NOTAR AS
NOTAR AS is a Norwegian residential real estate brokerage chain operating 15 locally owned partner offices nationwide, serving individual buyers and sellers with commission-based brokerage, virtual viewings, live bidding, and captive settlement services.
- Company typePrivate
- Founded1986
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2C
- OfferingServices
What NOTAR AS does
NOTAR AS is a privately held Norwegian residential real estate brokerage chain founded in 1986 in Trondheim by two lawyers and currently headquartered in Oslo. The company operates through a network of 15 locally owned partner offices distributed nationwide from Stavanger to Bodø, supported by a wholly-owned settlement services subsidiary (Notar Oppgjør, established 2012) and an internal training academy (Notarskolen). NOTAR serves individual residential buyers and sellers, with a secondary segment in new construction project sales, and differentiates itself through bank-independence, a sales guarantee (Salgsgaranti), and a 39-year innovation track record in Norwegian real estate.
The company's technology stack centers on the Boligportalen property portal, integrated with Norway's dominant property marketplace finn.no. Core digital products include Matterport-powered 3D virtual viewings (Virtuell Visning 24/7), real-time live bidding (Live Budgivning via Vitec, authenticated with BankID), a property matching service (Boligmatch), and a self-serve customer portal (Notar NextKunde). Marketing, legal compliance, and broker quality functions are centralized at the corporate level.
NOTAR generates revenue primarily through percentage-based commissions (1.5%-3.125% of sale price, with floors of 30,000-59,000 NOK), supplemented by tiered marketing packages (9,900-22,500 NOK), arrangement fees (7,500-16,000 NOK), settlement processing fees (5,400-8,000 NOK), embedded seller's insurance (via Söderberg & Partners), and ancillary third-party services such as condition reports and photography. The Notarmodellen franchise/partnership model allows experienced brokers to own and operate local offices under the NOTAR brand, creating a distributed yet centrally supported growth engine.
NOTAR AS firmographics
Firmographics- Name
- NOTAR AS
- Legal name
- Notar AS
- Website
- https://notar.no
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NOTAR AS is a Norwegian residential real estate brokerage chain operating 15 locally owned partner offices nationwide, serving individual buyers and sellers with commission-based brokerage, virtual viewings, live bidding, and captive settlement services.
- Ownership category
- akta.pro rank
NOTAR AS industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)
Keywords
Where NOTAR AS is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices14 records
Markets served
NOTAR AS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Commission on Property Sales: Primary revenue stream. Notar charges a percentage-based commission on the final sale price of properties sold, with minimum commission floors. Commission is agreed upon in the engagement agreement and varies based on property type, expected sale price, and local market conditions.
- Marketing Packages: Fees for property marketing packages that include prospectus, mobile prospectus, advertising on finn.no and notar.no with live bidding. Different tiers range from approximately 9,900 to 22,500 NOK depending on property type.
- Arrangement Fee (Tilretteleggingsgebyr): Fee ranging from 7,500 to 16,000 NOK, reflecting the broker's costs for arranging and managing each sale.
- Settlement Services (Oppgjør): Settlement fee of 5,400 to 8,000 NOK charged for processing the financial closing and title transfer of property transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Marketing package: from 9,900 NOK to 22,500 NOK |
| Transaction based/ take rate | Pay-as-you-go | Commission: 1.5% to 3.125% of sale price, minimum 30,000 NOK to 59,000 NOK |
| Unit Pricing | One time | Arrangement fee (Tilretteleggingsgebyr): 7,500 NOK to 16,000 NOK |
| Unit Pricing | One time | Registration/tinglysing: 545 NOK; Land registry (e-tinglysing): 1,250–2,000 NOK |
| Unit Pricing | One time | Condition report (Tilstandsrapport): 7,000–21,000 NOK; Photography: 3,100–5,500 NOK |
| Unit Pricing | One time | Settlement fee (Oppgjørsgebyr): 5,400–8,000 NOK |
| Unit Pricing | Pay-as-you-go | Hourly rate: 2,000–3,000 NOK per hour |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
NOTAR AS product offering
Product offeringCore offering
NOTAR AS is a Norwegian residential real estate brokerage operating 15 locally owned offices across Norway, providing property buying and selling services for residential properties. Its core offering covers property valuation, marketing, virtual 3D viewings via Matterport, live online bidding, and end-to-end settlement services delivered through its Notar Oppgjør subsidiary. The company also bundles insurance products (home seller and home buyer) through partnerships with Gjensidige, If, and Tryg.
Product overview
Notar AS operates as a Norwegian real estate brokerage chain offering a unified service platform for residential property transactions. The core offering centers on Boligportalen (property portal) and Salgsgaranti (sales guarantee) as the primary client-facing services, complemented by value-added modules including Target Premium (premium marketing), Virtuell Visning (Matterport-powered 3D tours), Live Budgivning (live bidding), and Boligmatch (property matching). Supporting services include property valuation, seller and buyer insurance products, and Notar Oppgjør for settlement processing. The company also operates Notarskolen as an internal training program and Notarmodellen as a franchise/partnership business model for expanding the broker network across Norway.
Differentiator
Problem solved
Functional benefit
Brands
- Notarskolen: Internal training and development program for all employees in the Notar chain, covering sales training, leadership development, professional courses, and coaching.
