Livewell Health

What Livewell Health does

Livewell Health is a UK-based private health and wellbeing provider founded in 2012 by Steven Hartill in Sutton Coldfield, Birmingham. The company delivers a broad portfolio of in-person services — including sports and clinical massage, physiotherapy, sports therapy, medical acupuncture, spinal manipulation, cupping, reflexology, personal training, nutrition advice and blood testing — through a network of over 100 university-qualified therapists operating across 14+ clinic locations and a mobile on-site delivery model spanning the UK and Europe.

Its flagship differentiated asset is the LIVE|Recover Recovery Hub, a branded mobile recovery unit integrating Hyperice Normatec compression boots, ice therapy baths, hot saunas, Theragun therapy, ultrasound, TENS and on-site injury assessment, deployed at more than 220 sporting events per year including the Luna Trail Ultra Marathon Series, Wolf Run, Tour de France and the Olympics. The company also runs a Japanese Head Spa service, a Health Check self-assessment tool and an online booking platform.

Livewell Health earns revenue across three intertwined motions: professional services billed to individual consumers via clinics and mobile appointments, recurring managed-services contracts with corporates for on-site massage, physiotherapy clinics, yoga, mindfulness, nutrition talks and health checks, and event-based recovery services embedded into sporting competitions. The customer base spans over 500 regular corporate clients including 400+ FTSE companies and government departments (Home Office, MOD), elite athletes and governing bodies (Team GB, ECB, WTA), and event organizers across the UK and Europe. The company is privately held, founder-controlled and has grown organically without disclosed external funding.

Name

Livewell Health

Legal name

Livewell Health

Website

https://livewellhealth.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Livewell Health is a UK-based private health and wellbeing provider delivering massage, physiotherapy, reflexology, corporate wellbeing and event recovery services through 100+ therapists across 14+ clinics and mobile units, serving FTSE companies, elite athletes and event organizers.

Ownership category

akta.pro rank

Product category

Corporate Wellbeing Services

NAICS

Offices of Other Health Practitioners (6213), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industries

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Post-Acute / Post-Surgical In-Home Rehab (HSABADAD)

Keywords

• Corporate wellbeing services
• Sports massage therapy
• Physiotherapy services
• Workplace health programs
• Athlete recovery services

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Professional Treatment Services: Individual and corporate clients pay for health and wellbeing treatments including massage therapy, physiotherapy, sports therapy, reflexology, acupuncture, and fitness services. Both clinic-based and mobile/on-site services are offered. Pricing is quote-based with phone number 0330 043 2501 for bookings.
2. Corporate Wellbeing Contracts: Recurring corporate contracts providing employee wellbeing services including office massage, on-site physiotherapy clinics, yoga and mindfulness sessions, health checks, nutrition talks, and comprehensive wellbeing days. With 500+ regular corporate clients and 400+ FTSE companies served annually, this represents a significant revenue stream.
3. Event Recovery Services: Mobile recovery hub services provided at sporting events, festivals, exhibitions, and corporate events. Services include professional sports massage, physiotherapy, compression therapy, ice baths, and comprehensive athlete recovery. The company operates at 220+ events annually across the UK and Europe.
4. Health Testing Services: Corporate blood testing, food intolerance testing, and allergy testing services provided to businesses and individuals.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Livewell Health provides in-person health and wellbeing services delivered by 100+ qualified sports therapists, physiotherapists and soft tissue specialists, including massage, physiotherapy, reflexology, fitness and nutrition, and corporate wellbeing programs. Services are delivered through 14+ UK clinics, on-site at corporate offices and events, and via the flagship LIVE|Recover mobile recovery hub for elite athletic events. Individual consumers book treatments online or by phone, while 500+ corporate clients receive recurring employee wellbeing packages.

Product overview

Livewell Health is a full-service health and wellbeing company operating across the UK and Europe. Its portfolio spans five core service verticals: Massage Services (Swedish, Deep Tissue, Sports, Pregnancy, Lymphatic Drainage, Oncology), Physiotherapy Services (Injury Rehabilitation, Sports Therapy, Spinal Manipulation, Medical Acupuncture, Taping, Cupping), Fitness and Nutrition (Personal Training, Nutrition Plans, Blood Testing, Allergy/Food Intolerance Testing), Reflexology (General, Women's Health, Menopause, Fertility, Pregnancy, Baby, NEPIP, Palliative), and Corporate Wellbeing (Office/On-Site Massage, Mobile Physio Clinics, Yoga & Mindfulness, Nutrition Talks, Health Checks, Employee Benefits). The company also operates the LIVE|Recover Recovery Hub — a flagship mobile recovery unit for sporting events — alongside Event Services, a Japanese Head Spa offering, a Health Check Tool, and an Online Booking System. Services are delivered through a network of over 100 therapists across multiple clinic locations throughout the UK, as well as via mobile/on-site delivery to corporate clients and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Services

