Genpro

What Genpro does

Genpro, Inc. is a privately held, asset-light third-party logistics provider (3PL) and freight brokerage founded in 1989 by Robert Goldstein and headquartered in Rutherford, New Jersey. The company matches shippers — primarily in retail, food production, and agriculture — with a nationwide network of 25,000+ contracted carriers across truckload (dry van and temperature-controlled), LTL, intermodal, and managed logistics services. Genpro has completed more than 2.5 million shipments and 2 billion cumulative miles, with reported service levels of 98%+ on-time pickup and 96%+ on-time delivery, and holds a 36+ year operating track record with EPA SmartWay Partner status since 2009.

The company's core technology is the Genpro Suite, a unified logistics platform combining a Transportation Management System (TMS), AI-driven automation (predictive risk analytics, route optimization, dynamic pricing, exception flagging), advanced freight cost analytics, and an EDI/API integration framework. A Genpro Driver App with geofencing and ELD integration supports carrier-side tracking, while programs such as QuickPay (24–48 hour carrier payment) and the Genpro Fuel Program strengthen carrier-side retention. The company also maintains a secondary operations office in Nixa, Missouri for carrier relations and 24/7 dispatch.

Genpro's revenue model is primarily transaction-based: freight brokerage spreads on each shipment moved, supplemented by managed-services agreements and dedicated capacity contracts for high-volume shippers. Pricing is quote-based and varies by lane, mode, volume, and freight characteristics, with dynamic pricing aligned to market conditions. Distribution runs through direct enterprise sales, an inside sales/quote team, and an online self-serve portal, all focused on the U.S. domestic market. The company is founder-led, with no disclosed external funding or M&A activity.

Name

Genpro

Legal name

Genpro, Inc.

Website

https://genproinc.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Genpro is a privately held U.S. freight brokerage and 3PL founded in 1989, matching shippers with 25,000+ contracted carriers across truckload, LTL, and temperature-controlled freight via its AI-enabled Genpro Suite platform.

Ownership category

akta.pro rank

Product category

Freight Brokerage & Third-Party Logistics

NAICS

General Freight Trucking (4841)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Integrated 3PL Contract Logistics (Multi-Service) (TLAIAAAA)

akta.pro secondary industry

Non-Asset-Based 3PL Services (TLAIAAAN)

Keywords

• Freight brokerage services
• Third-party logistics
• Temperature-controlled freight
• Truckload shipping
• Managed logistics solutions

Headquarters

HQ city

Rutherford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Freight Brokerage Services: Genpro acts as a freight broker matching shippers with carriers. Revenue is generated through transaction fees on freight shipments moved across truckload (dry and temp-controlled), LTL, and intermodal modes. The company specializes in temperature-sensitive freight with over 2.5M shipments completed.
2. Managed Logistics Services: Full-service managed logistics solutions for high-volume shippers. Services include load planning, carrier vetting, proactive issue resolution, and ongoing oversight of shipments. Revenue generated through dedicated capacity arrangements and managed service agreements.
3. Dedicated Capacity & Contract Freight: For high-volume and recurring freight needs, Genpro provides dedicated capacity solutions with contracted rates and guaranteed lane availability.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Genpro is a non-asset-based third-party logistics (3PL) provider and freight broker that matches shippers with carriers across truckload (dry and temperature-controlled), LTL, intermodal, and dedicated capacity freight. The company operates a proprietary unified logistics platform that provides real-time visibility, AI-driven automation, dynamic pricing, and EDI/API integrations, and serves shippers nationally through a network of more than 25,000 contracted carriers.

Product overview

Genpro is a third-party logistics provider (3PL) operating a unified digital logistics platform called the Genpro Suite. The platform comprises integrated modules including AI-Driven Automation for workflow optimization, Advanced Analytics and Dynamic Pricing for freight cost intelligence, and Secure Integration capabilities supporting EDI and API connections. Genpro's technology stack includes a TMS Platform for real-time shipment visibility, a Driver App for carrier-side tracking and document submission, and service programs like QuickPay and Fuel Programs for carrier financial support. The company specializes in temperature-controlled and dry freight across truckload (Dry & Temp-Controlled), LTL, Dedicated Capacity & Managed Services, and Intermodal Solutions, with nationwide coverage through a network of 25,000+ contracted carriers.

