MOB
MIJ is a Dutch regional healthcare provider delivering person-centered personal care, nursing, specialized care, and residential living to 3,800+ elderly clients through 800+ professionals across Rotterdam-Rijnmond, Drechtsteden, and Amstelland, including four culturally-tailored care homes.
- Company typePrivate
- Founded1950
- HeadquartersRotterdam, Netherlands
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What MOB does
MIJ (referred to in the firmographics record as MOB; legal name MIJ, trading under the registered mij® mark) is a Dutch private healthcare and welfare services provider headquartered in Rotterdam, with operational roots in Dordrecht dating to 1950 and a Rotterdam presence since 2004. The organization delivers person-centered care across three regions — Rotterdam-Rijnmond, Drechtsteden, and Amstelland — through a community of 800+ healthcare professionals serving more than 3,800 clients.
The service portfolio spans the full care continuum: personal care and nursing, specialized care, 24-hour care, household support, social support, Volledig Pakket Thuis (full home care package), Dagbeleving (day experience programs), and personal alarm services. Residential living is delivered through four culturally-tailored woonzorgcentra — Boekenrode (independent-living elderly), Beyt Essalam (Islamic elderly), Bienvenido (Afro-Caribbean elderly), and Boomgaard (Chinese elderly) — plus the Plusflat assisted-living facility. The technology stack is not publicly disclosed; no proprietary software, API, or AI capability is referenced in available materials.
The business model is funded primarily through the Dutch healthcare insurance system (Zorgverzekeringswet) and municipal social support arrangements (Wmo), effectively making MIJ a contracted provider to insurance companies and municipalities. The go-to-market is sales-led via referrals from municipalities, healthcare insurers, and general practitioners. Marketing is executed through organic social channels (Facebook, Instagram, LinkedIn, YouTube), a content blog, and regional events such as the "Samen zorgen dat het kan" coalition. No parent company, external investment, M&A activity, or funding rounds are disclosed.
MOB firmographics
Firmographics- Name
- MOB
- Legal name
- MIJ
- Website
- https://mob.nu
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MIJ is a Dutch regional healthcare provider delivering person-centered personal care, nursing, specialized care, and residential living to 3,800+ elderly clients through 800+ professionals across Rotterdam-Rijnmond, Drechtsteden, and Amstelland, including four culturally-tailored care homes.
- Ownership category
- akta.pro rank
MOB industry classification
Industry- Product category
- Elderly Care Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
- akta.pro secondary industries
- Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Chronic Care & Complex Care Management (HSABAIAD), Community Resources, Social Services & Transportation Coordination (HLADALAK), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)
Keywords
Where MOB is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
MOB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Healthcare Services: Healthcare and welfare services funded through Dutch healthcare insurance system (Zorgverzekeringswet) and municipal social support arrangements (Wmo). Services include personal care, nursing, household support, specialized care, and residential living.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
MOB product offering
Product offeringCore offering
MIJ delivers person-centered elderly and welfare care through a community of 800+ healthcare professionals serving 3,800+ clients in the Rotterdam-Rijnmond, Drechtsteden, and Amstelland regions. Offerings span personal care, nursing, specialized care, household support, social support, 24-hour care, personal alarm systems, and day experience programs, complemented by four culturally tailored residential care centers and an assisted living facility.
Product overview
MIJ is a healthcare organization operating as a unified portfolio of care services and residential living facilities. The core offering consists of person-centered care services including personal care, nursing, specialized care, household support, social support, personal alarm systems, and day experience programs, delivered by a community of over 800 healthcare professionals to more than 3,800 clients. Complementing these services are four residential care centers (Boekenrode, Beyt Essalam, Bienvenido, and Boomgaard) each serving specific cultural communities (general elderly, Islamic elderly, Afro-Caribbean elderly, and Chinese elderly respectively), plus the Plusflat assisted living facility. The organization operates across the Rotterdam – Rijnmond, Drechtsteden, and Amstelland regions, with roots dating back to 1950 in Dordrecht and since 2004 in Rotterdam.
Differentiator
Problem solved
Functional benefit
Brands
- Boekenrode: A residential care center where elderly can live independently.
- Beyt Essalam
- Bienvenido
- Boomgaard
- Plusflat
Products and services
- Boekenrode A residential care center where elderly individuals can live independently, operated by MIJ in its regional network of woonzorgcentra.
- Beyt Essalam A residential care center for Islamic elderly individuals, delivering culturally tailored care within MIJ's residential living portfolio.
- Bienvenido A residential care center for elderly individuals with an Afro-Caribbean background, offering culturally specific residential care.
- Boomgaard A residential care center for Chinese elderly individuals, providing culturally tailored residential care.
- Plusflat Assisted living facility offering various activities and support services, including coordinated daytime programming for residents (e.g., Plusflat Stadswiel).
