Morrison Plumbing

What Morrison Plumbing does

Morrison Plumbing, Heating, Air & Electrical is a privately held, family-owned residential home services company headquartered at 1607 Eastport Plaza Dr., Suite 119, in Caseyville, Illinois, founded in 1990 and operating with 101–250 employees. The company provides integrated plumbing, heating, cooling, and electrical services to homeowners across the Metro East St. Louis region, including Belleville, Swansea, Collinsville, Edwardsville, O'Fallon, Fairview Heights, and Madison, Monroe, and Saint Clair counties. Its technical scope spans water heaters (tank and tankless), furnaces, boilers, heat pumps, central and ductless mini-split air conditioning, water treatment and filtration, drain/sewer clearing, gas lines, leak detection, repiping, sump pumps, electrical panels, generators, EV charging stations, surge protection, smart home devices, and landscape lighting. The company is fully licensed and insured in Illinois (Contractor License #055-042961).

The business model is predominantly transactional and direct-to-consumer, with revenue generated from one-time repair calls, project-based installations, premium-priced 24/7 emergency services, and recurring maintenance plan memberships (Total Care Club, HVAC Care Club) that bundle annual tune-ups with priority service and member discounts. Customer acquisition relies on word-of-mouth, digital channels (website, Google, Angi's, HomeAdvisor, Facebook, Instagram, LinkedIn), and a 4.9-star Google rating built on 8,400+ reviews alongside an A+ BBB accreditation and 5.0 stars on Angi's. Financing is offered through Synchrony, GreenSky, and Service Finance Company, with promotional terms including 0% for 60 months on qualifying installations. Active promotional offers include $100 off EV charger or surge protection, $200 off water heater or filtration installs, $250 off panel upgrade with JellyFish lighting, and up to $125 off PureAire air quality packages, indicating a deliberate push into higher-ticket residential electrification and air quality categories.

There are no disclosed funding rounds, M&A activity, subsidiaries, or external investors; the company operates independently as a family-controlled regional operator. No AI/ML capabilities, proprietary software products, APIs, or technology partnerships beyond financing providers and standard review platforms are present in the available data. The service area is geographically concentrated in a single Illinois metro region, which defines both the company's addressable market and its growth ceiling absent further geographic or product expansion.

Name

Morrison Plumbing

Legal name

Morrison Plumbing, Heating, Air & Electrical

Website

https://morrisonplumbing.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Morrison Plumbing, Heating, Air & Electrical is a privately held, family-owned residential home services company based in Caseyville, Illinois, serving homeowners across the Metro East St. Louis region with integrated plumbing, HVAC, and electrical repair, installation, and maintenance services.

Ownership category

akta.pro rank

Product category

Residential Home Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Residential Plumbing Fixture Installation & Repair (HSAOAAAA)

akta.pro secondary industries

Plumbing & Pipefitting Contracting (IMAFALAC), Gas Appliance Hookup & Disconnect (Stoves, Dryers, Fireplaces, Grills) (HSAOAKAF)

Keywords

• Residential plumbing services
• HVAC repair installation
• Home electrical services
• Water heater services
• Drain sewer cleaning

Headquarters

HQ city

Caseyville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Repair Services: On-demand repair services for plumbing, heating, cooling, and electrical systems. Customers pay per service call based on the repair needed. Same-day service often available for urgent repairs.
2. Installation Services: Installation of new equipment including water heaters, furnaces, air conditioners, boilers, heat pumps, sump pumps, generators, EV chargers, water softeners, and other home systems. One-time project-based revenue.
3. Maintenance Plans: Recurring maintenance plan memberships (Total Care Club, HVAC Care Club) that include annual or seasonal tune-ups, priority service, and member discounts on repairs and parts.
4. Emergency Services: 24/7 emergency service for burst pipes, no heat, no cooling, gas odors, electrical hazards. Premium pricing for after-hours emergency response.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Morrison Plumbing, Heating, Air & Electrical is a residential home services company delivering integrated plumbing, heating, cooling, and electrical repair, installation, and maintenance to homeowners in the Metro East Illinois region. The company dispatches licensed technicians from its Caseyville headquarters to address water heaters, drains, sewer lines, furnaces, boilers, heat pumps, air conditioning, electrical panels, generators, EV chargers, and related home systems. It complements field service with 24/7 live phone answering, same-day service availability, upfront pricing, and recurring maintenance plan memberships.

