What Active Real Estate does

Aktiv Eiendomsmegling AS is a Norwegian real estate brokerage franchise chain founded in 2009, operating approximately 80 broker offices across Norway from Lyngdal in the south to Narvik in the north under the Aktiv brand. The company sells residential and vacation properties through independently owned franchisees (Aktivkontorer), often in partnership with regional savings banks in the Eika-alliansen, serving Norwegian consumers buying and selling homes, with a secondary focus on the leisure-property market. In 2025, Aktiv reported 11,500 homes sold across the network, an 11.5% increase year-over-year.

The business is built on a franchisor-franchisee model. Aktiv Eiendomsmegling AS provides brand, technology, compliance, and marketing support, while local franchisees execute mandates and operate offices. Revenue at the mandate level follows a fixed-price transactional pricing structure (a documented example: kr 40,000 fixed price plus kr 17,500 tilretteleggingsgebyr, kr 6,900 oppgjørshonorar, and kr 4,000 visninger), with prices varying by local office. The company monetizes beyond commission through partnerships, notably with Fremtind (home seller insurance), HELP Forsikring (buyer insurance), and SOS-barnebyer (charity/brand activation).

The technology stack is built on third-party platforms rather than fully proprietary infrastructure: Vitec Megler provides the core sales support system and electronic bidding solution, Signicat provides digital signing, Ambita supplies property data for sales preparation, and Verisure bundles alarm offerings. Internally developed or customized features include the aktiv.no national website, the Smart Boliganalyse interactive property-condition-report presentation (launched January 2022), and the Olivia flytter children's book (2024). The franchisor operates an active product and geographic expansion roadmap, with a record number of new offices opened in 2024 and continued expansion across both urban and regional Norwegian markets through 2025-2026.

Name

Active Real Estate

Legal name

Aktiv Eiendomsmegling AS

Website

https://aktiv.no

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Aktiv Eiendomsmegling is a Norwegian real estate brokerage franchise chain operating 80+ local broker offices nationwide, providing residential and vacation property sales, valuations, and buyer representation to Norwegian consumers through independently owned franchisees, often partnered with regional savings banks.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Meglerprovisjon - fastpris: Aktiv Eiendomsmegling tar fast pris for gjennomføring av salgsoppdrag. Eksempel fra salgsoppgave: fastpris kr 40.000,- for salg, i tillegg til tilretteleggingsgebyr kr 17.500,-, oppgjørshonorar kr 6.900,- og visninger kr 4.000,-.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Aktiv Eiendomsmegling is a Norwegian residential real estate brokerage franchise chain that helps individual consumers buy and sell homes (including vacation properties) through 80+ locally owned Aktivkontor offices. The service covers property sales (megleroppdrag with fixed-price fees), buyer representation, property valuation (verdivurdering), and financing referrals, supported by digital tools for electronic bidding and signing. Revenue is generated through brokerage commissions and fixed service fees paid by individual home sellers and buyers.

Product overview

Aktiv Eiendomsmegling is a Norwegian real estate brokerage franchise chain with approximately 80 offices across Norway. The core offering is full-service real estate brokerage (Aktiv Eiendomsmegling), covering residential and vacation property sales, property valuations (verdivurdering), and buyer financing support (finansiering). Supplementary offerings include the interactive Smart Boliganalyse tool that presents property condition reports in a consumer-friendly format, and the children's book 'Olivia flytter' to support young customers during the moving process.

Differentiator

Problem solved

Functional benefit

Brands

• Aktiv: The primary brand/trading name under which the franchise network operates. Full legal name is Aktiv Eiendomsmegling AS.
• Aktiv Eiendomsmegling

Products and services

• Residential real estate brokerage (megleroppdrag)

Quantifiable outcome

• Vinner av Norges Beste Kundeopplevelse 2023
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered moderate, minor and core.

