-based accrediting organization for Animal Adventure Park. AAP earned ZAA accreditation in December 2021 after rigorous application and site inspection.
• FahlominorGTM or Marketing PartnerConservation tracking bracelet partner. Fahlo bracelets let customers track real wild animals (elephant, penguin, giraffe, sloth, snow leopard, lion) while supporting wildlife conservation. Sold in AAP online store and retail.
• Binghamton UniversityminorGTM or Marketing PartnerBU Family Weekend (September 18-20, 2026) offering FREE admission for BU students with student ID. Drives attendance from university community 20 minutes from the parks.
• NY State WineriesminorGTM or Marketing PartnerFeatured at the Wine for Wolves event (September 19, 2025), with NYS wineries, craft beers, and ciders available for sampling. Park closes to general public at 3 pm for this 21+ event.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tanganyika Wildlife Park: Interactive wildlife park in Goddard, Kansas focused on up-close animal encounters, feedings, and behind-the-scenes experiences. Highly comparable in the encounter-led, hands-on positioning that defines Animal Adventure Park's differentiation.
• Lehigh Valley Zoo: Northeast US zoo offering interactive animal encounters, feedings, and family programming. Similar regional positioning, family-focused visitor base, and reliance on encounters and events to drive incremental revenue.
• Wildlife Safari: Drive-through wildlife park in Winston, Oregon with 600+ animals across species, offering walk-through and drive-through experiences plus animal encounters. Closest analog in business model — multi-format zoo with hands-on animal interactions and a regional visitor base.
• Northwest Trek Wildlife Park: Washington state wildlife park offering tram and drive-through safari experiences plus walking trails. Comparable as a regional accredited zoo with both drive-through and walking experiences.
• Safari West: California wildlife preserve offering safari tours and animal encounters across a sizable footprint with diverse species. Comparable in combining drive-through/guided safari experiences with premium encounter programming.
• Catoctin Wildlife Preserve: Walk-through and drive-through wildlife park in Maryland with animal encounters and safari components. Similar mid-sized regional zoological operator with mixed interactive formats.
• The Wilds: Cumberland, Ohio open-range safari operated in conjunction with the Columbus Zoo. Comparable in offering safari-style drive-through wildlife viewing and conservation programming at scale.

Broad incumbents

• Cleveland Metroparks Zoo: Larger established regional zoo in Northeast Ohio with broader programming and AZA accreditation. Comparable Northeast US family demographic and seasonal operating patterns, though at significantly larger scale.
• Busch Gardens Tampa Bay: Large-scale theme park with zoo and safari components owned by SeaWorld Parks & Entertainment. Comparable as a zoo-safari hybrid but operates at substantially larger scale and corporate backing.
• San Diego Zoo Safari Park: Flagship safari park with conservation and SSP participation across rare species. Comparable in safari format and AZA/SSP conservation positioning, but operates at vastly larger institutional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AnimalAdvPark
• YouTubeyoutube.com/c/AnimalAdventureParkOfficial
• Facebookfacebook.com/AnimalAdventurePark
• Instagraminstagram.com/animaladventurepark
• TikToktiktok.com/@officialanimaladventure
• LinkedInlinkedin.com/company/animal-adventure-park

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animal Adventure Park