What Cole Sport does

Cole Sport is a privately held specialty retailer of ski, snowboard, and outdoor equipment and apparel, founded in 1982 and headquartered in Park City, Utah. The company operates four physical retail locations in the Park City market — a flagship on Historic Park Avenue in Old Town, an on-resort shop inside Deer Valley's Mid-Mountain Center, an on-resort shop at Park City Mountain Resort's Mountain Resort Center, and a Performance Center for high-performance skis — plus an associated tuning/repair shop. Cole Sport also runs a year-round summer business out of the Park Avenue location that includes NorCo Bikes rentals/retail, bike service, summer apparel, and luxury patio furniture from Jensen Outdoor and Kingsley Bate.

The company's product and service portfolio spans hardgoods (skis, snowboards, boots, bindings, poles, helmets, goggles), apparel (men's, women's, and kids' ski and mountain clothing from premium brands including Bogner, Kjus, Arc'teryx, Toni Sailer, and Parajumpers), and accessories from 40+ brands. Service revenue comes from daily and multi-day ski/snowboard rentals (with tiered packages from entry-level Sport to demo-grade Premium), custom ski boot fitting, and tuning/repair. E-commerce is powered by BigCommerce and supports nationwide shipping plus online rental reservations at an automatic 20% discount versus walk-in pricing.

Cole Sport's business model is a hybrid of one-time product sales, usage-based rentals, and professional services (fitting, repair). Its go-to-market is direct-to-consumer across both physical stores (serving Park City tourists, resort visitors, and locals) and an online channel (serving a national customer base). The customer base is primarily recreational and serious skiers/snowboarders plus visiting families. Pricing is unit-based across retail SKUs and per-day/per-package for rentals, with no subscription or enterprise contract layer. The company has no disclosed ownership structure, no public financial reporting, and no M&A history in the available data.

Name

Cole Sport

Legal name

Cole Sport

Website

https://colesport.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Cole Sport is a privately held Park City, Utah specialty retailer founded in 1982 operating four ski shops that sell, rent, and service premium ski and snowboard equipment and apparel for resort visitors, locals, and online customers nationwide.

Ownership category

akta.pro rank

Product category

Ski and Snowboard Retail

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)

Keywords

• Ski equipment retail
• Snowboard rentals
• Custom ski boot fitting
• Ski tuning repair
• Premium ski apparel

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ski and Snowboard Retail: Sale of ski equipment including skis, snowboards, boots, bindings, poles, helmets, goggles, and ski apparel for men, women, and kids
2. Ski and Snowboard Rentals: Daily and multi-day rental of ski/snowboard equipment including demo packages, high performance, sport, and junior categories
3. Ski/Snowboard Tuning and Repair Services: Professional ski tuning, repair services, and custom boot fitting
4. Bike Equipment and Rentals: NorCo Bikes rental and retail, bike tuning and repair services during summer months

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cole Sport sells ski and snowboard equipment, apparel, and accessories from premium brands including Rossignol, Salomon, Nordica, Lange, Burton, Bogner, Kjus, and Arc'teryx through four Park City retail locations and an e-commerce website. The company also provides ski and snowboard rentals (Demo, High Performance, Sport, Junior categories), custom ski boot fitting, ski/snowboard tuning and repair, and seasonal bike rentals and services.

