Prodigio Design

What Prodigio Design does

Prodigio Design Ltd is a UK-headquartered exhibition design consultancy that delivers end-to-end design, build, and project management services for blue-chip corporations exhibiting at major global trade shows. Founded and led by Managing Director Richard Dilley, Creative Director Claude Pett, and Director Mark Sydenham, the firm operates from Pirbright, Surrey, with a team of approximately nine members supported by a global network of local suppliers and partners. The company serves enterprise clients across technology (Dolby, Prysm, Ooyala, Polystar, Dejero, AsiaInfo, Comcast), telecommunications, and travel and tourism (Visit California), executing projects in 11 countries spanning Europe, the US, Middle East, Asia, Oceania, and LATAM.

The firm's core offering is exhibition stand design and build, combining conceptual, architectural, graphic, and multimedia design disciplines. Project fees range from £20,000 for smaller booths to £1.5 million for large-scale global exhibitions, with notable productised sub-offerings including portable Atmos Demo Pods for Dolby, modular Container Booths for Ooyala, visual display stands for Prysm, annual Mobile World Congress stands, and high-end luxury partner booths for Visit California. Technical capabilities centre on advanced CAD and 3D visualisation rather than AI or automation, with the Head of R&D focused on pushing conventional CAD tools to deliver high-fidelity pre-visualisation.

The business model is project-based, fee-for-service enterprise sales with no disclosed subscription, licensing, or recurring managed-service component. Growth is driven almost exclusively by word-of-mouth referrals and repeat business from long-standing clients, with multi-year engagements (Polystar annually since 2014, Dejero in its third consecutive year) underpinning revenue predictability. Distribution is direct: enterprise clients engage via website contact, telephone, or email and receive bespoke quotes. The company is a privately held limited company with no disclosed external investment, funding rounds, M&A activity, or institutional ownership.

Name

Prodigio Design

Legal name

Prodigio Design Ltd

Website

https://prodigio.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Prodigio Design is a UK-based exhibition design consultancy that delivers end-to-end stand design, build, and project management for blue-chip corporations across 11 countries, serving technology, media, and travel/tourism clients with projects ranging from £20,000 to £1.5 million.

Ownership category

akta.pro rank

Product category

Exhibition Design Services

NAICS

Industrial Design Services (541420), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industry

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

Keywords

• Exhibition design services
• Custom exhibition stands
• Trade show booth design
• Brand activation design
• Exhibition project management

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Exhibition Stand Design and Build: One-time project fees for design, build, and project management of exhibition stands ranging from £20,000 to £1.5m per project. Repeat business from long-standing clients who return year after year for different shows.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Prodigio Design provides end-to-end exhibition stand design, build, and project management services for global trade shows and events. Combining conceptual, architectural, graphic, and multimedia design disciplines, the firm delivers custom stands ranging from £20,000 to £1.5 million, with full project management from design inception through to physical installation at venues worldwide.

Product overview

Prodigio Design is a B2B exhibition design services company offering a single unified service: award-winning global exhibition design, build, and project management. The core offering is exhibition stand design and build (ranging from £20,000–£1.5m), which encompasses conceptual, architectural, graphic, and multimedia disciplines. This core service is delivered across specialized sub-products including Atmos Demo Pods (portable Dolby Atmos demonstration kiosks), Container Booths (modular reusable container-based exhibition solutions), Visual Display Exhibition Stands (integrating technology like Prysm displays), Mobile World Congress Stands (annual fresh-design booths for MWC), and Luxury Partner Booths (high-end sensory experience booths). All offerings include full project management from design inception through physical installation at global events.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Stand Design and Build
• Atmos Demo Pod Portable, self-contained kiosk demonstration pod designed to deliver immersive audio experiences with integrated video instructions, built for global travel and trade show deployment for technology clients.
• Container Booth Modular reusable exhibition booth built from shipping containers with loft-style interiors and natural light openings, designed for redeployment across multiple trade shows.
• Visual Display Exhibition Stands Custom exhibition stands designed for visual display technology companies, featuring seamless multi-unit installations, private booths, and experience zones with controlled lighting ambiance.
• Mobile World Congress Stands Annual exhibition stand designs for Mobile World Congress featuring Scandinavian design heritage, natural wood materials, exploration of light, and glossy laminates for technology clients.
• Luxury Partner Booths High-end exhibition booths for travel, tourism, and luxury clients featuring lavish materials, backlit etched glass, live plant walls, and multi-sensory brand experiences.

Quantifiable outcome

• Repeat business from Polystar for every Mobile World Congress show since 2014
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Apple Rock: US-based custom exhibit and event design firm serving enterprise clients. Comparable in offering design-led, custom-built exhibition stands for global brands — similar tier to Prodigio.
• Freeman: Global leader in exhibitions, events and brand experiences. Directly comparable as a full-service exhibition design and build firm serving enterprise clients across major trade shows — Prodigio's smaller-scale, design-led equivalent.
• Gielissen: Dutch-headquartered global exhibition stand design and build company. Directly comparable boutique-to-mid-tier player in the custom exhibition design market Prodigio competes in.
• Czarnowski: US-based exhibit and event marketing company with full design, fabrication and logistics capabilities. Direct competitor for the kind of large-scale, multi-show enterprise engagements Prodigio delivers.
• GES (Global Experience Specialists): Major global exhibition and event services provider offering custom exhibit design, fabrication and on-site services. Direct peer in the enterprise exhibition stand build market that Prodigio serves.

Broad incumbents

• MCI Group: Swiss-headquartered global association, events and experiential marketing group. Operates in the same exhibition and live-event space as Prodigio but at significantly greater scale across association management and corporate events.
• Jack Morton Worldwide: Global brand experience agency within the IPG network. Comparable as a design-led experiential/exhibition agency serving major brands, though operating at much larger scale and broader scope than Prodigio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prodigiodesign
• Facebookfacebook.com/ProdigioDesignLimited
• LinkedInlinkedin.com/company/prodigio-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prodigio Design