- Salgsgaranti
- Target Premium
- Boligmatch
- Virtuell Visning
- Notar Oppgjør
Products and services
- Boligformidling (Residential Property Brokerage) Full-service residential property brokerage for Norwegian home buyers and sellers, covering valuation, marketing, viewings, bidding, and contractual support.
- Boligverdivurdering (Property Valuation)
Companies that use NOTAR AS
Customer profileSegments2 records
Ideal customer profiles3 records
NOTAR AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
NOTAR AS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MatterportcoreNotar partners with Matterport from the USA to provide 3D virtual property tours (Virtuell Visning 24/7). Matterport's 3D technology enables Notar to offer immersive, round-the-clock virtual property viewings accessible on mobile and tablet, enhancing buyer engagement and reducing the need for in-person visits before serious interest develops.
- Söderberg & PartnersminorNotar offers boligselgerforsikring (seller's insurance) through Söderberg & Partners. This insurance covers the seller's liability under the Norwegian avhendingslov (property transfer law) and provides legal assistance and financial coverage if a buyer makes a claim. The insurance is ordered through the broker and the cost is deducted from the settlement.
Scale indicators3 records
Recent moves11 records
Expansion highlights5 records
NOTAR AS competitors and assessment
Company assessmentOthers
- Matterport: US-based 3D spatial data platform that Notar integrates for virtual property viewings (Virtuell Visning 24/7). A technology enabler/ecosystem partner rather than a competitor, but a relevant comparable for the digital tooling layer of modern real estate brokerage.
- Söderberg & Partners: Insurance and financial advisory firm that partners with Notar to provide seller/buyer home insurance. An ecosystem participant rather than a direct competitor, but a relevant comparable for the financial-services layer of the Norwegian property transaction.
Direct peers
- PrivatMegleren (formerly DNB Eiendom): Major Norwegian residential brokerage chain with deep historical ties to DNB bank and a multi-office partner model. Directly competes with Notar for residential listings, with the strategic difference of bank-affiliated customer acquisition channels.
- Krogsveen: Established Norwegian residential and commercial real estate brokerage with offices across Norway. Comparable in service mix (brokerage, valuation, marketing) and target customer (residential buyers/sellers), with a longer commercial real estate heritage.
- Aktiv Eiendomsmegling: Norwegian residential brokerage chain operating a similar partner-owned, multi-office model. Competes head-to-head with Notar for residential sellers and offers comparable commission-based services with digital tools.
- EiendomsMegler 1: One of Norway's largest residential real estate brokerage chains with a similar multi-office, partnership-driven model across the country. Directly comparable to Notar in customer segment (residential buyers/sellers), commission-based revenue, and Norwegian nationwide coverage.
Broad incumbents
- OBOS: Large Norwegian housing cooperative that also offers brokerage and new-build sales services. Overlaps with Notar's residential buyer/seller segment, particularly in new construction (nybygg), but operates a fundamentally different cooperative-based business model.
- SpareBank 1 Eiendom: Real estate brokerage arm of the SpareBank 1 alliance, one of Norway's largest financial services groups. Competes with Notar in residential brokerage but is structurally advantaged by bank-ownership and mortgage cross-sell.
Emerging players
- Eie Eiendomsmegling: Growing Norwegian residential brokerage with a modern, digitally-focused partner model. Emerging competitor to Notar with overlapping service offerings (commission-based brokerage, valuation, marketing), but with a younger brand and smaller footprint.
Regional players
- Heimdal Eiendomsmegling: Regional Norwegian residential brokerage with offices concentrated in specific geographies (notably Trondheim/Heimdal region). Overlaps with Notar's residential service offering but lacks the same nationwide footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NOTAR AS social profiles
Digital presenceNOTAR AS compliance and trust
Trust signalCompliance1 record
NOTAR AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOTAR AS leadership team
Management profileNumber of profiles
Profiles4 records
NOTAR AS subsidiaries and ownership
Company hierarchySubsidiaries1 record
NOTAR AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOTAR AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOTAR AS
What does NOTAR AS do?
NOTAR AS is a Norwegian residential real estate brokerage operating 15 locally owned offices across Norway, providing property buying and selling services for residential properties. Its core offering covers property valuation, marketing, virtual 3D viewings via Matterport, live online bidding, and end-to-end settlement services delivered through its Notar Oppgjør subsidiary. The company also bundles insurance products (home seller and home buyer) through partnerships with Gjensidige, If, and Tryg.
Is NOTAR AS a public or private company?
NOTAR AS is a private company. It is classified as management employee owned and is currently operating.
When was NOTAR AS founded?
NOTAR AS was founded in 1986. It employs 51 to 100 people.
Where is NOTAR AS based?
NOTAR AS is headquartered in Oslo, Norway, in the Europe region.
How does NOTAR AS make money?
Four revenue lines are on record. Commission on Property Sales are the primary driver. The others are marketing Packages, arrangement Fee (Tilretteleggingsgebyr) and settlement Services (Oppgjør).
Who are NOTAR AS's main competitors?
Others on record are Matterport and Söderberg & Partners. Direct peers are PrivatMegleren (formerly DNB Eiendom), Krogsveen, Aktiv Eiendomsmegling and EiendomsMegler 1. Broad incumbents are OBOS and SpareBank 1 Eiendom. Eie Eiendomsmegling is listed as an emerging player. Heimdal Eiendomsmegling is listed as a regional player.
Does NOTAR AS have an API?
No public API is recorded for NOTAR AS.
What industry is NOTAR AS in?
NOTAR AS's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.