What Mossbureau does

Mossbureau is a privately held boutique design consultancy founded in 2012 by Murray Moss and Franklin Getchell, operating as a division of holding company TORPEDO.HOUSE and headquartered in New York. The firm offers bespoke strategic design counsel to two distinct client groups: museums seeking to transform or establish retail operations aligned with their institutional mission and collection, and qualifying corporations — primarily in luxury, design, and adjacent industries — requiring senior-level advisory on brand, retail, and creative strategy. Service delivery is human-judgment-led and engagement-based: every mandate begins with observation, review, and analysis, followed by tailored proposals that draw on the principals' combined backgrounds in retail, design, theatre, fashion, television, publishing, and corporate management.

The firm's core deliverables fall into three integrated lines: museum retail operations (merchandising strategy, product curation, and full retail implementation), exhibition design and curation, and advisory work for corporate clients. Documented museum clients include the Museum of Fine Arts Houston, Nelson Atkins Museum, High Museum Atlanta, Jewish Museum New York, Minneapolis Institute of Art, Royal Academy of Arts London, and Philip Johnson Glass House; documented corporate clients include Baccarat and Georg Jensen. The firm does not operate a technology platform, does not publish pricing, and has no disclosed API, software product, or AI/ML component. Revenue is generated through professional-services fees on a quote basis, with engagements typically spanning multiple years.

Mossbureau is differentiated from typical consultancies by the unusually high individual reputational capital of its principals — Murray Moss founded the internationally renowned MOSS design gallery in 1994, represented over 600 vendors, mounted more than a hundred exhibitions, and received the Chrysler Design Award, Russel Wright Award, House Beautiful Giants of Design Award, Metropolitan Home Modernism Award, and Interior Design Hall of Fame induction; Franklin Getchell is an Emmy, Peabody, Christopher, and Japan Prize recipient with prior service as President of Moss for fifteen years. The firm has no external funding, no institutional investors, and a stated headcount of 1–10 employees.

Name

Mossbureau

Legal name

MOSSBUREAU

Website

https://mossbureau.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Mossbureau is a New York–based boutique design consultancy, founded in 2012 by Murray Moss and Franklin Getchell, providing bespoke strategic design counsel, museum retail transformation, and exhibition curation to cultural institutions and qualifying luxury and design corporations.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Design Consulting Services: Bespoke consulting services for museums and qualifying corporations on design strategy, retail operations, and curation

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mossbureau is a boutique consultancy founded in 2012 that provides highest-level strategic design counsel to museums and qualifying corporations. Its core services include museum retail operations consulting (analysis, redesign, merchandising strategy, and implementation), exhibition design and curation, and bespoke design advisory rooted in observation, review, and analysis. The firm also produces published works on design through its principals, including titles on Georg Jensen Reflections and Baccarat.

Product overview

Mossbureau is a boutique consultancy founded in 2012 by Murray Moss and Franklin Getchell, offering highest-level design counsel for museums and qualifying corporations. The firm operates as a unified consultancy rather than a platform architecture, providing integrated services including strategic design counsel, museum retail operations and merchandising, and exhibition design and curation. The company's approach combines analytic review with highly curatorial methods to deliver bespoke solutions that lead to greater attention and success for clients. Mossbureau's work has encompassed retail consulting for major institutions including the Museum of Fine Arts Houston, the Jewish Museum New York, and the Philip Johnson Glass House, as well as curating and mounting large-scale exhibitions. The firm also produces published works on design through its principals.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Counsel Services Bespoke consultancy providing highest-level strategic design counsel to museums and qualifying corporations, focused on observation, review, analysis, and game-changing proposals for challenging problems.
• Museum Retail Operations Consulting Comprehensive retail consulting for museums including analysis, merchandising strategy, merchandise curation, and full implementation of retail operations to represent museum mission and collection while increasing sales.
• Exhibition Design and Curation Design and curation of large-scale exhibitions for museums and galleries, with experience mounting multiple exhibitions annually across US and international venues including the Victoria & Albert Museum and the Warhol Foundation.
• Publishing and Authorship Services Books authored by Murray Moss, including Georg Jensen Reflections (Rizzoli, 2014), Baccarat: Two Hundred and Fifty Years (Rizzoli, 2013), Tertium Quid (August Editions, 2013), and co-authored Please Do Not Touch (Rizzoli, 2018), supporting client engagements through publishing and book signing tours in Europe and China.

Quantifiable outcome

• Wall Street Journal named Philip Johnson Glass House design store one of the five best museum gift shops
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Torpedo.houseparent/divisionOthersMOSS BUREAU is a division of TORPEDO.HOUSE. This represents the corporate parent structure of the consultancy.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• IDEO: Internationally recognized design and innovation consultancy with cultural-sector and retail transformation practices; comparable at the methodology level (observation-driven design thinking) though much larger and broader.
• WD Partners: Retail strategy and design consultancy working with major cultural and commercial brands on store experience; comparable in retail consulting and museum-shop-adjacent work, though at greater scale.
• Pentagram: Largest independent design consultancy in the world, offering branding, exhibition, and design counsel across cultural and corporate clients; broader portfolio but overlapping 'design counsel for museums' positioning and similar high-level advisory model.
• Landor & Fitch: Global brand consulting firm with deep cultural-institution client roster; operates at similar premium tier for branding and design counsel and competes for museum and luxury corporate mandates.
• FRCH Design Worldwide: Retail and hospitality design consultancy with cultural institution projects; comparable as a competitor for museum retail design and brand-experience engagements at a larger scale.
• Siegel+Gale: Global branding and design consultancy with cultural-institution and luxury practice; comparable as a high-end design advisory competing for the same museum and luxury corporate clients, though broader in scope.

Direct peers

• Mucca: Boutique branding and design consultancy serving luxury, cultural, and retail clients; comparable as a similarly sized boutique competing in the same premium brand-experience market.
• Ron Brown Associates: Specialist museum store planning and retail design firm; directly comparable in museum retail consulting and shop design, serving the same institutional client base.
• Cultural Commerce: Boutique consultancy specializing in retail strategy and operations for museums and cultural institutions; directly comparable in client vertical (museums), service mix (retail consulting), and boutique scale.

Emerging players

• Thinkso Creative: Boutique branding and design agency focused on cultural institutions, museums, and foundations; directly comparable in target market and brand-counsel positioning, though smaller and earlier-stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mossbureaumoss

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mossbureau