Rezide Properties

What Rezide Properties does

Rezide Properties is a privately held homebuilder founded in 2014 by Tony Perry and Chris LaFaive, headquartered in Acworth, Georgia. The company develops and sells new-construction homes across Cherokee County, Georgia, with a portfolio of planned residential communities in Downtown Woodstock, Lake Arrowhead/Waleska, and Acworth, plus a mixed-use development (ADYN AND MAIN) combining office and residential units. Active and recent communities include Marina Parc, Red Cloud Cottages, Golf Villas, Park Overlook, Waterview Townhomes, The Woodlands of Lake Arrowhead, The Shops & Flats at Logan Farm, and WESTOWN, with home prices ranging from approximately $249,900 to over $500,000. The company also operates a Custom Homes Division offering full-service design-build on buyer-owned lots under the DREAM.DESIGN.BUILD program. All homes are enrolled in a 10-year Quality Builders Warranty program backed by Liberty Mutual.

The business model is a direct-to-consumer, sales-led motion through community sales centers and model homes staffed by named sales representatives, supplemented by website inquiries, referral-driven word-of-mouth, and Instagram/community engagement. Construction focuses on energy-efficient features (appliances, windows, doors, modern AC and ventilation) and distinctive indoor-outdoor living designs including courtyard floor plans. The company maintains a strategic development partnership with Johnson Development for Marina Parc, participates in NAHB International Builders Show events, and is actively expanding into Big Canoe, Georgia. Rezide is small and tightly held, with a leadership team of three executives and a combined 62 years of homebuilding experience between the two founders; over 1,200 homes have been built by Perry historically, though that volume was accumulated over multiple decades and a prior company.

Name

Rezide Properties

Legal name

Rezide Properties

Website

https://rezideproperties.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Rezide Properties is a privately held Georgia homebuilder founded in 2014 that develops and sells new-construction homes and custom builds across Cherokee County communities in Woodstock, Lake Arrowhead, and Acworth, serving mid-market homebuyers with prices from $249,900 to over $500,000.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• New home construction
• Residential homebuilding
• Custom home building
• Planned community development
• Lakefront home development

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Revenue from selling newly constructed homes in developed communities. Homes range from townhomes to single-family residences with prices from $249,900 to over $500,000.
2. Custom Home Building: Full-service custom home design and construction from dream to design to build. Process includes initial consultation, location selection, design phase, permitting, construction, and customer service.
3. Home Warranty Services: 10-year QBW warranty program backed by Liberty Mutual for enrolled homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rezide Properties is a residential homebuilder that develops and sells new-construction homes across a portfolio of planned communities in Cherokee County, Georgia, including Lake Arrowhead-area lakefront developments and Downtown Woodstock walkable communities. Homes range from townhomes to single-family residences priced from $249,900 to over $500,000, and the company also operates a Custom Homes Division that delivers fully customized design-build homes from initial consultation through permitting and construction.

Product overview

Rezide Properties is a homebuilding company offering a portfolio of planned residential communities across the greater Woodstock and Lake Arrowhead areas of Georgia, along with a full-service custom homes division. The product portfolio includes mixed-use developments (ADYN AND MAIN combining office and residential), gated lakefront communities (Red Cloud Cottages, Marina Parc, Golf Villas, Park Overlook, Waterview Townhomes, The Woodlands), urban living options (The Shops & Flats at Logan Farm, WESTOWN), and the Rezide Custom Homes Division for fully customized home building. Communities range from mid-$300,000s to high-$500,000s, while custom homes start from 1,176 SF to over 4,000 SF. The company emphasizes lifestyle-focused development combining indoor/outdoor living with walkable access to amenities.

