Sem & Johnsen
Sem & Johnsen is a partner-owned Norwegian real estate brokerage, founded in 1977 and headquartered in Oslo, serving home buyers, sellers, and property developers in Greater Oslo with brokerage, valuation, and settlement services via its Oppgjør.no platform.
- Company typePrivate
- Founded1977
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sem & Johnsen does
Sem & Johnsen is a Norwegian real estate brokerage group organized under the parent holding VSJN AS, operating through wholly-owned subsidiaries including Sem & Johnsen Eiendomsmegling AS (the brokerage), Sem & Johnsen Oppgjør og Administrasjon AS, and the Oppgjør.no settlement service. Founded in 1977 and headquartered at Ruseløkkveien 30 in Oslo, the firm serves private home buyers and sellers plus property developers in the Greater Oslo (Stor-Oslo) region, with a stated market-leading position in new construction sales across Oslo and Akershus. The company is partner-owned, which it positions as enabling client-first brokerage without hidden-agenda conflicts.
The group's core product is full-service residential real estate brokerage: property listings, viewings, bid management, valuations (informal and standardized E-takst in bank-approved format), and settlement services. The underlying technology stack is web-based, built on Sanity CMS for the public site (sem-johnsen.no), supplemented by the proprietary S&J-appen mobile application (delivered via Homekey.ai) and the Oppgjør.no settlement platform that processes approximately 3,000 property transactions annually. Integrations include Google Analytics/Ads/Tag Manager, Meta Pixel and Custom Audiences, market data providers Plot.ai, Solgt.no and Eiendomsverdi.no, and CookieFirst for consent management.
Sem & Johnsen generates revenue primarily through transaction-fee real estate commissions on residential sales, with a secondary revenue stream from professional settlement services (Oppgjør.no) covering both internal and third-party transactions, and ancillary valuation fees (E-takst priced at NOK 2,500–5,000). Go-to-market is a sales-led, enterprise-style field agent motion with experienced brokers conducting property viewings and consultations, supplemented by a self-serve digital channel through the website and mobile app, and multi-channel marketing across social media (Instagram, LinkedIn, Facebook), email newsletter, and property portals. Customer concentration centers on a long tail of individual buyers and sellers in Greater Oslo plus a more concentrated set of property developer relationships for new construction projects.
Sem & Johnsen firmographics
Firmographics- Name
- Sem & Johnsen
- Legal name
- VSJN AS / Sem & Johnsen Eiendomsmegling AS / Sem & Johnsen Oppgjør og Administrasjon AS
- Website
- https://sem-johnsen.no
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sem & Johnsen is a partner-owned Norwegian real estate brokerage, founded in 1977 and headquartered in Oslo, serving home buyers, sellers, and property developers in Greater Oslo with brokerage, valuation, and settlement services via its Oppgjør.no platform.
- Ownership category
- akta.pro rank
Where Sem & Johnsen is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Sem & Johnsen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Real Estate Commission: Traditional real estate brokerage commissions from property sales transactions. Handles approximately 3,000 transactions annually through its settlement service.
- Settlement Services: Property settlement and transaction completion services through Oppgjør.no, handling both company transactions and private individuals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Informal valuation (free) |
| Unit Pricing | Pay-as-you-go | E-takst (NOK 2,500-5,000) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Sem & Johnsen product offering
Product offeringCore offering
Sem & Johnsen is a residential real estate brokerage firm that represents buyers and sellers of properties in Greater Oslo. Its core services include property brokerage, professional valuations (verdivurdering), bank-approved electronic assessments (e-takst), and transaction settlement through Oppgjør.no. The firm also operates the S&J-appen mobile app for property search and bidding, and is the market leader for new construction sales in Oslo and Akershus.
Product overview
Sem & Johnsen offers a comprehensive real estate brokerage service portfolio centered on residential property sales in Greater Oslo. Their core offerings include professional brokerage services, property valuations (both informal and standardized e-takst format for bank financing), and settlement services through Oppgjør.no which handles approximately 3,000 property transactions annually. The company also provides a mobile application (S&J-appen) for property search and bidding. The company has maintained a leading position since 1977, particularly in the new construction property segment where they are the market leader in Oslo and Akershus.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage (Eiendomsmegling) Full-service residential real estate brokerage for home buyers and sellers in the Greater Oslo area, including property viewings, bidding process management, contract preparation, and full transaction support for both resale and new construction properties.
- Property Valuation (Verdivurdering) Professional property valuation services provided by experienced brokers to determine market value of residential properties, used for sale pricing strategy, sales preparation, and informal market guidance. The informal valuation is generally offered free of charge to prospective clients.