Quantifiable outcome

• 94% of athletes surveyed agreed they would be happy to pay up to £10 additional on ticket prices for complimentary recovery services during events
• +3 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• HP/HyperXcoreStrategic or Co-development Partner · 1 January 2025Livewell provided yoga and mindfulness sessions at HP/HyperX wellness events in Reading, demonstrating commitment to corporate employee wellbeing.
• The Wolf RuncoreStrategic or Co-development Partner · 1 January 2024Livewell provides recovery services at Wolf Run events, including ice pod therapy, hot steam saunas, compression boots, sports massage, Theragun therapy, medical acupuncture, and stretch/recovery zones. Partnership for both Spring and June 2024 events.
• Luna Trail Ultra Marathon SeriescoreStrategic or Co-development PartnerLivewell Health provides the LIVE|Recover Recovery Hub at the Luna Trail Ultra Marathon Series, supporting over 500 athletes across three-day events. The organizers fully fund the recovery hub as part of the event experience, setting a benchmark for athlete care at endurance events.
• Tour de FranceflagshipStrategic or Co-development PartnerThe company states they provide recovery services at elite level events including Tour de France and the Olympics.
• OlympicsflagshipStrategic or Co-development PartnerLivewell Health provides recovery services at elite sporting events including the Olympics.
• Healthcare Professionals Referral NetworkcoreChannel Partner/ Reseller/ DistributorReferral partnership network including Osteopaths, Chiropractors, Personal Trainers, Nutritionists, Podiatrists, and other medical professionals who refer patients for specialized soft tissue treatment.
• Team GBflagshipStrategic or Co-development PartnerLong-standing relationship providing sports therapy and massage services to Team GB athletes including Olympic medalists. Demonstrates elite-level expertise.
• ECB (England and Wales Cricket Board)coreStrategic or Co-development PartnerCricket governing body receiving sports therapy and event services from Livewell Health.
• WTA (Women's Tennis Association)coreStrategic or Co-development PartnerWomen's Tennis Association receiving sports therapy services at tennis events.
• New York MarathoncoreStrategic or Co-development PartnerMajor marathon event receiving sports massage and recovery services.
• CBREminorGTM or Marketing PartnerCorporate client receiving employee wellbeing services.
• HypericecoreTechnology or IntegrationEquipment partnership for Normatec Compression Boots and Lymphatic Drainage Chairs used in the LIVE|Recover Recovery Hub.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• PAM Group: UK provider of occupational health, physiotherapy, and corporate wellness services with on-site delivery models to enterprise clients. Closest direct peer to Livewell's enterprise physiotherapy and wellbeing offering, with shared B2B sales motion and NHS/insurer exposure.
• Healthwork Group: UK occupational health and corporate wellbeing provider delivering on-site physiotherapy, massage, and health screening to FTSE-grade employers. Direct peer to Livewell's corporate wellbeing contracts and physiotherapist-led enterprise model.
• Blys (formerly Urban Massage): On-demand massage platform operating in the UK with transparent online pricing, corporate wellbeing packages, and at-home therapist bookings. Comparable to Livewell's consumer massage and corporate chair-massage lines but competes on price transparency and digital UX.
• Soothi: UK-based on-site corporate massage provider targeting offices and events with chair and table massage. Direct competitor to Livewell's office-massage and corporate wellbeing verticals with a similar B2B sales motion.
• The Recovery Project: UK sports therapy and recovery clinic operator delivering sports massage, physiotherapy, and event recovery for athletes and teams. Closely comparable to Livewell's sports therapy, physiotherapy, and LIVE|Recover event-services offerings.

Emerging players

• Rehab My Patient: UK platform providing exercise prescription and rehabilitation software for physiotherapists and sports therapists. Adjacent to Livewell's physiotherapy/rehabilitation services, with potential overlap in the digital tooling layer that Livewell lacks.
• Boost Health (formerly Perkbox): UK employee wellbeing platform bundling mental health, fitness, and physical wellness benefits for SMEs and corporates. Adjacent competitor to Livewell's corporate wellbeing package, focused on digital benefits delivery rather than on-site therapists.

Broad incumbents

• Westfield Health: UK corporate health-cash and wellbeing provider serving employer clients with health screening, physiotherapy access, and wellbeing benefits. Comparable to Livewell's enterprise wellbeing and health-check services but with a broader insurance/benefits platform.
• Nuffield Health: The UK's largest not-for-profit healthcare provider, offering corporate wellbeing programmes, on-site physiotherapy, fitness, and health assessments to enterprise clients. Highly comparable to Livewell's corporate wellness vertical but operates a much broader hospital, fitness, and clinical portfolio across the UK.

Regional players

• Physiotherapy UK (private clinic networks): UK private physiotherapy and sports-injury clinic chain offering sports therapy, rehabilitation, and corporate on-site services. Comparable to Livewell's clinic-based physiotherapy and sports therapy offerings with a similar multi-location UK model.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LWHealth
• YouTubeyoutube.com/channel/UC6e4J5SX1IsQuSyitNdS1mQ
• Facebookfacebook.com/livewellhealthuk
• LinkedInlinkedin.com/company/livewellhealth
• Instagraminstagram.com/lwhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livewell Health