Foodfx
Foodfx is an Australian B2B food manufacturer, founded 1986, producing mayonnaises, sauces, dressings, meal bases, and marinades under three sub-brands (Port Mahon, Batch No.5, Hermans Homemade) plus custom manufacturing for QSRs, restaurants, cafes, and pubs.
- Company typePrivate
- Founded1986
- HeadquartersThomastown, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Foodfx does
Foodfx (Foodfx Australia Pty Ltd) is a Thomastown, Australia-based food manufacturer founded in 1986 that produces mayonnaises, sauces, dressings, meal bases, and marinades for the Australian foodservice channel. The company operates a three-tier brand portfolio: Port Mahon positioned as a premium range, Batch No.5 positioned as accessible and on-trend, and Hermans Homemade positioned as home-style — allowing Foodfx to serve multiple price points and operator use cases from a single manufacturing site. In parallel with its proprietary brands, Foodfx offers custom-manufacturing and private-label services, monetizing spare capacity and operator-specific product development.
The business is B2B foodservice, with stated end-customers including QSRs, restaurants, cafes, and pubs, accessed via foodservice distributor relationships rather than direct-to-consumer channels. Go-to-market includes industry trade-show presence (Foodservice Australia) and quote-based commercial engagement. The company is privately held, sits in the 11-50 employee range, and is led by General Manager Mohamed AbouElkheir. There is no disclosed outside funding, M&A activity, or public ownership events in the available data.
In 2024, Foodfx executed a coordinated portfolio refresh: Port Mahon launched a 1kg squeezy-bottle vegan mayonnaise and aioli line, Batch No.5 launched a 1L squeezy-bottle range, and the company signaled a portfolio-wide push into plant-based SKUs across all three sub-brands. The squeezy-bottle reformatting across premium and accessible tiers indicates a packaging-led push for back-of-house operator convenience, while the custom-manufacturing arm continues to operate alongside the branded business.
Foodfx firmographics
Firmographics- Name
- Foodfx
- Legal name
- Foodfx Australia Pty Ltd
- Website
- https://foodfx.com.au
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Foodfx is an Australian B2B food manufacturer, founded 1986, producing mayonnaises, sauces, dressings, meal bases, and marinades under three sub-brands (Port Mahon, Batch No.5, Hermans Homemade) plus custom manufacturing for QSRs, restaurants, cafes, and pubs.
- Ownership category
- akta.pro rank
Foodfx industry classification
Industry- Product category
- Food Manufacturing (Condiments & Meal Bases)
- NAICS
- Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Seasoning and Dressing Manufacturing (31194), Perishable Prepared Food Manufacturing (311991)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Condiments, Sauces & Dressings (CRADAAAB)
- akta.pro secondary industries
- Prepared soups, stews & chili manufacturing (AFAKAHAJ), Soup, Chili & Comfort Foods (Self-Serve or Packaged) (CRAHAKAF)
Keywords
Where Foodfx is headquartered
LocationHeadquarters
- HQ city
- Thomastown
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Foodfx business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Foodservice Product Sales: Sale of branded condiments (Port Mahon, Batch No.5, Hermans Homemade) to foodservice operators including QSRs, restaurants, cafes, pubs, and bistros. Products sold in various packaging formats (pails, bottles, bags) for commercial use.
- Custom Manufacturing Services: Bespoke food manufacturing services where Foodfx brings culinary visions to life with end-to-end production, including custom packaging solutions tailored to client specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contact sales for B2B pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Foodfx product offering
Product offeringCore offering
Foodfx manufactures and supplies branded mayonnaises, sauces, dressings, condiments, meal bases, and marinades for the Australian foodservice industry under three brands (Port Mahon, batch No.5, Hermans Homemade), and provides end-to-end custom manufacturing and co-packing services from recipe development through mass production. Products are sold in commercial pack formats (pails, bottles, bags, portion packs) to QSR chains, restaurants, cafes, pubs, bistros, and takeaways.
Product overview
Foodfx is an Australian food manufacturing company offering a portfolio of three distinct condiment and meal base brands. Port Mahon is the premium sub-brand featuring chilled mayonnaises and condiments made with free-range eggs and no artificial preservatives. Batch No. 5 provides on-trend, accessible mayonnaises and sauces for QSR, cafes, and foodservice operations. Hermans Homemade delivers homemade-style meal bases and marinades including chilli con carne, BBQ sauce, and alfredo sauce. The company also offers custom manufacturing services for clients requiring tailored culinary solutions. Products are available in various pack formats including pails, bottles, bags, and portion control packs, with options for gluten-free, vegan, halal, and preservative-free formulations.
Differentiator
Problem solved
Functional benefit
Brands
- Port Mahon: Premium Australian chilled mayonnaises and condiments brand known for innovative flavours using finest quality local ingredients. Products are preservative-free and include gluten-free and vegan options.
- batch No.5
- Hermans Homemade
Products and services
- Port Mahon Premium Australian chilled mayonnaises and condiments sub-brand featuring free-range eggs, preservative-free formulations, and gluten-free and vegan options. Designed for professional chefs and high-end foodservice operators seeking benchmark quality.