- Persoonlijke verzorging en verpleging (Personal Care and Nursing) Personal care and nursing services provided to clients in a manner that suits their individual preferences and care needs.
- Gespecialiseerde zorg (Specialized Care) Specialized care services for clients with specific medical or care needs, including complex and condition-specific support.
- Volledig Pakket Thuis (Complete Care Package at Home) A comprehensive care package delivered at home that enables clients to continue living independently while receiving full-service support.
- Dagbeleving (Day Experience) Daytime activities and social engagement program supporting clients' wellbeing and daily structure.
- Huishoudelijke ondersteuning (Household Support) Household support services assisting clients with daily domestic tasks to enable independent living.
- Maatschappelijke ondersteuning (Social Support) Social support services helping clients participate in community life and access societal activities.
- Personenalarmering (Personal Alarm System) Personal alarm system enabling clients to call for emergency assistance from their home.
- Verpleegkundig Adviesgesprek (Nursing Consultation) Nursing consultation service providing clients and families with professional nursing advice and assessments.
Companies that use MOB
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
MOB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MOB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Samen zorgen dat het kancoreRegional cooperation of healthcare and welfare organizations and municipalities in the Drechtsteden and Alblasserwaard-Vijfheerenlanden region. MIJ joined this initiative to collaborate with other care providers and local governments to improve coordinated care delivery in the region.
Scale indicators4 records
Recent moves3 records
Expansion highlights4 records
MOB competitors and assessment
Company assessmentDirect peers
- TanteLouise: TanteLouise is a West-Brabant-based care organization providing home care, residential living, and specialized elderly services — a regional full-service peer to MIJ's care model.
- Buurtzorg Nederland: Buurtzorg is the Netherlands' largest home care provider with a community-based nursing model operating across Dutch regions — directly comparable to MIJ's home care and 24-hour care services at national scale.
- Zorgbalans: Zorgbalans is a Kennemerland-based care provider offering home care, residential elderly living, and specialized nursing services — a comparable Dutch regional full-service elderly care peer.
- Cordaan: Cordaan is a large Amsterdam-based care organization providing home care, residential living, and specialized elderly services — a comparable full-continuum Dutch elder care provider at similar scale to MIJ.
- Thebe: Thebe is a Brabant-based care provider offering home care, woonzorgcentra, and specialized elderly services across multiple municipalities — comparable to MIJ's regional full-service elderly care model.
- Aafje: Aafje is a Rotterdam-based care organization offering home care, residential living, and elderly services — a direct geographic and service-model competitor to MIJ in the Rotterdam-Rijnmond region.
- Florence (Zorgorganisatie): Florence is a Den Haag-based care provider offering home care, residential elderly services, and specialized nursing — directly comparable to MIJ's service mix and Dutch regional care provider profile.
- Omring: Omring is a Noord-Holland elderly care provider offering home care, residential facilities, and specialized nursing services — comparable to MIJ's regional care continuum with similar service breadth.
- Envida: Envida is a Limburg-based care organization providing home care, residential elderly services, and specialized care — comparable to MIJ's full-continuum elderly care delivery model.
- Laurens: Laurens is a major Rotterdam-area elderly care provider operating woonzorgcentra, home care, and specialized nursing services — closely comparable to MIJ's full-service care continuum in the same metropolitan market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks3 records
Key highlights5 records
Customer concentration
MOB social profiles
Digital presenceMOB financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOB leadership team
Management profileNumber of profiles
Profiles1 record
MOB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOB
What does MOB do?
MIJ delivers person-centered elderly and welfare care through a community of 800+ healthcare professionals serving 3,800+ clients in the Rotterdam-Rijnmond, Drechtsteden, and Amstelland regions. Offerings span personal care, nursing, specialized care, household support, social support, 24-hour care, personal alarm systems, and day experience programs, complemented by four culturally tailored residential care centers and an assisted living facility.
Is MOB a public or private company?
MOB is a private company. It is classified as unknown and is currently operating.
When was MOB founded?
MOB was founded in 1950. It employs 501 to 1,000 people.
Where is MOB based?
MOB is headquartered in Rotterdam, Netherlands, in the Europe region.
How does MOB make money?
One revenue line is on record: healthcare Services.
Who are MOB's main competitors?
Direct peers on record are TanteLouise, Buurtzorg Nederland, Zorgbalans, Cordaan, Thebe, Aafje, Florence (Zorgorganisatie), Omring, Envida and Laurens.
Does MOB have an API?
No public API is recorded for MOB.
What industry is MOB in?
MOB's product category is Elderly Care Services. Its primary akta.pro industry code is HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place), with a secondary code of HSABAHAB, Live-In Care (Single Caregiver, 24-Hour Presence). Its NAICS code is 623312 and its SIC code is 8050.