What Excellence Group does

Excellence Group is a privately held Chinese real estate developer and urban operations platform founded in Shenzhen in 1996 by chairman Li Hua, with current president Li Xiaoping. The company operates across four core business segments: real estate development (residential and commercial), urban renewal, asset operation, and business services. It manages a portfolio spanning 40+ Chinese cities, with deep concentration in the Guangdong-Hong Kong-Macao Greater Bay Area, and has cumulatively developed over 200 projects including 100,000+ residential units delivered between 2023 and 2026.

The company's product portfolio spans residential developments (ranging from the Blue Coast coastal series to the premium 'Yi' series and luxury offerings like Excellence Zhanyue), commercial office buildings (Excellence Century Center, Excellence Houhai Center), retail complexes (OneAvenue Zhuoyue Center, Shenzhen Eye Shopping Center), hotels (including Shenzhen Four Seasons), and large-scale mixed-use projects. Asset-light revenue is generated through construction delegation services (代建代销) covering 9 cities and 3.29 million sqm, and through subsidiary Excellence Business Services (Hong Kong-listed as 6989.HK), which manages over 80 million sqm of commercial and residential property. Notable enterprise tenants include Fortune 500 and Chinese Top 100 companies across technology, finance, and insurance sectors.

The go-to-market is direct enterprise sales targeting individual homebuyers for residential units and corporate clients for commercial office leasing, with showrooms and account management teams in each operating city. Recurring revenue streams from commercial property management, retail operations (~95 billion RMB annual sales, ~150 million customer visits), and hotel management (6 hotels, 1 million+ guests annually) complement the development-based revenue. The company maintains an 8-year consecutive AAA credit rating from United Ratings and completed all USD bond repayments in 2025, positioning it relatively strongly versus distressed peers in the Chinese real estate sector. The technology stack includes the EMOP enterprise platform and Huawei HarmonyOS integration in premium residential products, though AI/ML is not a core competence.

Name

Excellence Group

Legal name

卓越置业集团有限公司

Website

https://excegroup.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Excellence Group is a private Shenzhen-based real estate developer founded in 1996, operating across residential development, urban renewal, asset operation, and business services in 40+ Chinese cities, serving individual homebuyers, Fortune 500 corporate tenants, and retail consumers through its Hong Kong-listed property services subsidiary.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Corporate, Subsidiary, and Regional Managing Offices (551114), Offices of Other Holding Companies (551112)

SIC

Operative Builders (1531), Operators Of Nonresidential Buildings (6512), Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Real estate development
• Urban renewal services
• Commercial property management
• Mixed-use development
• Integrated facilities management

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Development Sales: Revenue from residential and commercial property sales across China, including new development projects and urban renewal conversions. Primary revenue driver covering more than 28 cities.
2. Commercial Asset Management: Office building leasing and management services. Excellence Commercial Office new signing leasing area exceeded 100,000 sqm in 2025, hosting numerous Fortune 500 and China Top 100 enterprises.
3. Retail Commercial Operations: Shopping mall operations including OneAvenue Zhuoyue Center, Zhuoyuehui, and other retail properties. Annual sales of approximately 95 billion RMB, with approximately 150 million customer visits.
4. Business Services / Property Management: Property management and business services subsidiary (Zhuoyue Business Services, stock code: 6989.HK) providing commercial and residential property management. Revenue exceeded 4 billion RMB in 2025 with ESG rating of industry highest AA level.
5. Construction Delegation / 代建代销: Market-oriented construction delegation services since 2012. As of mid-2024, managed area exceeded 3.29 million sqm across 9 core cities including Shenzhen, Dongguan, Zhongshan, Zhuhai, Shanghai, Nanjing, Chongqing, Chengdu, and Changsha, with 22 projects.
6. Hotel Management: Six hotels in operation serving over 1 million guests annually, including Shenzhen Four Seasons Hotel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Excellence Group is a Shenzhen-based comprehensive real estate developer and urban operations operator established in 1996. The group develops, sells, and operates residential properties, commercial offices, retail shopping centers, hotels, and mixed-use complexes across 40+ Chinese cities. It also runs one of China's first dedicated urban renewal groups (founded 2013), handles construction delegation (代建代销) services, and operates a Hong Kong-listed property services subsidiary (Zhuoyue Business Services, stock code 6989.HK) providing integrated facilities management.

