Vero
Vero is an independently operated ASEAN communications consultancy with offices in seven countries, providing integrated public relations, influencer marketing, government relations, and event management services to enterprise multinational and government clients across the region.
- Company typePrivate
- Founded2007
- HeadquartersHo Chi Minh City, Vietnam
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Vero does
Vero is an award-winning, independently operated communications consultancy headquartered in Vietnam (Ho Chi Minh City) with primary legal entity in Singapore, delivering integrated Public Relations, Influencer Marketing, Government Relations, and Event Management services to enterprise multinational and government clients across seven ASEAN markets: Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. The firm operates through dedicated sub-brands including Vero Advocacy (government relations and policy communications), Vero Xperience (experiential and events), and InFluent (influencer marketing stack), backed by proprietary technology including TrueVibe for data-led influencer identification, ECHO+ for campaign measurement, MicroFluent for micro-influencer marketing, and an IQ Research Team for multi-language consumer sentiment analysis. Vero's commercial model is a quote-based, project-and-retainer professional services engagement targeting B2B enterprise and government buyers via regional coordination and a relationship-driven field sales motion, with named clients including Microsoft, TikTok, Spotify, Samsung, Visa, Heineken, Sephora, Under Armour, Bosch, Duolingo, Booking.com, Royal Canin, Air New Zealand, Amanoi, Wardah, and ASEAN Foundation. The firm holds B Corp and Clean Creatives certifications and was shortlisted in two categories at the SABRE Awards Asia Pacific 2025.
Vero firmographics
Firmographics- Name
- Vero
- Legal name
- Vero
- Website
- https://vero-asean.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vero is an independently operated ASEAN communications consultancy with offices in seven countries, providing integrated public relations, influencer marketing, government relations, and event management services to enterprise multinational and government clients across the region.
- Ownership category
- akta.pro rank
Vero industry classification
Industry- Product category
- Communications and Public Relations Services
- NAICS
- Public Relations Agencies (541820), Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
Keywords
Where Vero is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices7 records
Markets served
Vero business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Communications Consultancy Services: Professional services revenue generated from PR, influencer marketing, government relations, and event management engagements. Services delivered through project-based work and retainer arrangements with enterprise clients across ASEAN.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Vero product offering
Product offeringCore offering
Vero is a communications consultancy that delivers public relations, influencer marketing, government relations, and event management services to multinational corporations operating in Southeast Asia. Operating across seven ASEAN markets, it provides in-market, multilingual teams that execute integrated communications campaigns under a single regional engagement.
Product overview
Vero is an award-winning communications consultancy operating across ASEAN, offering four interconnected core service pillars: Public Relations, Influencer Marketing, Government Relations (via Vero Advocacy), and Event Management. The company has developed a proprietary technology stack anchored by InFluent, its influencer marketing platform that integrates TrueVibe™ for data-led influencer identification and ECHO+ for campaign assessment and reporting. Additional offerings include MicroFluent for micro-influencer marketing and specialized AI services through partnerships (AI Visibility Practice, AI Discovery Practice).
Differentiator
Problem solved
Functional benefit
Brands
- Vero Advocacy: Government relations and policy communications practice
- Vero Xperience
- InFluent
- TrueVibe
- ECHO+
Quantifiable outcome
- Air New Zealand Soar Beyond campaign: 14.3M views, 4.6M reach, 109K engagement, 80% increase in Google search volume for Thai-language keywords
- +6 more outcomes
Companies that use Vero
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles2 records
Vero technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Vero partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Mad Hat AsiacoreVero and Mad Hat Asia launched an AI Visibility Practice to help brands navigate how AI is reshaping brand discovery across Southeast Asia. This partnership combines Vero's communications expertise with Mad Hat Asia's AI capabilities.
- HumantyzecoreHumantyze partnered with Vero to elevate AI capabilities across ASEAN, enhancing Vero's ability to integrate AI solutions into communications campaigns.
- SB DigitalcoreVero partnered with SB Digital to build Southeast Asia's First Integrated AI Discovery Practice, focused on AI-powered brand discovery and visibility strategies.
- Laura SpenceminorLaura Spence appointed as Senior Advisor to Vero, with focus on greater PR and Government Relations integration across ASEAN markets.
- Vero AdvocacycoreVero Advocacy is the government relations arm of Vero, offering dedicated policy-communications experience including research & intelligence, strategic advisory, advocacy and stakeholder engagement.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Vero competitors and assessment
Company assessmentDirect peers
- FleishmanHillard: Global communications consultancy with established ASEAN operations across PR, influencer, and public affairs. Directly comparable to Vero as a multinational-serving, multi-market PR and integrated communications agency.
- Golin: Interpublic-owned global PR agency with deep consumer, digital, and influencer capabilities across Asia Pacific. Comparable positioning to Vero in earned-plus-paid digital campaigns for enterprise brands.
- Hill+Knowlton Strategies: Global communications network with strong government relations and crisis capabilities and active APAC offices. Directly comparable on the integrated PR-plus-government-relations mix that Vero markets.
- Ogilvy PR: WPP-owned communications arm with extensive ASEAN operations across earned media, influencer, and brand experience. Directly comparable service mix and similar multinational brand client base as Vero.
- Edelman: World's largest independent PR firm with deep APAC presence and practices spanning consumer marketing, corporate reputation, and public affairs — direct overlap with Vero's enterprise PR and advocacy offerings.
- WE Communications: Tech-and-consumer-focused communications agency with APAC hubs in Singapore and Hong Kong. Closely comparable to Vero's tech/consumer brand mix and integrated campaign model.
- BCW (Burson Cohn & Wolfe): WPP-owned global communications agency with strong public affairs practice and APAC footprint. Comparable on integrated communications-plus-advocacy positioning Vero pursues.
- Ruder Finn: Independent global communications firm with long-standing Asia practice covering healthcare, tech, and consumer. Comparable independent mid-sized positioning and similar client verticals to Vero.
Emerging players
- Archetype: Independent Asia-focused communications agency with offices across the region. Comparable mid-sized independent model targeting tech and B2B clients in ASEAN, though smaller geographic spread than Vero.
Broad incumbents
- Hakuhodo: Japan's second-largest advertising holding company with extensive ASEAN operations spanning creative, PR, digital, and media. Broader incumbent with overlapping communications capabilities for regional brand work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Vero social profiles
Digital presenceVero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vero leadership team
Management profileNumber of profiles
Vero subsidiaries and ownership
Company hierarchySubsidiaries4 records
Vero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vero
What does Vero do?
Vero is a communications consultancy that delivers public relations, influencer marketing, government relations, and event management services to multinational corporations operating in Southeast Asia. Operating across seven ASEAN markets, it provides in-market, multilingual teams that execute integrated communications campaigns under a single regional engagement.
Is Vero a public or private company?
Vero is a private company. It is currently operating.
When was Vero founded?
Vero was founded in 2007. It employs 101 to 250 people.
Where is Vero based?
Vero is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Vero make money?
One revenue line is on record: communications Consultancy Services.
Who are Vero's main competitors?
Direct peers on record are FleishmanHillard, Golin, Hill+Knowlton Strategies, Ogilvy PR, Edelman, WE Communications, BCW (Burson Cohn & Wolfe) and Ruder Finn. Archetype is listed as an emerging player. Hakuhodo is listed as a broad incumbent.
Does Vero have an API?
No public API is recorded for Vero.
What industry is Vero in?
Vero's product category is Communications and Public Relations Services. Its primary akta.pro industry code is MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory. Its NAICS code is 541820 and its SIC code is 8742.