Basan
- Company typePrivate
- Founded2007
- HeadquartersHyderabad, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
Basan firmographics
Firmographics- Name
- Basan
- Legal name
- Basan Equity Broking Limited
- Website
- https://basanonline.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Basan industry classification
Industry- Product category
- Discount Stock Broking
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Agency Equity Execution (Cash Equities) (FSACAFAA)
Keywords
Where Basan is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Basan business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Brokerage Fees - Intraday & F&O: Flat ₹20 or 0.03% per executed order (whichever is lower) on intraday equity, currency, and commodity trades. Flat ₹20 per executed order on all option trades.
- Free Equity Delivery: Zero brokerage on equity delivery investments - used as customer acquisition tool to drive overall trading volume.
- Account Opening Charges: ₹749 for online/offline trading accounts, ₹3000 for NRI accounts, ₹1500 for HUF accounts.
- Depository Participant (DP) Charges: ₹15 + GST per scrip on sell transactions, charged by CDSL and depository participant.
- AMC Charges: No Annual Maintenance Charges for BSDA or NON-BSDA accounts.
- Mutual Fund Distribution: AMFI-registered distributor earning commission on mutual fund sales (stated as free for investors).
- NRI Brokerage: ₹100 per order for futures and options; 0.5% or ₹100-200 per executed order for equity (depending on PIS/non-PIS account); ₹500 + GST yearly AMC.
- Call & Trade: ₹50 per order for dealer-placed trades including auto square-off orders.
- Pledging/Demat Charges: 0.3% of Market Value (Minimum ₹100) for pledging; 0.3% of Market Value (Minimum ₹10) for dematerialisation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Equity Delivery - Free |
| Transaction based/ take rate | Pay-as-you-go | Intraday & F&O - Flat ₹20 |
| Freemium | Pay-as-you-go | Direct Mutual Funds - Free |
| Transaction based/ take rate | Pay-as-you-go | Currency Futures & Options |
| Transaction based/ take rate | Pay-as-you-go | Commodity Futures & Options |
| One time/ perpetual license | Multi-year contract | Account Opening - Online/Offline |
| Transaction based/ take rate | Pay-as-you-go | NRI Brokerage |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Basan product offering
Product offeringCore offering
Basan Equity Broking Limited is a SEBI-registered discount stock brokerage firm offering trading services across equity, commodity, currency, derivatives (futures and options), and mutual funds. Customers access these services through the proprietary Zyro web trading platform, the CASH BASAN mobile app, and the BASAN e-KYC app, with execution routed via memberships on NSE, BSE, MCX, CDSL, and NSDL.
Product overview
Basan Equity Broking Ltd is a full-service stock brokerage firm headquartered in Hyderabad, India, with over 12 years of industry experience. The company operates the Zyro web trading platform and CASH BASAN mobile app as its primary trading interfaces, supplemented by the BASAN e-KYC App (blockchain-based identity verification with digital signature capability) and Odin trading terminal. The integrated product ecosystem connects to major Indian exchanges (NSE, BSE, MCX) and depositories (CDSL, NSDL), offering services across equity, commodity, currency, derivatives, and mutual funds. The company transitioned to a discount broking model in 2019, offering zero brokerage on equity delivery and flat ₹20/0.03% on intraday and F&O trades.
Differentiator
Problem solved
Functional benefit
Brands
- Zyro: Web-based trading platform offering online trading and investment services.
Products and services
- Zyro Web Trading Platform
Quantifiable outcome
- Zero brokerage on equity delivery investments
- +1 more outcomes
Companies that use Basan
Customer profileSegments4 records
Basan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Basan partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Basan competitors and assessment
Company assessmentDirect peers
- Upstox: Indian discount broker offering flat-fee equity and F&O trading, mobile-first platforms, and mutual fund distribution — directly comparable in product scope and pricing to Basan, with significantly larger funding base.
- 5paisa: Discount broking platform from IIFL group offering flat ₹20 per executed order, mobile-first trading, mutual funds, and insurance — directly comparable in pricing model, product breadth, and target customer.
- Zerodha: India's largest discount stock broker offering flat-fee pricing, Kite web/mobile platforms, and Coin for direct mutual funds — directly comparable to Basan's flat ₹20 model and multi-asset offering, but at massively greater scale.
- Samco Securities: Indian discount broker offering flat ₹20 trades, derivatives-focused active trader tools, and StockNote research platform — directly comparable to Basan on flat-fee F&O focus and active trader targeting.
- Angel One: Formerly Angel Broking; transitioned to a discount-plus-tech model with flat ₹20 brokerage, ARQ Prime advisory engine, and pan-India presence — directly comparable discount offering with substantially larger scale and brand.
- Groww: Tech-forward Indian discount broker targeting first-time retail investors with simple UX, zero delivery brokerage, and mutual fund investing — competes head-on with Basan for the same retail and active-trader segments, with strong brand and venture backing.
Broad incumbents
- Sharekhan (BNP Paribas subsidiary): Established Indian retail broker offering equity, derivatives, commodity, and mutual fund distribution with offline franchise model — comparable product scope but broader service mix and deeper physical distribution than Basan.
- Motilal Oswal Financial Services: Large full-service Indian broker with retail trading, institutional broking, mutual fund distribution, and research — comparable multi-asset offering and pan-India presence but at materially larger scale with established wealth-management franchise.
- ICICI Direct: Large full-service broker from ICICI Bank offering equity, derivatives, mutual funds, IPOs, and advisory across web and mobile — overlaps with Basan across asset classes but serves a broader retail base with bundled banking relationships.
- HDFC Securities: Full-service broker subsidiary of HDFC Bank offering trading, distribution, and research across equity, derivatives, and mutual funds — broad incumbent serving retail and institutional clients with similar product breadth to Basan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Basan social profiles
Digital presenceBasan compliance and trust
Trust signalCompliance4 records
Basan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Basan leadership team
Management profileNumber of profiles
Basan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Basan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Basan
What does Basan do?
Basan Equity Broking Limited is a SEBI-registered discount stock brokerage firm offering trading services across equity, commodity, currency, derivatives (futures and options), and mutual funds. Customers access these services through the proprietary Zyro web trading platform, the CASH BASAN mobile app, and the BASAN e-KYC app, with execution routed via memberships on NSE, BSE, MCX, CDSL, and NSDL.
Is Basan a public or private company?
Basan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Basan founded?
Basan was founded in 2007. It employs 101 to 250 people.
Where is Basan based?
Basan is headquartered in Hyderabad, India, in the Asia region.
How does Basan make money?
Nine revenue lines are on record. Brokerage Fees - Intraday & F&O is the primary driver. The others are free Equity Delivery, account Opening Charges, depository Participant (DP) Charges, AMC Charges, mutual Fund Distribution, NRI Brokerage, call & Trade and pledging/Demat Charges.
Who are Basan's main competitors?
Direct peers on record are Upstox, 5paisa, Zerodha, Samco Securities, Angel One and Groww. Broad incumbents are Sharekhan (BNP Paribas subsidiary), Motilal Oswal Financial Services, ICICI Direct and HDFC Securities.
Does Basan have an API?
No public API is recorded for Basan.
What industry is Basan in?
Basan's product category is Discount Stock Broking. Its primary akta.pro industry code is FSACAFAA, Agency Equity Execution (Cash Equities). Its NAICS code is 5231 and its SIC code is 6211.