Yachts International

What Yachts International does

Yachts International is a specialty luxury-yachting media brand, founded in 1997 and headquartered in Fort Lauderdale, United States, operating under parent company Firecrown (formerly Boating/Flying Media). The publication produces editorial coverage across multiple content verticals — yachts (news, reviews, launches), destinations, yacht charter, yacht life (culinary, marine, profiles), an owners-only lounge, editor blogs, and video — delivered through a digital platform and a quarterly print magazine. Its core technology stack is a conventional digital publication platform consisting of a website, email/newsletter delivery, and social media distribution; no proprietary software, AI features, APIs, or technical patents are disclosed. The business model is dual: consumer-facing digital and print subscriptions marketed to high-net-worth yacht owners, enthusiasts, and charter clients, paired with B2B sponsored-content partnerships with luxury yacht manufacturers (e.g., Azimut, Sanlorenzo, Pershing, Benetti, Riva, Tankoa, Palm Beach Motor Yachts) and yacht brokers (e.g., Fraser Yachts, Christie Yachts). Geographic coverage is global, spanning Mediterranean shipyards, the Caribbean, Americas, and South Pacific destinations, and customer segments are a hybrid of HNW persona-based readers and marine-industry business-unit advertisers.

The publication is staffed by 1-10 employees under Editor Kenny Wooton, with named contributing editors including Jill Bobrow (Editor-At-Large) and external contributors Justin Ratcliffe, Julia Zaltzman, and Diane M. Byrne. Distribution runs through the Flying Media Dragonforms subscription portal, a Firecrown Marine e-commerce shop for merchandise and back issues, and a multi-channel social footprint (Facebook, Instagram, X, Pinterest). Sponsorship inventory includes 'Today's News' sponsored articles aligned with new-model launches from premium OEMs, which serve as the primary commercial lever alongside subscriptions. The business is privately held, with no disclosed funding rounds, M&A, or restructuring actions in the input data.

Name

Yachts International

Legal name

Yachts International

Website

https://yachtsinternational.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Yachts International is a luxury yachting magazine and digital publication owned by Firecrown, covering yachts, destinations, charter, and yacht lifestyle for high-net-worth owners, charter clients, and marine industry advertisers via subscriptions and sponsored content.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Subscription Revenue: Magazine generates revenue primarily through digital and print subscriptions sold to affluent yacht enthusiasts, yacht owners, and charter clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Yachts International is a subscription-based luxury yachting publication covering superyachts, charters, destinations, and yacht lifestyle across both digital and print formats. The company publishes a magazine alongside an editorial website (yachtsinternational.com), an email newsletter, video content, and supporting blogs, and distributes merchandise via an e-commerce shop. It also runs sponsored content partnerships with yacht builders, brokers, and charter operators.

Product overview

Yachts International is a luxury yachting media publication offering editorial coverage across multiple content categories including yachts (news, reviews, launches), destinations (travel guides), yacht charter (broker features), yacht life (lifestyle, culinary, profiles), owners lounge (owner-focused content), blogs (editor commentary), and videos (yacht tours, event coverage). The publication operates as a digital platform with subscription offerings and generates revenue through subscriptions, advertising, and sponsored content partnerships with yacht manufacturers and brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Yachts International Magazine (Print & Digital Subscription) Subscription-based luxury yachting publication delivered in print and digital formats, providing news, reviews, owner features, charter coverage, and destination features targeted at high-net-worth yacht owners, prospective buyers, and charter clients.
• Yachts International Sponsored Content & Advertising Partnerships Custom editorial and advertising packages sold to marine industry businesses including yacht builders, brokers, and charter operators to reach the publication's HNW yachting audience through sponsored articles, branded features, and display advertising.

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Christie YachtsminorChannel Partner/ Reseller/ DistributorCharter partnership for Limoerence yacht coverage. Christie Yachts serves as the charter broker for Alia Yachts' 53m Limerence, available for charter in Mediterranean (summer) and Caribbean/Bahamas (winter).
• FirecrowncoreOthersParent company that owns and operates Yachts International. Firecrown Brands encompasses multiple marine and aviation publications.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ShowBoats International: ShowBoats International is a long-running superyacht publication covering yacht reviews, owner profiles, and industry news, operating under the Boat International media group. It directly competes with Yachts International for the same advertiser and reader base of HNW yacht owners and charter clients.
• Boat International: Boat International is the leading global superyacht media brand (print + digital), covering new launches, charter, owners, and yacht design. It is the closest direct competitor to Yachts International in the luxury yachting editorial category, with overlapping content verticals and target HNW audience.
• Yachting World: Yachting World is a globally recognized yachting magazine covering sailing yachts, superyachts, and charter, published by Future plc. It competes in the same yachting editorial category as Yachts International, with overlap in HNW readers and yacht builder marketing partnerships.
• Megayacht News: Megayacht News is a digital superyacht editorial publication covering new builds, owner interviews, and industry trends. It competes directly with Yachts International in the online superyacht news category and overlaps in audience of HNW yacht enthusiasts and builder marketing.
• Superyacht Times: Superyacht Times is a digital-first superyacht news and intelligence platform covering launches, owner intelligence, and market data. It directly competes with Yachts International for breaking superyacht news and builder relationships, but differentiates through its digital and data-centric approach.
• Power & Motoryacht: Power & Motoryacht is a long-standing U.S. powerboat and luxury motor yacht publication covering new launches, reviews, and cruising. It overlaps with Yachts International's powerboat and motor yacht editorial coverage and competes for similar boat builder advertising dollars.
• Yachting Magazine: Yachting Magazine is a Hearst-published U.S. yachting title covering sail, motor yachts, and charter with a long heritage. It is a direct competitor in the yachting editorial category, serving an overlapping HNW American audience and competing for marine industry ad spend.

Emerging players

• SuperYacht World: SuperYacht World is a digital superyacht marketplace and editorial platform connecting buyers, charter clients, and brokers. It is comparable to Yachts International's charter marketplace and editorial verticals, but differentiates as a transactional platform rather than a traditional magazine.

Broad incumbents

• Travel + Leisure: Travel + Leisure is a major luxury travel publication covering premium destinations, hotels, and experiential travel including yachting and charter. It competes with Yachts International's destinations and charter editorial verticals and overlaps in HNW traveler audience, though it is not yachting-specialized.
• Robb Report: Robb Report is a leading luxury lifestyle publication with a dedicated yachts and marine section, reaching ultra-HNW readers globally. It competes with Yachts International for both reader attention and luxury yacht builder advertising, but operates as a broader lifestyle brand rather than a yachting specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Xx.com/YachtsIntl
• Facebookfacebook.com/YachtsInternational
• Instagraminstagram.com/yachts_international
• Pinterestpinterest.com/daschheim/yachts-international
• LinkedInlinkedin.com/company/yachtsinternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yachts International