Global Assistance

What Global Assistance does

Global Assistance a.s. is a Prague-based assistance services provider founded in 2004 and wholly owned by Vienna Insurance Group since 2014. The company delivers 24/7 crisis support across six core service lines: car (motorist) assistance throughout Europe, medical assistance worldwide for travel insurance clients, home assistance in the Czech Republic, legal assistance in the Czech Republic and Europe, concierge service mediation, and a Digital Clinic (Ordinace GA) offering 24/7 telemedicine consultations. Underlying technology is built around proprietary case-management software (ProAssist, ASAP, EPA) and a proprietary traffic information stack (eRDIS and Traffic News editorial system), supported by in-house repatriation aircraft, ambulances, and trained medical staff that the company states are unique within the Czech market.

The business operates a hybrid B2B/B2C model. The dominant revenue stream comes from contracted assistance services embedded in insurance policies sold by Czech carriers including Kooperativa and ČPP, with membership in the Czech Association of Assistance Companies (ČAAS) and a strategic partnership with Czech Police through the Accident Centre (NCP). Direct-to-consumer access is available via 24/7 hotline 1220 and a mobile app launched in 2017. A secondary subscription line, Ordinace, is sold to corporate employers at 79 CZK per employee per month with a 400 CZK monthly minimum, opening a recurring B2B health-benefit channel.

The company maintains ISO 9001 certification since 2004, added ISO/IEC 27001 in 2025, and achieved TISAX AL3 assessment in 2026, signaling a deliberate push into automotive supply-chain and security-conscious enterprise customers. It serves more than 200,000 clients annually through 8 services, operates a training academy at Racing Arena Sosnová, and is led by Sales and Product Director Aleš Marcol. Registered capital is CZK 10,000,000 across 100 shares; no public listing, external funding rounds, or M&A activity are disclosed.

Name

Global Assistance

Legal name

GLOBAL ASSISTANCE a. s.

Website

https://globalassistance.cz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Global Assistance is a Prague-based, Vienna Insurance Group-owned assistance services company providing 24/7 motorist, medical, home, legal, concierge, and telemedicine support across Europe and worldwide, primarily embedded in Czech insurance products.

Ownership category

akta.pro rank

Product category

Roadside and Travel Assistance Services

NAICS

Emergency and Other Relief Services (62423), Other Individual and Family Services (62419), All Other Business Support Services (561499)

SIC

Services-Misc Health & Allied Services, Nec (8090), Transportation Services (4700), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Emergency Response, Assistance & Medical Evacuation Services (THACAEAC)

akta.pro secondary industries

Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF), Medical Assistance & Telemedicine for Travelers (THACANAE), Travel Support & Pre-Trip/On-Trip Personal Assistance (HSACAIAK)

Keywords

• Roadside assistance services
• Travel medical assistance
• Home emergency assistance
• Legal assistance services
• Telemedicine consultations

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. B2B Insurance Contracts: Providing assistance services as contracted provider for insurance companies (motorist, medical, home, legal assistance). Services are funded through insurance policies rather than direct consumer payment.
2. Ordinace Health Benefit Service: Monthly subscription at 79 Kč per employee for corporate health benefits including 24/7 medical consultations, psychological counseling, and family coverage
3. Traffic Information Services: Traffic information services provided to motorists including comprehensive traffic reports with air monitoring capabilities

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Global Assistance provides 24/7 crisis-response assistance services including Car (motorist) Assistance across Europe, Medical Assistance worldwide for travel insurance clients, Home Assistance in the Czech Republic, Legal Assistance in the Czech Republic and Europe, Concierge Services, and the Digital Clinic (Ordinace GA) telemedicine platform. Services are delivered primarily through B2B contracts with insurance carriers that embed the assistance in their policies, supplemented by direct-to-consumer access via a 24/7 hotline, mobile app, and corporate e-shop subscriptions.

Product overview

Global Assistance is a comprehensive assistance services provider offering a portfolio of interconnected services for both individual and corporate clients. The core offering includes six primary assistance categories: Car Assistance (motorist roadside services across Europe), Medical Assistance (worldwide travel health support), Home Assistance (emergency residential services in Czech Republic), Legal Assistance (European legal support), Concierge Services (third-party service mediation), and Digital Clinic (24/7 telemedicine). Supporting these are Traffic Information Services with proprietary technology (eRDIS and Traffic News systems), a mobile application for on-the-go assistance access, and specialized offerings like Bicycle Roadside Assistance. Additional initiatives include the Drivers' Help Line 1224, Sky Angel Club (voluntary traffic reporting network), Accident Centre of Insurance Companies, Traffic Foundation for Children (CSR), and Safe Driving Courses at Racing Arena Sosnová. The company operates as part of Vienna Insurance Group and serves over 200,000 clients annually with 8 key services available 24/7.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Assistance Comprehensive 24/7 roadside assistance for motorists across Europe, including vehicle breakdowns, accidents, flat tires, towing, battery jump-start, fuel delivery and lockout services. Sold through insurance company partnerships and direct consumer access.
• Medical Assistance Worldwide medical assistance for travel insurance clients including medical emergencies abroad, doctor consultations, hospital coordination, medical evacuation, repatriation and medication advice, supported by Global Assistance's own repatriation aircraft, ambulances and trained medical staff.
• Home Assistance Emergency home assistance in the Czech Republic covering plumbing, electrical, locksmith, pest control and other urgent residential repair needs for homeowners and tenants.
• Legal Assistance Legal consultation, support and representation coordination services for resolving legal problems in the Czech Republic and across Europe.
• Concierge Assistance Services Third-party service mediation including hotel reservations, flower and gift delivery, taxi and limousine bookings, event ticket procurement and restaurant reservations for individuals and corporate clients.
• Digital Clinic (Ordinace Global Assistance) 24/7 online medical consultation service providing telemedicine consultations by phone or video through secure encrypted communication, health information, second opinions, psychological counseling and family coverage. Sold primarily as a corporate employee benefit subscription at CZK 79 per employee per month.
• Traffic and Information Services Comprehensive traffic information for motorists in the Czech Republic based on proprietary eRDIS and Traffic News Editorial System for collecting, processing, verifying and distributing traffic information, including air monitoring capabilities.
• Global Assistance Mobile Application Smartphone application available on iOS App Store and Google Play providing one-click assistance calls, accident and breakdown reporting, voice traffic news, foreign travel information and a parking location finder for individual consumers.
• Bicycle Roadside Assistance Roadside assistance services specifically for cyclists, including repair support and emergency help, complementing the motor-focused Car Assistance offering.
• Safe Driving Courses (Racing Arena Sosnová) Theoretical and practical safe driving courses conducted on ice-simulated surfaces at the GLOBAL ASSISTANCE Racing Arena Sosnová, offered to motorists and corporate fleet partners.