Product overview

Cole Sport is a ski and snowboard retail shop established in 1982, operating 5 retail locations in the Park City, Utah area (Park Avenue flagship, Deer Valley, Park City Mountain Resort Center, Performance Center, and Repair Shop). The company offers a comprehensive portfolio of products and services including ski and snowboard equipment from brands like Rossignol, Salomon, Nordica, Burton, and Arc'teryx; ski and mountain clothing from Bogner, Kjus, and Toni Sailer; seasonal summer apparel; equipment accessories including helmets, goggles, and protection gear; and luxury patio furniture. Service offerings include ski and snowboard rentals with multiple package tiers (Demo, High Performance, Sport, Junior), custom ski boot fitting, ski/snowboard tuning and repair, and bike tuning and repair. The company serves the full market from World Cup athletes to recreational skiers and snowboarders, with an emphasis on combining fashion and technology in ski apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski & Snowboard Rentals Ski and snowboard rental service with multiple packages including Demo, High Performance, Sport, Junior, and Junior Demo options, available at various Park City area locations including Deer Valley and Park City Mountain Resort. Online reservations receive a 20% discount.
• Custom Ski Boot Fitting In-depth custom ski boot fitting department serving World Cup athletes to recreational skiers, with knowledge and technology to custom fit any skill level.
• Ski Tuning & Repair Ski and snowboard tuning and repair services to keep equipment safe and in top condition.
• Bike Tuning & Repair Bike tuning and repair services available at the Park Avenue location year-round.
• Ski Equipment Wide selection of ski equipment including skis, ski boots, ski bindings, and ski poles from premium brands such as Rossignol, Salomon, Nordica, Lange, Head, Blizzard, Dynastar, and Volkl.
• Snowboard Equipment Snowboard equipment including snowboards, snowboard boots, and snowboard bindings from brands such as Burton, Capita, Jones, and Ride.
• Ski & Mountain Clothing Ski apparel including jackets, pants, midlayers, baselayers, casual wear, and accessories for men, women, and kids from premium brands such as Bogner, Kjus, Arc'teryx, Toni Sailer, and Parajumpers.
• Summer Apparel Seasonal summer clothing including summer jackets, shirts, pants, shorts, footwear, accessories, and swimwear.
• Equipment Accessories Ski accessories including helmets, goggles, luggage, protection gear, sunglasses, and camera/audio/watches from brands such as Giro, Smith, POC, Julbo, and Hestra.
• Patio Furniture Luxury outdoor wood furniture including Jensen Outdoor and Kingsley Bate brands.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• RossignolcoreOthersPremium ski brand carried in-store and online, including skis, boots, and apparel. Rossignol products available across multiple categories including demo equipment, high performance, and sport packages.
• SalomoncoreOthersSki and snowboard equipment brand featured in-store and online. Products include helmets, snowboard boots, bindings, and snowboards.
• Arc'teryxflagshipOthersPremium outdoor apparel brand featured as summer essentials and year-round fashion. One of the premier brands highlighted for ski wear.
• BognerflagshipOthersLuxury ski fashion brand highlighted as a featured brand. Known for combining fashion and function in ski apparel.
• KjusflagshipOthersPremium ski apparel brand featured in ski fashion collections. Another luxury ski fashion brand in their portfolio.
• NordicacoreOthersSki boot and equipment brand mentioned among top ski brands carried by the shop.
• LangecoreOthersSki boot brand mentioned among top ski brands carried by the shop.
• NorCo BikesminorOthersBike brand featured for rental and retail. NorCo Bikes available at Cole Sport bike rental department.
• Deer Valley ResortcoreChannel Partner/ Reseller/ DistributorResort partnership providing on-site ski shop location within the resort's Mid-Mountain Center, steps from lifts.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Christy Sports: Multi-store ski and snowboard specialty retailer headquartered in Colorado with on-mountain and in-town locations similar to Cole Sport's footprint strategy. Comparable business model covering retail, rental, tuning, and boot fitting across premium resort markets.
• Jans Mountain Outfitters: Park City-based ski and snowboard retailer operating multiple locations in town and on-mountain, selling equipment, apparel, and rentals from similar premium brands. Direct head-to-head competitor for both resort visitors and local skiers in the same trade area.
• White Pine Touring: Independent Park City ski and Nordic specialty shop with retail, rental, and tuning services, plus winter guiding. Comparable in scale, channel mix, and customer base to Cole Sport's local service business.
• Peter Glenn Ski & Sports: Multi-location specialty ski and snowboard retailer across U.S. resort destinations offering retail, rental, and tuning services. Closely comparable to Cole Sport's core ski shop operations though lacking Cole Sport's apparel curation depth.
• Sturtevants of Sun Valley: Long-tenured (since 1949) Sun Valley ski shop combining on-mountain retail, rentals, boot fitting, and premium apparel in a single-resort destination ski market. Highly comparable operating model and customer demographic to Cole Sport's Park City business.

Broad incumbents

• Evo: Large multi-channel ski, snowboard, and outdoor retailer combining a robust e-commerce platform with destination store locations (including Whistler, Salt Lake City, Portland). Operates at higher scale and broader geographic reach than Cole Sport but competes for the same premium customer wallet online.
• REI Co-op: America's largest consumer outdoor cooperative operating both physical stores and a major e-commerce site. Carries many of the same brands Cole Sport does (Arc'teryx, Salomon, Rossignol, Nordica) and competes directly on equipment, apparel, and accessories online.
• Backcountry.com: National online specialty retailer selling ski, snowboard, and outdoor apparel and equipment at premium price points comparable to Cole Sport's apparel mix. Represents the largest online competitive threat to Cole Sport's e-commerce channel and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cole_sport
• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/cole-sport-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cole Sport