Product overview

Excellence Group is a comprehensive real estate developer and urban operations operator established in 1996 in Shenzhen. The company operates a multi-segment business model comprising four core segments: Real Estate Development (地产开发), Urban Renewal (城市更新), Asset Operation (资产运营), and Business Services (商企服务). The product portfolio includes residential developments across multiple cities under product lines like 卓越·维港, 蔚蓝海岸 series, and the premium '奕' series; commercial complexes including 卓悦汇, 卓悦中心, and 卓越世纪中心; transit-oriented developments like 深圳之眼购物中心; as well as hotel management through 深圳四季酒店. Supporting business services include commercial office management (卓越商办管理), retail management (卓越商业), and integrated facilities/property management (卓越商企服务) listed on HKEX. The company recently launched smart home features incorporating Huawei Hongmeng technology in luxury residential products like 卓越缦悦.

Differentiator

Problem solved

Functional benefit

Brands

• 卓越商办管理: 专业商务空间管理平台, 聚焦国内一二线城市核心地段优质资产, 提供写字楼租赁及运营管理服务, 服务世界500强及中国百强企业。
• 卓越商业
• 卓越商企服务
• 卓越城市更新集团
• 卓越·维港
• 蔚蓝海岸
• 奕式 (Yi Series)
• 卓越缦悦
• 卓越前海未来城
• 卓越集团公益基金会

Products and services

• Excellence Residential Developments (卓越住宅开发) Development and sale of residential housing projects across China including the Blue Coast (蔚蓝海岸) series, Excellence Wei Gang (卓越·维港), Yi Series (「奕」式) premium product line, Mann Yue (缙悦), Junyi Fu, and other projects targeting middle-class families, upgraders, and investors in first- and second-tier cities.
• Excellence Commercial Office Management (卓越商办管理) Leasing and management of premium Grade-A office buildings such as Excellence Century Center (卓越世纪中心), Excellence Houhai Center (卓越后海中心), and Excellence Qianhai No.1 (卓越前海壹号), serving Fortune 500 and China Top 100 enterprises with new signing leasing area exceeding 100,000 sqm in 2025.
• Excellence Commercial Retail Operations (卓越商业) Operation of shopping malls and retail complexes including OneAvenue Zhuoyue Center (oneavenue卓悦中心), Zhuoyuehui (卓悦汇), Zhuoyue INTOWN, Zhuoyue Shiguang, Shenzhen Eye Shopping Center (深圳之眼购物中心), generating approximately 95 billion RMB annual sales and 150 million customer visits.
• Zhuoyue Business Services (卓越商企服务) Hong Kong-listed (stock code 6989.HK) integrated facilities management (IFM) and property services company providing commercial and residential property management, FM, concierge services, and IFM to corporate clients; managed area exceeded 80 million sqm as of 2024 with revenue exceeding 4 billion RMB in 2025.
• Excellence City Renewal Group (卓越城市更新集团) China's first dedicated urban renewal group (founded 2013) executing old industrial zone, old residential zone, old village, and old commercial zone redevelopment in Shenzhen and the Greater Bay Area with over 100 land reserves and brand value of 136 billion RMB as of September 2024.
• Construction Delegation Services (代建代销) Market-oriented consignment construction and sales services provided to government and enterprise clients across 9 core cities (Shenzhen, Dongguan, Zhongshan, Zhuhai, Shanghai, Nanjing, Chongqing, Chengdu, Changsha) with 22 projects and managed area exceeding 3.29 million sqm as of mid-2024.
• Excellence Hotel Management (酒店管理) Operation of six hotels including Shenzhen Four Seasons Hotel, serving over 1 million guests annually under Excellence's hotel management portfolio.