Quantifiable outcome

• Over 200,000 clients served annually with 8 key services available 24/7
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ČAAS (Česká Asociace Asistenčních Společností)coreStrategic or Co-development PartnerCzech Association of Assistance Companies. Global Assistance is a member along with other contracted assistance companies. Association helps unify conditions and evaluation for assistance interventions among insurance companies.
• KooperativacoreChannel Partner/ Reseller/ DistributorMajor Czech insurance company. Global Assistance serves as contracted assistance services provider. Operates Driver Help Line 1224 for Kooperativa clients.
• ČPP (Česká podnikatelská pojišťovna)coreChannel Partner/ Reseller/ DistributorCzech insurance company. Global Assistance serves as contracted assistance services provider through ČAAS membership.
• Police of the Czech RepubliccoreStrategic or Co-development PartnerPartnership for Accident Centre of Insurance Companies (NCP). Police transmits vehicle towing requests for accidents and breakdowns. Established in 2009 based on memorandum between Police President and Czech Insurers Bureau.
• Autodrom Promotion s.r.o.minorStrategic or Co-development PartnerCo-operator of GLOBAL ASSISTANCE Racing Arena Sosnová near Česká Lípa for safe driving courses since October 2009.
• Tým silniční bezpečnosti (Road Safety Team)minorStrategic or Co-development PartnerNon-profit organization (Bezpečně na silnicích o.p.s.) focused on reducing serious traffic accidents through prevention programs. Global Assistance cooperates on road safety content and articles.
• Platforma Vize0minorStrategic or Co-development PartnerPlatform associating companies interested in influencing road safety through their activities. Global Assistance participates with daily experience from assistance operations.
• Dětská dopravní nadace (Children's Traffic Foundation)minorOthersFoundation established in 2000 to support children who lost parents in traffic accidents. Global Assistance provides significant financial contributions and organizational support.
• Česká kancelář pojistitelů (Czech Insurers Bureau)coreStrategic or Co-development PartnerPartnership for Accident Centre of Insurance Companies (NCP) established in 2009. Memorandum with Police President for ensuring safety and fluidity of road traffic.
• 14 Insurance Companies (Accident Centre)coreChannel Partner/ Reseller/ Distributor14 insurance companies involved in the Accident Centre of Insurance Companies (NCP) project along with 6 contracted assistance services.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SOS International: Nordic assistance company providing roadside, medical and travel assistance primarily to insurance clients. Comparable on insurance-embedded model and 24/7 medical/roadside operations.
• AXA Assistance: Global assistance provider covering roadside, travel medical, home and concierge services, with operations across Europe. Directly comparable in product mix and insurance-channel distribution.
• Allianz Partners (AWP): World's largest assistance company, providing roadside, travel, medical and home assistance embedded in Allianz and third-party insurance products. Direct competitor across all eight of Global Assistance's service lines.
• International SOS: Worldwide medical and security assistance firm with strong travel-medical and evacuation capability. Comparable on the medical assistance and repatriation lines, including for corporate travel insurance.
• ERV (Europäische Reiseversicherung): European travel insurance and assistance provider with embedded medical and travel assistance. Comparable to Global Assistance's travel insurance medical assistance line.
• AIG Travel: Provides travel assistance and insurance products globally including medical evacuation and 24/7 support. Comparable to Global Assistance's medical and travel insurance lines.
• Europ Assistance: Global assistance company (subsidiary of Generali) offering roadside, medical, home and travel assistance, with direct operations in the Czech Republic. Closest direct competitor given overlapping service portfolio and insurance-embedded model.
• Generali Global Assistance: Assistance arm of Generali providing travel insurance assistance, roadside and concierge. Direct peer in Europe on travel-medical and insurance-embedded assistance models.
• Charles Taylor Assistance: Specialist assistance provider for insurers and corporate clients in roadside, medical and home assistance across Europe. Closely comparable business model focused on B2B insurance partnerships.

Broad incumbents

• Falck: Nordic-rooted assistance and healthcare services group covering roadside, ambulance and medical services across multiple European markets. Comparable on roadside assistance and ambulance operations, though broader healthcare portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/global-assistance-a.s.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Assistance