Differentiator

Problem solved

Functional benefit

Brands

• ADYN AND MAIN: Mixed-use office and residential community in Downtown Woodstock
• ADYN
• ADYN ON THE PARC
• Westown
• The Shops & Flats at Logan Farm
• Marina Parc
• Red Cloud Cottages
• Golf Villas
• Park Overlook
• Waterview Townhomes of Lake Arrowhead
• The Woodlands of Lake Arrowhead

Products and services

• The Shops & Flats at Logan Farm Condo community in Downtown Acworth near Highway 75 and Logan Farm Park, offering walkable access to restaurants, boutiques, and Logan Farm Park. Remaining units priced from $339,900.
• ADYN AND MAIN Mixed-use development combining office and residential units in Downtown Woodstock on Main Street, offering both commercial office spaces and residential units in a walkable community. Office units start at $379,900 and residential units start at $399,900.
• Red Cloud Cottages Unique gated community at Lake Arrowhead featuring cottage-style homes in the mid-$300,000s price range. Currently sold out.
• Golf Villas Homes situated on the edge of Lake Arrowhead's golf course, offering stay-and-play style living near the Country Club, starting at $424,900. Currently sold out.
• Park Overlook Townhomes Townhome community nestled into the Golf Course Community at Lake Arrowhead, priced at $350,000. Currently sold out.
• Waterview Townhomes of Lake Arrowhead Townhomes with water views of Lake Arrowhead in the high-$500s price range, featuring trend-setting design and high-end appointments overlooking the Marina. VIP list available.
• The Woodlands of Lake Arrowhead Residential community encompassing Lake Arrowhead land offerings from $249,900, featuring multiple floor plan options.
• Marina Parc Boutique community at Lake Arrowhead located above the Marina with lake views and oversized floor-to-ceiling windows, priced at $449,900. Phase 1 sold out, Phase 2 coming soon.
• Westown Downtown Woodstock community with homes from $399,900.
• Rezide Custom Homes Division Full-service custom home building program (DREAM.DESIGN.BUILD) guiding clients from initial consultation through construction, including location selection, design phase, permitting, and construction scheduling. Targeted at buyers seeking fully customized homes on their own lot.

Quantifiable outcome

• 62 years of combined homebuilding experience
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Johnson DevelopmentcoreStrategic or Co-development PartnerDevelopment partner for the Marina Parc project at Lake Arrowhead. Johnson Development worked with Rezide Properties on executing this lake lifestyle community development.
• Quality Builders Warranty (QBW)coreStrategic or Co-development PartnerQBW is the nation's premiere provider of 10-year home warranty services. Rezide Properties is enrolled in the QBW warranty program, offering homeowners a 10-year warranty backed by Liberty Mutual.
• National Association of Home Builders (NAHB)minorGTM or Marketing PartnerRezide Properties participates in NAHB events including the International Builders Show, gaining networking opportunities and industry visibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• D.R. Horton: Largest US homebuilder, highly active in Atlanta suburbs including Cherokee County. Provides the competitive ceiling and pricing pressure that regional builders like Rezide must navigate.
• Lennar: National homebuilder with strong Atlanta-area presence. Competes across Rezide's price points with greater scale, financing arms, and land-banking capability.
• Century Communities: National homebuilder with significant Southeast US presence. Competes in similar price bands and buyer segments with greater scale and geographic reach.
• Toll Brothers: National luxury homebuilder with Atlanta-area luxury communities. Overlaps with Rezide's higher-end offerings (Waterview Townhomes, Golf Villas, Marina Parc) at the upper end of the price band.
• PulteGroup: National homebuilder with extensive Atlanta metro operations including Cherokee County. Competes at the lower end of Rezide's price range but with substantially greater scale and capital.

Direct peers

• Smith Douglas Homes: Southeast US homebuilder focused on first-time and move-up buyers in similar $300K-$500K price ranges. Comparable in product positioning, community-led sales, and regional scale.
• Ashton Woods Homes: Private national homebuilder with strong Atlanta presence and focus on design-forward, urban-infill and walkable-suburban communities — directly overlapping Rezide's downtown Woodstock and Lake Arrowhead positioning.
• David Weekley Homes: Large private homebuilder active across the Southeast including Georgia, with lifestyle-oriented communities and a similarly strong customer-experience reputation. Comparable in product mix and buyer segments.
• John Wieland Homes: Long-established Georgia-based homebuilder known for amenity-rich master-planned communities. Direct comparability in Cherokee-County-area product type and lifestyle positioning.
• Traton Homes: Atlanta-metro homebuilder operating across similar suburban submarkets in Georgia with comparable price points and community-led product. Closest geographic and operational peer to Rezide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rezideproperties
• Xx.com/RezideHomes
• Facebookfacebook.com/RezideProperties
• LinkedInlinkedin.com/company/rezide-properties

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rezide Properties