• SOS-barnebyermoderateGTM or Marketing Partner · 17 December 2025Aktiv fortsetter samarbeidet med SOS-barnebyer for å gi flere barn trygghet. Samarbeidet innebærer veldedighetsarbeid og samfunnsansvar.
• Foreningen for omplassering av dyr (FOD)minorGTM or Marketing Partner · 30 August 2022Aktiv inngår samarbeid med FOD der omplasseringshunder fra FOD stiller som modeller i boligannonser for å skape oppmerksomhet om hjemløse dyr. Aktiv donerer også 100.000 kr til organisasjonen.
• FremtindcoreStrategic or Co-development PartnerFremtind er Aktivs nye partner på boligselgerforsikring, leverer forsikringsprodukter til kundene.
• Vitec MeglercoreTechnology or IntegrationVitec Megler leverer salgsstøttesystemet, herunder elektronisk løsning for budgivning.
• Eika-alliansen (sparebanker)coreChannel Partner/ Reseller/ DistributorAktiv Eiendomsmegling samarbeider med sparebankene i Eika-alliansen om formidling av finansielle tjenester. Mange lokale Aktiv-kontorer drives i samarbeid med lokale sparebanker.
• SignicatcoreTechnology or IntegrationSignicat leverer digitale løsninger for signering av dokumenter i bolighandelen.
• AmbitamoderateTechnology or IntegrationAmbita leverer informasjon om eiendommer ved forberedelse av salg.
• Vekselbanken (Voss)coreChannel Partner/ Reseller/ DistributorAktiv Voss samarbeider med Voss Veksel- og landmannsbank ASA om finansiering for kundene.
• HELP ForsikringcoreTechnology or IntegrationHELP Forsikring leverer boligkjøperforsikring til kundene gjennom Aktiv.

Scale indicators4 records

Recent moves33 records

Expansion highlights4 records

Direct peers

• Krogsveen: Established Norwegian real estate brokerage chain with a strong presence in Oslo and surrounding regions. Direct competitor on residential brokerage, valuations and digital buyer experience.
• Notar: Norwegian real estate brokerage chain with national coverage and a multi-office, multi-region structure. Directly comparable in offering (residential brokerage, valuation, settlement) and target customers.
• DNB Eiendom: Largest Norwegian real estate brokerage chain, owned by DNB Bank. Operates a national franchise and branch network across Norway, directly competing with Aktiv on residential brokerage, fixed-price offerings and bank-referred leads.
• OBOS Eiendomsmegling: Real estate brokerage arm of the OBOS housing cooperative, serving members and non-members across Norway. Competes with Aktiv on residential sales in the Oslo and larger-city markets.
• ERA Norge: Norwegian arm of the international ERA Real Estate franchise network. Operates a franchise model comparable to Aktiv, focusing on residential sales through local broker offices.
• Eie (formerly Eiendomsmegler 1): Major Norwegian real estate brokerage chain with a franchise model tied to local savings banks. Competes head-to-head with Aktiv on residential sales, local-bank partnerships and digital buyer/seller tools.
• PrivatMegleren: Norwegian real estate franchise chain offering a similar independent-broker model under a national brand. Comparable in GTM (franchise offices, local bank cooperation) and customer segments to Aktiv.

Regional players

• Malling & Co: Norwegian commercial real estate advisory and brokerage firm. Comparable in real estate services but focused on commercial assets rather than Aktive's residential core, so a partial/adjacent peer.
• Svensk Fastighetsförmedling: Largest Swedish residential brokerage franchise. Comparable franchise-network model and product/market, but operates in Sweden rather than Norway, making it a regional analogue rather than a direct competitor.

Broad incumbents

• FINN Eiendom (Schibsted): Dominant Norwegian property listings platform and part of Schibsted. While not a broker, it is the primary marketplace Aktiv advertises on (Vend Marketplaces integration) and shapes consumer expectations for digital real estate experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aktiveiendom
• LinkedInlinkedin.com/company/aktiv-eiendomsmegling

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Real Estate