Differentiator

Problem solved

Functional benefit

Products and services

• Freight Brokerage Services Non-asset-based freight brokerage matching shippers with carriers across truckload (dry van and temperature-controlled), LTL, and intermodal modes. Revenue is generated through transaction fees on freight shipments moved. Specializes in temperature-sensitive freight with over 2.5M shipments completed.
• Managed Logistics Services Full-service managed logistics solutions for high-volume shippers, including load planning, carrier vetting, proactive issue resolution, and ongoing oversight of shipments. Revenue is generated through dedicated capacity arrangements and managed service agreements.
• Dedicated Capacity & Contract Freight Dedicated capacity solutions for high-volume and recurring freight needs, with contracted rates and guaranteed lane availability. Provides recurring freight services to enterprise shippers.
• Genpro Suite (Unified Logistics Platform) Proprietary unified logistics platform that brings together supply chain data into a single interface, providing real-time visibility from order to delivery with built-in exception monitoring and centralized control across the entire supply chain. Combines TMS, real-time tracking, AI-driven automation, and dynamic pricing capabilities.
• Genpro Driver App Mobile application enabling drivers to submit paperwork images, search for available shipments by location, confirm load acceptance, and provide location updates for tracking via geofencing and ELD integration.
• QuickPay Program Carrier payment program allowing eligible carriers to receive payment in as little as 24 hours for delivered loads with submitted paperwork, providing improved cash flow and financial flexibility.
• Genpro Fuel Program Fuel support program providing carriers with immediate fuel access and helping build their own credit while on the road.
• Genpro Track & Trace Team 24/7 support team available for live shipment updates and after-hours assistance for carriers with urgent load issues, including Night Dispatch support.

Quantifiable outcome

• 98%+ on-time pickup service level
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• U.S. Environmental Protection Agency (EPA) SmartWay ProgramcoreStrategic or Co-development Partner · 1 January 2009As a SmartWay Partner since 2009, Genpro demonstrates environmental commitment through shipment consolidation to reduce carbon footprints, promotion of fuel-efficient carriers, and adoption of paperless freight management practices. This partnership aligns with Genpro's sustainability focus and differentiates the company as an environmentally-conscious logistics provider.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Landstar System: Asset-light transportation services company using BCO (Business Capacity Owner) agent network of owner-operators. Comparable non-asset model with strong carrier-relations DNA mirroring Genpro's 25,000+ carrier network approach.
• RXO: Pure-play U.S. freight brokerage spun off from XPO, focused on truckload brokerage and last-mile. Closest direct peer to Genpro in business model, target market, and non-asset operating model.
• Echo Global Logistics: Non-asset 3PL offering truckload, LTL, and managed transportation across North America. Comparable mid-market brokerage model with technology-enabled platform similar to Genpro's positioning.
• Hub Group: Intermodal and logistics services provider with brokerage arm. Directly comparable in multi-mode offering (truckload, LTL, intermodal, dedicated) and enterprise shipper focus; provides useful benchmark for intermodal-led 3PL economics.
• ArcBest: Asset-based LTL carrier (ABF Freight) plus asset-light brokerage. Comparable in offering LTL and truckload brokerage; useful benchmark for blended asset/asset-light 3PL economics.
• Coyote Logistics: Major U.S. freight brokerage acquired by UPS, providing truckload and intermodal services. Directly comparable non-asset brokerage model; Coyote's scale and UPS backing represent both competition and a benchmark for tech-enabled brokerage.

Broad incumbents

• C.H. Robinson Worldwide: Largest U.S. non-asset freight broker and 3PL with global operations. Directly comparable to Genpro's brokerage model and customer base, though operating at materially larger scale and with broader service portfolio.
• Schneider National: Large asset-based carrier and logistics provider with growing brokerage segment. Comparable in offering truckload, intermodal, and logistics services; broader scale but competing for the same enterprise shippers.
• J.B. Hunt Transport Services: Large asset-based carrier and 3PL with Integrated Capacity Solutions (ICS) brokerage division. Comparable freight brokerage offering plus asset-based capacity; broader portfolio but directly competes for the same shipper relationships.

Emerging players

• Uber Freight: Digital-native freight brokerage and managed transportation platform backed by Uber. Competes directly with Genpro on technology-enabled brokerage; represents the software-first model that traditional brokers must defend against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/genproinc
• Facebookfacebook.com/genproinc
• LinkedInlinkedin.com/company/genproinc
• Instagraminstagram.com/genpro_inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genpro