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Bay Area Industrial Investment Building (湾区产业投资大厦)minorStrategic or Co-development Partner · 1 January 2025Zhuoyue Business Services provides full委托 property management services (FM) for the Bay Area Industrial Investment Building.
• YiYi Growth (益一成长)minorStrategic or Co-development Partner · 1 July 2024Joint organizers of the 2024 'Excellence Heart Gansu Trip' summer camp program for students at the 2008 Wenchuan earthquake reconstruction schools in Gansu province.
• Tsinghua SEM EMBA Alumni Association (清华经管EMBA校友会)minorStrategic or Co-development Partner · 1 July 2024Tsinghua EMBA Gansu and Shenzhen alumni associations co-organized charity activities in Gansu province as part of Excellence public welfare programs.
• Shenzhen South Mountain Private Medical Institution Association (深圳市南山区民营医疗机构协会)minorStrategic or Co-development Partner · 1 January 2024Joint AED (Automated External Defibrillator) volunteer training program across Excellence Group's commercial properties, aiming to enhance emergency rescue skills among employees and community residents.
• Tencent Charity (腾讯公益)minorGTM or Marketing Partner · 1 November 2023Participated in the '99 Charity Day' (久久公益节) campaign, promoting rural revitalization projects in Xinjiang Tajikistan through Tencent's online donation platform.
• Excellence Public Welfare Foundation (卓越公益基金会)coreStrategic or Co-development Partner · 1 November 2023Excellence Group's dedicated charitable foundation handles all social responsibility activities including rural revitalization in Xinjiang, education support in Gansu, and community programs. The foundation coordinates all charitable donations and volunteer activities under the Excellence Heart public welfare brand.
• Shenzhen Metro Commercial (深铁商业)coreStrategic or Co-development Partner · 1 December 2022Excellence Commercial and Shenzhen Metro Commercial co-operate on the Shenzhen Eye Shopping Center (深圳之眼购物中心), a 65,000 sqm project located at Gangxia North Super Transportation Hub. The project spans West, East, and South zones, achieving full commercial operation in September 2025.
• Shenzhen Lions Club (深圳狮子会)minorStrategic or Co-development Partner · 1 January 2021Joint charitable activities in Xinjiang (塔县) including education support, poverty alleviation, and rural revitalization programs. Partnership ongoing since 2021.
• International Lions Club (国际狮子会)minorStrategic or Co-development Partner · 1 July 2007Partnership established in 2007 for charitable activities including earthquake relief donations, education support, and community service programs. The partnership has conducted multiple joint charity events over the years.
• HP Business School (惠普商学院)minorImplementation/ SI/ Consulting Partner · 1 July 2007Excellence Group collaborated with HP Business School to launch the 'Excellence Generals Training Camp' program for senior management development in 2007.

Scale indicators20 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Logan Group: Shenzhen-headquartered Chinese private real estate developer with residential, commercial, and urban renewal operations. Direct geographic overlap with Excellence in the Greater Bay Area and similar focus on urban renewal.
• Longfor Group: Major Chinese private real estate developer with diversified operations spanning residential development, commercial property, property management, and rental housing. Both companies share a multi-segment model covering development, asset operation, and services, comparable in scale and geographic reach across tier 1/2 cities.
• China Vanke: One of China's largest real estate developers with diversified residential, commercial, logistics, and property services businesses. Comparable in scale and multi-segment model, with similar urban renewal exposure in the Greater Bay Area.
• Country Garden Holdings: Major Chinese residential developer with broad geographic coverage across 1,400+ cities/towns. While more residential-focused than Excellence, it provides a direct scale comparison for the residential development business segment.
• Greentown China Holdings: Premium Chinese residential developer with strong product positioning in tier 1/2 cities. Comparable to Excellence's premium 'Yi' product line and similar focus on quality, design-led residential products.
• Sunac China Holdings: Major Chinese private real estate developer with diversified residential, commercial, and cultural tourism operations. Comparable in coverage of tier 1/2 cities and product line diversification.
• China Resources Land: Top-tier Chinese real estate developer with extensive residential, commercial, and property management operations. Strong overlap with Excellence Group's diversified four-pillar model (development, commercial, asset operation, services) and comparable focus on tier 1/2 city CBD assets.
• KWG Group Holdings: Guangzhou-based Chinese real estate developer with residential, commercial, and property management operations. Comparable Greater Bay Area focus and product positioning to Excellence Group.
• China Overseas Land & Investment (COLI): Leading Chinese state-backed real estate developer with residential and commercial property operations. Comparable in tier 1/2 city focus, balance sheet strength, and product premium positioning to Excellence Group.

Emerging players

• Country Garden Services: Listed property management arm of Country Garden, comparable to Excellence's subsidiary Zhuoyue Business Services (6989.HK). Both operate commercial, residential, and integrated facility management services across China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/excellence-real-estate-group-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excellence Group