- Batch No. 5 On-trend, accessible mayonnaises and sauces sub-brand offering fresh Australian ingredients with diverse flavours including chipotle, aioli, tartare, habanero hot sauce, Japanese style mayo, burger sauce, BBQ, ketchup, sweet chilli, and buffalo wing. Caters to QSR, cafes, and bistros with flexible pack formats.
- Hermans Homemade Homemade-style meal bases and marinades sub-brand offering traditional recipes including chilli con carne, sweet hickory BBQ sauce, alfredo sauce, and cooked black beans. Products are gluten-free and preservative-free, crafted with 30+ years of professional kitchen experience.
- Custom Manufacturing Services Tailored custom manufacturing and co-packing service bringing culinary visions to life with end-to-end production. Includes innovation-driven R&D expertise, quality Australian ingredients, agile speed to market, cost-effective customisation, and custom packaging solutions tailored to client specifications.
Quantifiable outcome
- Port Mahon products are completely preservative-free, providing authentic and natural experience
- +2 more outcomes
Companies that use Foodfx
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Foodfx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Foodfx partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Foodfx competitors and assessment
Company assessmentBroad incumbents
- McCormick & Company: Global flavor company with a dedicated foodservice division supplying sauces, seasonings, dressings and recipe bases to operators worldwide. Comparable product adjacency to Foodfx but at much larger scale, with national-account sales capability that competes for the same QSR menu slots.
- Hellmann's (Unilever): Unilever-owned global mayonnaise brand with an Australian foodservice line directly competing with Port Mahon and Batch No.5 in professional kitchens. Closely comparable on product category and end-customer, but benefits from Unilever's national account reach and marketing investment.
- Simplot Australia: Major Australian food manufacturer with a broad portfolio spanning sauces, condiments, frozen meals and foodservice products for QSR and retail channels. Comparable on Australian market presence, product breadth and foodservice customer base, but operating at significantly larger scale than Foodfx.
- Unilever Food Solutions: Global foodservice arm of Unilever supplying sauces, dressings and condiments (including Hellmann's and the Australian Praise brand) to professional kitchens and QSRs. Comparable on product category, customer base and channel, but vastly larger scale and broader portfolio than Foodfx.
- Kraft Heinz Foodservice: Foodservice arm of Kraft Heinz supplying sauces, condiments, dressings and prepared meal components (including iconic brands such as Heinz) to Australian QSRs and restaurants. Comparable on category and channel, with substantially greater scale, marketing and tendering power than Foodfx.
- Patties Foods: Australian food manufacturer known for branded pies and savory meal solutions supplied to foodservice and retail channels. Comparable as an Australian private-brand food manufacturer with foodservice relationships, though focused on pastry/meal solutions rather than sauces and dressings.
- Goodman Fielder: Large Australian/NZ food manufacturer owning brands including Praise (mayonnaise), White Wings, Meadow Lea and Helga's, with deep foodservice distribution. Comparable as an Australian condiment/sauce manufacturer serving both retail and foodservice, though materially larger and brand-led rather than custom-manufacturing-led.
Direct peers
- Holsum Foods: Australian contract food manufacturer and private-label producer of sauces, condiments and prepared foods for retailers and foodservice customers. Closely matches Foodfx's co-manufacturing/white-label motion and mid-sized Australian private operator profile.
- Beak & Johnston: Australian sauces and condiments manufacturer producing private-label and branded sauces, dressings, marinades and recipe bases for the foodservice channel. Directly comparable to Foodfx on product mix, customer segment (Australian foodservice/QSR), and co-manufacturing service offering.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Foodfx social profiles
Digital presenceFoodfx compliance and trust
Trust signalCompliance8 records
Foodfx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foodfx leadership team
Management profileNumber of profiles
Profiles1 record
Foodfx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foodfx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foodfx
What does Foodfx do?
Foodfx manufactures and supplies branded mayonnaises, sauces, dressings, condiments, meal bases, and marinades for the Australian foodservice industry under three brands (Port Mahon, batch No.5, Hermans Homemade), and provides end-to-end custom manufacturing and co-packing services from recipe development through mass production. Products are sold in commercial pack formats (pails, bottles, bags, portion packs) to QSR chains, restaurants, cafes, pubs, bistros, and takeaways.
Is Foodfx a public or private company?
Foodfx is a private company. It is classified as family owned and is currently operating.
When was Foodfx founded?
Foodfx was founded in 1986. It employs 11 to 50 people.
Where is Foodfx based?
Foodfx is headquartered in Thomastown, Australia, in the Oceania region.
How does Foodfx make money?
Two revenue lines are on record. Foodservice Product Sales are the primary driver. The others are custom Manufacturing Services.
Who are Foodfx's main competitors?
Broad incumbents on record are McCormick & Company, Hellmann's (Unilever), Simplot Australia, Unilever Food Solutions, Kraft Heinz Foodservice, Patties Foods and Goodman Fielder. Direct peers are Holsum Foods and Beak & Johnston.
Does Foodfx have an API?
No public API is recorded for Foodfx.
What industry is Foodfx in?
Foodfx's product category is Food Manufacturing (Condiments & Meal Bases). Its primary akta.pro industry code is CRADAAAB, Condiments, Sauces & Dressings, with a secondary code of AFAKAHAJ, Prepared soups, stews & chili manufacturing. Its NAICS code is 311941 and its SIC code is 2090.