- E-takst (Electronic Property Assessment) Bank-approved standardized electronic valuation prepared in accordance with established property comparison methods, required by banks for property financing and refinancing. Priced at NOK 2,500–5,000.
- Oppgjør.no Property Settlement Services Property settlement and transaction completion service handling payment transfers, mortgage obligations, deed transfers, and regulatory documentation for both company transactions and private individuals, processing approximately 3,000 transactions per year.
- S&J-appen Mobile Application Proprietary mobile application for clients to search properties, register for viewings, place bids, and access property listings, available for download through the Homekey.ai platform.
Companies that use Sem & Johnsen
Customer profileSegments3 records
Ideal customer profiles3 records
Sem & Johnsen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature2 records
Sem & Johnsen partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Banks and Financing InstitutionscoreFinancial institutions involved in property transactions for financing, mortgage processing, and settlement services. BN Bank partnership referenced for buyer financing referrals.
- Property DeveloperscoreDevelopers for project sales of new construction properties. Company is market leader in Oslo and Akershus for sales of properties under construction.
Scale indicators3 records
Expansion highlights4 records
Sem & Johnsen competitors and assessment
Company assessmentDirect peers
- Aktiv Eiendom: Norwegian real estate brokerage franchise with multiple offices across Norway including Oslo. Comparable in size and residential brokerage focus, competing head-to-head in the same segment.
- Malling & Co: Premium Oslo-based real estate firm with strong position in attractive central Oslo neighborhoods. Closely comparable positioning to Sem & Johnsen in the high-end residential segment.
- PrivatMegleren: Norwegian real estate brokerage chain structured around partner-owned local offices. Highly comparable business model emphasizing partner autonomy, directly competing in Oslo.
- Krogsveen: Established Norwegian real estate brokerage with strong Oslo presence and broad residential focus. Closely comparable as a mid-to-large scale Norwegian brokerage operating in the same primary market.
- Notar: Norwegian real estate brokerage chain with multiple offices. Competes in Oslo and other Norwegian cities with a similar full-service residential brokerage offering.
- Eiendomsmegler 1: Major Norwegian real estate brokerage franchise operating across multiple cities including Oslo. Closely comparable business model focused on residential brokerage with a distributed partner/branch network.
Regional players
- OBOS Eiendomsmeglere: Real estate brokerage arm of OBOS housing cooperative, with strong presence in Oslo. Comparable as a large-scale Norwegian residential brokerage operating in the same primary market.
Others
- Finn Eiendom: Norway's leading property listing portal. Indirect peer in the real estate transaction value chain — Sem & Johnsen lists properties here, while Finn's data and reach shape the competitive dynamics of the Oslo brokerage market.
Emerging players
- Nordvik: Growing Norwegian real estate brokerage with offices in multiple Norwegian cities including Oslo. Comparable residential brokerage model with a partner-driven approach similar to Sem & Johnsen.
Broad incumbents
- DNB Eiendom: Norway's largest real estate brokerage chain, owned by DNB Bank. Directly competes with Sem & Johnsen across residential segments in Oslo and nationally, with significantly larger scale and integrated mortgage cross-selling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sem & Johnsen social profiles
Digital presenceSem & Johnsen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sem & Johnsen leadership team
Management profileNumber of profiles
Profiles5 records
Sem & Johnsen subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sem & Johnsen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sem & Johnsen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sem & Johnsen
What does Sem & Johnsen do?
Sem & Johnsen is a residential real estate brokerage firm that represents buyers and sellers of properties in Greater Oslo. Its core services include property brokerage, professional valuations (verdivurdering), bank-approved electronic assessments (e-takst), and transaction settlement through Oppgjør.no. The firm also operates the S&J-appen mobile app for property search and bidding, and is the market leader for new construction sales in Oslo and Akershus.
Is Sem & Johnsen a public or private company?
Sem & Johnsen is a private company. It is classified as management employee owned and is currently operating.
When was Sem & Johnsen founded?
Sem & Johnsen was founded in 1977. It employs 51 to 100 people.
Where is Sem & Johnsen based?
Sem & Johnsen is headquartered in Oslo, Norway, in the Europe region.
How does Sem & Johnsen make money?
Two revenue lines are on record. Real Estate Commission is the primary driver. The others are settlement Services.
Who are Sem & Johnsen's main competitors?
Direct peers on record are Aktiv Eiendom, Malling & Co, PrivatMegleren, Krogsveen, Notar and Eiendomsmegler 1. OBOS Eiendomsmeglere is listed as a regional player. Finn Eiendom is listed as an others. Nordvik is listed as an emerging player. DNB Eiendom is listed as a broad incumbent.
Does Sem & Johnsen have an API?
No public API is recorded for Sem & Johnsen.