Product overview

Morrison Plumbing, Heating, Air & Electrical is a residential home services company offering a unified suite of plumbing, heating, cooling, and electrical services through a single provider. The company provides four core service categories: Plumbing Services (water heaters including tank and tankless units, water softeners, water filtration, drain clearing, sewer lines, gas lines, leak detection, frozen pipe repair, repiping, and sump pumps), Heating Services (furnaces, boilers, heat pumps, indoor air quality products including humidifiers and dehumidifiers, and smart thermostat installation), Cooling Services (central air conditioning and ductless mini-splits), and Electrical Services (electrical repair and installation, panel upgrades, home generators, EV charging stations, surge protection, smoke/CO detectors, ceiling fans, landscape lighting, switches/outlets, and electrical safety inspections). The company also offers Smart Home Services integrating devices like video doorbells, cameras, and leak detection. Add-on programs include Maintenance Plans (Total Care Club, HVAC Care Club) with priority scheduling and discounts, Financing Options through Synchrony, GreenSky, and Service Finance Company, and various promotional offers on equipment installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services
• Heating Services
• Cooling Services
• Electrical Services
• Smart Home Services
• Maintenance Plans (Total Care Club, HVAC Care Club)

Quantifiable outcome

• 8,400+ customer reviews with strong ratings

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wounded Warrior ProjectminorOthersCommunity support partnership raising awareness and support for veterans who have been injured in the line of duty. The organization provides programs and services designed to support wounded veterans and their families. Morrison Plumbing supports this organization to give back to veterans in the Metro East community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peterman Brothers: Indianapolis-based residential HVAC, plumbing, and electrical services company serving the Midwest. Closely comparable multi-trade residential model and geographic profile to Morrison's Metro East territory.
• Len The Plumber: Regional multi-trade residential plumbing, drain, HVAC, and electrical services provider in the Mid-Atlantic. Comparable in offering breadth, same-day service positioning, and family-operator DNA.
• 1-800-Plumber + Air: Residential plumbing, HVAC, and air quality franchise serving homeowners with 24/7 service. Highly comparable integrated multi-trade model targeting similar customer segments.
• Benjamin Franklin Plumbing: National residential plumbing franchise with on-time guarantees and 24/7 emergency service. Directly comparable business model focused on plumbing repair and installation for homeowners.
• Mr. Rooter Plumbing: Neighborly franchise brand offering residential plumbing, drain cleaning, and HVAC services. Closely aligned with Morrison's multi-trade residential service model and customer base.

Broad incumbents

• Roto-Rooter: Largest U.S. residential plumbing and drain service franchise network. Comparable as a national residential plumbing/HVAC service provider, though much larger and broader in geography than Morrison.
• Authority Brands: Private equity-backed parent of multiple residential home service franchise brands (Mr. Rooter, Benjamin Franklin, The Grounds Guys, etc.). Relevant as a scaled aggregator competing for the same franchise-affiliated contractor base.
• ARS / Rescue Rooter: Large PE-backed residential HVAC, plumbing, and electrical services consolidator operating across multiple U.S. markets. Comparable multi-trade residential offering with significantly greater scale.

Others

• Ferguson Enterprises: Largest U.S. distributor of plumbing, HVAC, and electrical products. Comparable because Morrison sources equipment and parts from this supply chain, and Ferguson's contractor ecosystem defines Morrison's competitive context.
• HomeServe USA: Home warranty and emergency repair plan provider partnering with utility companies. Comparable in operating maintenance-plan economics for residential plumbing/HVAC/electrical but functions as an enablement/payer rather than a service contractor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/morrisonplumbingco
• LinkedInlinkedin.com/company/morrisonplumbingco
• Instagraminstagram.com/morrisonplumbingco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morrison Plumbing